Assignment Cover Sheet

Unit Code: Professional Practice in IT G (6676)

Semester/Year: 1

Lecturer/Tutor Name: Dr Ambikesh Jayal

Workshop /Tutorial Day & Time: 2022/03/07

Assignment Number and Title: EPortfolio/EJournal - Draft submission.

Word Count:

Date & Time Submitted: 2022/03/07

By submitting this assignment I/We declare that this assignment is solely my/our own

work, except where due acknowledgements are made. I/We acknowledge that the

assessor of this assignment may provide a copy of this assignment to another member of

the University, and/or to a plagiarism checking service whilst assessing this assignment.

I/We have read and understood the University policies in respect of Student Academic

Honesty.

Student ID: u3240514

Name: Yuran Huang

1 E-portfolio

1.1 Job Analysis

1.1.1 Summary

My name is Yuran Huang, and I am a student in University of Canberra now. I am

undertaking a postgraduation program in IT and preparing for my professional career after

the completion of this program. In my daily life I would like to use the analytical mindset to

solve the small questions I have met. Also, the human spirit is another important role in my

concepts. When considering some kind of products in Industry, I will thin of the convenience

and the social influence on the public.

For my ideal professional position at graduation, the work content and environment is of

most important. Due to my spirit of discovery, I would like to take a job full of challenges

and satisfaction. Some position only including tedious and repetitive work is not suitable for

me. Also, the working environment is extremely crucial, for it may greatly affect the

efficiency. A better atmosphere in the workplace will have a effect on the work type and the

working will. A company with a friendly culture and comfortable working environment is

more likely to produce more beneficial products to the society.

1.1.2 Resume

Name: Yuran Huang

Email: yuranghuang@gmail.com

Location: Shanghai, China

To seek and maintain a full-time position that offers professional challenges utilizing

interpersonal skills, excellent time management and problem-solving skills. Organized and

dependable candidate successful at managing multiple priorities with a positive attitude.

Willingness to take on added responsibilities to meet team goals.

Skills:

CNC programming

Program development and implementation

Program goals

Social program implementation

Education:

Bachelor of Science, University, 2017

Master of information technology, 2021-2023

Work history:

Online industry marketing:

2017

Worked flexible hours; night, weekend, and holiday shifts.

Created plans and communicated deadlines to ensure projects were completed on time.

Financial advisor:

2018-2019

Interacted with vendors, contractors and professional services personnel to receive orders,

direct activities and communicate instructions.

Delivered top-notch administrative support to office staff, promoting excellence in office

operations.

Created and updated physical records and digital files to maintain current, accurate and

compliant documentation.

Internship of Network engineer

2020 JUN – 2020 AUG

Tencent

Answered incoming telephone calls, took down messages and provided information.

Delivered clerical support by handling range of routine and special requirements.

Sorted and organized files, spreadsheets and reports.

Achieved management recognition by designing and implementing special project during

internship.
1.1.3 Strengths

In my own experience, maybe with a little boast, I am very good at overcome challenges and

make creative thinking. For example, I can try to use a kind of computer programming

language I’ve never met before to realize an important function in a week. Overcoming

unpredicted obstacles lets me feel pleasure and helps me improve my skills and techniques in

return.

Also, I can combine my creative thinking together with the actual function in my work. For

instance, a concept in math like the prime number concept may be used to generate random

numbers. The cross knowledge in different subjects and the creative mindset may be one of

my strengths to compete with others in the career position.

1.1.4 Job Advertisement

Customer Solutions Manager – Native

Microsoft

Overview:

Microsoft is on a mission to empower every person and every organization on the planet to

achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring

excellence, and encouraging teams and leaders to bring their best each day. In doing so, we

create life-changing innovations that impact billions of lives around the world. You can help

us achieve our mission.

Microsoft Advertising empowers the largest advertisers around the world to reach their

maximum potential through Microsoft and Microsoft Advertising products, services and

solutions. We are seeking top performing Account Managers with

display/native/social/programmatic sales experience. We are look for an individual who can

drive revenue and increase customer satisfaction by developing and cultivating strategic

client relationships and delivering customized solutions aligning to the client’s advertising

needs.

