SUMMER INTERNSHIP PROJECT REPORT

ON

BK SCHOOL OF PROFESSIONAL AND MANAGEMENT STUDY

MANAGEMENT STUDENTS’ PERCEPTION FOR THE SELECTION
OF A COMPANY FOR CAMPUS PLACEMENT ( BATCH-2021-23)

AT

GUJARAT UNIVERSITY

IN FULFILLMENT FOR THE AWARD OF THE DEGREE

MASTER OF BUSINESS ADMINISTRATION (2021-23)

AT

B.K. SCHOOL OF PROFESSIONAL AND MANAGEMENT STUDIES

SUBMITTED BY

KHILANKUMAR K. PAWAR

ROLL NO. : 121071

UNDER THE GUIDANCE OF

Dr. MEHAL PANDYA

BKSPMS pg. 1
 CERTIFICATE

This is to certify that Mr Khilankumar pawar, student of MBA Full-Time (2021-2023 Batch)
at B.K. School of Professional and Management Studies, Gujarat University, Ahmedabad has
prepared a Summer Internship Report on “BK school of professional and management study
Management Student’s perception For the selection of a company for campus placement” in
partial fulfillment of two years MBA program of Gujarat University. This project report has
been under the guidance of ‘Dr. Mehal Pandya’, Professor at B.K. School of Professional and
Management Studies, Gujarat University, Ahmedabad and the project report is found to be
satisfactory. This is also to ascertain that this project has been prepared only for the award of
MBA degree and has not been submitted for any other purpose.

Date : August 4, 2022 _________________

Place : Ahmedabad Dr. Mehal Pandya
(Faculty Guide)

BKSPMS pg. 2
 CERTIFICATE FROM INDUSTRY

BKSPMS pg. 3
 DECLARATION

I Khilankumar Pawar, student of B.K.School of Professional and Management Studies,

Ahmedabad, affiliated to Gujarat University, hereby declare that this project report is a result
of culmination of sincere efforts, under the proper guidance of our mentor and faculties.

I declare that this submitted work is done solely by me and to the best of our knowledge. No
such work has been submitted by any other person. All the information collected has been duly
acknowledged. The results embodied in this report have not been submitted to any other
Institute or University for the award of any degree. I am also grateful to Ms. Kinjal Desai and
Dr. Mehal Pandya for assisting and guiding me throughout the research.

Date: August 5, 2022

Place : Ahmedabad

Khilankumar Pawar
MBA Full Time
(121071)

BKSPMS pg. 4
 ACKNOWLEDGEMENT

Success is a result of mixture of guidance, co-operation, hard work & intelligence. I am really
happy to present this SIP report, which embodies a blending of combined efforts.

First I would like to thank Ms. Kinjal Desai , Member Secretary and Placement Officer- I/c,
Gujarat University Placement Cell, for giving me the opportunity to do an internship within
the organization. I would also thank my mentor, Dr. Mehal Pandya , Professor At B.K. School
of Professional and Management Studies. I have tried my best to present the available
information in the best possible way.

BKSPMS pg. 5
 TABLE OF CONTENTS

PARTICULAR PAGE NO.

Title page 1

Certificate from Mentor 2

Certificate from Industry 3

Declaration 4

Acknowledgment 5

Table of Content 6

Abstract & list of tables 7

Abreviations & List of figures 8

Introduction of internship 9

About the Internship :

➢ Online Training and Placement System 11

by BKSPMS Placement cell

Research Report:

• Chapter 1: Introduction / 18
Overview

• Chapter 2: Research 19
Methodology

Problem statement
Scope of the Research
Objectives
Hypothesis
Research Tools / Methodology:
Data collection
Sample selection
Sample Design

BKSPMS pg. 6
 Tools for Data Analysis

Significance of the study

Chapterisation of the scheme

23
• Chapter 3: Literature Review

• Chapter 4: chapters ( Names 27

according to the study)

• Chapter 5: Analysis and Data

interpretation of the primary
28
Data

• Chapter 6: Summary of
Findings 50

• Chapter 7: Conclusion :
51
Suggestions
Scope for the further research
Limitation

Annexure (questionnaire) 53

References & Bibliography 55

BKSPMS pg. 7
 ABSTRACT

My SIP project is Student’s perception for Selection of Company . Student’s

perceptions are very important for the Placement point of view because students are the one
side of coin when we talk about Placements.

In my research project, I have studied Student’s perception by graphical method of

quantitative research. From the collected responses and graphical analysis I came to know that
BKSPMS Placement Cell is doing great at Placements and trainings for the students. Though,
it lacks in some key areas which needs to improve. Detailed description, findings and
recommendations are mentioned in the report.

List of tables:
Table No Information
1 age group of respondents
2 Gender wise distribution
3 Type of Organisation
4 Behavioural Traits
5 criteria for placement
6 location influence
7 years of stability
8 placement news platforms
Monetary and non-
9 monetary factors
10 training skills
11 soft skills improvement
12 skillset company looks for
13 constraits for selection
14 Bonding period
15 sectoral analysis

BKSPMS pg. 8
 LIST OF FIGURES

Figure No information
1 Chart analysis of age group of respondents
2 Chart analysis of Gender wise distribution
3 Pie-chart analysis of Type of Organisation
4 Chart analysis of Behavioural Traits
5 criteria for placement
6 location influence
7 Pie-chart analysis for years of stability
8 Graphical analysis of placement news platforms
9 Monetary and non-monetary factors
10 Graphical analysis of training skills
11 soft skills improvement
12 skillset company looks for
13 constraits for selection
14 Pie-chart for Bonding period
15 Pie-chart for bonding duration readiness
16 Sectorial analysis

ABBREVIATIONS
BKSPMS : BK school of Business and Management study
Fig : Figure
GD : Group Discussion
F : Female
M: Male
N : Number of repondents
FMCG: Fast Moving Consumer Goods
IT : information Technology

BKSPMS pg. 9
 INTRODUCTION AND OVERVIEW OF INTERNSHIP

The Placement Cell plays a crucial role in locating job opportunities for Under Graduates and
Post Graduates passing out from the college by keeping in touch with reputed firms and
industrial establishments. The Placement Cell operates round the year to facilitate contacts
between companies and graduates. The number of students placed through the campus
interviews is continuously rising. On invitation, many reputed industries visit the institute to
conduct interviews.

