School of Business and Management

CHRIST (Deemed to be University)

Course Plan

Program Master of Business Administration

Course Code & Name MBA 236; Fundamentals of Business Analytics

Trimester Second Trimester; November 2021 - February 2022

Hours & Credits (1 Credit = 10 30 hours, 3 Credits

hours)
Course Anchor Prof Reena Raj

Prof Manohar Kapse

Prof Nagendra BV
Prof Kunal Saha
Course Facilitators at Bangalore -
Prof Meera Suresh
Central Campus
Prof Brinda Nair
Mr Vishal Lakhmani

Prof Reena Raj

Course Facilitators at Bangalore -
Prof Kunal Saha
Kengeri Campus
Prof Nagendra BV
Course Facilitators at Bangalore -
Prof Aishwarya N
BGR Campus
Course Facilitators at Delhi - Prof Mark David Devanesan
NCR Campus
Prof Jayant Mahajan
Course Facilitators at Pune –
Lavasa Campus Prof Anshul Saxena

Prof Reena Raj

Business Analytics
Course Anchor & Faculty
School of Business and Management
Contact information
Christ University
reena.raj@christuniversity.in

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 Course Name: Fundamentals of Course Code: MBA 236
Business Analytics
Total number of hours: 30 Credits: 3
Course  This is a three-credit course offered as a Common Core during second trimester for
Description all MBA students. This course therefore aims to impart the foundational concepts
and skills essential for a future manager to understand and manage data, use data for
decision making and present the outputs creatively using data visualization
techniques. The course further aims to build an understanding of machine learning
and the way it is used by organizations.
Course Data driven decisions form the core of all business operations. Organizations today
Objectives have more information at hand than ever before. Hence, the ability of a manager to
suitably process this information for decision making has become a critical
determinant of organizational success. Studies have shown that organizations have
benefitted by their ability to leverage the power of analytics. In this milieu,
competency in analytics has become a critical skill for new age managers.
At the end of the course, the students will be able to:
 Apply the basic concepts of Business Analytics
 Apply the concepts of Machine Learning
 Analyze the implications of Analytics in various functional areas
 Assess data visually using tools
 Evaluate data using simulations through MS-Excel

Terminology** AACSB NBA

Program Learning Goals (PLGs) Program Outcomes (POs)
Program Learning Objective (PLO)
Course Learning Outcomes (CLO) Course Outcomes (COs)

Progamme Learning Goals –Course Objective Matrix (AACSB)/ NBA

S No. CLO/CO RBT Unit CIA PLG PLO PO(Level)
*
1 CLO1 Identify the basic 3 1 CIA 2 2.1 PO1 (2)
concepts of Business 1
Analytics
2 CLO2 Identify the 3 2 CIA 2 2.1 PO1 (2)
concepts of Machine 1
Learning
3 CLO3 Analyze the 4 3 CIA 2 2.2 PO2 (1)
implications of Analytics 2
in various functional
areas
4 CLO4 Assess data using 5 4 CIA 2 2.1- PO2 (2)
visualization tools 3 2.4
5 CLO5 Evaluate data 5 5 ETE 2 2.4 PO2 (2)
using simulations through
MS-Excel
 When the correlation between CO and PO is more, the level is HIGH (3)
 When the correlation between CO and PO is medium, the level is MEDIUM (2)