Our Strategic Sales group empowers the largest advertisers around the world to reach their

maximum potential through paid search and native marketing on the Microsoft Advertising

platform. We are seeking top performing Specialist Account Managers with native, video and

display advertising experience who will help us build the evolution of our advertising suite.

In partnership with our field sellers, the individual in this role will help us expand the reach

of our Native advertising solution, the Microsoft Audience Network, with a focus on the

Australia market. Through strategic account planning, flawless customer management and
data-driven solutions, and an appetite to learn and iterate upon our sales strategy, product,

UX and execution plan, we’ll grow our Audience network reach. The individual in this role

will bring sales experience, customer obsession, a passion for innovation and best-practice

sharing, and a proven track record for delivering exceptional results.

Responsibilities:

Support sales teams through the process, helping with best practices building, campaign

implementation and optimization.

Scale and grow our Microsoft Advertising Network display/native advertising offering

through a focus on client retention, expansion and win-back.

Share client and Sales feedback with Engineering and Product Marketing teams to iterate

improvements on needed.

Bring competitive and industry insights and media sales experience to flawlessly handle

objections and execute data-driven optimizations across potentially large and complex

accounts.

Exceed customer expectations via responsiveness, providing insights, marketplace knowledge

and resolving technical issues.

Develop collaborative relationship with account teams to drive the growth and development

of mutually beneficial working relationships with existing sales and key partners to quickly

respond to customer requests or escalations.

Collaborate across regions to influence processes and client strategies by sharing learnings

and innovative techniques.

Develop cross-Microsoft relationships in support of bringing the best of Microsoft to our

clients

Create deep connections within our communities, focus on increasing representation,

retaining and growing our current team members, while fostering awareness and growth

through an inclusive environment.

Qualifications:

Job Requirements: Education, Key Experiences, Skills and Knowledge:

Minimum 3+ years Digital Media, Analytics or Sales/Service required

Extensive knowledge of digital media across native, display, video and ideally search

advertising / Bing Ads; including some combination of Sales, Operations, Service and / or

Sales Excellence.

Strong ability to analyze trends within data at an individual client level as well as scaled

across a marketplace to help with short term wins, while ideating and creating for long term

sustainability.

Deep understanding of the players and partners across the native ad ecosystem; third party

demand-side, data management, ad-serving, verification and measurement platforms.

Deep understanding of the ad technology ecosystem required to scale premium native ad

products; third party demand-side (Direct, RTB, header bidding), data management, ad-

serving, verification and measurement platforms.

Demonstrated success moving from ‘start up’ to ‘scaled business’ is critical and the ability to

move easily and constantly across functions (Sales, Ops, Strategy) and partner sets (BD,

Finance, ENG, Sales, Business Teams)

Strong problem solving and analytical skills to deliver customer-focused solutions

Flexibility to maintain focus through change and thrive amid ambiguity

Proven track record of exceptional performance, high productivity, meeting deadlines, and

exceeding sales quota

Infectious sense of enthusiasm, fun, and imagination associated with a group committed to

developing the best client experiences in the world.

#MicrosoftAdvertising #WebXT

Microsoft is an equal opportunity employer. All qualified applicants will receive

consideration for employment without regard to age, ancestry, color, family or medical care

leave, gender identity or expression, genetic information, marital status, medical condition,

national origin, physical or mental disability, political affiliation, protected veteran status,

race, religion, sex (including pregnancy), sexual orientation, or any other characteristic

protected by applicable laws, regulations and ordinances. We also consider qualified

applicants regardless of criminal histories, consistent with legal requirements.

The SFIA Skill Level Needed (assumed):

BPTS – 4

POMG – 6

ASUP – 3

PRMG – 6
DENG – 3

MKTG – 5
1.1.5 Cover Letter

[Date]

[Hiring Manager’s Name]

[Company Address]

[Company’s City, State, Zip Code]

Dear Mr. / Mrs. XXX

With a 13+ years of experience in different capacities such as online industry marketing,

financial advisor, and internship of a network engineer, I am extremely confident that I will

be an excellent choice for the Customer Solutions Manager – Native at the company.