BKSPMS Placement Cell is to guide students to choose right career and to give knowledge,
skill, and aptitude and meet the manpower requirements of the Industry. Placement cell is
always on the lookout for students who are vibrant, energetic individuals and ready to accept
challenges, attentive, a good academic background, fast learners, open to learning even at work
and more importantly, good communication skills. it has been successful in maintaining our
high placement statistics over the years and the fact that our students bear the recession blues
with record breaking placements itself is a testimony to our quality.

The Placement Cell organizes training programs like Mock Interviews, Group Discussions, and
Communication Skills Workshop. It also invites HR Managers from different industries to
conduct training programs for final year student.

Objective of BKSPMS Placement Cell

The main objective of training and Placement cell is to provide career related support to the
students with special emphasis on training the students on employability skills and ultimately
provide placement in various Industries/Organizations by arranging campus recruitment
drives.

• Create awareness among students regarding available career options and help them in
identifying their career objectives.
• Guide the students in developing skills and job-search strategies required to achieve
their career objectives.
• Identify suitable potential employers and help them achieve their hiring goals.
• Organize activities concerning career planning.
• Act as a bridge between students, alumni and employers.
• Take feedback from industry and provide inputs for curriculum.

BKSPMS pg. 10
How Placement Drive happens :
Step 1:
E-mail from Company:

First Gujarat University communicates with the company about their requirements and
qualifications of students, salary package, Job Profile and their any other special requirements
through telephonic conversation and formal mail.

Step 2:
A short descriptive Letter of Placement Opportunity :

In the next step, after getting confirmation of Placement officer and company we draft a short
descriptive Letter of Placement Opportunity highlighting the company’s name, Profile,
Package, Qualification and their special requirements with one registration link in it.

Step 3:
Communicate the information with candidates :

In this step, From our student data, we forward this letter via mail to respective students who
fall under the company’s eligibility criteria to inform them about that opportunity.
Students who are interested, registered their selves in the Google link and from that link we get
the number of candidates who wants to apply for that job profile.

We spread this information about opportunity to reach maximum number of students through
different means of communication like,

• Calling to affiliated colleges

• Post on Gujarat University Website
• Post on Gujarat University Placement Cell website
• One to one marketing
• Social media marketing

Step 4:
Start accepting responses for interview and Scheduling the interview:

After the promotion and getting maximum responses, Company and Placement cell decides the
time and venue of Interview. After deciding final schedule, it will be sent to student who
registered their selves with us for the placement drive.
Details of interested students had been sent to the company for their reference.

BKSPMS pg. 11
Step 5:
Follow up after the interview:
After the interview Placement cell has to take follow up from Students and Companies as well.
How many students appear for the interview? How many were shortlisted? How many were
selected? This kind of data BKSPMS Placement Cell maintains.

After the Placement Drive BKSPMS analyze the over all drive, Selected candidates, Rejected
Candidates, Reason for rejections and selections, Students’ as well as Company’s perception
and so many points to make next drive successful.

BKSPMS pg. 12
 Internship in BKSPMS Placement Cell

During the internship I was working as HR intern and my work was to manage the placements
of BKSPMS with coordination between different Companies and BKSPMS with Maintenance
of students’ MIS and supporting them for Internship process.

Summary of the internship work:-

1) MIS preparation of the current batch as well as the old batch :-

• It is consisted of the data of the students .

• Mainly helpful for the placement activities.
• Company details are also included.
• Main concern is for the updated data .
• We can analyse the data and get proper decision.
• We can got the data of placement also.
• Very much helpful for students brochure.

BKSPMS pg. 13
 2) Preparation of brochure for 2021-23 batch :-

• As we are going to send it to the company .

• We have made it collectively.
• It consists of our overall review of BK.
• It consists of students data also.
• The major information of students are included in it.
• Some new things are added into it.
• We have prepared a quarterly 4 pages report card also.
• Report card is made on final placements and internships.

3) Campus to corporate training programme:-

• As it is a training programme, it is vey much helpful.

• Students learns the skills the corporate requires.
• They also got the knowledge of the new corporate environment.
• Besides, they learnt dress code and interview etiquettes also.
• we learn to how to be confident in interview.
• It is our interview training also.

BKSPMS pg. 14
 • Here we have learn the new concepts of interview.
• Our resume had been personally scrutinized by sir.
• We also get knowledge of the new as well old theories for interview.
• How our dressing sense should be that also we learnt.
• The main point was that it was a successful training session.
• We have learn a wonderful session.
• We have also get the same kind of 4 days training session .

4) Internship and Placements drives for BKSPMS:-

• As our placecom was handling the whole work of internship process, I was the part of it.
• Mainly the two company I have coordinated for internship was third wave and SBI Bank .

BKSPMS pg. 15
 • I have completed many internship drives.
• I have learnt a lot many things from that ,though it was online session.
• The interview coordination and the students coordination was a great things to learn.
• To give successful answer in a win-win situation was also a thriller part of this internships
and placement.
• In final placement I was handling the company named Bacancy.

5) Other works that we have done:-

• As the part of our internship, we have made a templates of the students who had placed in
company.
• Then we have posted it on different social media sites.
• I had also handle the email drafting for the placement activities.
• As we have to prepare with excel sheets many times, it is more beneficial to us as now we
had a good command over excel.
• We had also learn the recruitment process of the company.

BKSPMS pg. 16
 As we had been intern in the BKSPMS Placement cell, we have learnt many things
which will be definitely useful in our further journey. It will be very beneficial for the
students who are going to choose HR as a main stream.

BKSPMS pg. 17
 Research Project

BK SCHOOL OF PROFESSIONAL AND MANAGEMENT STUDY

MANAGEMENT STUDENT’S PERCEPTION ON SELECTION OF
COMPANY FOR CAMPUS PLACEMENT

CHAPTER 1: INTRODUCTION

As today’s corporate world is full of responsibility for hiring new employees and maintaining
them. However, these is also needed for students perspective also. As, new world require the special
skills and some qualities. We have to assure the new age skills which is required for employment and
their perception also for company or employer . so that we can come to know that where the corporate
and an future employee which is today’s students have an communication or a thought gape.

This is very useful for the new opening corporates and for existing corporate also. by which they
can come to know the reasons of why their current employee and future employee might leave their
organisation. I have gone through many literature reviews of which one the CDI published “Students’
perceptions of education and employability: Facilitating career ,transition from higher education to
labour market” is being most useful for more clarification.

