Group Name: Team Alpha

Course Title: Introduction to Business

Course ID: BUS201, Section:8

Course Instructor: Md Awal Al Kabir

Spring 2022
Group Member’s Full Name and ID:

Name ID
Azhar Alam 2130467
Gazi Raisul islam shimul 2111251
Arifa Al Dipa 2130769
Sharif Samin Saan 2221965
Abdur Rahaman Apon 1821535

Date of Report Submission: 15-04-2022

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The Name of our Business plan: Holiday Hype

Our Logo:

Our Tagline: A new sky, A new life.

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 Letter of Transmittal

April 15, 2022

To: Md Awal Al Kabir

Lecturer of IUB school of Business.

Bashundhara R/A, Dhaka.

Subject: Submission of Business Plan Team Alpha

Respected sir,

With due respect, it is our pleasure and honor to be your students and have this opportunity

to present the business plan of Team Alpha. While preparing the business plan, we have

tried our level best to thoroughly identify on the issue regarding this business. We have done

realistic research and have provided all relevant information regarding this business and

its sustainability. We believe and hope that our plan will provide a clear conception of us

business and its goals.

Each of us gave our best to gather required data and we will be more than happy to answer

any questions and clarify it fully to your understanding. Thank you for all your support and

motivation which significantly support us in preparing this business plan.

Sincerely yours,

Team Alpha

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 Acknowledgement

Firstly, we would like to thank the Almighty for helping me complete

the final report.

We are grateful to the Bachelor of Business Administration for giving

such a tremendous opportunity to work on this business plan. We
would like to convey our tremendous gratitude to our supervisor, Md
Awal Al Kabir, Associate Professor, School of business and
Entrepreneurship, Independent University, Bangladesh. for providing
me guideline about how we can prepare Business plan. He helped me a
lot by sharing his valuable knowledge with me.

Lastly, we would like to thank my classmates. They have always been

helpful and provided valuable insights from time to time.

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Table of Contents
Letter of Transmittal ..................................................................................................................................... 3
Acknowledgement ........................................................................................................................................ 4
Executive Summary ...................................................................................................................................... 6
Mission ...................................................................................................................................................... 6
Vision......................................................................................................................................................... 6
Goal ........................................................................................................................................................... 7
Products Served ........................................................................................................................................ 7
Company Background .................................................................................................................................. 8
Holiday Hype’s History .............................................................................................................................. 8
Holiday Hype’s Products/Services......................................................................................................... 9
SWOT’ analysis ............................................................................................................................................ 10
Strengths................................................................................................................................................. 10
Weakness ................................................................................................................................................ 11
Opportunities. ..................................................................................................................................... 11
Management Team .................................................................................................................................... 12
Products & Services .................................................................................................................................... 13
Industry Analysis ........................................................................................................................................ 15
Scope ................................................................................................................................................... 16
Reasons to Buy .................................................................................................................................... 17
Marketing Plan ........................................................................................................................................... 18
Promotions Strategy ............................................................................................................................... 18
Publications ......................................................................................................................................... 19
Major Publications .............................................................................................................................. 19
Commute Advertising ......................................................................................................................... 19
Direct Mail........................................................................................................................................... 20
Ongoing Customer Communications .................................................................................................. 20
Financing the Business ............................................................................................................................... 21
Revenue and Cost Drivers ....................................................................................................................... 21
Capital Requirements and Use of Funds ................................................................................................. 21
Conclusion .................................................................................................................................................. 22
Referencing ................................................................................................................................................. 23

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Executive Summary
The name of our company is HOLIDAY HYPE which is organize Tours. It is located
at Gulshan in Dhaka. The business type of the company is B2c business. We all
know it very well now a day’s people are really wanted to travel. They want to see
the whole world. In recent times the number of travelers is increasing. The target
customers are travelers. Our capital is 30,00,000 Taka. As our business is run by 5
partners. We have some strong competition in this business, but we have a very
good market. Our major goal is to manage all the travel requirements of the
companies while providing ease and sort of convenience to the customers. To
add value to the travel sector of different companies. To offer the traveling
services at very reasonable prices.

