Artikel 5
Artikel 5
Artikel 5
Introduction
The international literature of recent years has devoted close attention to the so-called
high-performance work systems (HPWS). According to the dominant view, HPWS
consist of a set of organisational practices that, if well designed and implemented, are
able to generate ‘win-win’ solutions for enterprises and workers. Opportunities to
participate in organisational choices (e.g. through the decentralisation of decision-making
practices and through worker consultation and involvement), skill development
programmes (training, multi-skilling, career opportunities) and remuneration incentives
linked to skills and results (performance-related pay, wage-premium) constitute the main
components of the general HPWS model (see e.g. Appelbaum, Bailey, Berg and
Kalleberg 2000). On this view, the competitive advantage for enterprises is achieved by
raising the level of the commitment of workers to the organisation, which enables gains to
be acquired in terms of labour productivity and product quality. For the workers,
economic well-being and job satisfaction improve through the distribution of the
increased earnings and the increase in value of the human capital that they possess.
However, it should be noted that while the positive effects for enterprises of adopting an
HPWS have been clearly demonstrated (e.g. Huselid 1995; MacDuffie 1995; Ichniowski,
Shaw and Prennushi 1997), evidence of the beneficial effects for workers is more
controversial (Ramsay, Scholarios and Harley 2000; Appelbaum 2002; Geary 2003;
Green 2004; Macky and Boxall 2007). Some authors have consequently argued that there
is a tendency on the part of the advocates of HPWS to emphasise their positive results and
to gloss over the negative ones (e.g. Godard 2004).
Notwithstanding the uncertainty about the effects of HPWS on workers, the
empirical literature shows that their outcomes in terms of firm performance are positive,
not only for large companies but also for small- and medium-sized enterprises (Way
2002; Bloom and Van Reenen 2007; for the Italian case, see Della Torre and Solari
2011). However, as noted by Paauwe and Boselie (2005, p. 987), one of the drawbacks
of the HRM-performance literature is its neglect ‘of factors which seem to be
determinative in the shaping of HRM policies and practices, irrespective of whether they
have an impact on performance or not’ (emphasis in the original). This suggests that
closer attention should be paid in the management of change to the adoption of HPWS,
while the literature on SMEs has mainly focused on the issues of ‘homogeneity’ versus
‘heterogeneity’ behaviours, on the one hand (Scase 2003; Gilman and Edwards 2008;
Tsai 2010), and on the antithesis between the ‘small is beautiful’ and the ‘bleak-house’
perspectives on the other (Wilkinson 1999; Tsai, Sengupta and Edwards 2007; Dundon
and Wilkinson 2009).
Moreover, as noted by Cardon and Stevens (2004) in their exhaustive review, the large
majority of the papers that address the topic of HRM in non-large firms do not distinguish
between smaller and larger firms, and they lump small- and medium-sized firms into a
single category ranging from 1 to 250 employees. This may be problematic because ‘the
management needs of a firm of 1, 10, 50 and 250 are significantly different’ (Cardon and
Stevens 2004, p. 299). The studies that draw the distinction concentrate on smaller firms,
while, to our knowledge, there is no study that considers HRM issues in medium-sized
firms (i.e. ones with between 50 and 25 employees).
On the basis of the original information acquired by means of a survey performed on
more than 100 Italian medium-sized enterprises and an in-depth study of eight of them,
this paper investigates: (1) the level of adoption of HPWS in Italian SMEs, and the factors
affecting the decision to introduce new work practices; (2) the actors and the allocation of
decision-making powers with regard to processes of organisational change; and (3) the
procedures followed in managing and implementing of change.
The paper is organised as follows. The next section reviews the literature on the
characteristics and diffusion of HRM practices and HPWS among SMEs. Because of the
just-mentioned absence of studies focused on medium-sized firms, the literature review
will necessarily consider SMEs as a single category. We then consider the literature that
analyses the factors that influence the choices of enterprises with regard to the adoption of
HPWS; this stream of research on SMEs has emphasised the role played by the
organisational culture. The empirical part of the paper first describes the methodological
approach (mixed-methods) and the instruments used for the analysis, and then presents the
results of the analysis with regard to both the level of adoption of high-performance work
practices and aspects of the adoption and management of organisational change when
implementing those systems. The last part of the paper discusses the main results and
draws some policy implications.
