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Netflix Project

This document discusses key factors for a successful business: form, place, time, possession, and information. It analyzes how Netflix revolutionized video rentals by making them more accessible through mail delivery and online streaming. This allowed customers to rent movies from the comfort of their home without late fees. As a result, Netflix was able to grow rapidly while video rental businesses like Blockbuster declined due to their lack of accessibility. The document suggests Netflix could further ensure its success by using seasonal sales promotions and increasing advertising like its competitors once did.

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181 views

Netflix Project

This document discusses key factors for a successful business: form, place, time, possession, and information. It analyzes how Netflix revolutionized video rentals by making them more accessible through mail delivery and online streaming. This allowed customers to rent movies from the comfort of their home without late fees. As a result, Netflix was able to grow rapidly while video rental businesses like Blockbuster declined due to their lack of accessibility. The document suggests Netflix could further ensure its success by using seasonal sales promotions and increasing advertising like its competitors once did.

Uploaded by

api-629717241
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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8/18/22

Period 4
Zoey Early

1. Form: Changing raw materials or putting parts together to make


them more useful.
2. Place: Having a product where customers can conveniently buy it.
3. Time: Having a product available at a certain time of year or a
convenient time of day.
4. Possession: The exchange of a product for some monetary value.
(Cash, Credit Cards, Apple Pay, Paypal, etc. )
5. Information: Communication with the consumer. (Advertising,
emails, commercials, social media, etc)
6. It shouldn't be illegal, you can't stop Netflix users sharing
passwords. If you try there obviously would be a penalty. If they
follow through with that penalty they lose customers as a result.

Video Rental businesses were less accessible.Thats why it eventually died out along
with the addition to modern technology. Netflix was the revolution of its time. When Netflix was a
video rental business they made more modern ideas. Netflix offered DVD rentals by mail and at
a flat rate with no late fees. As a result, Netflix topped 1 million subscribers within three years of
being rebuffed by Blockbuster, and 6 million by the end of 2006.
As Netflix soon reached the internet, video rentals died out quickly. One thing Netflix had that
their competitor Blockbuster didn't was accessibility. You pull out your phone, go on your
computer, or tv and stream immediately from the comfort of your own home. With Blockbuster
you had to wait. And that's exactly what made Netflix so new and exciting.
Since Netflix is a subscription service, using sales during certain times of the year is an
idea that would ensure their ongoing success. Video rental businesses had those sales. If
Netflix used that to their advantage you could use Netflix as a holiday present. Their sales would
sky rocket. Just as Blockbuster once did.
Netflix doesn't have as many sales and rarely advertises their product on television as
Blockbuster did. Adding those few details makes a business as a whole successful.
Signs,commercials,email marketing, and direct mail to update their customers on what's new.
Communication is key with your consumers and that's what video rentals and Netflix both did
have in common. They are completely involved with their customers' movie experience. Video
rental businesses didn't end because they had a bad business. It was there accessibility factors
that didn't compare to Netflixes.

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