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    Wildflower Branding Guide

    Uploaded by

    Payton Moulder
    This is a full fledged branding guide for a fictional media company that focuses on beauty, inclusivity, and human nature. Ball State University EMDD 323

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Wildflower Branding Guide

    Uploaded by

    Payton Moulder
    51 views12 pages
    This is a full fledged branding guide for a fictional media company that focuses on beauty, inclusivity, and human nature. Ball State University EMDD 323

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    This is a full fledged branding guide for a fictional media company that focuses on beauty, inclusivity, and human nature. Ball State University EMDD 323

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    51 views12 pages

    Wildflower Branding Guide

    Uploaded by

    Payton Moulder
    This is a full fledged branding guide for a fictional media company that focuses on beauty, inclusivity, and human nature. Ball State University EMDD 323

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Contents

    4... Our Values

    Branding

    5... Logos
    6... Cover Logo
    8... Colors
    9... Color Rules
    10... Typography
    11... Imagery

    2
    Where to find us:
    Call at 294-394-9833
    Email at inquiries@wildflower.com
    Or come see us!
    84 S Broad St.
    New York, NY
    3
    Mission Statement
    Our mission is to cultivate a
    creative space where culture and
    What do we value ideas run freely. Creative freedom
    and inclusivity are at the core of our
    Inclusivity
    Bravery Accesible
    employees minds. We aim to create
    a fun and diverse media company in

    Unique Bold which passion flows endlessly.

    Social Positive We produce a monthly print beauty


    Open Diverse

    and wellness magazine as well as


    Focus Free frequent online blog posts.
    Emotional

    Trend
    Creative
    Knowledgable

    Audience
    Setters We aim to cater to as many
    people as possible. Representation
    is important, and we aim to excel
    beyond the minimum.

    Core Audience: All races


    Women All sizes
    Ages 20 - 40 All abilities

    4
    Logo:
    used for the cover, large
    advertisements, and
    merchandise.
    Also called a nameplate.

    Wordmark:
    used for smaller
    advertisements, small
    merchandise, or places
    where the nameplate is
    too long or too much.

    Online:
    used for social media,
    online presences such as
    websites, and more.

    5
    How to: Logo placement on the front cover
    Our magazine is printed on 8.5 inch by 11 inch
    glossy cardstock. To create consistency, the logo
    is to be placed on the cover in the exact spot
    each month, regardless of any other factor.

    Nameplate should be placed to allow one pica of


    space from each side and the top to the edges of the
    page. Images should be considered beforehand.

    1
    pica September 2022
    Month and year
    are to be updated
    as needed, formatted
    in Avenir size 18
    medium, and placed
    directly below the
    nameplate.

    6
    September 2022

    September 2022

    7
    C o l o r Palette

    Company Color:

    Incomparable
    Indigo
    As the defining color of the
    brand, this vibrant yet murky
    C: 0 C: 82 C: 30 C: 16 C: 32
    blue-toned purple allures
    M: 0 M: 61 M: 0 M: 48 M: 26 consumers with mystery and
    Y: 0 Y: 64 Y: 34 Y: 14 Y: 0 nuance.
    K: 100 K: 33 K: 0 K: 0 K:0

    R: 0 R: 31 R: 179 R: 214 R: 173 C: 82 M:78 Y:0 K:43


    G: 0 G: 67 G: 255 G: 133 G: 189
    B: 0 B: 62 B: 168 B: 219 B: 255 R:26 G:32 B:145
    HEX: HEX: HEX: HEX: HEX:
    000000 1f433e b3ffa8 d685db adbdff HEX: 1a2091

    8
    Color Usage
    Leave the nameplate in pure white, always.
    This means it always needs to be on a dark
    background of some kind, which should usually
    DO: be a photo or illustration.

    DO:
    Use the wildflower wordmark on
    any of the 6 approved colors in the
    palette. This includes illustrations,
    gradients, and other uses of the
    color.

    Creatively color the wordmark with the palette


    DO: and other stylistic means. Be bold with color. Vary your color use within
    each spread, in comparison
    to the pages and colors
    nearby. Don’t go overly
    DO: monochromatic.

    9
    Alstoria is the main font for logos,
    wordmarks, online logos, taglines,
    and any other decorative accents
    Alstoria: used on a page. Use sparingly
    Typography
    and for impact.

    Main font for copy. Also


    can be used in the light,

    Avenir: medium, and heavy suits to


    add typographic texture.
    Guidelines for use below.
    Avenir Book at 11pt is the standard for body
    copy. Sizes 9-12 may also be used for stylistic
    choices.

    Avenir Medium at 18pt


    is standard for headings.
    Subheads may be 14pt.

    Fonts should
    ONLY be Avenir Heavy sits
    at a minimum 30pt.
    these colors.

    Use sparingly, titles


    10
    Imagery
    Images and artwork
    should be bold, unique,
    representative, and high
    quality. Images are to
    be CMYK with 300dpi
    resolution.

    Potential Image
    Attributes
    Abstract
    Expressive
    Trendy
    Diverse
    Original
    Interesting
    Dramatic
    Sensual
    Evocative
    Vivid

    11
    Advertise with us!
    Advertise in print with our
    monthly issue of

    or online at

    visit www.wildflowermedia.com

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