The International Journal of Human Resource Management 2585
HRM in SMEs is not a seamless garment but rather a quilt composed of a distinct mix of
policies and practices, in some cases uneven and contradictory, imbued with varying levels of
formality and informality, each reflecting the unique context from which they emerge.
(Harney and Dundon 2006, p. 69)
An interesting study carried out by Bacon and Hoque (2005) shows that there is a range of
factors, both internal and external to the workplace, which predicts the extent to which
sophisticated HRM systems are adopted in SMEs. The most important factor is the
composition of the workforce skill-mix: if the business requires highly qualified personnel
(as e.g. in the Hi-Tech sector) the probability that the management will adopt sophisticated
HRM practices is greater.
Despite these findings, the opposition between the homogeneity versus heterogeneity
views on SMEs behaviours in relation to HRM systems constitutes an important
component of the debate. These conflicting positions become apparent if we consider a
particularly well-studied industry such as the high-tech sector, i.e. a very particular,
knowledge-based industry in which employment relations and HR practices are strongly
influenced by the high skill level of the workforce. Tsai (2010) argues for the existence of
some sort of homogeneity in the adoption of HR practices among the 12 small firms that
she examined, while Gilman and Edwards (2008, p. 545) show that, although at first sight
this might also be the case for the four small firms that they studied, in-depth analysis
revealed that the firms adopted quite different behaviours in the HR practices adopted: ‘All
four companies deployed HR practices in three areas: teamwork, performance appraisal,
and increased flexibility. Yet, the extent and use of such practices varied enormously’.
Likewise, the results of Baron and Hannan (2002) quite strongly contradict the
homogeneity view. Baron and Hannan’s context was one in which the
companies were all young, founded in the same period, concentrated in a single locale, in a
narrow set of technology-based industries, and founded by a set of individuals [ . . . ] who are
tightly connected through social networks, patterns of career mobility, and other ties. (2002,
p. 13)
One would consequently expect these common characteristics to translate into
homogeneous patterns of employment relations as well. This, however, was not the
case, and the organisational blueprints appeared to be the outcome of the different beliefs
and intentions of the founders and the CEOs.
Finally, another important part of the debate stresses the role of informality in
employment relations in SMEs (Wilkinson 1999; Ram, Edwards, Gilman and Arrowsmith
2001). Gilman and Edwards (2008, pp. 547 –548) find that all the companies analysed
‘stressed the informality of their style’ and ‘believed that they have a very distinctive
organizational culture that they wish to retain at all costs’. Moreover, the managers
interviewed seemed quite sure that their organisational culture was definitely a function of
size. Wilkinson, Dundon and Grugulis (2007) showed that, in SMEs, the effects on
workers and the effectiveness of the adoption of employee involvement practices are
influenced by informal more than formal aspects, and that this particularly applies to
‘newer’ firms that have developed organisational cultures based on trust and open
communications. Other studies have also shown that the characteristics, the degree of
formality and the different types of informality of HRM practices in SMEs may vary in
relation to the different phases of the organisation’s life cycle (Leung 2003; Rutherford,
Buller and McMullen 2003). Overall, this evidence suggests that organisational culture in
SMEs is characterised by a high degree of informality, and that this is perceived as a
benefit of smaller size, so that the adoption of more formalised procedures and practices
may be seen as nonsensical in SMEs (since they would lose the advantages of small size).