Mission
Our Mission is to perform and deliver excellent quality service to our
clients. Providing them unforgettable travel, enjoyable, with
guaranteed services that exceed their expectations with this objective,
we aim to earn the reputation as Your Preferred Travel Agency.

Vision
Be the world's most trusted and innovative travel management
company.

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 Goal
Be the world's most trusted and innovative travel management
company.

• Market penetration and promotion of new products and services.

• Professionalism and open communication with all our customers and
partners.
• Implementation of effective training and development methods.

Products Served
Below is Holiday Hype’s initial offerings:

• Bangladesh Travel Packages (5,000 to 30,000) Taka

• International Travel Packages (30,000 to 3,00, 000) Taka
• Sightseeing and Food exploration packages (2000 t0
80,000) Taka
• Luxury Travel (1,00,000 to 8,00,000) Taka.
• Group Packages (30,000 to 1,00,000) Taka
• Solo Packages (5,000 to 20,000) Taka

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Company Background
Holiday Hype offers international travel packages for travel enthusiasts
living and working in Bangladesh. The company offers a wide selection
of vacation packages, from adventures to sightseeing to food-themed
trips. Holiday Hype aims to satisfy the travel needs of any traveler.

It offers a wide selection of destination services from top national and

international cities, island getaways and small, hidden gem vacation
spots. Its services will span North America, Latin America, Asia, Europe
and the Pacific Islands.

Holiday Hype is a travel agency that prioritizes the needs of its clients
and focuses on providing the best, most authentic travel experiences.
The company’s service offering will hinge around quality service and
product offerings.

Holiday Hype’s History

Holiday Hype was founded by The Team Alpha who love to travel. They
have been travelling together for years and found a common
denominator to all the travel agencies they have tried. They were either
overpriced and not really worth it or didn’t offer exciting deals. This is
when they realized that a lot of people have been travelling without
truly fully experiencing the place and the culture.

In February 13, 2022, Team Alpha launched Holiday Hype, creating

travel experiences based on their personal experiences and were
carefully curated to meet the most lofty expectations.

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 since incorporation, the Company has achieved the following
milestones:

• Found office space and signed Letter of Intent to lease it

• Developed the company’s name, logo and website located at
[website]
• Established an online presence on major social media networking
sites.
• Developed service menu and pricing model
• Recruited full-time assistant

Holiday Hype’s Products/Services

Holiday Hype will be able to provide the following services:

• Bangladesh Travel Packages

• International Travel Packages
• Sightseeing and Food exploration packages
• Luxury Travel
• Group Packages
• Solo Packages

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 SWOT’ analysis

Strengths
7 Revenue-Boosting Strategies for our Travel Business

• Ask for referrals.

• Establish a strong social media presence.
• Motivate our team members with great incentives.
• Encourage our customers to leave reviews.
• Establish a personal connection with your customers.
• Go where our customers are.

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 Weakness
• No experience with niche cruises.
• Only four agents – two of whom are new to the industry.
• Aging website with little traffic.
• Irregular company newsletter publication.
• No understanding of social media.
• Small historical emphasis and budget for marketing.

Opportunities.
Opportunities refer to favorable external factors that could give an
organization a competitive advantage. For example, if a country cuts
tariffs, a car manufacturer can export its cars into a new market,
increasing sales and market share.

Threats
• I may come to a point where there isn’t sufficient training for me
if I need it to achieve milestones and goals.
• I may lose my job which will seriously interfere in my ability to
achieve my goals.
• I may lose my car, such as if I can’t make payments of get in a car
crash, which will impede me from getting to school and work.
• I may have to get a second job to pay my bills which will take up a
lot of time and potentially stop me from meeting my goals.
• I may lose my rental property if my landlord decides to sell which
will interrupt the pursuit of my goals for a while. ETC.