2
 When the correlation between CO and PO is low, the level is LOW (1)

3
 Course Mapping
Pedagogy (teaching
Week
Total learning methods used)/
Unit Online/ (starting
Unit details Hrs Hrs/ CO-PO Exercises activities and or class Resource/ Reference details
No. Campus and end
Unit trips/ dates for
dates)
assessment
Course plan Discussion; Prasad, R. N & Acharya, S. (2016).
Achieving
Introduction to Business Fundamentals Of Business Analytics,
business impact
Analytics, Significance of 2Ed (2nd ed.). Wiley India. Chapter 4
with data: A
1 Analytics in decision making C 1.5 Nov 8-13   CO4-PO2 Discussion &5
comprehensive
Fundamentals of Business
perspective on the
Intelligence and Data Sharda, R., Delen, D., & Turban, E.
insights value
Visualization: Business (2013). Business Intelligence and
chain. (2018).
Intelligence – Concept and Analytics: Systems for Decision
www.mckinsey.c
architecture, Role and Support (10th ed.). Pearson. Chapters
om
  significance in Business O 1.5 Nov 8-13   CO4-PO2 Discussion 1&4
Fundamentals of visualization,
Introduction to visualization Lab sessions,
  tool (Tableau), data ingestion C 1.5 Nov 15-20   CO4-PO2  Case Datasets Demonstration Tableau tutorials & datasets
Data ingestion, working with Lab sessions,
  visualization tool O 1.5 Nov 15-20   CO4-PO2   Demonstration Tableau tutorials & datasets
Lab sessions,
Dash boarding, Story telling
  C 1.5     CO4-PO2   Demonstration Tableau tutorials & datasets
  Practice session O 1.5 Nov 22-27 9 CO4-PO2   Lab sessions Tableau tutorials & datasets
  CIA 1 by Nov 25                
Introduction to Business Approach to
Prasad, R. N & Acharya, S. (2016).
Analytics: Definition, Types - Business
CO1-PO1 Fundamentals Of Business Analytics,
Descriptive, Predictive and Analytics, HBR
2Ed (2nd ed.). Wiley India.
2 Prescriptive Analytics        O 1.5 Nov 22-27   Article Discussion
Sharda, R., Delen, D., & Turban, E.
Predictive and Prescriptive
(2013). Business Intelligence and
Analytics, Business Analytics CO1-PO1 Case Study
Nov 29-Dec Analytics: Systems for Decision
for decision making
  C 1.5 4   Case Discussion Support (10th ed.). Pearson.
Nov 29-Dec
Ethics in data management CO1-PO1
  O 1.5 4 4.5   Discussion  

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 Introduction to Machine Sharda, R., Delen, D., & Turban, E.
Competing on
Learning: Machine Learning - (2013). Business Intelligence and
CO2-PO1 Analytics, HBR
Definition, Machine Learning Analytics: Systems for Decision
Article
3 workflow C 1.5 Dec 6-11   Discussion Support (10th ed.). Pearson.
Models – CRISP DM &
CO2-PO1  
  SEMMA O 1.5 Dec 6-11 3 Discussion
  CIA 2 Dec 13-18
Types - supervised, Selected Case lets Hurwitz, J. Kirsch, D. Machine
Lecture and Demo (BA
unsupervised and CO2-PO1 from the reference Learning for Dummies. IBM –
Canvas)
  reinforcement learning, C 1.5 Jan 3-8   book Chapter 3
Hurwitz, J. Kirsch, D. Machine
managerial applications of
CO2-PO1 Case discussion Learning for Dummies. IBM –
Machine Learning
  O 1.5 Jan 3-8 3   Chapter 3
Real-world Prasad, R. N & Acharya, S. (2016).
Applications of Analytics in
Applications of Fundamentals Of Business Analytics,
various functional areas – CO3-PO2
Analytics, HBR 2Ed (2nd ed.). Wiley India. Chapter
Marketing & Finance
4 O 1.5 Jan 10-15   Article Discussion 11
Analytics in Human
CO3-PO2    
  Resources & Operations C 1.5 Jan 10-15 3 Discussion
  CIA 3 Jan (TBA)
Business Modelling using
Lab sessions and
MS-Excel - Functions, Demonstration of Microsoft Excel 2016: Data Analysis
CO5-PO2 Discussion (Dataset:
formulae, filters, conditional Case Dataset and Business Modelling
bank marketing)
5 formatting.                                C 1.5 Jan 17-22  
Pivot tables, Data Pre-
Demonstration of Lab sessions and Microsoft Excel 2016: Data Analysis
processing, Descriptive and CO5-PO2
Case Dataset Discussion and Business Modelling
  Visual analytics O 1.5 Jan 17-22  
Modelling using Multiple Demonstration of Lab sessions and Microsoft Excel 2016: Data Analysis
CO5-PO2
  linear regression C 1.5 Jan 24-29   Case Dataset Discussion and Business Modelling
Financial functions,
Demonstration of Lab sessions and Microsoft Excel 2016: Data Analysis
Sensitivity analysis, Goal seek CO5-PO2
Case Dataset Discussion and Business Modelling
  and Scenario manager O 1.5 Jan 24-29  
https://docushare.sfu.ca/dsweb/Get/
Introduction to Monte Carlo Demonstration of Lab sessions and Version-493516/ Data%20Analysis
CO5-PO2
simulation Case Dataset Discussion %20and%20Business
  C 1.5 Jan 31-Feb 3 7.5 %20Modelling.pdf
  End term Exam Feb 5 - 11