From working flexible hours, creating plans accompanied by communicating deadlines,

interacting with different personal, providing administrative support, creating accompanied

by updating physical records alongside digital files, delivering clerical support, and designing

accompanied by implementing a unique project, I am adapt in providing professional and

creative input subject to stipulated objectives to produce a record-high success rate of success

rates. Currently, as I pursue my postgraduate studies in information technology, I am earning

additional insights that will bolster my programming skills.

Please consider the following highlights of my career:

 Never had a lateness feedback in performing tasks of creating plans and

communicating deadlines to ensure project completion on time.

 Never received a negative feedback for interacting with vendors, contractors,

professional services personal, and those I served under.

  Achieved management recognition after designing and implementing special project

during internship.

 Delivered top level administrative support to office staff with a high success rate in

office operations.

I will greatly appreciate the opportunity to meet you and provide a further discussion

concerning my qualifications and your requirements in detail. Thank you for your

consideration and I am looking forward to receiving feedback from you soon.

Sincerely,

Yuran Huang
1.2 Skills Analysis

1.2.1 Self-Analysis

Situation: In my previous role as an intern of a network engineer, I had the mandate to

collect necessary information and provide extra work subject to the post assigned to me

during the internship.

Task: The goal was to respond swiftly to clients and establish innovative and creative

insights to deliver ideal program designs and other special requirements like necessary

adjustments to programs.

Action: In order to achieve my mandate, I had to carefully manage my time, be enthusiastic

about my position, show respect regardless of the situation, and tap into my knowledge of

programming. So, I blocked off any form of distraction when at work, such as my

smartphone, to dedicate my time solely to answering incoming telephone calls and taking

down messages and the provided information. In some cases, the callers would not express

the same level of respect I accorded them, but I understood that as part of the job hence

maintaining a high level of kindness towards them. During that time, I duly worked on

delivering clerical support accompanied by sorting and organizing reports. I equally helped

out with programming tasks; thus, I designed and implemented a unique project. Undertaking

the tasks helped me grow as a professional and learned how to deliver on vast tasks.

Result: As a result, my internship was a success, with a notable mention of the management

recognition I received for designing and implementing a unique project.

Therefore, I currently have soft skills such as problem-solving, self-motivation, perseverance,

a sharp memory, and communication. On the other hand, I have technical skills such as CNC

programming, program development and implementation, social program implementation,

technical writing, software proficiency, project management, and data analysis.

1.2.2 Skill Gap Analysis

I need to acquire teamwork and flexibility skills and improve my technical writing,

programming, and data analysis skills to get the Job in the Real Job Advertisement. The job

requires sufficient technical and soft skills working together to deliver on specific tasks,

working with teams and providing creative insights to help achieve stipulated tasks. I lack the

teamwork and the high level of flexibility that the job demands. However, I possess technical

writing, programming, and data analysis skills that the job demands, but there is room for

improvement considering their essentialness to the Job in the Real Job Advertisement. I will

get the skills by active involvement in mock tasks such as team-building efforts and any task

that would ensure I step out of my comfort zone for the soft skills. On the other hand, for the

technical skills that I require to revamp, I will ensure they improve by conducting extensive

research, doing systematic studies as a reminder, and doing more practice. I will monitor the

improvement by running practical tests from the internet and using observation to see how

much I have gained on issues such as collaboration and know-how, subject to comparing

results from one point to the next. Therefore, if all goes well, I would have earned the sought

skills and revamped the ones that I already possess but require improvement to get the Job in

the Real Job Advertisement.

1.2.3 Professional Plan

I will continue learning on teamwork and bolster my IT information set through active

participation within groups and meeting university milestones on specific tasks. I will equally

participate in professional examinations provided by professional ICT bodies to test my

improvement on learning. The results will gauge whether my efforts are working or not.
1.3 SFIA Extensive analysis

PRMG – 3

I can make simple or not so complicated programming when facing an actual difficulty.