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Management Team
Azhar Alam will serve as the CEO of The Holiday Hype. Currently He is
studying In the Independent University, Bangladesh.

Md Abdur Rahaman Apon serve as the HR manager of the Holiday

Hype. Currently He is studying In the Independent University,
Bangladesh.

Alifa Al Dipa Will serve as Head of the Marketing Department in

Holiday Hype. Currently she is studying In the Independent University,
Bangladesh.

Gazi Raisul Islam shimul serve as head of the Research & Development
in the Holiday Hype. Currently He is studying In the Independent
University, Bangladesh.

Sharif Samin Saan serve as head of the Accounts & Finance

Department in Holiday Hype. Currently He is studying In the
Independent University, Bangladesh.

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Products & Services

• Bangladesh Travel
Packages
• International Travel
Packages
• Sightseeing and Food
exploration packages
• Luxury Travel
• Group and Solo
Packages

We are providing outdoor recreation activities, airlines, car rentals,

cruise lines, hotels, railways, travel insurance, package tours, insurance,
guide books, VIP airport lounge access, arranging logistics for luggage
and medical items delivery for travelers upon request, public transport
timetables, car……….ETC.

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 • International and domestic airline tickets at special rates
• International and domestic travel packages
• Hotel and resort reservations at special rates
• Corporate and group travel arrangements
• Customized travel itineraries
• Travel document advice for visas
• Land transportation service
• Travel consultation
• Provision of foreign currencies

This is Our product and service

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Industry Analysis
In recent years, many travel agency’s franchises have grown primarily
due to their specialization in selling cruises and other complex travel
packages that often cannot be booked directly online. Also, over 60% of
travel agents are now home-based, a trend that has increased industry
profit, as home-based operators have less expenses than traditional
brick-and-mortar businesses. The industry’s key drivers include:

International trips by BD residents: The departure of BD residents to

international destinations is a key driver of this industry. BD residents
use travel agencies to book airfare, cruise ships, accommodations and
tour packages, driving industry growth.

Consumer spending: Changes in consumer spending affect how much

individuals spend on travel-related expenses. As consumer spending
increases, travel spending is likely to increase as well, which bolsters
demand for the travel agencies that book those trips.

Domestic trips by BD residents: Trends in residents traveling within the

United States on overnight trips for vacations, business or other
purposes are key factors influencing revenue for this industry. An
increase in domestic trips by BD residents typically benefits travel
agencies, since they may use travel agencies to book those trips.

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‘PESTLE’ analysis.

Dhaka provides historical and forecast data on key city level metrics
along with analytical coverage of the latest political, economic, social,
technological, infrastructural, legal and environmental issues affecting
Dhaka. The report contains detailed tourism, retail, construction,
technology and public infrastructure data and insight into economic,
social, and industry trends.

Dhaka is the economic and business capital of Bangladesh, accounting

for 10.3% of the country’s total GDP in 2020. Key growth sectors of the
local economy include jute processing, readymade garment industry
and the manufacture of chemicals, pharmaceuticals, electronics
products, textiles, ceramics, and leather goods.

Scope

• The service sectors remain the key contributors to the regional

economy - and the major employers.
• Dhaka is a key tourist destination for both domestic and
international tourists. The tourism and hospitality sectors
remained under pressure as COVID-19 outbreak disrupted
tourism flow in the area in 2020.

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Reasons to Buy

• Gain a comprehensive knowledge of future economic and

demographic trends and understand the performance of various
sectors within the city.
• Analyze and understand the business environment in the city to
align your investment and expansion strategies.
• The report helps to drive a conclusion in choosing a suitable city
to invest or expand according to your business structure.
• Explore new opportunities in the hospitality, tourism,
construction, real estate and retail sectors.