The International Journal of Human Resource Management 2587
high-tech start-ups in Silicon Valley, Baron and Hannan (2002) identified five basic
models (organisational blueprints) of how work and employment relations were organised
in the circa 200 start-ups analysed. The five models (star, commitment, bureaucracy,
engineering and autocracy) varied according to the different approaches taken by the
founders to three key dimensions of the employment relation: attachment and retention,
selection, and control and coordination. Their findings of greatest interest for our purposes
here showed that the founders embraced very different mental models of the ideal
organisational form, even if they had the same social, educational and professional
background and were all founders of high-tech companies located in the same part of the
country. Baron and Hannan’s analysis also showed that ‘One factor did seem to bear
directly on initial blueprints: the founder’s intended business strategy. In particular,
companies whose founders reported that they had intended to compete principally by
superior marketing, service, or customer relationships were significantly more likely to
choose the Commitment model at founding’ (Baron and Hannan 2002, p. 14, emphasis in
the original). This is in line with the importance of the venture design stressed by Barrett
and Mayson (2006, p. 444), who argued that the literature on SMEs often takes it for
granted that small and young firms are synonymous with entrepreneurial firms, but ‘Not all
small firms owners are entrepreneurs and not all small firms are entrepreneurial. Many
small firms are not the site for innovation while many small firm owners do not have
business growth as a goal’. Hence, according to this view, HPWS are adopted more
frequently in firms where the owner has some ambition for growth, while non-growth-
focused firms probably adopt more traditional, informal or bureaucratic work systems.
Degree of adoption
The changes brought about by the HPWS can be arranged along three main dimensions:
the ways in which work is organised; the ways in which work is coordinated within the
organisation; and personnel management policies (EC 2002). Table 2 provides an analysis
of the diffusion of the use of the 13 practices investigated, grouping them into ‘bundles’ on
the basis of the dimension of the work organisation in which they operate.
The diffusion found is quite substantial, especially with regard to personnel policies,
i.e. those practices designed to improve the quality of the services provided by workers.
More specifically, training for the acquisition of technical skills is the most widespread
practice in absolute terms, being present in 82% of the enterprises in the sample. The
second most common practice consisted of career development paths within the enterprise
using career progression mechanisms (80%).
2592 E. Della Torre and L. Solari
(2) AUDIO Italy Srl is the Italian company of an American multinational, which operates in the field of
electro-medical equipment. It produces hearing aids. It is not listed on a stock exchange and is wholly
owned by its founder. It has a total of 61 employees.
Persons interviewed: Director of Production (interview code AUD-DP)
Head of Human Resources (interview code AUD-HR)
(3) DIAGNOSI Spa is the Italian subsidiary of Diagnosi Inc., a multinational, which operates in the
clinical diagnosis sector operating in 34 countries. It operates in Italy with 170 employees. After the
interview was performed, the company was acquired by another multinational company.
Persons interviewed: Head of Human Resources (interview code DIA-HR)
Chief Information Officer (interview code DIA-IT)
(4) FERRO ITALY Spa is a member of the British Ferro group of companies. It operates in the rail
transport sector and specialises in the design and creation of electrification systems for rail networks. It
has at total of 300 employees.
Persons interviewed: Finance Director (interview code FER-FD)
Head of Human Resources (interview code FER-HR)
(5) CHIM ITALY Srl is a multinational company, which operates in the chemical sector. It produces
and distributes industrial gas. It is part of a German group that is a world leader in the sector. It has
numerous production sites and branches in Italy where it has a total of 184 employees.
Persons interviewed: CEO (interview code CHIM-CEO)
Head of Human Resources (interview code CHIM-HR)
(6) METAL Spa designs and produces plant for the treatment of non-ferrous metals and, in particular
for the continuous casting of copper and aluminium rods for power cables and wires. It has around 170
employees and is a world leader in these technologies.
Persons interviewed: President (interview code META-PRE)
Director of Production (interview code META-PD)
(7) BOOK Spa is an enterprise that operates in the editorial sector. Its main business is the school
publishing. it has a total of 240 employees and in 2006 was acquired by a British editorial group.
Persons interviewed: CEO (interview code BOOK-CEO)
Head of Human Resources (interview code BOOK-HR)
Director of Information Technology (interview code BOOK-IT)
(8) TEX ITALY Spa produces polypropylene non-woven fabric, it has a total of 128 employees and
since 2007 belongs to an international company quoted at the London Stock Exchange.
Two crucial stages in change processes seem to emerge from Figure 1: the first is the
transition from moderate use levels (up to five practices) to medium levels, and the second is
the transition from high-to-medium levels to the completion stage (more than nine practices).
