3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION

THE INFLUENCE OF ADVERTISING MEDIA TO THE

GENERATION Z: A GUIDE TOWARDS SALES
OPTIMIZATION
Dear Respondents,

Good day! We are the Third year college students from Bachelor of Science Major in
Marketing Management of National College Of Business and Arts, Fairview. We are currently
conducting research study entitled "THE INFLUENCED OF ADVERTISING MEDIA IN BUYING
BEHAVIOR OF GEN Z: A TOOL TOWARDS A GUIDANCE".

In view of this, we have the honor to ask for your help in accomplishing the attached
survey questionnaire that we will use to gather data needed for this study. Rest assured that
all gathered data will be treated accordingly with confidentiality and will only be used for this
study.

We are looking forward for your favorable response. Thank you and God bless!

* Required

PART I. Demographics

1. Name

2. Age *

Mark only one oval.

15 - 16 years old

17 - 18 years old

19 - 20 years old

21 - 22 years old

23 - 24 years old

https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 1/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION

3. Gender *
Check all that apply.

Male
Female

4. Source of Income *

Mark only one oval.

Allowance

Salary

Scholarship

Remittance

PART II. Advertising Media

5. What types of advertising media do you see advertisements in? *

Check all that apply.

TV and radio
Social networking sites (Facebook, Twitter, Instagram)
Video-sharing Sites (YouTube, Tiktok)
Websites and E-blog
Print (Magazines and newspaper)

https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 2/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION

6. In which type of advertising channels do you trust more when you want to make a
purchase decision (Select at least 3) *
Check all that apply.

TV and radio
Social networking sites (Facebook, Twitter, Instagram)
Video-sharing Sites (YouTube, Tiktok)
Websites and E-blog
Print (Magazines and newspaper)

7. Which of the following types of advertising channels do you think is the most
popular in today's society? *

Mark only one oval.

TV and radio

Social networking sites (Facebook, Twitter, Instagram)

Video-sharing Sites (YouTube, Tiktok)

Websites and E-blog

Print (Magazines and newspaper)

8. Which is the most effective means of advertisement? *

Mark only one oval.

TV and radio

Social networking sites (Facebook, Twitter, Instagram)

Video-sharing Sites (YouTube, Tiktok)

Websites and E-blog

Print (Magazines and newspaper)

PART III. Influenced of Advertising Media

https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 3/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION

9. Which of these factors influenced your purchasing decision *

Check all that apply.

The Advertisement was interesting

Curiosity on the product
Wanted to imitate the actors in the advertisement
The brand image of the product
Price
Promo and discounts

10. Do you believe that as a Gen Z consumer/buyer, social media advertising is a

powerful instrument to engage the satisfaction? *

Mark only one oval.

Yes

No

11. As a Gen Z Consumer/ Buyer, do you think important to do some research about a
product before purchasing in social media

Mark only one oval.

Yes

No

https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 4/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION

12. CRITERIA: Awareness *

Mark only one oval per row.

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

Advertisements help me to
know about new products

I give more attention to the

advertisements before I buy the
products

I look for the advertisement

before I buy the products

I regularly watch, read or/and

listen to the advertisement to

make myself updated about the

products/brands

13. Interest *
Mark only one oval per row.

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

Advertisements are informative

and provides detailed
description about products

Most of the advertisements

create interest

The advertisements are easy to

understand

Advertisements demonstrate
the way of usage of the brand or
product

https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 5/6
3/30/22, 1:45 AM THE INFLUENCE OF ADVERTISING MEDIA TO THE GENERATION Z: A GUIDE TOWARDS SALES OPTIMIZATION

14. Conviction

Mark only one oval per row.

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

Advertisements can change my

perception regarding the
products or brands

Most of the advertisements are

necessary to watch, read or
listen for the customer before
purchasing

I often get convinced about the

claims made by the companies
in the advertisements

This content is neither created nor endorsed by Google.

 Forms

https://docs.google.com/forms/d/1GQc1Po7uhuo6Y-fpp-E-wJ-KLXSRUU2KR-UkaStTB28/edit?fbclid=IwAR0UHN8cPn1s_FRfe53eR-biS6xrFNlfL9jS4L… 6/6