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 ASSESSMENT OUTLINE
Component Description Units Maximum Weightage Total
marks
CIA1 Data Visualization using Tableau 1 20 20% 20
CIA2 Mid-term Exam 1, 2, 3 25 25% 25
CIA3 Develop BA Canvas 2, 3, 4 20 20% 20
ETE MS Excel/Departmental Exam 5 30 30% 30
Attendance 5 5 5

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 ASSESSMENT DESCRIPTION
CIA I – Data Visualization using Tableau
Detailed Description with submission deadline
Data Visualization using Tableau (Individual Assignment) 20 Marks

Description
Students are expected to download dataset pertaining to a business problem from the selected sources suggested by the instructor, obtain
the approval, analyse and visually represent using Dashboards and Storyboards. The data sources may include Tableau sample data, other
sources such as https://datasetsearch.research.google.com/, Kaggle, UCI etc. The students also need to submit a write up of 400-500 words
describing the business context and the problem chosen.

Rubrics for the assignment:

Identify the context of the business problem (2 marks)
Examine management theories in the cross functional setting (4 marks)
Evaluate the business environment (6 marks)
Recommend appropriate solutions for Managerial problems (8 marks)
Mode of Submission: Dashboards submitted using the visualization tool along with a report
Last date of submission: Nov 25’ 2021

CIA I Rubrics

Program Learning PLG2 Functional Knowledge and Application

Goals
Program Learning PLO 2.1 Identify the context of the business problem
Objectives PLO 2.2 Examine management theories in the cross functional setting
PLO 2.3 Evaluate the business environment
PLO 2.4 Recommend appropriate solutions for managerial problems
Total Marks 20 Marks

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 Criteria / Weightage/PLO CO-PO Excellent (3) Satisfactory (2) Needs Improvement (1)
Identify the context of CO4-PO2 Entire context is explained with Context is comprehended with There is no or little clarity in
the business problem all relevant factors including the adequate details understanding the problem
(L3) fine points
Examine management CO4-PO2 Relates the scenarios with all the Links the scenario with all the Fails to link the scenario to the
theories in the cross relevant theories and beyond and relevant theories and the appropriate theories and the
functional setting (L4) the analysis of the outcome is outcome analysis is assessment of outcomes
integrated across functions synthesized across the domains disregarded the aggregate view
Evaluate the business CO4-PO2 Evaluation includes all the Evaluation includes some of Evaluation does not match the
environment (L5) supporting arguments and the supporting arguments with requirements of identifying the
addresses the contrary views justifications opportunities
Recommend CO4-PO2 Recommends feasible solutions to Recommends partial solutions Recommends inappropriate
appropriate solutions solve the specific problem solutions
for Managerial
problems (L5)
*Weightage (Levels) can vary depending on assignments; Convert the score to 20

CIA 2 – Mid Term exam

CIA-II Mid Term Exam (Dec 13- 18)                                                                                    25 marks
Description:
Syllabus: Unit I, II, III
      Pattern
 Section A – Answer three questions. All questions are mandatory. Internal choice in the questions may be provided. (3X10=30 marks)
 Section B- Case Study Compulsory Question (Embedded Question from Unit III) (1X20 = 20 marks)

Rubrics for the case study:

 Inspect the business problem (2 marks)
 Analyze the conceptual framework (4 marks)
 Examine suitable analytical techniques (6 marks)
 Discover alternative solutions using Analytics concepts (8 marks)

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CIA II Rubrics: Case study

Program Learning Goals PLG2 Functional Knowledge & Application

Program Learning PLO 2.2 Examine management theories in the cross functional setting
Objectives
Total Marks 25 Marks
Criteria / CO-PO Excellent (5) Very Good (4) Good (3) Satisfactory (2) Needs Improvement
Weightage/PLO (1)

Inspect the CO3- PO2 Identification of the Identification of the Some main issues are Some issues are No consistency in
business problem main issues/problems main issues/problems identified with limited identified with no issues identified
(L4) related to business related to business justification and justification and demonstrating a vague
process with well process with explanation particularly explanation. No understanding
justified and articulated explanation of the in reference to the reference to the context
explanation of the issues with reference to context.
issues with reference to the context.
the context.

