SHRI DHARMASTHALA MANJUNATHESHWARA COLLEGE

(AUTONOMOUS),

UJIRE 574240

BACHELOR OF VOCATIONAL COURSE

In

RETAIL AND SUPPLY CHAIN MANAGEMENT

REPORT ON

“MARKET RESEARCH WITH SPECIAL REFERENCE

TO CARRAYCART”

Submitted By

BHARATH MB

201208

4TH semester

SDM College, Ujire.

Under the guidance of

M.s MADHURI GOWDA

Assistant Professor

Dept of B.voc in Retail and Supply Chain Management,

SDM College, Ujire.

2021-22
 SHRI DHARMASTHALA MANJUNATHESHWARA COLLEGE
(AUTONOMOUS), UJIRE 574240
DEPARTMENT OF B.VOC
CERTIFICATE
This is to certify that BHARATH MB bearing Roll No 201208 is a
bonfire student of Bachelor’s of Vocational Course (B.Voc) in Retail and
supply chain management of SDM College (Autonomous), Ujire 2021-
22. Report on MARKET RESEARCH ON CARRAYCART” is
prepared by him under the guidance of M.S MADHURI GOWDA in
partial fulfillment of the requirement for the award of Bachelor’s of
Vocational Course (B.Voc)

Mr. Ashwith H R M.s.MADHURI GOWDA

HOD INTERNAL GUIDE

Name of the Student : BHARATH MB

Roll No : 201208

Viva Voce Examination Date:

Signature of Internal Examiner Signature of External Examiner

Name & Affiliation Name & Affiliation

 DECLARATION

I, BHARATH MB, hereby declare that this project report entitled a

“MARKET RESEARCH ON CARRAYCART” is prepared by me
under the guidance of M.s MADHURI GOWDA, Assistant Professor, Dept
of B.Voc in retail and supply chain management, SDM College Ujire.

I also declare that this mini report work is towards the partial fulfillment
of the university regulation for the award of degree of Bachelor’s of
Vocational Course. (B.Voc)

I further declare that this Project is based on the original study

undertaken by me and has not been submitted for the award of any
other university or institute for the award of any other degree/diploma
from any other university/institution.

Place: UJIRE
Signature of the Student
Date: BHARATH MB
 ACKNOWLEDGEMENT

This project report would be incomplete without expressing my sincere gratitude to

all those who have supported me in preparing it successfully.

I would like to express my sincere gratitude to Dr. UDAYCHANDRA.P.N,

Principal, SDM College (Autonomous) Ujire, for his guidance and support in
carrying out this project.

My sincere thanks to Mr. ASHWITH H R, HOD, whose timely suggestions and

encouragement supported me to complete this project successfully.

I would like to express my sincere gratitude to Mr. SUVEER JAIN, Course

Coordinator, for his support, co-operation and for providing all necessary
information required for the mini report.

My utmost gratitude to my internal guide, Ms. MADHURI GOWDA, Faculty of

B.Voc in Retail and Supply Chain Management Department, SDM College
(Autonomous) Ujire, who has enthusiastically imparted relevant information,
guided and supported me in carrying out this mini report.

I would like to thank my parents, dear, my friends and all of them who have helped
me in the completion of the mini report.

Place: Ujire BHARATH MB

Date: 201208
TABLE OF CO

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Executive Summary
This research was done at Carraycart, Ujire with the special focus on customer expectation and
their feedback”. This report is about the customer expectation from online marketing. This study
is about the anaylsis of the customer expectation which they want from online marketing. The
company’s strategy including its competitors and internet marketing will be analyzed. The focus
throughout the study is on understanding the market from various perspectives. Various
dimensions have been mentioned in this report regarding effectiveness of internet marketing.
Carraycart is an online ecommerce website company for analysis because of its unique and
innovative approach to business. The business model of the company is indeed one of its kind in
the internet market segment and this study analysis the market. Carraycart specializes in various
products and it’s a huge task to set different strategies for different products for different sellers
during time periods. This study is divided into separate parts with the first introduction about
industry and company and the rest of the part is concerned with the study on effectiveness of
marketing techniques followed by the online shopping mart and concluded that the use of these
marketing techniques by carraycart has made the online shopping process very simple and has
attracted many new customers.
CHAPTER 1