The corporate entity can decrease their employee turnover ratio as well as they can maintain their
employees also for a long duration. as the research provide the views on how the students think over
their employability and employment provider. Their may be argued that some employers have their self
belief and they won’t be going to accept the new beliefs. Such type of questions and thought gape can
be equalized by the research of students’ perception.

This research is mainly concerned with the area of students who are pursuing M.B.A. degree
and as they have a good taste of corporate world ,it will be very much beneficial to the companies
especially to them which has problem of high employee turn over ratio, retaining a new hired students
and communication gap.

(keywords :- students’ perception, employability, selection.)

BKSPMS pg. 18
 CHAPTER 2: RESEARCH METHODOLOGY

• Problem Statement:

Now a days majority students who are opting for company for
campus placement have confusion regarding the selection of company. As
the majority of the students favor company which provide better
opportunities, good package and a reputed company for their future
employment.

The research is required to identify the factors to be considered by

the students in the selection of the companies for placements and their
perceptions towards selection of the companies and the influence of the
factors like brand ,market presence , salary , good environment , company
policy and HR policy and the external factors like the colleagues or friends
who are working in the company already for the selection of the company
for placement in management field.

• Scope of the Research:

• It can help in improvising the training strategy

• It can be useful for effective Placement Drive

• It can be useful to know the better thinking of students regarding the

placements.

• We can predict the today’s trend for choosing the company for
placement.

• RESEARCH OBJECTIVES:-

The objectives of the research for students’ perception on selection of

company is as follows :-

• To study the perception of students towards campus placement.

BKSPMS pg. 19
 • To study the students perception from the BKSPMS for the companies.

The above reasons are the basic reasons for which the research
is going to conduct . as it is very much helpful for the students as well as
company also.

• Hypothesis:

Hypothesis 1: Relation between communication skill and honesty for getting good
opportunity.
H0 : communication and honesty are most required soft skills in the job.

H1 : there is no requirement of communication skills and honesty for getting good job .

Hypothesis 2: Relation between good job and the salary.

H0 : there is no direct relation between the job and the salary.

H1: there is direct relation between the selection of job and salary.

Hypothesis 3: preference for government job and the private job

H0 : students prefer more government job compare to private job .

H1: students don’t prefer government job more compare to private job.

Hypothesis 4: comparison between the salary and the foreign travels.

H0: the CTC is more preferable than the foreign travels.

H1: The CTC is less preferable than the foreign travels.

Hypothesis 5: relation between the factors dominance for pharma sectors and it sector

H0: pharma sector is more dominant compare to IT companies.

H1: pharma sector is less dominant compare to IT companies.

Hypothesis 6: impact comparison between medical allowance and the foreign

tours

BKSPMS pg. 20
 H0 : the µ1 (impact of the medical allowance) < µ2 ( impact of the foreign tours).

H1: Null hypothesis is rejected.

Hypothesis 7: stability in company and expected years for working in one company

H0: there is more stability between 2 to 5 year in one job.

H1: there is less stability between 2 to 5 years in one job.

Hypothesis 8 (Annova 2 tail) : relation between platforms role and spreading of news of
placements

H0: µ1 =µ2 =µ3 =µ4 ( linkedin , apna , newspaper, and website are equally play role in the
news spreading)

H1: µ1 ≠ µ2 ≠ µ3 ≠ µ4 (H0 is not accepted.)

• Research Tools and Methodology:

The objective of qualitative research is to gain a qualitative understanding of the

underlying reasons and motivations. It develops an initial understanding.

Research approach: Quantitative for a knowing the perspective of students about

perception for the placement and selection of the company.

Data Collection Method:

Primary data: The data was collected through the questionnaire circulated.

Sampling Size: 100 Responses from MBA Students.

Sampling Method : Convenience sampling

Tools For Analysis : Graphical Methods , tabular analysis, T-Test , Annova , chi-
square and Microsoft Excel.

Significance of the Study :

BKSPMS pg. 21
 As we have seen earlier in the problem statement as well as in the
scope of the study that this research is mainly based on the students
perception for the selection of the company for the campus placements, it
is important to know that how the students are thinking for the company
and the process.
If there is something to be improved in the process that can also be
come out by this research . we can also come to know about how the
students have views on the placements and why for some company they
are ready even with the low package and for some they are not ready even
there is high package.

Chapterisation of scheme:

• Chapter 1: Introduction / Overview

• Chapter 2: Research Methodology

Problem statement
Scope of the Research
Objectives
Hypothesis
Research Tools / Methodology: Data collection
Sample selection
Sample Design
Tools for Data Analysis
Significance of the study
Chapterisation of the scheme

• Chapter 3: Literature Review

• Chapter 4: chapters ( Names according to the study)

• Chapter 5: Analysis and Data interpretation of the primary Data

BKSPMS pg. 22
 • Chapter 6: Summary of Findings

• Chapter 7: Conclusion : Suggestions

Scope for the further research
Limitation

BKSPMS pg. 23
 CHAPTER 3: LITERATURE REVIEW

1. William E. Donald & Melani J. Ashligh (2007) in their study observed that studying career
transition should be positioned within the wider global market and transition from he into
employment are part of the wider career system. As comprehensive theoretical framework
that would enable better understanding of factors related to these transition at more than
one level of analysis.

2. Fauzilah & MD Husain (2018) in his research noted that this qualitative English for
professionals students’ experience of the employment programme and their perception of he
relevance of the recruitment programme to their current and future courses and to their
future career choices. The findings in this study will try to fill the knowledge gap in students
that will help both student to prepare and industry to benefit.

3. Andrew rothwell, steven jewel & marrie hardie (2009) concluded that the expectations and
self- perception of employability of business student at post-graduate especially for
management students ,building on previously perceived reports.their choice emphasis
significant dependence on the perception of the individual for their employability. Their
academic environment also effect on their decision.

4. Michael P Sciarini & Robert H Woods (1997) noted that As today’s corporate world is full of
responsibility for hiring new employees and maintaining them. However, these is also needed
for students perspective also. As, new world require the special skills and some qualities. We
have to assure the new age skills which is required for employment and their perception also
for company or employer . so that we can come to know that where the corporate and an
future employee which is today’s students have an communication or a thought gape.