This result is important because some findings on large enterprises have shown that it is
precisely in the intermediate stages that the benefits for enterprises (in terms of work
productivity) are most uncertain (Becker, Huselid, Pickus and Spratt 1997), and this may
therefore induce enterprises to question the effectiveness of continuing on the path of change.
being to understand more fully how these processes take shape within organisations. The
data available allow considerations to be made concerning the protagonists of change, the
channels for access to innovations, the methods used to introduce them and the difficulties
encountered.
The actors
The large majority of the enterprises have a specific unit that works on HRM (70%). Since
these are SMEs, the presence of an organisational unit dedicated to HRM is already in
itself an indicator of the attention paid to it by enterprises (it is a significant financial
commitment), especially when one considered that, in many cases, the workforce is not
large enough to justify the presence of such a unit, and that savings can be made by
outsourcing the administrative part of the work.
What has been said is confirmed by the positive relation between the presence of a
human resources department and the size of the firm. Figure 2 also shows a rather clear
connection with the degree of organisational innovation. The human resources function
therefore seems to play an important role in the processes of organisational change even
for medium-sized enterprises. In those enterprises where innovative processes are more
intense, the human resources department is present in 88% of cases, while it does not reach
50% in those enterprises in which innovation is still weak. It should be borne in mind,
however, that in 12% of the most innovative enterprises, the process of change is
implemented and managed in the absence of organisational units for the management of
human resources.
If this last consideration is interpreted together with the fact that the final decision is
taken by top management – in more than 80% of cases the decisions are taken by CEOs or
a senior management committee, and only in 11% of cases are they taken independently
by HRM functions or the managers of the units involved in the change – a picture emerges
in which HR specialists play an important role at the proposal-making stage, but the
decisions are taken by the functions that decide the enterprise’s overall strategies.
This confirms the strategic role that these initiatives have in the view of top
managements, which declare that organisational innovation is performed mainly to
acquire competitive advantages, for example in terms of quality, specialisation in
production, customer relations and so forth:
Competitive pressure means concentrating a lot on the flexibility of the organisational
structure, which must respond to a generalised fall in prices. Human resource development is
therefore the main competitive tool. (DIA-HR)
Experience has taught us that you must specialise. Italy is not the right place for mass
production. It does not have the structures to keep up with some specific countries. (MECC-
FD)
Given the diversity of the demand, lean manufacturing has helped us. With lean
manufacturing you produce one piece at a time on the basis of the individual requirements of
the user. With a batch system of production, the multiplication of variations in the demand can
become a serious threat. The need to customise a product made it difficult to meet orders
rapidly. Today lean production can help with both types of requirement. (AUD-DP)
Access channels
The results just reported are also in line with the findings of an analysis of the channels of
access to innovation. The most frequent source, in fact, is the individual initiative of the
entrepreneur, which represents the main channel in 22% of cases. As also emerged from
2596 E. Della Torre and L. Solari
16
14.9 14.9
14 14.0
12
10.5
10
9.6
8.8
8
6 6.1
5.3 5.3
4
3.5 3.5
2
1.8 1.8
0
Zero One Two Three Four Five Six Seven Eight Nine Ten Eleven Twelve
the interviews, this is not a question of mere approval being given by top management to
policies recommended ‘from the bottom’. On the contrary, in most cases it is in fact the
entrepreneur who stimulates the change, and the central decision-maker (and the
owner/entrepreneur, in particular) plays a decisive role in the diffusion of the processes of
organisational change. The centrality of top management is also accompanied by the
widespread presence of an organisational culture oriented toward innovation:
CHIM Italy is organised as a matrix, because the boss believes in matrices. (CHIM-HR)
The cultural imprinting of the group has a natural influence in determining my organisational
approach. (CHIM-CEO)
The company was founded by two partners who both came from another company. They
wanted to avoid the mistakes made in that company and organised the work and the layout
very innovatively, for example by positioning the warehouse in the middle of the new factory
to divide the two environments, that of production from assembly and painting. (MECC-FD)
There has always been a lot of participation in the whole creative sphere at different levels and
an executive approach has never dominated. The cultural imprinting is heavily oriented
towards co-operation. This culture depends partly also on the type of work which is performed
and it is fostered by careful selection. (BOOK-CEO)
There is strong cultural imprinting in the ‘business partner’ type attitude which originates
from both the personal experience of top management and the company’s past. (FER-FD)
In more that 40% of all the cases, the initiative for innovation was generated from within
the company through the entrepreneur or personnel with specific responsibilities. It should
be considered, however, that the other actors in the enterprise’s market also play an
important role. Almost 30% of enterprises declared that they had come into contact with
the new work systems through their customers or by observing the behaviour of their
competitors. This latter fact suggests interesting scenarios of ‘positive contamination’ or
‘organisational isomorphism’ (Meyer and Rowan 1977) among actors in a given market.
