Dazzling Corndog

"Provide inexpensive and delicious snack with so much pleasure"

Business Plan

Presented to the Instructor of BSBA 2

Liceo de Cagayan University (Main Campus)

In Final Fulfillment of the Requirement in

Entrepreneurial Mind

Ang Rabanes, Jerika

Baclayon, Shane Khezia
Bactong, Bless Abigail
Dosal, Shaira
Ormichigos, Hannah Jecel
Ramos, Christine
Samuya, Wilfredo

December 2021

TABLE OF CONTENTS
TITLE

I. Executive Summary

II. Business/Industry Overview

III. Market Analysis and Competition

IV. Sales and Marketing Plan

V. SWOT Analysis

VI. Operating Plan

VII. Financial Plan

VIII. Idea Validation

IX. Value Proposition

X. Prototype
Executive summary

Newly arrived German immigrants in Texas, who were sausage-makers finding resistance
to the sausages they used to make, have been credited with introducing the corn dog to the
United States and adopted by different countries. Corn dog is one of the most popular street food
snack that can be found here in the Philippines. It is a sausage on a stick that has been coated in a
thick layer of cornmeal batter and deep fried.

Corn dog is the best choice for those who are looking for a very affordable and yet
fulfilling snack with delicious taste. Our product is as unique as others. Thus, It will be made in a
filipino way with its reasonable price that people can surely afford. Instead of utilizing sausage, it
will be replace by hot dog and can be made in different flavors. The venture will adopt a
concentrated marketing strategy. It will comprise a mix of advertising, sales promotion, public
relations, and personal selling.

Business /Industry Overview

Street food industry

Many Asians buy the ready-to-eat foods and beverages on their way to work or during
their lunch breaks. Consumers come from every social class and businessmen are often seen
eating their lunches next to construction workers from the countryside. The benefits of street
food seem to be apparent to everybody. It is cheap, easily accessible, often nutritious, and offers
an endless culinary variety of traditional dishes for every taste.

Our position in industry

Gaston Park is an affluent area and a lot of students and workers hangout during their
lunch break and free time, an ideal market for a street food business such as Dazzling corndog.
Vendors have usually appealed to passersby in favoring transitional spaces at jeep stations, in
front of schools and rest stops instead of sites like sports stadium and movie theaters.
The competition

While there is currently 3 street food businesses in Gaston Park, none of them are selling
corndogs.Currently, there is no single company dominating are market, This may because
corndogs are very new in the street foods industry in CDO.

What make Dazzling Corndog unique

What makes our corndog unique is it contains thickly battered and chewy dough with a
sausage inside and is sprinkled with sugar and drizzled with ketchup and mustard. Today, this
traditional snack is available with multiple condiments as well as crusts.

Market Analysis and Competition

In the market, our target customers are individual consumers are those who are into K-
dramas or K-pop fans since corndogs are a popular snack in the said country (South Korea). It is
often showcased in the show and it is irrefutable that the Korean syndrome has widely impacted
our country, the Philippines. With that being said, our customers will most likely have the
following demographic profile; Female/Male, with an age range of teens (13) up to early thirty’s
(30).

Our business falls in the food industry, so it cannot be avoided that we have a lot of direct
and indirect competitions. However, we ensure that our product offers something unique and
innovative that could attract the attention of the costumers. One of which is our packaging, we
plan to use photos of their favorite K-dramas and K-pop groups so that they could take a photo or
keep it as a souvenir. Aside from that, we also offer various batters like cheese and potato so that
it is not just affordable but also a scrumptious snack.

Sales and Marketing Plan

 The sales and marketing plan in the business plan defines important aspects of the
business.The following are the elements of sale and marketing plan.

a. Product

One of the famous snacks in Korea which we named “Dazzling Corndog “. Actually, a
corn dog is a sausage on a stick that has been coated in a thick layer of cornmeal batter and deep
fried however we decided to replace hotdog instead of a sausage because we notice that most of
the Filipinos loves hotdog and we have choices for the sauce of the corndog. In addition, we
come up to the idea of letting our customers choose a sticker related to their K-pop idols to put
on the packaging.

b. Price

We believe that a K-pop stans is willing to spend a lot of money of things related to K-
pop however, we also believe that not all of them has the capability to spend on expensive
amount, so we decide to sell “ corndog” in a budget friendly price.

c. Place

The location of the business is also significant to be considered. We plan to put up our
business in Gaston Park located at FJGR+5VJ, Cagayan de Oro, 9000 Misamis Oriental, the
main plaza of Cagayan de Oro and one of most famous places in the city.

d. Promotion

Nowadays that we live in technology era we can easily promote our products using any
social media platforms such as Facebook, Instagram, twitter and also, we can promote it via
YouTube by vlogging our product. In addition, aside from social medias we also plan to make
mini brochure that will be given to the customers.