INTRODUCTION
Research should be considered a vital component of any business because it provides marketers
and business owners with a metric that can be used to measure and improve business
performance from a customer perspective. Not only is it a leading indicator of consumer
repurchase intentions and loyalty, but it is also a great way to understand if they will become
long term loyal customers . On the other hand, it can also provide the initial warning signs that a
customer is unhappy and potentially at risk of leaving. With all this considered, customer
satisfaction can provide businesses with crucial information to understand what aspects are
successful and where improvements need to be made.
Within a competitive marketplace where businesses are constantly competing for customers,
customer satisfaction is often seen as a key differentiator often acting as a final purchase trigger
point. Businesses that tend to succeed in these hostile environments are the ones that make
customer satisfaction central to their business strategy. By regularly measuring and tracking

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customer satisfaction you can make informed decisions to put new processes in place to increase
the overall quality of your customer service and elevate yourself above the competition.
Therefore, it’s one of the leading metrics to measure consumer behavior and customer retention.
Carraycart
We made the research on the company Carraycart. By making lot of product research. Finally,
we got Carraycart means it is an ecommerce website which is launched a new in ujire with the
support of SDM College ujire in 2021. We approached the owner of the company and asked
permission to exhibit their product research. Then we explained them about our ideas to make
the research and the benefits what they also get. So, finally Mr. Bharath MB agreed us to do the
product research. The first stage of work went smoothly.
The company was opened in pandemic situation and the main motive is to provide excellent
service and quality products.
Their target customers are the students and the youngsters. They focus on B2B and B2C. The
owner’s name is Mr. Bharath MB and their partners are Ankith, Shravan and Jayanth. In
Carraycart they sell the products like clothing, accessories, toys, electronics items, stationeries
and footwears. They are running a business with the team by giving good service to the
customers and their main goal of the website is to give their service at less price . They have
sales period in which time they will get more sales during the college days they will incur more
profits because most students buy books and calculator from us. We have also done a research
on feedback and we got a positive response and we came across what customers like to buy from
carraycart website.

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 CHAPTER 2

RESEARCH METHODOLOGY

DATA COLLECTION METHOD:

The report is an earnest endeavour made to understand the present place of carrycart in the
market.
Data collection is the elaborate process in which the researchers make a detailed research . Data
is the foundation of all market research. Data may be obtained from several sources such as:
-primary data
-secondary data

PRIMARY DATA:
Primary data is a type of data that is collected by researchers directly from main sources through
interviews, surveys, experiments, etc. If the secondary data is found to be inadequate or
unavailable, the researcher goes for primary data. We have collected directly from the owner
about the website about the competitors and how the business take position in the market.
The data is collected from different online ecommerce website which are trending now like
1. Flipkart
2. Amazon
3. Meesho
4. Snapdeal

SECONDARY DATA:
Secondary data is data borrowed from secondary sources by the researcher. Secondary data can
be internal and external internal records of the company or information available from library
and other statistical organization. In the market research project field work had a very vital role
to play. As a matter of fact, it's the back bone of any market research project field work basically
consists of collection of primary data. In this report I had undergone some response through
Google forms.

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OBJECTIVE:
The main objective of this report is to collect the responses from the customers of CarrayCart
Company. As the survey says that, most of the youths are attracted to the technology. So, I made
a Google form where everyone can easily make their responses in the form of answering the
questions. Anything will begin from small things, so I collected just 10 respondents. I got good
responses from them.
 The study on customer feedback in detail.
 To know importance of marketing.
 To understand the customer in deep.
 To find out actual responses.
 To find out their problem faced on their website.
 To find out likes of the customers on website.

RESEARCH DESIGN

Designing a survey or questionnaire is considered the most important step in any survey process.
Question design takes a lot of thought and time. We like to say, "If you put garbage in, you'll get
garbage out." This means that if the questions are bad, the data will be bad as well. During the
survey research design, keep in mind sampling methods and data analysis factors you intend to
use.
Types of research design
A researcher must have a clear understanding of the various types of research design to select
which model to implement for a study. Like research itself, the design of your study can be
broadly classified into quantitative and qualitative.

Quantitative research
Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories
and assumptions. This type of research can be used to establish generalizable facts about a topic.

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E.g.: Common quantitative methods include experiments, observations recorded as numbers, and
surveys with closed ended questions.

Qualitative research
Qualitative research is expressed in words. It is used to understand concepts, thoughts or
experiences. This type of research enables you to gather in depth insights on topics that are not
well understood. E.g: Common qualitative methods include interviews with open-ended
questions, observations described in words, and literature reviews that explore concepts and
theories.

