A WORLD OF

OPPORTUNITIES
AN INTRODUCTION TO THE WORLD SNOOKER TOUR

THE SPORT
Founded in Jabalpur India, snooker has a rich history going back 145
years. Now played by over 100 million players in over 110 countries,
snooker is one of ht world’s leading participation sports. Recognised by
the International Olympic Committee, the International World Games
Association, the Asian Games and most recently featured in the African
Games in Morocco, snooker is rapidly becoming a truly global sport.
THE INTENSITY
Snooker is one of the most exciting sports in the World. The silence
of the crowd belies the intensity in which it is both played and
viewed. The competitiveness of the players has never been greater.
As much a game of the mind as it is a game of skill, snooker never
fails to deliver a truly great sporting spectacle.
THE PLAYERS
With household names like Ronnie O’Sullivan, Ding Junhui, Mark Selby and
Judd Trump, snooker players are some of the best known sporting gures
in the World. The World Snooker Tour is now made up of 128 professional
players representing 23 nations around the globe including Brazil, China,
Thailand, Iran, Israel, Pakistan, Germany, Belgium, Poland, Morocco,
England, Scotland, Wales and Ireland. This increasing internationalisation of
the players is building interest for snooker around the world.
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THE BRAND
Snooker is an elegant, digni ed and intelligent
sport which prides itself on integrity, honesty,
sportsmanship and inclusion.
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THE EVENTS
WST promote and sanction some of the most iconic sporting events
in the World. Over the past ve years WST has held 146 events in
sixteen countries. With 176,000 spectators per annum, attendance of
snooker events has grown by over 61% in the past ve years.
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 THE FANS
WST has over 500 million fans around the World. From
Shef eld to Shanghai to Sydney, WST fans are some of the
most loyal and passionate in sport. The demographic make up
demonstrate snooker’s broad based appeal.
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THE TV COVERAGE
The World Snooker Tour was broadcast to over 200 countries
through 27 broadcasters and internet media platforms. WST
delivered over 85,000 hours of broadcast output to over 1.6 billion
households and 500 million viewers during the 2020/21 season.
THE AUDIENCE Plus 1 minute audience reach on linear
broadcast.A total of 121 countries linear
broadcast during 2020/21 season
THE DIGITAL
COVERAGE
WST has a massive following across all digital and social platforms. With over 1
billion video views and reaching over 60 million fans through social sites and
streaming partners, the World Snooker Tour continues to grow its digital fanbase.

 just launched

5,900,000 unique users*

SOCIAL
30,200,000 sessions
45% under 45 yrs

WST’s social media outlets continue to go from strength to strength. WST

 193,270,000+ video views 175,334,714+ video views 53,938,714+ video views 184,912,296 video views 211,348,000 video views

23,450,000 video views N/a video views 690,274+ video views 193,270,000+ video views

STREAMING
Digital streaming is becoming a key entertainment platform, rapidly gaining on Linear
Television especially for younger audiences. WST’s digital streaming viewership is doubling
each season and is currently at 1.3 billion video views for the 2020/21 season. Through our
inclusion on Matchroom.live WST is now available in over 200 countries globally.
 CHINA
CCTV5
UNITED KINGDOM LIAONING TV
GREAT SPORTS
BBC
YOUKU
ITV
MIGU
QUEST
ZHIBO.TV
EUROSPORT
HUYA
KAISHOU
CANADA & USA STARS ON-LINE
DAZN CANADA
DAZN USA
INDIA
EUROPE SOUTH EAST ASIA
EUROSPORT STAR SPORTS
NOW TV (HONG KONG)
KUTONEN TRUESPORT (THAILAND)
MATCH ASTRO SPORT (MALAYSIA)
VIAPLAY HUB SPORT (SINGAPORE)
VSPORT SPORTCAST (TAIWAN)
SPORT KLUB PREMIER SPORT
NOVO (PHILIPPINES)
TVP
SOUTH AMERICA ZIGGO SPORT
DAZN BRAZIL

AUSTRALASIA
SKY SPORTS

THE WORLD
Over the past 10 years WST has grown from six events to a twenty-eight events.
The expansion has been fuelled by the development of long term partnerships
with domestic and International broadcasters and strategic partners.

THE OPPORTUNITIES
The World Snooker Tour delivers fully integrated sponsorship
opportunities, international brand exposure and a premium platform to
showcase your products and services. Whatever your priorities World
Snooker Tour can provide your brand with customised sponsorship
programmes that ful l your business objectives.
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WORLD
SNOOKER
LIMITED
World Snooker Limited (WSL) is the commercial entity
responsible for the commercial exploitation and development of
professional snooker. It is part of the Matchroom Sport Group..

WSL is responsible for the management and administration of

WSL prides itself on passion and professionalism. It is founded

 THE WPBSA
The World Professional Billiards and Snooker Association is the World Governing
Body of professional snooker. Representing 128 professional players on the WST, it is
responsible for the rules of the game, protecting the integrity of the sport,
management of professional snooker and promotion of snooker (both amateur and
professional) around the World. The WPBSA is. Committed to growing the sport of
snooker around the World And is developing further grass roots initiatives for the
bene t of all snooker players and fans.
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FOR FURTHER INFORMATION
PLEASE CONTACT:

RYAN SUMMERS +44 (0)7920024802