Making programs that will execute in a normal way.

I can give out a feasible application to fulfill the demands.

ASUP – 3

When given a task about the application programming, I can handle all the requests to make

the application execute normally.

DENG – 3

I can make routine data maintaining like reserving a database of a firm’s all goods and

customers. Designs and implements data pipelines and data stores to acquire and prepare

data. And the designs will basically meet the demands of the customers to provide basic

support.

MKTG – 2

Due to the basic marketing education, I am able to know the fundament rules in marketing

area. When facing a situation like promoting a network product, I would like to use the

network advertisement with some promotional information in applications to make more

people of it. Also, I understand the basic principles of marketing and tools to monitor the

activities of the market.

2 E-Journal

2.1 Professional diary

Ent Date Activit Topic Locatio Provid Learning Durati SFIA

ry y n er Outcomes on Skills

1 18- Lectur Introduction Univer Name Understan 2hrs e.g.

Aug- e and to sity of of ding basic

Software
21 works programmin Canber Lectur program
design
hop g ra er mining
SWDN
and
Programmi
software
ng/
design
software
technique
developme

nt

PROG

2 30- Other System Univer Name Basic 2hrs DESN/PR

Aug- modul modelling sity of of system OG

21 e at Canber Lectur designing

UC ra er

3 3- Any Innovation Univer Name Innovative 2hrs MRKT/M

Sept- other of sity of of thinking in ANA

21 online Entrepreneu Canber Instruc firm

course rship ra tor managing

you
 may

have

done

4 28- Any Python Univer Name Advanced 2hrs PROG

Feb- other programmin sity of of programm

2022 trainin g Canber trainer ing skills

g or ra in Python

semina

course

you

may

have

attende

5 7- Lectur Data Univer Name Data 2hrs DENG

Marc e and sity of of Analysis

h- works Canber Lectur

2022 hop ra er

6 14- Lectur Marketing Univer Name Fundamen 2hrs MKTG

Marc e and sity of of tals of

h- works Canber Lectur Marketing

2022 hop ra er

7 21- Lectur Marketing Univer Name Marketing 2hrs MKTG

Marc e and sity of of Strategies

 h- works Canber Lectur

2022 hop ra er

8 28- Other Marketing Univer Name Marketing 2hrs MKTG

Marc modul sity of of Policies

h- e at Canber Lectur

2022 UC ra er

9 4- Lectur Application Univer Name Approach 2hrs ASUP

Apr- e and Programmin sity of of es to

2022 works g Canber Lectur Applicatio

hop ra er n

Programm

ing

10 11- Any Application Univer Name Security in 2hrs ASUP

Apr- other Programmin sity of of Applicatio

2022 trainin g Canber trainer n

g you ra Programm

may ing

have

attende

11 18- Lectur Application Univer Name Sustainabi 2hrs ASUP

Apr- e and Programmin sity of of lity in

2022 works g Canber Lectur Applicatio

hop ra er n
 Programm

ing

12 25- Any Application Univer Name Fundamen 2hrs ASUP

Apr- other Programmin sity of of tal

2022 semina g Canber instruc Practice to

r you ra tor Applicatio

may n

have Programm

attende ing

d
2.2 Professional Conduct and Ethics

Australian Computer Rating from 1 to 5 (1 Rationale with examples

Society ACS Code of represents rarely follows, 5 for rating

Professional Conduct v2.1 represents always follows)

(Published by ACS)

1. The Primacy of the

Public Interest

You will place the interests 2 Hardly follows

of the public above those of

E.g. I place the interests of
personal, business or
the business or sectional
sectional interests.
interests above all interests.

However, I place the public

interests above personal

interests

2. The Enhancement

of Quality of Life

You will strive to enhance 5 Follows

the quality of life of those

E.g. I concern myself with
affected by your work.
those I work with

considering their input

ensures success. Therefore, I

make an effort to the best of

my capability to ensure the

 well-being of such

individuals.