SAMPLING
When you conduct research about a group of people, it’s rarely possible to collect data from
every person in that group. Instead, you select a sample. The sample is the group of individuals
who will actually participate in the research. So we have collected a response from the one who
do more purchase in the carraycart website.

SAMPLING FRAME
The sampling frame is the actual list of individuals that the sample will be drawn from. Ideally, it
should include the entire target population (and nobody who is not part of that population).
Example: Sampling frame you are doing research on working conditions at Company X. Your
population is all 1000 employees of the company. Your sampling frame is the company’s HR
database which lists the names and contact details of every employee.

DATA INTERPRETATION

Data interpretation refers to the process of using diverse analytical methods to review data and
arrive at relevant conclusions. The interpretation of data helps researchers to categorize,
manipulate, and summarize the information in order to answer critical questions.

The importance of data interpretation is evident and this is why it needs to be done properly.
Data is very likely to arrive from multiple sources and has a tendency to enter the analysis

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 process with haphazard ordering. Data analysis tends to be extremely subjective. That is to say,
the nature and goal of interpretation will vary from business to business, likely correlating to the
type of data being analyzed. While there are several different types of processes that are
implemented based on individual data nature, the two broadest and most common categories are
“quantitative analysis” and “qualitative analysis”.

Yet, before any serious data interpretation inquiry can begin, it should be understood that visual
presentations of data findings are irrelevant unless a sound decision is made regarding scales of
measurement. Before any serious data analysis can begin, the scale of measurement must be
decided for the data as this will have a long-term impact on data interpretation ROI. The varying
scales include:

 Nominal Scale: non-numeric categories that cannot be ranked or compared quantitatively.

Variables are exclusive and exhaustive.
 Ordinal Scale: exclusive categories that are exclusive and exhaustive but with a logical order.
Quality ratings and agreement ratings are examples of ordinal scales (i.e., good, very good, fair,
etc., OR agree, strongly agree, disagree, etc.).
 Interval: a measurement scale where data is grouped into categories with orderly and equal
distances between the categories. There is always an arbitrary zero point.
 Ratio: contains features of all three.

For a more in-depth review of scales of measurement, read our article on data analysis questions.
Once scales of measurement have been selected, it is time to select which of the two broad
interpretation processes will best suit your data needs. Let’s take a closer look at those specific
data interpretation methods and possible data interpretation problems.

When interpreting data, an analyst must try to discern the differences between correlation,
causation, and coincidences, as well as much other bias – but he also has to consider all the
factors involved that may have led to a result. There are various data interpretation methods one
can use.

The interpretation of data is designed to help people make sense of numerical data that has been
collected, analyzed, and presented. Having a baseline method (or methods) for interpreting data
will provide your analyst teams with a structure and consistent foundation. Indeed, if several

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 departments have different approaches to interpret the same data while sharing the same goals,
some mismatched objectives can result. Disparate methods will lead to duplicated efforts,
inconsistent solutions, wasted energy, and inevitably – time and money. In this part, we will look
at the two main methods of interpretation of data: a qualitative and quantitative analysis.

Qualitative Data Interpretation

Qualitative data analysis can be summed up in one word – categorical. With qualitative analysis,
data is not described through numerical values or patterns, but through the use of descriptive
context Typically, narrative data is gathered by employing a wide variety of person-to-person
techniques. These techniques include:

 Observations: detailing behavioral patterns that occur within an observation group. These

patterns could be the amount of time spent in an activity, the type of activity, and the method of
communication employed.
 Focus groups: Group people and ask them relevant questions to generate a collaborative
discussion about a research topic.
 Secondary Research: much like how patterns of behavior can be observed, different types of
documentation resources can be coded and divided based on the type of material they contain.
 Interviews: one of the best collection methods for narrative data. Inquiry responses can be
grouped by theme, topic, or category. The interview approach allows for highly-focused data
segmentation.

A key difference between qualitative and quantitative analysis is clearly noticeable in the
interpretation stage. Qualitative data, as it is widely open to interpretation, must be “coded” so as
to facilitate the grouping and labeling of data into identifiable themes. As person-to-person data
collection techniques can often result in disputes pertaining to proper analysis, qualitative data
analysis is often summarized through three basic principles: notice things, collect things, think
about things.