The International Journal of Human Resource Management 2597
Methods of introduction
With regard to the methods of introducing innovations, on the whole enterprises seemed to
prefer to manage the process autonomously (40% of enterprises introduced the
innovations unilaterally), but introduction by direct involvement of workers was also a
fairly common practice (more than a third of enterprises followed this method). The
involvement of trade union representatives was found in only a limited proportion of
enterprises (see Table 3).
A preference for unilateral management also emerged from the interviews, at most
with direct involvement of workers, while discussions with trade unions – even when they
occurred in a cooperative climate – were limited to bargaining over performance bonuses:
The team leader is appointed by management and people can move within each group as they
need to, even if the degree of flexibility reached is still not at the maximum level. (FER-HR)
The nature of the product and customer relations make training essential. Generally it is
proposed by central headquarters, with margins for manoeuvre at the local headquarters.
(DIA-HR)
There is an internal trade union representative with whom there is dialogue and discussion.
There is no conflict. The trade unions are consulted and trade union representatives work on
the production bonus. (MECC-FD)
The presence of the trade unions led to an internal performance bonus. (AUD-HR)
While unilateral action is generally the most common method, it is inversely proportionate
to the size of companies, and it is by far the method followed least by enterprises with a
100
90
87.9
80 84.2
70
71.1 71.4 70.6
60 65.4
50
48.1
40
30
20
10
0
50-99 emp. 100-199 200-250 Moderate Medium High
high degree of innovation. The latter seem to prefer the direct involvement of workers
(43%) or their representatives (33%), thereby demonstrating that they place much
importance on the consensus of workers for the success of the practices. This is an
important finding, which is in line with the literature that shows how the competitive
advantage resulting from the adoption of new organisational models can only be achieved
when the application of new practices gives rise to an increase in the commitment of
workers that is sufficient to convince them to offer the enterprise their own discretionary
effort (Appelbaum et al. 2000), or in other words ‘something extra’ which only the workers
themselves can provide.
by a minority of firms. It is possible that this type of obstacle arises primarily at the stage
when enterprises must decide whether or not to introduce new practices, while in the
subsequent stage, when the innovations have already been introduced, it is cultural
obstacles that are most manifest.
There is trade union and cultural rigidity. People have the habit of doing things in a certain
way. Any request to change is received badly and with suspicion. Additional requests
immediately arrive from people (e.g. monetary rewards). That is true at all levels. Innovation
for others is fine, but not when it is for you in person. Naturally, the phenomenon is more
serious in the workshops where the old factory worker culture is still strong even if our
personnel are more specialist operators than manual factory workers. (META-PRE)
Problems arise because some intermediate figures are sceptical about attributing greater
autonomy to lower levels. These are isolated cases which will disappear with personnel
turnover and which the company tries in any case to solve through selective and incisive
action. (FER-HR)
These results confirm the claims in the literature analysed in the first part of the paper
concerning the importance of non-economic factors in determining the outcomes of
organisational change to high performance solutions. These are factors that must be
considered carefully, because they may annul the benefits that enterprises can draw from
the changes introduced (Batt 2004).
Finally, one last consideration concerns the adaptive action taken after the introduction
of innovations. As Ansari and colleagues recently noted, existing theories say little about
what happens after innovations have been adopted. Nevertheless, the new practices cannot
be considered to be ‘off the shelf’ solutions, and it is likely that they will require adaptation
after they have been introduced if they are to have significant effects and be appropriate to
a specific organisational context (Ansari, Fiss and Zajac 2010). On the same line of
reasoning, Drummond and Stone found that the work systems used in 13 highly successful
SMEs were quite dynamic:
They had evolved progressively as the firms grew and changed. Indeed, the logic of HPWS
suggests that such systems, if they are effective, are necessarily transformational [ . . . ] to
remain effective through time it [the HPWS] must be capable of evolutionary change, and
capable of maintaining its coherence and relevance throughout these changes. (2007, p. 200)
The enterprises in our sample confirmed this view: as many as 70% of them took action to
adapt the use of practices. This percentage reached 84% in high innovative intensity
enterprises, which we have said were those that encountered the greatest difficulties.