5. Andrew C Worthington & Helen Hi Higgs (2012) had clearly emphasised that This is very useful
for the new opening corporates and for existing corporate also. by which they can come to
know the reasons of why their current employee and future employee might leave their
organisation. I have gone through many literature reviews of which one the CDI published
“Students’ perceptions of education and employability: Facilitating career ,transition from
higher education to labour market” is being most useful for more clarification.

6. John Thomas murre (2016)researched for the perception he noticed that from the study of
perception of students ,they can say that as student can be more effective and valuable assets
for the company as a future employee their point of view or their thoughts also matters while

BKSPMS pg. 24
 making any policy or rule for them . as the fresh mind has very much curiosity they have that
much questions also .so, to read them is very important for corporate entity.

7. Khaled Abed Hutaibat (2010) in his note says that , “ The corporate entity can decrease their
employee turnover ratio as well as they can maintain their employees also for a long duration.
as the research provide the views on how the students think over their employability and
employment provider. Their may be argued that some employers have their self belief and
they won’t be going to accept the new beliefs.” Such type of questions and thought gape can
be equalized by the research of students’ perception.

8. As the research is mainly concerned with the area of students who are pursuing M.B.A. degree
and as they have a good taste of corporate world ,it will be very much beneficial to the
companies especially to them which has problem of high employee turn over ratio, retaining
a new hired students and communication gap.

9. Mohammed M ahmed & Kun Young chung (2016) concluded that business relations rely on
shared perceptions of what is acceptable norms of behaviour. Immense expansion in
transnational business made rudimentary consensus on acceptable business practices across
the students perception .

10. Ann marie Ryan & Robert E ployhart (2000) says in their journal of Management that this
review critically examines the literature from 1985 to 1999 on applicant perception of
selection procedure. We organised our review around several key questions . as each of them
are opened for perception study ,this will be useful in examining their perception.

11. Donald at el (2013) concluded that the literature stream also focuses on the need for careers
and lecturers to support students in securing placement opportunities and subsequently to
facilitate individual reflectin to maximise the value gained from the experience of study. The
creation of an ECTP plays a significant role in accessing and securing talent for the
organisation.

12. Jackson & Wilton (2015) noted that the beneficiaries of the talent pipeline are positioned as
the students and the university through employment outcomes and league table rankings .
the vocational behaviour literature also addresses the massification of higher education
participation and the need for a candidate to stand out from the crowd in a highly competitive
graduates market.

13. Mehzab nahid (2018) in her studies says that freshers are eager to learn and adapt to new
situations when they enter university ,whereas academic institution try to instill the work-
related skills when they are almost at the end of their courses works. Eventually if the students
get to see and experience the requirements of the industry from the very beginning of their
college life.

BKSPMS pg. 25
 14. The wide variety of occupation requiring students awareness of their real possibilities and
careful consideration to their choice. To find the most interesting profession and occupations
desired by the students of the management field .choice of job satisfaction comes from a
realistic career decision and a through grounding in this regard.

15. Hinkle Vassiliu & ciocla (2013) concluded that the development of student counselling process
fits in the actual trends, by the diversity of new profession, imposed by the evolution of their
perception. It is focusing on the growth of student for their employment perceptions.
perception targets the effectiveness of the employability and turn over ratio of the employees
in the company.

16. Marann yrne & Pauline willis (2015) concluded that the perception that people hold are an
important influence on career decision. This study examines irish secondary school students’
perception of the work of an management trainee and related profession. Students are found
to hold a traditional view of the profession considering it to be definite and precise and
compliance driven for them.

17. Robert Demagalhes & Harold wilde (2019) noted that to assess the relative importance of
extrinsic and intrinsic students perception for their employment perspective. Employment is
also affected by their personality . praactitioners on the importance of various employment
factors are influenced by the values of generation.

18. Denise Jackson says that students perception of employability skill development in business
undergraduate program are limited to assurance of student buy in is important to ensure
learners engage with skill provision; to enable them to articulate their capabilities to potential
employers and to facilitate the transfer of acquired skills.

19. Jillan cavanadh, mary Burston , amie southcombe & tim bartan (2017) in their study concluded
that graduates should be equipped with work readiness skills has become increasingly
normalised around an Australian university students’ capabilities. This exploratory case study
aims to contribute to a graduate-centred understanding for employment.

20. Georgina Andrews and Marilyn Russell (2012) concluded that how the effectiveness of
strategies to enhance the employability skills and how it affects by their perceptions. It shares
the approach to the critical evaluation of the students as well as their perception for how their
thinking affects employability selection and it also draws attention to key issues relating to the
enhancement of graduate employability.

21. Nicolas conreras- Barraza, juan Felipe Espionosa, Guido Salazar and Alejandaro vega Munoz
(2021) observed that This research contributes to the academic debate by examining the gap
in studies on entrepreneurial intention in Latin America, considering the importance of gender
differences and their effects on entrepreneurial intention. Thus, this study is a contribution to
research on the Sustainable Development Goals .

BKSPMS pg. 26
 22. School of Nursing and Midwifery, Griffith University, Queensland, Australia (2021) concludes
that This study aimed to evaluate the usefulness of an existing handbook developed for clinical
facilitators to enhance culturally and linguistically diverse nursing students' learning, and to
explore the facilitator and student perceptions of their clinical placement support needs.

23. Gordhan K. Saini, I. M. Jawahar (2022) in their study in tata institute of social sciences
concluded that employment experience of current and former employees positively
influenced employees’ endorsement of their employer. Culture and values, and career
opportunities are the most significant variables in generating positive employee
recommendation. In addition, appearing in most attractive employer rankings also influenced
their recommendation. However, employer rankings lower than the median rank had no
effect on whether or not employees recommended their organizations.

24. pritha Banergee and Gordhan k saini in asia pacific journal of Human Resource (2020) they
have observed that The role of corporate brand and product brand in consumer decisions is
well documented in marketing literature. However, the application of these brands in human
resource management has received little attention. In this paper, we examine the relationship
between an organization's product brand and employer brand; and corporate brand and
employer brand.

25. Eina Reinchenberger & Eliza Marguerate Raymond (2021) in their study concluded that Covid-
19 causes significant disruption and creates challenges for international student recruitment
while raising questions about the future attractiveness of tourism careers. To identify if, how
and why the perceptions of tourism education and careers have changed.