SWOT Analysis

SWOT ANALYSIS
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
• Corn dog package • Lot of competitors • sell products online • changes in
w/ kpop idol stickers regulations can
impact the business
• Sausage instead of • Competitors can • Ability to develop • product is already
hotdog offer similar products additional stores sold by major
quickly competitors
• More flavors than • expansion for online • increases in price
others sales inputs can cause
upward pricing

Operating plan

I. Production

A. Procedures

Procedures Assigned Person Duration

Step 1
Preparation of equipment and Christine T. Ramos 15-20 seconds
utensils use in cooking
Step 2 Christine T. Ramos 5 minute and 30 seconds
Cut the sausages and mozzarella
cheese into 4cm width pieces
Step 3
On a baking tray or plate, spread Bless Abigail Bactong 3 minute and 30 seconds
the panko breadcrumbs and - 2 minutes
chopped fries on opposite sides
Step 4 Hannah Jecel 7 minute and 30 seconds
Arrange the sausages and 2 minutes
mozzarella cheese sticks onto
skewers. You can make mozzarella
corn dogs by just using the cheese
and not the sausage
Step 5 Shaira Dosal 5 minute and 30 seconds
In a bowl, mix together your dry 2 minutes
ingredients and slowly incorporate
the milk and egg. If your batter
seems too thick, add more milk in
20 ml increments. You want a thick
and sticky consistency. The batter
should stick to the skewers and not
drip off easily. Place the mixture in
a glass
Step 6 Shane Khezia Abriol 5 minute and 30 seconds
Dip your skewers into the glass of Baclayon 2 minutes
thick batter
Step 7 Shane Khezia Abriol 6 minute and 30 seconds
Remove the excess and roll in the Baclayon 2 minutes
panko breadcrumbs or chopped
fries. A mixture between the two
will also work well. Press the
breadcrumbs and or chopped fries
gently to help the coating stay on
the skewers
Step 8 Wilfred Sam 5 minute
Deep fry these at 160-170 degrees
for 3-5 minutes. Only fry 2-3
skewers at one time to make sure
the temperature of the oil stays
consistent
Step 9 Wilfred Sam 30 seconds
Leave to cool before sprinkling
sugar and adding condiments
Step 10 Jerika Nicolle Ang 10-15seconds
Make the Nestea Juice Rabanes

For manufacturing, the creation of our products may consume a minimum of 10 minutes
and maximum of 15 minutes. The exact time of rush hour is at 10am and 3pm.
In order to avoid being panic during this hour we produce at least a minimum of 10 products to
prevent customers complains. We highly do observe the rule of first come first serve.

A business continuously grows at all times with the presence of safety and security
measurements. Aside from the fact that the quality of product is necessarily needed, upholding a
regulation can add the chances of business to make the product be purchased, and at the same
time, gain the respect and gratification of customers.

I. Facilities

Dazzling Corn Dog stall is found in Gaston Park, Cagayan de Oro City which is located
beside Cathedral Church. And we also have our online platform of our business:
https://www.facebook.com/DazzlingCornDog or you can contact us through (0975) 056
9181 and you can also email us through DazzlingCornDog@gmail.com.

Financial plan

Figure 1. Total Start - up Cost

Setting up the business 2,000.00

Setting up the premises and 7,000.00
equipment
Starting operations / productions 4,000.00
Total Cost 13,000.00

Figure 2. Projected Income Statement

 Month 1 Month 2 Month 3
Potential Unit sales 2,400 2,500 2,600
Price per unit 30 30 30
Potential sales 72,000 75,000 78,000
Less : Operating costs (fixed) 30,000 30,000 30,000
Net profit before tax 42,000 45,000 48,000

Financial Assumptions

 As shown in figure 1, the expected total amount that the company needed to set-up
the entire business is 13,000.
 The forecasted pre-operating monthly sales will be base on the company's normal
capacity to produce the product which increases per month.
 The operating cost amounting to 30,000 are the expenses incurred from the normal
day-to-day of running the business.
 There are more possible competitors in the following months, but the Company will
make their product improve with quality and compete.
 In the upcoming months, the company is expecting to have more sales and gain
greater profit and to maintain the stability over period of time.

Idea Validation

In order to validate our chosen business, we have decided to gather feedbacks from
various respondents by conducting a survey through Google forms which we think is the fastest,
convenient and cost-free way to test how the market thinks of our product (corndog). The graph
below is the data collected by our company members based from the survey results we created
online with only 12 respondents randomly.

Figure 3.
 Based from the data we have gathered; we could conclude that they are indeed interested
with our product. We got positive responses, that 100% are willing to patronize our product. Not
to mention, 66.7% or the majority are willing to buy our corndog at the same price we are
planning to sell them which is 30php. It is safe to say that we could proceed with our idea and
plan.

Value Proposition

"Provide inexpensive and delicious snack with so much pleasure"

Promises to serve people a quick and quality snack at an affordable price along with outstanding
and friendly atmosphere.

Prototype

Actual stall
Product

Packaging