In most cases the intervention occurred on an annual basis (51%), but in 40% of cases
intervention was even more frequent, reaching monthly rates for almost 10% of
enterprises.
2600 E. Della Torre and L. Solari
2005) or adopt an open systems perspective (Harney and Dundon 2006) seem better able
to advance our understanding of organisational choices regarding the adoption/rejection
of HPWS.
Another critical issue in the policy debate has been highlighted by Drummond and Stone
(2007), who emphasised the need to pay closer attention to the transferability of HPWS
from one company to another. The two authors criticised the validity of government
policies that promote HPWS as a list of best practices able to generate positive returns in
every situation. They argued that empirical evidence suggests that this simplistic view
may be problematic and unprofitable, especially in small firms. Their analysis of
successful SMEs showed that
the systems in place in these businesses are, without exception, endogenous [ . . . ], invariably
closely related to the nature of the firms [ . . . ], [and] far from static [ . . . ] Each of the practices
that ultimately constituted the HPWS bundle were all selected, empowered and mediated
through a single set of core cultures and values. (Drummond and Stone 2007, pp. 200–201)
The findings of the present study largely support these latter warnings: the ignorance
argument and the best-practices approach both appear rather inconsistent for Italian
medium-sized firms. The managers surveyed seemed aware of the potentialities of HPWS,
and the difficulties that they encountered in the adoption of new work-practices were
primarily related to middle-management resistance to changes. This suggests that policy
interventions in this area should direct their efforts to promoting a more open-minded
approach to organisational change, i.e. a culture of change, by middle managers. However,
according to some evidence relative to the Italian context, the antecedents of middle
management’s resistance to change reside in its (negative) perceptions of the cost/benefits
of change and in the (limited) extent of its participation in the change process (Giangreco
and Peccei 2005). Therefore, policy programmes should also be directed to the central
actors of change, namely the owners and the top management, with the aim of developing
a more advanced culture of participation. The involvement of middle managers in the
change process significantly reduces their resistance, and top managers should become
familiar with the techniques for sharing these processes with lower level managers.
Finally, the high frequency of interventions to adapt the use of high-performance practices
recorded in our sample highlights the usefulness of programmes that provide HR managers
with the more advanced technical skills required for the implementation of HPWS.
Conclusion
Part of the new attention paid in recent years by HRM scholars on SMEs is related to the
emerging evidence on the profitability of HPWS also in SMEs. However, the debate on the
possible configurations of HRM practices in smaller firms is still focused on the issues of
(1) ‘homogeneity’ versus ‘heterogeneity’ behaviours, and (2) the antithesis between the
‘small is beautiful’ and the ‘bleak-house’ perspectives.
This paper has contributed to the advancement of knowledge by analysing the processes
of change to high-performance organisational solutions in medium-sized firms. Some of the
findings confirm the existing knowledge, e.g. the prominent roles of organisational culture
and owner/top-management vision, while others offer new insights for future research,
e.g. the variability of HRM systems within firms and the relationship between methods
of introduction and performance. Overall, our results suggest that SMEs are highly
diversified, and that they should be considered from a more segmented perspective with
respect to size to avoid misunderstandings of the phenomena investigated.
Acknowledgements
This work is based on some of the results of a research project conducted jointly by the
Assolombarda Research Department and the Work Training and Welfare Research Centre of the
2604 E. Della Torre and L. Solari
University of Milan. We are grateful to the participants at the 22nd SASE meeting, in particular Matt
Vidal and Adrian Wilkinson, and at the XI Italian Workshop of Organization Studies for their helpful
suggestions. We would also like to thank the anonymous referees of the journal for their very useful
comments. The usual disclaimers apply.
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