BKSPMS pg. 27
 CHAPTER 4: CHAPTERS

• Chapter 1: Introduction / Overview

• Chapter 2: Research Methodology

Problem statement
Scope of the Research
Objectives
Hypothesis
Research Tools / Methodology: Data collection
Sample selection
Sample Design
Tools for Data Analysis
Significance of the study
Chapterisation of the scheme

• Chapter 3: Literature Review

• Chapter 4: chapters ( Names according to the study)

• Chapter 5: Analysis and Data interpretation of the primary Data

BKSPMS pg. 28
 • Chapter 6: Summary of Findings

• Chapter 7: Conclusion : Suggestions

Scope for the further research
Limitation

Chapter 5: Data Analysis and Interpretation

A structured questionnaire was framed and information were obtained from 100
students in BK school in professional and management studies. The collected
information was processed and formed into different tables. The data is interpreted by
using different method and different test of analysis.

TABLE NO 1 : AGE GROUP OF THE RESPONDENTS

AGE Students Frequency

21 17 18.67%
22 81 54.00% Mean age 23
23 28 11.33%
Standard deviation 19.18046
24 11 6.00%
25 9 4.00%
Total 150 100%

BKSPMS pg. 29
 Figure 1:Respondent age

6% 21
22
27% 23
51%
24
25
9%
3%4% Total

From the above table we can say that students from age group 23 and 21 are
more interested in the Placement and training activities.As we can conclude that
most of the students who want to get the job after the study in post graduation
are of the age between 21 to 23.

TABLE 2 : GENDER WISE COUNT:

Gender Count Frequency

F 60 40%
M 90 60%
Other 0 0
Total 150 100%

BKSPMS pg. 30
 Figure 2:Gender Ratio

40%
60%

F M

Among 150 candidates, I got 60% responses from male it shows that males are slightly more
interested compare to female in building career and getting professional Job.we can not say
that females are less interested but as our country have low sex ratio of female compare to
male, this type of gape can be possible.

1) Type of Organization preference :

TABLE NO 3 : TYPE OF ORGANISATION

organisation name Frequency

private 24%
public 19%
start ups 18%
international company 24%
cooperative
organisation 11%
NGOs 2%
Academic institution 2%
total 100%

Hypothesis:

H0 : students prefer more government job compare to private job .

H1: students don’t prefer government job more compare to private job.

BKSPMS pg. 31
 Figure 3: Type of organisation

private
2%
2%
11% public
24%
start ups
interantional company
24%
cooperative organisation
19%
Ngo
18%
Academic insitutions

TABLE 3

NO CLASS N MEDIAN STD. DEV. T-VALUE RESULT

1 GOVERNMENT 19 7 3.11
JOB 2.79 REJECTED
2 PVT JOB 24 9 3.20

DEGREE OF FREEDOM:

= N1+N2-2

= 24+19-2

=41

Value of T at the level of 0.05 = 1.984

Value of T at the level of 0.01 = 2.626

RESULT:-

As in the first hypothesis we have supposed that students more prefer government job, but as
the t calculated value is 2.79 and the table value of the T-test is between 1.984 and the 2.626 . so, the
t-calculated value is higher than the upper limit of table value. So, H0 is rejected and the H1
hypothesis is accepted.

So, we can say from the hypothesis that the survey shows that for MBA field students prefer
more private jobs compare to the government jobs.

BKSPMS pg. 32
 2) BEHAVIOURAL TRAITS NECESSARY FOR GETTING GOOD JOBS:

TABLE NO 4 : BEHAVIOURAL TRAITS

Behavioural Traits Frequency mean std. dev

Honesty 23% 2.09 0.38
Communication
skills 36% 3.11 0.44
Ethics 9% 1.08 0.14
charming
personality 9% 1.08 0.14
attitude 14% 1.50 0.19
Value system 9% 1.08 0.14
100%

Figure 4: Behavioural traits

9% Honesty
23% communication skills
14%
ethics
9% charming personality

9% attitude
36%
value system

Hypothesis:

H0 : communcation and honesty are most required soft skills in the job.

H1 : H0 is rejected.

Z – test:

Value of Z calculated : 1.74

Z- tablulated :
value of the Z-tabulated :2.05 or 2.06

BKSPMS pg. 33
Level of significance:
0.02

Result:
As the result shows, the z calculated value is less than the z tabulated value . which is
1.74 < 2.05 . so, we are not rejecting the H0 hypothesis and it is accepted.

So, we can conclude that the most soft skills required for the managerial job is
communication skills and honesty.

3) What criteria do you considered for applying in a campus placement

process?

TABLE NO 5 : CRITERIA FOR PLACEMENT

contstraints Frequency
salary 36%
job location 18%
Pan india existence 5%
working hours 9%
companies perception towards
employees 5%
working culture 5%
job stability 5%
market share of company 4%
international existence 9%
AUM 4%
Total 100%

BKSPMS pg. 34
 Figure 5: Criteria for placement
salary
job location
company presence in market
9% 4%
4% working hours
5% 36%
pan india existence
5%
5% working culture

9% job stability
5% 18% market share of company
international existence
AUM

Hypothesis:

H0: there is no direct relation between the job and the salary.

H1: there is direct relation between the selection of job and salary.

Chi-sqaure:-

X2 Value:- 34.565

Level of SIgnificance:

0.10

X2 tabulated value:- 10.6446 (from the table)

Degree of Freedom=

= (row-1) (column-1)

= (10-1) (3-1)

= 27

BKSPMS pg. 35
 Result:

Here, chi-square calculated is less than the chi-square tabulated . So , the H0 is

rejected and H1 Is accepted. So, we can conclude that there is direct relation between the
salary and the selection of job.

4) How much will you rate the below factors for applying in a campus
placement process ?

TABLE NO 6 : LOCATION INFLUENCE

location Frequency Mean Std. dev.

pan india 27% 20 0.17

work from home 23% 30 0.25

work from office 17% 10 0.12

mixed system of
33% 20 0.21
work
100%

Figure 6: type of work

27%
33%
pan india
work from home

23% work from office

17%
mixed system of work

Tabular analysis:-

Here from the table shown above and the tabular analysis in graphical form, we can see that
there is more students want to do job from the work from home and after that the job which have

BKSPMS pg. 36
both the mixed system of the work. But mean standard of the work from office is comparatively low
aginst the other variables.

