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    2 - Zack Onisko

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    Ingrosso Seth
    This document discusses growth hacking and the stages of startup growth. It outlines 20 non-scalable ways to hustle a startup to scalable growth, such as manually inviting first customers, engaging communities, and seeding content. It also discusses the three stages of growth as product-market fit, the hustle stage, and scalable growth stage. The goal of growth hacking is to make huge gains in the least amount of time by thinking differently and talking to customers.

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    2 - Zack Onisko

    Uploaded by

    Ingrosso Seth
    60 views75 pages
    This document discusses growth hacking and the stages of startup growth. It outlines 20 non-scalable ways to hustle a startup to scalable growth, such as manually inviting first customers, engaging communities, and seeding content. It also discusses the three stages of growth as product-market fit, the hustle stage, and scalable growth stage. The goal of growth hacking is to make huge gains in the least amount of time by thinking differently and talking to customers.

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    This document discusses growth hacking and the stages of startup growth. It outlines 20 non-scalable ways to hustle a startup to scalable growth, such as manually inviting first customers, engaging communities, and seeding content. It also discusses the three stages of growth as product-market fit, the hustle stage, and scalable growth stage. The goal of growth hacking is to make huge gains in the least amount of time by thinking differently and talking to customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    60 views75 pages

    2 - Zack Onisko

    Uploaded by

    Ingrosso Seth
    This document discusses growth hacking and the stages of startup growth. It outlines 20 non-scalable ways to hustle a startup to scalable growth, such as manually inviting first customers, engaging communities, and seeding content. It also discusses the three stages of growth as product-market fit, the hustle stage, and scalable growth stage. The goal of growth hacking is to make huge gains in the least amount of time by thinking differently and talking to customers.

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    You are on page 1of 75

    Zack Onisko

    Chief Growth Officer, Creative Market


    zack@creativemarket.com
    @zack415
    MUST HAVE DRUMS
    $7/hr
    $75/hr
    GROWTH HACKING IS:
    Making huge gains in the
    least amount of time.
    GROWTH HACKING IS:
    Thinking differently than
    everyone else.
    GROWTH HACKING IS:
    Talking to customers.
    Learn what they want!
    GROWTH HACKING IS:
    Experimenting. Evolve your
    pitch/ product in real time.
    GROWTH HACKING IS:

    HUSTLING!
    3 stages of startup
    There growth
    are 3 Stages of Growth

    Source: http://www.startup-marketing.com/the-startup-pyramid/
    3 stages of startup
    There growth
    are 3 Stages of Growth

    1) Product Market Fit


    Photo by @willsh
    3 stages of startup
    There growth
    are 3 Stages of Growth

    1) Product Market Fit

    3) Scalable growth stage


    3 stages of startup
    There growth
    are 3 Stages of Growth

    1) Product Market Fit


    2) The Hustle Stage
    3) Scalable growth stage
    “Startups take off because the founders make
    them take off. A good metaphor would be the
    cranks that car engines had before they got
    electric starters. Once the engine was going, it
    would keep going, but there was a separate and
    laborious process to get it going.”
    — Paul Graham
    20
    There are 3 Stages of Growth

    non-scalable ways to

    HUS TL E
    your way to
    scalable growth
    There are 3 Stages of Growth

    1) Manually invite your first


    customers. Start in a niche.
    There are 3 Stages of Growth

    2) Invite friends and family


    (and other connections)
    There are 3 Stages of Growth

    3) Join the conversations at


    target niche communities and
    forums.
    There are 3 Stages of Growth

    4) Ask your competitor’s


    customers to try your new
    service & give feedback.
    There are 3 Stages of Growth

    5) Go directly to your users.


    Ask them to sign up in person.
    There are 3 Stages of Growth

    6) Speak directly with


    users to understand how
    your product can better
    meet their needs.
    There are 3 Stages of Growth

    7) Community engagement.
    Reply to every comment.
    There are 3 Stages of Growth

    8) Aim for 100% customer


    satisfaction. Everyone leaves
    happy!
    There are 3 Stages of Growth

    9) Go above and beyond to


    delight customers.
    There are 3 Stages of Growth

    10) Give away free stuff for


    signing up.
    There are 3 Stages of Growth

    11) Allow users to give their


    friends free stuff.
    There are 3 Stages of Growth

    12) Give away new free


    stuff weekly (retention)
    There are 3 Stages of Growth

    13) Content is king.


    Distribution is queen.
    Always be writing and
    sharing.
    There are 3 Stages of Growth

    14) Write guest posts on


    other people’s blogs.
    There are 3 Stages of Growth

    15) Forge Partnerships.


    There are 3 Stages of Growth
    There are 3 Stages of Growth
    There are 3 Stages of Growth

    16) Trade co-promotions


    There are 3 Stages of Growth

    17) Throw Parties


    There are 3 Stages of Growth

    18) Run a roadblock


    campaign across a network
    of sites in your industry.
    There are 3 Stages of Growth

    19) Seed content on your


    site yourself to get it going.
    There are 3 Stages of Growth

    20) Private Beta.


    Sorry, invite only.
    There are 3 Stages of Growth
    There are 3 Stages of Growth
    Final tip: 

    Study the tactics of your
    competitors. Become inspired,
    but don’t copy. 


    Be clever and find the big


    opportunity for your business!
    HA P P Y
    G R O W I N G !
    HIR I N G ? 

    N E ED A J O B ?
    O R
    Em a i l m e …
    ck @ G r ow t h Te a m . c o m
    Za
    THA N K S !

    Zack Onisko
    Chief Growth Officer, Creative Market
    zack@creativemarket.com
    @zack415

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