3. Honesty

You will be honest in your 5 Always Follows

representation of skills,
E.g. I live by the principle of
knowledge, services and
honesty and I do not
products.
appreciate cheating in

providing skills. I do my

level best to represent my

skills, knowledges, and

services with due

recognition of my strengths

and shortcomings as

denoted.

4. Competence

You will work competently 5 Always Follows

and diligently for your

E.g. I work diligently as I
stakeholders.
have done before in my

working experience which

does not have a taint subject

to receiving warnings,

suspensions, or getting

sacked.
 5. Professional

Development

You will enhance your own 5 Always Follows

professional development,
E.g. I am dedicated to
and that of your staff.
improving on where I lack

proficiency and bolstering

where I excel hence enhance

personal professional

development. Furthermore, I

work well with other people

based on previous job

experience hence enhance

skill-set of the staff around

me.

6. Professionalism

You will enhance the 5 Always Follows

integrity of the ACS and the

E.g. Integrity is a principle I
respect of its members for
live by considering I have
each other.
never exaggerated my job

seeking documents, and I

have upheld similar levels

when providing services in

 different job positions as

assigned.

The Australian Computer Society, ACS Code of Professional Conduct v2.1 (Published by

ACS), has “Primacy of the Public Interest,” “Enhancement of Quality of Life,” “Honesty,”

“Competence,” “Professional Development;” and “Professionalism” as six tenets that guide

professional practice and ethical behavior. The provided table rates my performance in each,

accompanied by the rationale for the rating. I have the highest scores in all categories except

the “Primacy of the Public Interest.”

My professionalism dictates meeting assigned duties which makes me place business

interests before public interests. However, I am not selfish; hence public interests come

before personal interests leading to the rating posited in the table. I always follow the other

tenets, i.e. “Enhancement of Quality of Life,” “Honesty,” “Competence,” “Professional

Development,” and “Professionalism,” considering they are much-needed attributes to have a

successful career. Some I learned from working with others such as “Enhancement of Quality

of Life” and “Competence.” I equally learned some such as “Enhancement of Quality of

Life,” “Honesty,” and “Competence” from my upbringing and social interactions. I learned

“Professional Development” and “Professionalism” from providing labor services in different

capacities. However, “Professionalism” comes from my intrinsic commitment to meeting

organizational objectives and institutional upbringing. Therefore, there are social norms,

interactions on a personal and professional level, and working experience that inform the

depicted performance on “Primacy of the Public Interest,” “Enhancement of Quality of Life,”

“Honesty,” “Competence,” “Professional Development;” and “Professionalism.”

The presented graph provides rationale and examples that magnify my performance on

“Primacy of the Public Interest,” “Enhancement of Quality of Life,” “Honesty,”

“Competence,” “Professional Development,” and “Professionalism.” It shows my ethical and

professional expertise, which is close to perfection, subject to the high ratings. However, I

have a drawback subject to my professional practice, which places business interests before

public and personal interests leading to a low rating in the “Primacy of the Public Interest.”
2.3 Team Dynamics and Conflict Resolution

My group's teamwork was effective; however, there is room for improvement. Our group

worked effectively due to having ideal discussions facilitated by proper allocation of duties

and openness in providing ideas. However, the greatest challenge within the group involved

accommodating the diversity considering the uniqueness that everyone served.

Appropriate allocation of duties and openness facilitated the effectiveness of our group, while

the diversity presented a challenge to its success. We had an open session in our initial

meetings to allocate different tasks subject to members volunteering for the positions. After a

critical assessment and voting, members with appropriate skill sets and the intangibles for

specific positions earned their due spots. For example, members selected the team leader

based on proper communication and leadership skills. After assigning such roles, there were

assigned duties with every member having a task to perform. The established design and

structure met the intangibles for the team to succeed. Openness accompanied the design and

structure, which bolstered the team's efficiency. The team encouraged every individual to be

open in providing insights to help the team without judging or ridiculing any submission.