So, here we can conclude that from the variables required for way of job, most of students had
preferred the job which can be done from home as well as office also or we can say that mixed form
of system.

5) According to you, for building a long term career, how many number of
years one should work in a same company?

TABLE NO7 : YEARS OF STABILITY

year frequency Mean Std dev.

Up to 2
years 33% 5 1.33
2-5
years 56% 7.33 2.22
5 and
above 11% 10.25 0.33
100%

Hypothesis:

H0: there is more stability between 2 to 5 year in one job.

H1: H0 is rejected.

Figure 7: stability period

11%
33% upto 2 years
2 to 5 years
5 and above
56%

T-test(one variable): no of years

BKSPMS pg. 37
T- calculated value: 31.72

Level of significance: 0.01

T-tabulated :

alfa = 0.01/2 = 0.05

n-1 = 59

T tabulated value= 2.797

Result :-

Here from the above calculation we can conclude that the t tabulated value is less than the T
calculated value. So, H0 is not rejected . and the hypothesis that mostly the employee (here future
employee) will not leave a one company till they completed the 5 years. So, there average minimum
duration for being in one company is for 3 year.

6) How will you rate the below platforms from which you can get the
placement news?

TABLE NO 8 : NEWS PLATFORM OF PLACEMENTS

platforms frequency
linkedin 13%
instagram 7%
apna 20%
youtube 7%
newspaper 20%
campus
placement 27%
company
website 7%
100%

BKSPMS pg. 38
 FIGURE 8: JOB NEWS PLATFORMS
rates frequency

150
40
30

30

100%
20

27%
20%

20%
13%

10

10

10
7%

7%

7%
Hypothesis: (Annova 2 tail)

H0: µ1 =µ2 =µ3 =µ4 ( linkedin , apna , newspaper, and website are equally play role in the news
spreading)

H1: µ1 ≠ µ2 ≠ µ3 ≠ µ4 (H0 is not accepted.)

F Calculated value:

= ɕ2b/ ɕ2w

= 1.354

Level of significance:

Assume it is 0.05

Degree of freedom:

Numrator= 2

Denominator= T-K

=10

Result:-

As we can see that the value that f tabulated have is more than F calculated , so the first
hypothesis H0 is rejected. And the Hypothesis H1 is accepted. So, we can conclude that the level that
different platforms play in the spreading news on the students have different roles. As the table shows
, the highest share is of the campus placements.

BKSPMS pg. 39
7) How much will you agree to beow factors for monetary as well as non-
monetary incentives?

TABLE NO 9 : MONETARY AND NON-MONETARY

FACTORS

FORM FREQUENCY
travell
allowance 43%
Medical 60%
allowacne
26%
foreign Tours
32%
Awards
Target based 20%
incentives
30%
Foreign posting
30%
Provident fund
55%
promotion

NO CLASS N MEDIAN STD. DEV. Z-VALUE RESULT

1 Medical 40 23 2.11
Allowance 2.245 REJECTED
2 Foreign tours 20 14 1.33

BKSPMS pg. 40
 Figure 9: allowances and benefits

travell allowance
Medical allowacne
19% 14%
foreign Tours
Awards
10% 20%
Target based incentives
10% Foreign posting
7% 11% 9%
Provident fund
promotion

Hypothesis:

H0 : the µ1 (impact of the medical allowance) < µ2 ( impact of the foreign tours).

H1: Null hypothesis is rejected.

Z calculated: 2.245

Z tabulated: 1.746

Los: 0.05

Result:

As the Z calculated value is more than the Z tabulated value, the null Hypothesis H0 is rejected.
And the H1 is accepted. So, we can concluded that the impact of the healthcare facilities(medical
allowance) as the non monetary benefits is more than the foreign tours and travels. So, as the medical
is basic necessity after one age, this is most preferable by people.

8) According to you, which type of training skills are needed for the enhancing your
employability?

TABLE NO 10 : TRAINING SKILLS

variables frequency
Interview skills 70
52
GD Preparation
Content knowledge/ 46
subject knowledge
practical skill 40
enhancement
41
Aptitude test

BKSPMS pg. 41
 46
Expert lectures
40
Alumni lectures
25
Conferences
15
Inter-college competition
18
General knowledge
30
Summer internship
100%

Figure 10: interview preparation

80
70
60
50
40
30
20
10
0

Tabular analysis:

As we can see that in the above table, we can say that the students are
more careful and well prepared for the interview perspective and practical
skill enhancements but they have to focus more on the GD as well as the
current knowledge enrichment. So, these two weak areas should be focused
and it should be fulfilled by the particular training.

9) Do you think the skills you are possess are enough for applying and
getting selected for the company or sector of your choice?

BKSPMS pg. 42
Tabular analysis:

As the above table shows, the skills we require for the job that the students posses
or not, and the 100 students thinks that they possess the skills that the business required
and 40 students says that they have some kind of lack of skills for the management jobs.
So, if these students are also provided some kind of basic training skills then they also will
be able to cope up with the new skills required.

10) If you do not possess the skills, then what are the things you would like to improve in you?

TABLE NO 11 : SOFT skills No SKILLS

IMPROVEMENT yes 100
no 40
Skills
improvement frequency
communication 32%
other soft skills 8%
leadership 16%
presentation
skills 16%
interpersonal
skills 20%
technical skills 8%
100%

BKSPMS pg. 43
 Figure 11: Area of improvements

8% communication

32% other soft skills

20%
leadership
presentation skills

16% 8% interpersonal skills

16% technical skills

NO CLASS N MEDIAN STD. DEV. Z-VALUE RESULT

1 Communication 40 23 2.25
skills 2.41 REJECTED
2 Technical skills 20 15 1.16

Hypothesis:

H0: there is more requirement of training session in technical skills against communication
skills.

H1: H0 is rejected.

Z calculated value: 2.41

Z tabulated value: 2.33

LOS : 0.02

Result:

As we can see the Z calculated value Is more than the Z tabulated value than the null
hypothesis H0 is rejected and the Hypothesis H1 is accepted. So, we can conclude that the placement
Department should focus more on the communication skills training instead of technical skills.

BKSPMS pg. 44
 11) According to you, which are the skill set companies look for in a
candidate while campus placement process?