Quantitative Data Interpretation

If quantitative data interpretation could be summed up in one word (and it really can’t) that word
would be “numerical.” There are few certainties when it comes to data analysis, but you can be
sure that if the research you are engaging in has no numbers involved, it is not quantitative
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 research. Quantitative analysis refers to a set of processes by which numerical data is analyzed.
More often than not, it involves the use of statistical modeling such as standard deviation, mean
and median. Let’s quickly review the most common statistical terms:

 Mean: a mean represents a numerical average for a set of responses. When dealing with a data
set (or multiple data sets), a mean will represent a central value of a specific set of numbers. It is
the sum of the values divided by the number of values within the data set. Other terms that can
be used to describe the concept are arithmetic mean, average and mathematical expectation.
 Standard deviation: this is another statistical term commonly appearing in quantitative analysis.
Standard deviation reveals the distribution of the responses around the mean. It describes the
degree of consistency within the responses; together with the mean, it provides insight into data
sets.
 Frequency distribution: this is a measurement gauging the rate of a response appearance within
a data set. When using a survey, for example, frequency distribution has the capability of
determining the number of times a specific ordinal scale response appears (i.e., agree, strongly
agree, disagree, etc.). Frequency distribution is extremely keen in determining the degree of
consensus among data points.

Typically, quantitative data is measured by visually presenting correlation tests between two or
more variables of significance. Different processes can be used together or separately, and
comparisons can be made to ultimately arrive at a conclusion. Other signature interpretation
processes of quantitative data include:

 Regression analysis: Essentially, regression analysis uses historical data to understand the

relationship between a dependent variable and one or more independent variables. Knowing
which variables are related and how they developed in the past allows you to anticipate possible
outcomes and make better decisions going forward. For example, if you want to predict your
sales for next month you can use regression analysis to understand what factors will affect them
such as products on sale, the launch of a new campaign, among many others. 

 Cohort analysis: This method identifies groups of users who share common characteristics
during a particular time period. In a business scenario, cohort analysis is commonly used to
understand different customer behaviors. For example, a cohort could be all users who have

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 signed up for a free trial on a given day. An analysis would be carried out to see how these users
behave, what actions they carry out, and how their behavior differs from other user groups.

 Predictive analysis: As its name suggests, the predictive analysis method aims to predict future
developments by analyzing historical and current data. Powered by technologies such as artificial
intelligence and machine learning, predictive analytics practices enable businesses to spot trends
or potential issues and plan informed strategies in advance.

 Prescriptive analysis: Also powered by predictions, the prescriptive analysis method uses

techniques such as graph analysis, complex event processing, neural networks, among others, to
try to unravel the effect that future decisions will have in order to adjust them before they are
actually made. This helps businesses to develop responsive, practical business strategies.

 Conjoint analysis: Typically applied to survey analysis, the conjoint approach is used to analyze
how individuals value different attributes of a product or service. This helps researchers and
businesses to define pricing, product features, packaging, and many other attributes. A common
use is menu-based conjoint analysis in which individuals are given a “menu” of options from
which they can build their ideal concept or product. Like this analysts can understand which
attributes they would pick above others and drive conclusions.

 Cluster analysis: Last but not least, cluster analysis is a method used to group objects into
categories. Since there is no target variable when using cluster analysis, it is a useful method to
find hidden trends and patterns in the data. In a business context clustering is used for audience
segmentation to create targeted experiences, and in market research, it is often used to identify
age groups, geographical information, earnings, among others.

Now that we have seen how to interpret data, let's move on and ask ourselves some questions:
what are some data interpretation benefits? Why do all industries engage in data research and
analysis? These are basic questions, but they often don’t receive adequate attention.

Marketing Environment research

While preparing marketing environmental analysis, it is important to understand the external

environment factors that affect your small business decision-making and performance. These

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factors are uncontrollable in a business environment, but once identified you can take advantage
of opportunities and minimize the threats to your business.

Pestle Analysis is a widely used tool to analyze the external environment. The PESTLE factors
consist of Political, Economic, Social, Technological, Legal and Environmental factors. All these
factors can create both opportunities and threats which can affect every business industry to
some extent.

Political Factors
Political factors are set of government regulations that provide guidelines for business
operations. Managers not only take into consideration national politics but also International
politics that can also affect your business environment. Other factors are
 Government stability in the future
 Our Government foreign policy toward the export partner
 To what extent government is involved in trade unions and agreements
 Import and export regulations
 Freedom of Press
 Tax Laws
Economic Factors
Economic factors include all the important data of both market and economy. For example,
business wants to open a new factory and need loan then must analyze the conditions of credit
availability. While doing marketing environment analysis managers don’t need to consider all
economic factors but those which can affect negatively and positively. It will help to plan
business financial strategy and save time and resources. Some of them are as under.
 Credit availability
 Labor cost
 Interest rate
 Fiscal and monetary policy
 Stock market tends
 Inflation rate
 Exchange rate

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Social Factors
When managers planning business strategy they should consider societal changes over time,
what is the mindset of communities nationally and internationally? Maybe there are hundreds of
socio-cultural factors but find out the relevant factors affect product and services.

