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    Lucky Strike Advertisement - Print Media Advertisements

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    Elise Ranclaud
    The 1929 cigarette advertisement promotes Lucky Strike cigarettes as a healthier alternative to eating sweets between meals by claiming they help keep women slender and athletes in shape. It says Lucky Strikes are less irritating than other cigarettes based on surveys of physicians. While addressing concerns over excessive sweets, the ad links smoking with staying thin and implies cigarettes are sweet like the fattening snacks they replace.

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    Lucky Strike Advertisement - Print Media Advertisements

    Uploaded by

    Elise Ranclaud
    73 views2 pages
    The 1929 cigarette advertisement promotes Lucky Strike cigarettes as a healthier alternative to eating sweets between meals by claiming they help keep women slender and athletes in shape. It says Lucky Strikes are less irritating than other cigarettes based on surveys of physicians. While addressing concerns over excessive sweets, the ad links smoking with staying thin and implies cigarettes are sweet like the fattening snacks they replace.

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    Lucky Strike Advertisement - Print Media Advertisements

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    The 1929 cigarette advertisement promotes Lucky Strike cigarettes as a healthier alternative to eating sweets between meals by claiming they help keep women slender and athletes in shape. It says Lucky Strikes are less irritating than other cigarettes based on surveys of physicians. While addressing concerns over excessive sweets, the ad links smoking with staying thin and implies cigarettes are sweet like the fattening snacks they replace.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    73 views2 pages

    Lucky Strike Advertisement - Print Media Advertisements

    Uploaded by

    Elise Ranclaud
    The 1929 cigarette advertisement promotes Lucky Strike cigarettes as a healthier alternative to eating sweets between meals by claiming they help keep women slender and athletes in shape. It says Lucky Strikes are less irritating than other cigarettes based on surveys of physicians. While addressing concerns over excessive sweets, the ad links smoking with staying thin and implies cigarettes are sweet like the fattening snacks they replace.

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    © All Rights Reserved
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    CHOOSE YOUR LUCK

    1. Read this 1929 advertisement for cigarettes, from the 100 Greatest Advertisements 1852-1958, by Julian Lewis.

    Instead of eating between meals… instead of


    fattening sweets… beautiful women keep youthful
    slenderness these days by smoking LUCKIES. The
    smartest and loveliest women of the modern stage
    take this means of keeping slender... when others
    nibble fattening sweets, they light a LUCKY!
    LUCKY STRIKE is a delightful blend of the
    world’s finest tobaccos. These tobaccos are toasted
    - a costly extra process which develops and
    improves the flavour. That’s why LUCKIES are a
    delightful alternative for fattening sweets. That’s why
    there’s a real health in LUCKY STRIKE. That’s why
    folks say: “It’s good to smoke LUCKIES”.
    For years this has been no secret to those men
    who keep fit and trim. They know that LUCKIES
    steady their nerves and do not harm their physical
    condition. They know that LUCKY STRIKE is the
    favourite cigarette of man prominent athletes, who
    must keep in good shape. They respect the opinions
    of 20,679 physicians who maintain that LUCKIES
    are less irritating to the throat than other cigarettes.

    A reasonable proportion of sugar in the diet is


    recommended, but the authorities are
    overwhelming that too many fattening sweets are
    harmful and that too many such are eaten by the
    American people. So for moderation’s sake we say:
    Write T (true) of F (false).
    The ad claims that cigarettes are bad for your health ….
    The ad links smoking with staying thin ….
    The ad states that their cigarettes are sweet ….
    The ad is addressed to men ..…
    The ad is addressed to women ….
    The ad is addressed to athletes …..

    What stereotypical idea does the ad use to target women?


    That all women would like to be athletes
    That all women would like to be thin
    That both women and men should eat healthy
    That all women like sweet cigarettes

    Do you think they would have used the same tactic to target men? What would they have used?

    What do you think about the ad?

    Nowadays cigarette advertising is banned on television for health reasons. Do you think it is a good idea? Why?

    Are there any other products that you think should not be advertised on television? Which? Why?

    2. After reading the advertisement for cigarettes and thinking about what you know about the effects of smoking, how
    would you turn the ad into a useful prevention campaign?

    “Light a Lucky and you will never “

    As soon as you light a lucky you

    Light a Lucky and by the time you’re 40 you will SMOKING KILLS

    When you light a Lucky

    Light a Lucky and, instead of

    you’ll

    ARE YOU REALLY LUCKY?

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