However, the team faced challenges in handling the diversity within the group. Every

individual was unique, leading to diverse feedback for performing specific tasks as

encouraged by the openness within the team. The condition presented a significant challenge

subject to multiple submissions for consideration which took much time to discuss and

resolve.

Therefore, although my group worked with high efficiency subject to meeting specific

intangibles necessary for group success, it faced the greatest challenge in accommodating the

diversity in the team. The group was highly efficient due to attributes like properly assigning

duties and encouraging innovative ideas through openness. However, the diversity within the
group accompanied by the encouraged openness produced a shortcoming for the efficiency

by facilitating vast ideas and untimeliness in resolving them.

On the other hand, the group recognized the need for ideal interactions with conflicts

derailing the processes such as discussions and project implementation. Despite efforts to

reduce conflicts, issues would come up from a personal and group level. Therefore, the team

worked well for conflict resolution due to proper channels of handling any dispute and the

established structure that limited conflicts from arising.

The group had proper channels and an ideal structure that helped conflict resolution. The

structure was proactive in conflict resolution. Every individual had specific tasks assigned to

them subject to volunteering and assessing intrinsic skill set. It increased the group's

efficiency and limited the instances of overlapping duties. Hence, reduced the chances of a lot

of conflicts. The openness encouraged within the group, whereby individuals offered their

input without fearing being ridiculed or judged equally, made the probability of conflict low.

However, despite the proactive measures for conflict resolution, isolated cases emerged. For

the arising conflicts, there were proper channels to handle them. A non-partisan committee

would listen to emerging issues and provide the way forward, which included the option for

disciplinary action. The efforts ensured conflict never got in the way of the team working

well.

Therefore, the team performed well on conflict resolution through proactive and reactive

measures in the structure accompanied by a design and established channels to resolve any

issues. The team worked well due to the lack of significant disputes, with isolated cases

handled swiftly and efficiently. The group encouraged the participation of every individual

and reduced chances for any conflict to arise due to proper allocation of duties.
I learned much when working with the group, especially my deficiency in perfect teamwork

skills. Similarly, I learned that when a team has an ideal structure and encourages the

involvement of everyone, it is highly likely to succeed and have every member satisfied for

playing a role in the success.

2.4 Critical Evaluation and Reflective Summary

According to Miller and Moores (2019), some principles of group work include planned

organization, recognizing the uniqueness of team members, equality, and understanding

relationships as a tool for solving group problems. Our group performed well due to

reflecting the mentioned principles. However, it was not perfect with recognizing the

uniqueness of team members serving as an advantage and a disadvantage. Despite the

shortcoming, the group structure and design accompanied by the methodology of assigning

and implementing tasks effectively captured the mentioned principles leading to success.

According to Haqaf and Koyuncu (2018), some of the critical skills required for an IT

professional include programming and data analysis. I have the fundamental skills for the

profession; however, there is room for improvement. I have other intangibles that back the

skills, and I can equally improve them for further success as an IT professional. Kurbanov et

al. (2020) posit that IT as a profession requires commitment, given it is a demanding job.

Students must seek appropriate knowledge and have positive perceptions to excel with IT

being a dynamic and challenging field (Kurbanov et al., 2020). I have the necessary

intangibles to succeed as an IT professional based on my professionalism, commitment, and

ethical practices. Therefore, I am well-equipped for success.

 References

Haqaf, H., & Koyuncu, M. (2018). Understanding key skills for information security

managers. International Journal of Information Management, 43, 165-172.

Kurbanov, R. A., Belyalova, A. M., Yarygina, N. A., Schetinina, S. Y., Feshina, S. S.,

Buslaev, S. I., & Dugarskaya, T. A. (2020). Student attitude to future profession in

field of information technology at university training stage. International Journal of

Psychosocial Rehabilitation, 24(4), 5019-5026.

Miller, M. S., & Moores, D. F. (2019). Principles of group counseling and their applications

for deaf clients. JADARA, 23(4), 4.