Analyze the CO3- PO2 An in-depth explanation An in-depth explanation Provides a good Brief explanation of the A vague, generic or
conceptual of the conceptual of the conceptual explanation of the conceptual framework irrelevant explanation
framework (L4) framework with a framework with at least conceptual framework with the diagram; but of the conceptual
coherent mapping of all 5 components mapped with at least 3 with limited clarity and framework
the components with correctly followed by a components mapped specificity
high specificity to the complete diagrammatic correctly followed by a
context followed by a representation; with diagram; with some
diagrammatic reference to the context reference to the context
representation

Examine suitable CO3- PO2 Detailed description of Description of at least Description of at least Description of at least Vague and generic
analytical at least three suitable two suitable analytical two suitable analytical one suitable analytical description of analytical
techniques (L4) and specific analytical techniques with very techniques with technique with very techniques
techniques with their clear discussion of their somewhat clear limited understanding
feasibility followed by feasibility and future discussion of their of their feasibility and
a brief discussion of scope and some feasibility and future future scope
their future scope and mitigation strategies for scope
coherent mitigation

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 strategies for all risks the risks

Discover CO3- PO2 Identification of at least Identification of at least Identifies alternative Listing alternative A vague identification
alternative three alternative two alternative solutions, and provides solutions with no of the alternative
solutions using solutions with detailed solutions with giving a general description of description. No reasons solutions with no
Analytics concepts analysis and appraisal brief analysis and of the solution. Limited for analysis of understanding of its
(L4) of their suitability in their suitability in the analysis of the solution, suitability of the suitability in the
the context of the context of the problem. but the analysis has no solution in the context context.
problem. reference to the context. provided.

*Weightage (Levels) can vary depending on Embedded Question

CIA 3
Detailed Description with submission deadline
Group Assignment to Develop BA Canvas 20 Marks
Description:  
Develop a BA canvas to help the students understand the process from the data collection to problem solving. This is a group assignment where the
students select any sector or domain of their choice, obtain the approval from the instructor and develop the canvas. The domains may include:
Healthcare, Retail, Telecommunication, Sports, Agriculture, Banking, e-commerce etc. An outline of the BA Canvas will be demonstrated in the
class after which the students are expected to prepare a story board to show how Analytics applications are blended with the business processes to
create value for the identified sector or domain. The components of the canvas include the following:
Setting Description of business scenario
Problem Articulation of problems in the business – Product based or Service
based
Data Sources Sources of Data with type from the business
Data Collection Process of gathering data related to the problem identified
Solution ideas Identification of analytics opportunities including value creation for the
business
Utility Proposed solution to solve a specific problem
Stakeholders Identification of beneficiaries or stakeholders of the solution
Common Good Ethical aspects of the proposed solution without infringing the privacy
of the beneficiary

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 Rubrics for the assignment:
1. Identify the business context (5 marks)
2. Develop the BA Canvas (5 marks)
3. Select suitable analytical concepts or strategies to solve the issues identified (5marks)
4. Identify the ethical challenges involved (5 marks)

Mode of Submission:
A pdf version (Picture or text) of the canvas and a report of 500-600 words are expected to be uploaded in Google classroom as a deliverable.

Date of submission: Jan 2022 (1st week)

CIA III Rubrics

Program Learning PLG2 Functional Knowledge & Application

Goals
Program Learning PLO 2.2 Examine management theories in the cross functional setting
Objectives
Total Marks 20 Marks
Criteria / Weightage/PLO CO-PO Excellent (5) Very Good (4) Good (3) Satisfactory (2) Needs
Improvement (1)

Inspect the business CO1-PO1 Identification of the main Identification of the Some main issues are Some issues are No consistency in
problem (L4) issues/problems related main issues/problems identified with identified with no issues identified
to business process with related to business limited justification justification and demonstrating a
well justified and process with and explanation explanation. No vague understanding
articulated explanation of explanation of the particularly in reference to the
the issues with reference issues with reference to reference to the context
to the context. the context. context.