There are some social factors you can choose them according to your business needs

 Family size
 Income level
 Buying behavior
 Disposable income level
 Brand conscious or price conscious
 Attitude towards saving and investment
Technological Factors
Over the years traditional businesses are disappearing and new business taking over due to adopt
innovative technologies. Those businesses performing environmental analysis on regular basis
keep itself fully equipped and adopt new technology. This strategy gives organizations a
competitive edge and is always one step forward from its competitors.

 How rapidly technology change

 Budget allocated to research and development
 Basic and communication infrastructure?
 Automation process
 Incentives
Legal factors
Legal factors affect business if not comply with all current and impending regulation and
legislation. Companies must identify and analyze legal issues for all those countries they are
operating. Regulatory bodies are responsible to regulate the business environment in a country.
Organizations must comply with these regulations otherwise these regulations will affect
businesses negatively.
 Consumer Protection laws
 Employees Protection laws
 Law of Health and Safety at Workplace

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  Government Procurement Laws
 Product Regulations
 Patent infringement

Types of sales analysis

Descriptive Analysis
It describes the product, link or channel of distribution isn’t selling well and how it could be
improved, or it should discontinue.

Predictive Analysis
As the name implies, it foretells the future sales based on the current and past sales analysis
reports and timing.

Product Analysis
The sale of different products is different at different times of the year. For instance, winter’s
clothes are only sold in the winter, but not in summer. Summer clothes are only sold in the
summer, not in the winter.

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 CHAPTER 3
DATA ANALYSIS AND INTERPRETATION
CUSTOMER SATISFACTION SURVEY
1. How often you shop online?
2. What you don’t like about carraycart?
3. Which of the features do you like in carraycart?
4. What are the other frequent e-commerce sites you shop from?
5. How did you come across about carraycart?
6. Price of the product?
7. Why do you prefer online shopping?
8. Any feedback for carraycart?
9. Overall experience with carraycart?

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 CHAPTER 4
FINDINGS AND SUGGESTIONS

Findings

 Carraycart.com hugely depends on internet browsing for promotion techniques

 Carraycart has more number of purchase as well as visitors.
 Carraycart offers a wide variety of products in the field of books, music, gaming,
electronic etc.
 Carraycart enables the customers to make purchase quickly and easily.
 Carraycart offers reasonable price and discount on the products.
 Carraycart delivers the products to the customers within the time period as mentioned by
them.
 Carraycart provides free home delivery of products for more than rupees two hundred,
wishlist, pre order and forthcoming information of products to the customers.
 Carraycart provides user friendly website which is easy to access by the customers for
placing an order.
 Carraycart provides a safe and secured environment for the customers to shop online.

SUGGESTIONS

 Social media marketing requires more diversity.

 Information displayed should be clear and just.

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  Search engine should be located on the website.
 They need promote more in the social media.

Conclusion

In this report we have learnt about carraycart online ecommerce website which is located in ujire,
Which deals with books, fashion and electronics. It supplying all over ujire locality. They have
started their business from the books now in website everything is available we can purchase
anything. Now a days online shopping have a more scope than the offline shopping they deliver
to their home so the people are shopping through online instead of purchasing offline and they
also see a best collections and all the product images. There is a more benefits compare to offline
website. And now a days all the customers prefer online shopping and they also deliver good
quality of materials.

Learning Experience

We made a research on the website name carraycart which is located in ujire we got good
experience that how the ecommerce website works and what are the procedure they use before
starting a business. We got to know about the website and what the customers feel while buying
in the website. We have learnt how to upload the product or design the product in website. We
got to know how much visitors will visit daily and sales profit. We got to know who are the
competators fro the carraycart. And we learnt about how they package the product and how they
distribute the product. We have collected a customers feedback through google form we got a
good responses and also a ideas. And also we got a information how they deliver the product and
where they deliver which are the location they deliver what are the procedure they will take
before deliverying and how safely they deliver.

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BIBLOGRAPHY

https://www.semrush.com/lp/instant-market-insights/en/?kw=market
%20research&cmp=ROW_SRCH_Market_

www.google.co.in

www.wikipedia.

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Annexure

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