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Marketing Plan
The Holiday Hype Brand
The Holiday Hype brand will focus on the Company’s unique value
proposition:

• Client-focused service and product offering

• Travel packages that suit any travel styles
• Affordable and high-quality travel packages
• Hassle-free transactions

Promotions Strategy
Social Media and Online Marketing.
With the majority of the people now online, the company will invest
resources in online ads for different social media platforms to reach
potential clients. We will create ads that will successfully create positive
conversions. A company website will also be developed. This website
should be able to direct traffic from search engines as much as possible.
In order to do this, the company will use highly focused, specific
keywords to draw traffic to its website, where potential clients will find
a content-rich site that presents Holiday Hype as the trustworthy, well-
qualified travel agency that it is.

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Publications
Holiday Hype will place print advertisements in key local publications,
including newspapers, area magazines, and local sport programs.
Additionally, the Company will print brochures and place them in specific
locations frequented by target individuals, such as supermarkets and real
estate offices.

Major Publications
We will make careful use of advertising in selected larger publications.
[Publication or newspaper name] has a circulation of xyzzy and we can expect
to reach a wider geographic region of customers on a limited basis.
Advertisements with major publications will be used selectively, based on cost
effectiveness. These ads will include discount coupons so that response to
the ads can be tracked.

Commute Advertising
We will drive attention toward Holiday hype by hiring workers to hold signs
alongside. Advertising on heavily traveled commute routes are an opportunity
to alert large numbers of working individuals with disposable income of our
opening.

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Direct Mail

Holiday Hype will blanket neighborhoods surrounding its locations with

direct mail pieces. These pieces will provide general information on

Holiday Hype, offer discounts and/or provide other enticements for

people to purchase our services.

Ongoing Customer Communications

Holiday Hype will maintain a website, social media accounts, and

publish a monthly email newsletter to tell customers about new offers

and more.

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Financing the Business
Revenue and Cost Drivers
Holiday Hype’s revenues will come from the sale of travel packages and
individuals travel components i.e.- flights, hotels, rental cars.

The major costs for the company will be the salaries of the staff and rent for
an office location and travel. In the initial years, the company’s marketing
spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

Holiday Hype is seeking a total funding of 30,00,000 Taka to launch. The
capital will be used for funding capital expenditures, salary, marketing
expenses and working capital.

Specifically, these funds will be used as follows:

• Travel related expenses: 12,00,000 Taka.

• Design/build: approximately 5,00,000a Taka
• Working capital: approximately 13,00,000 Taka to pay for marketing,
salaries, and lease costs until Holiday Hype reaches break-even.

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Conclusion
Working with this travel agency was a new experience for us.
We got the opportunity to learn about the business and they
work. Tourist organization is not an easy task. We have some
tough competitor, but we have a very good market. Last few
years travel agency’s business on high. If we implement our
plan properly this business will definitely run in the future.

We have tried our level best for this business. However, there is
still room for improvement. In future, we will make more
improvement. In future we have to focus in foreign tours.
Holiday Hype will always for their customers. They will always
look for the best quality and also organized tours in very
reasonable prices. Serves is our first priority.

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Referencing
All the references are given by APA style
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Soteriou, E. C., & Coccossis, H. (2010). Integrating sustainability into the strategic
planning of national tourism organizations. Journal of travel Research, 49(2), 191-
205.

Massa, L., Tucci, C. L., & Afuah, A. (2017). A critical assessment of business model
research. Academy of Management Annals, 11(1), 73-104.

Newton, K. (2001). Management skills for small business. Retrieved April 30, 2007.

Wolfe, J., & Chanin, M. (1993). The integration of functional and strategic
management skills in a business game learning environment. Simulation &
Gaming, 24(1), 34-46.

Sahlman, W. A. (1997). How to write a great business plan.

Abrams, R. M., & Kleiner, E. (2003). The successful business plan: secrets &
strategies. The Planning Shop.

Pinson, L. (2008). Anatomy of a Business Plan: A Step-by-step Guide to Building

the Business and Securing Your Company's Future. Aka associates.

Van der Wurff, R. (2005). Business magazine market performance: Magazines for
the agricultural, business services, and transportation sectors in the
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