Analyze the conceptual CO1- PO1 An in-depth explanation An in-depth Provides a good Brief explanation of A vague, generic or
framework (L4) of the conceptual explanation of the explanation of the the conceptual irrelevant
framework with a conceptual framework conceptual framework with the explanation of the

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 coherent mapping of all with at least 5 framework with at diagram; but with conceptual
the components with components mapped least 3 components limited clarity and framework
high specificity to the correctly followed by a mapped correctly specificity
context followed by a complete diagrammatic followed by a
diagrammatic representation; with diagram; with some
representation reference to the context reference to the
context

Examine suitable CO2- PO1 Detailed description of at Description of at least Description of at least Description of at Vague and generic
analytical techniques (L4) least three suitable and two suitable analytical two suitable least one suitable description of
specific analytical techniques with very analytical techniques analytical technique analytical techniques
techniques with their clear discussion of their with somewhat clear with very limited
feasibility followed by a feasibility and future discussion of their understanding of
brief discussion of their scope and some feasibility and future their feasibility and
future scope and mitigation strategies for scope future scope
coherent mitigation the risks
strategies for all risks

Discover alternative CO1-PO1 Identification of at least Identification of at least Identifies alternative Listing alternative A vague
solutions using Analytics three alternative two alternative solutions, and solutions with no identification of the
concepts (L4) solutions with detailed solutions with giving provides a general description. No alternative solutions
analysis and appraisal of brief analysis and of description of the reasons for analysis with no
their suitability in the their suitability in the solution. Limited of suitability of the understanding of its
context of the problem. context of the problem. analysis of the solution in the suitability in the
solution, but the context provided. context.
analysis has no
reference to the
context.

*Weightage (Levels) can vary depending on Embedded Question

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ETE – End-term Exam (Departmental)
Detailed Description with submission deadline
End-term Exam 30 Marks
i) Test (Individual)-10 marks
Description
Each student needs to take a test with 20 multiple choice questions administered using Learning Management System based on Unit 5.
Each question carries 0.5 marks and the time allotted is 15 minutes.

ii) Group Assignment on Problem-solving using MS Excel-20 marks

Description
The students are given a data set. Each group needs to solve the problems and submit the report with the supporting files. Each group also
needs to prepare a video where every member demonstrating the tool and technique that they have chosen. The groups need to upload the
report, supporting files and the video in the Google classroom by the end of the allotted time.
Time allotted is 1.5 Hrs. Total marks is 20. Maximum Group size: 5

Rubrics for the group assignment:

1. Identify the context of the business problem (2 marks)
2. Examine management theories in the cross functional setting (4 marks)
3. Evaluate the business environment (6 marks)
4. Recommend appropriate solutions for Managerial problems (8 marks)
Mode of Submission: Report of 400-500 words, Excel workbook and Video submitted through Google Classroom
Last date of submission: Feb 5’ 2022

End-term Exam Rubrics

Program Learning PLG2 Functional Knowledge and Application

Goals
Program Learning PLO 2.4 Recommend appropriate solutions for managerial problems

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 Objectives
Total Marks 20 Marks
Criteria / Weightage/PLO CO-PO Excellent (3) Satisfactory (2) Needs Improvement (1)
Identify the context of CO5-PO2 Entire context is explained with Context is comprehended with There is no or little clarity in
the business problem all relevant factors including the adequate details understanding the problem
(L3) fine points
Examine management CO5-PO2 Relates the scenarios with all the Links the scenario with all the Fails to link the scenario to the
theories in the cross relevant theories and beyond and relevant theories and the appropriate theories and the
functional setting (L4) the analysis of the outcome is outcome analysis is assessment of outcomes
integrated across functions synthesized across the domains disregarded the aggregate view
Evaluate the business CO5-PO2 Evaluation includes all the Evaluation includes some of Evaluation does not match the
environment (L5) supporting arguments and the supporting arguments with requirements of identifying the
addresses the contrary views justifications opportunities
Recommend CO5-PO2 Recommends feasible solutions to Recommends partial solutions Recommends inappropriate
appropriate solutions solve the specific problem solutions
for Managerial
problems (L5)
*Weightage (Levels) can vary depending on assignments

Prepared by Reviewed by Approved by

(Faculty in-charge) Prof Sirish V HoD
Reena Raj Prof Sangeeta Mehrolia
Prof Lakshmi Iyer

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