TABLE NO 12 : SKILLSET COMPANY LOOKS FOR

skills frequency

General knowledge 12
40
Financial skills
58
Leadership skills
43
commmunication skill
43
Negotiation skills
42
interpersonal skill
53
Sector knowledge
43
Presentation skills
49
Technical skills
Knowledge about 45
company

100%

Figure 12: skills required

General knowledge
Financial skills

4%3% 10% Leadership skills

11%
commmunication skill
12% 14% Negotiation skills
interpersonal skill
11% 11%
Sector knowledge
13% 11% Presentation skills
Technical skills
Knowledge about company

Tabular and graphical analysis:

BKSPMS pg. 45
• As we can see that the students mostly insisted negotiation skills and interpersonal skills
compare to the other skills.
• Another financial and investment skills and the market knowledge are also acquired by the
students.
• They are very less preferred at the company knowledge and the General knowledge .
• The convincing and negotiation skill are also not that much given importance as it is the main
skills required for any management trainee after the communication skills.
• So, the students should be trained for the skills in which they are not so good as the Negotiation
power is the heart of sales trainee .
• And the convincing power is also required to handle the customer successfully these both skills
should not be ignored.

12) According to you what are the selection criteria applying for any jobs?

TABLE NO 13 : CONSTRAINT FOR SELECTION OF

COMPANY

constraints frequency
brand name 13%
CTC 22%
Incentives 9%
Foreign travels 9%
designation and role 7%
even the salary is low but profile is good 15%
HR policies 13%
market share 13%

Figure 13: selection criteria

brand name

CTC
13% 13%
Incentives
13%
21%
Foreign travels
15%
9% designation and role
7% 9%

even the salary is low but

profile is good

BKSPMS pg. 46
Hypothesis:

H0: the CTC is more preferable than the foreign travels.

H1: H0 is rejected.

T-test(one variable): selection criteria

T- calculated value: 31.72

Level of significance: 0.01

T-tabulated :

alfa = 0.01/2 = 0.05

n-1 = 59

T tabulated value= 2.797

Result :-

Here from the above calculation we can conclude that the t tabulated value is less than the T
calculated value. So, H0 is not rejected . and the hypothesis that mostly the employee (here future
employee) will consider a company more if the company is providing good salary (CTC) . Another way,
we can say that the CTC plays great role compare to foreign Travels.

13) If any company is asking for work bond, will you be ready to apply for company?

response no frequency
yes 70 70%
no 20 20%

BKSPMS pg. 47
 Figure 14: readiness for the bond

22%

yes

78% no

Graphical analysis:-

As we can see above that the students are not 100% ready with the bonding period.as some
students are fearing of the amount of the bond or any other reasons if they have to leave the
job then they have to pay the money shown in bond. Here 78% which is majority of the students
are ready but still 22% are not ready with the bonding period .

14) If yes, then how many years of bond is appropriate according to you?

TABLE NO 14 : BONDING PERIOD

period frequency
6 months 21%
1 year 67%
2 year 12%
100%

BKSPMS pg. 48
 Figure 15: bonding period

12% 21%

6 months
1 year

67% 2 year

Normal Distribution: (probability)

We can take here assumptions that the value of mean will be greater than the value of X which is
here the 2.

X=0.5

µ =1

the probabilistic value will be = 0.2088

X=0.5 (0.2088) µ=1 (0.5)

analysis of the Result:

as we can show in the diagram that the probability that covered by the area is the
probability that the students will not leave the job before the period of 1 years that is here a
µ . After that there are chances that the employee may leave the organization or may they
retain in the organisation as there are some people who don’t want to leave the organization
before 2 years..

BKSPMS pg. 49
 15) In which sector , you would to like to make your career?

The tabular analysis of the sectors are as below which can be seen in the bifurcation of the
percentage:

TABLE NO 15 : SECTORAL ANALYSIS

sector frequency
FMCG 19%
BFSI 14%
IT 34%
Power 10%
Pharma 8%
Manufacturing 14%
other 1%

Figure 16: sectoral analysis

FMCG
14% 1% 19% BFSI

8% IT
Power
10% 14%
Pharma
Manufacturing
34%
other

Hypothesis:

H0: pharma sector is more dominant compare to IT companies.

BKSPMS pg. 50
H1: H0 is rejected.

z-calculated value:-

0.2147

LOS:- 0.05

Z Tabulated:- 1.895 (Table of Z calculation)

Result :
As we can show here z calculated value is less than Z-tabulated. So, hypothesis H0 is not
rejected. So,we can conclude that the pharma companies are not that much preferred by the
MBA students than the IT companies.

16) Any other support do you seek from the placement cell?

• As most of the students are facing the interview situation in very fast way, they are
demanding for some time or the list of the company that are going to come for interview.

• They are also demanding of the list of the companies process for placement and their
process ,so that they can decide that in which company they should apply.

• Some students are still required a special training of particular sector for example, if
someone is belongs from the finance background, then he is required a finance software of
investment related training.

• Some students are requested that they can not get the proper time to be ready for the
interview or any other stage of selection process, as the time duration between the form
filling and the interview date is very low.

BKSPMS pg. 51
 Chapter 6: Summary of Findings

• Students are well equipped with the required skills but still some kind of skill enrichment is
required for same.
• Most of students all having the same perception as the current selection process and the
current companies possess.
• Still, some perception like stability, salary , working type and working related factors are
changing as per the current environment and trends.
• So, there is requirement of the changes in the corporate world as these students will become
the future employees of the companies.
• Some suggestions are best for the changes in the current selection process and the training as
per the survey of the report.
• Students are willing to do job more in private as well as the local jobs due to the attachment
to the locality of the motherland.
• Students are also willing to get the job which is international company which was established
in the metropolitan city area.
• Students are also not ready to accept the bonding period which is more than 2 year. And the
they are ready to pay amount of bonds which is for the 2 years.
• Students are preferring the international company only due to the good packages more
compare to the local companies.
• They are possessing the most of skills as required by the companies . so that , the companies
will not require the special training to be spend on the new employee.
• The new trend is also attached to the startup eco-system also as many of the students are also
selected for the job in the newly opened startups.
• As per the above conclusions, students are satisfied almost with the placement process and
the companies are also use this research report for the purpose of the come to know about
the students perception that how their mentality and thinking style is .
• According to this, they can take decision for hiring the new employees for the next couple of
years.

BKSPMS pg. 52
 Chapter 7: Conclusion

➢ Suggestions:-

➢ As, per the survey shows, There is more requirement of the changes in the current
selection process .

➢ The skillset the students possess are less comparative to the required one . so, company
have to allot a more time on training new employees.

➢ Almost, half of the people, requires the good working environment,so there should be a
good working environment for them and good productivity.

➢ Students do not prefer the bonding period more than 2 years . so it would be better if the
bonding period should be of 2 years.

➢ Students have to focus on GD and Interview round more for getting job in a good
company.

➢ As, current trend focuses on not only salary perspective , but the current working
environment and work flexibility also matters a lot.

➢ In Non-monetary allowance, contrary to Abraham maslow’s Theory, students have their

self esteem and self actualization first.so, non-monetary rewards should be framed in
such a manner that it will give more moral boosting to the employees.

➢ Students are thinking that only communication part is matter for skills , but the
interpersonal convincing skills and negotiation and leadership skills are also necessary for
the managers or even an employee also.

➢ As the majority of the students had said that they prefer either completely work from
home or flexibility working hours more , in future company have to modify their timings
also. otherwise , employee turnover ratio will increase.

➢ Students are getting placement news more from either campus placement drive or the
linkedin . so, the placement news should be shared through this 2 platforms will give you
more responses.

➢ The survey emphasizes that the HR department of the company have the most influencing
ability to retain employee or to avail him to leave. So, it affects more in the development
of any employee and it should be well structured and organized.

BKSPMS pg. 53
➢ Scope for the further Research:

As there is a perception review on the students of the management field,

this research shows what the management students of the particular college thinks about
the selection of the company and it might be change according to the students’ fields or
either their environments.

Besides, as this research is slightly towards the students scenario ,there

are more scope or wide scope as we can do the same research for the students perception
that what they think about the company and their placement as it is very much helpful to
the companies which faces such kind of problems which can be easily solved by the survey
of the students. The one major concern is of the employee which is now students and
they will definitely become the future employee. So, company could know in advance that
how the new generation management students thinks about the company and the
placements.

Thus , there is wide scope for the research in the same field as students’
perception . A survey can be helpful for the other fellows also for their higher and deep
study as well as for the more research.

➢ Limitations:

• As this is students research , every points can not possible as this survey is on the
students’ perspective.
• There are more chances of wrong information will be provided by the students , as some
students are likely to fill the questionnaire just for the filling purpose.
• Sometimes the research also not provide a good conclusion as the input is wrong. Here,
in the factors affecting the job selection is same case.
• In factors , the other criteria had been ignored by the students, they have focused only
on the money factors.
• Some particular kind of information had particular applied test . so, all the test can not
be applied to the all information.
• Some questions have the more broad perspective , but as questionnaire has some own
limitations, all perspective cann’t be covered.
• As the questionnaire is time bounded , it can not contains broader perspective for the
all type of information.
• There are some opportunity loss also that can not be obtained due to the selection of
qualitative or quantitative research more.

BKSPMS pg. 54
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Bibliography

• http://www.bkspms.com
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• https://www.freeprojectsforall.com
• https://www.slideshare.net

BKSPMS pg. 57
 BKSPMS Management Students'
perception for  selection of the company
for campus placement. (Batch 2021-23)
(Student feedback)

* Required

1. Name *

2. Email id *

3. Contact number *

4. Location(city) *
5. Which type of organisation you want to join? *

Mark only one oval per row.

Strongly Strongly
agree Neutral Disagree
Agree disagree

Private

Public organization

startups

International
companies

Cooperative societies

NGO

Academic Institutions

6. According to you, which behavioural traits are necessary for getting a job in reputed *
company?

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
Agree Disagree

Honesty

Communication
skills

Ethics

charming
personality

Attitude

Value system
7. What criteria do you consider of a company for applying in a campus placement *
process?

Mark only one oval per row.

Strongly Strongly
agree Neutral Disagree
agree disagree

Salary

Job location

Working hours

Companies perception towards

employees

Working culture

Job stability

Market share of company

International existence

Pan india existence

AUM
8. How much will you rate the below factors  for applying in a campus placement *
process? 

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree disagree

Pan india

Work from home

Work from office

Combined system of
working

9. According to you, for building a long term career, how many number of years one *
should work in a same company?(in years)

Mark only one oval per row.

Strongly agree Agree Neutral Disagree Strongly disagree

Up to 2 years

2-5 years

5 and above years

10. According to you,What are the selection criteria applying for any jobs? *

Check all that apply.

Brand nae
CTC
Incentives
Foreign travells
Designation and Role
Even the salary is low but profile is good
HR Policies
Market share

11. How will you rate the below platforms from where you can get placement news ? *

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree disagree

Linkedin

Instagram

You tube

Newspaper

Campus
placements

Company websites
12. How much you will agree to below factors for monetary as well as  non-monetary *
incentives  ?

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree disagree

Travell allowance

Medical allowance

Foreign Tours

Target based
Incentives

Promotion

Awards

Foreign posting

Provident fund

13. If a company isAsking for work bond, will  you be ready to apply for company? *

Mark only one oval.

Yes

No

14. If yes, then how many years of bond is appropriate according to you?(in year)

Mark only one oval.

6 months

1 year

2 year
15. According to you, which type of training skills are needed for enhancing your *
employability?

Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
agree disagree

Interview skills

Gd Preparation

Content knowledge/subject
knowledge

Practical skills enhancement

Aptitude test

Expert lectures

Alumni lectures

Conferences

Inter -college competition

General knowledge

Summer internship

16. Do you think the skills you possess are enough for appplying and getting selected *
for the company or sector of your choice?

Mark only one oval.

Yes

No
17. If no, then what are the things you would like to improve in you?

18. According to you, which are the skillet companies look for In a candidate while *
campus placement process?

Check all that apply.

Strongly Strongly
Agree Neutral Disagree
agree disagree

General knowledge

Financial skills

Communication skill

Leadership skills

Negotiation skills

Interpersonal skills

Sector knowledge

Presentation skills

Technical skills

Knowledge about
company
19. In which sector, you would like to make your career? *

Check all that apply.

FMCG
BFSI
IT
Power
Pharma
Manufacturing

Other:

20. Your expectation from the placement cell.

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