11

TVL-AFA (FOOD PROCESSING)

Activity Sheet Quarter 1 – WEEK 5

Environment and Market (EM)

Region VI – Western Visayas

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TVL 11 - AFA (Food Processing)
Quarter 1 Week 5
Activity Sheet No. 5
First Edition, 2021

Published in the Philippines

By the Department of Education
Region 6 – Western Visayas

Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

This Learning Activity Sheet is developed by DepEd Region 6 – Western

Visayas.

ALL RIGHTS RESERVED. No part of this learning resource may be

reproduced or transmitted in any form or by any means electronic or mechanical
without written permission from the DepEd Regional Office 6 – Western Visayas.

Development Team of TVL - AFA (FOOD PROCESSING) Activity Sheet

Writers: Zenith E. Dugayo

Illustrators: June A. Dionisio

Editors: Judy Ann B. Nonato

Frankleen L. Divinagracia
Elizer B. Pineda

Layout Artists: June A. Dionisio

Schools Division Quality Assurance Team: Severino O. Abelay Jr.

Raulito Dinaga

Division of Negros Occidental Management Team: Marsette D. Sabbaluca

Dennis G. Develos
Ma. Teresa P. Geroso
Zaldy Reliquias
Severino O. Abelay Jr.

Regional Management Team: Ma. Gemma M. Ledesma,

Dr. Josilyn S. Solana,
Dr. Elena P. Gonzaga,
Mr. Donald T. Genine,
April C. Velez

Introductory Message
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 Welcome to TVL - AFA (Food Processing)!

The Learning Activity Sheet is a product of the collaborative efforts of the

Schools Division of Negros Occidental and Dep. Ed Regional Office VI - Western
Visayas through the Curriculum and Learning Management Division (CLMD). This is
developed to guide the learning facilitators (teachers, parents and responsible
adults) in helping the learners meet the standards set by the K to 12 Basic Education
Curriculum.

The Learning Activity Sheet is self-directed instructional materials aimed to

guide the learners in accomplishing activities at their own pace and time using the
contextualized resources in the community. This will also assist the learners in
acquiring the lifelong learning skills, knowledge and attitudes for productivity and
employment.

For learning facilitator:

The TVL - AFA (Food Processing) Activity Sheet will help you facilitate the
leaching-learning activities specified in each Most Essential Learning Competency
(MELC) with minimal or no face-to-face encounter between you and learner. This will
be made available to the learners with the references/links to ease the independent
learning.

For the learner:

The TVL - AFA (Food Processing) Activity Sheet is developed to help you
continue learning even if you are not in school. This learning material provides you
with meaningful and engaging activities for independent learning. Being an active
learner, carefully read and understand the instructions then perform the activities and
answer the assessments. This will be returned to your facilitator on the agreed
schedule.

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 Quarter 1 – Week 5

Learning Activity Sheets (LAS) No. 5

Name of Learner: _____________________________________________________

Grade and Section: ______________________________ Date: ________________

TVL – AFA (FOOD PROCESSING) ACTIVITY SHEET

ENVIRONMENT AND MARKET

I. Learning Competency with Code

LO 3. Create new business ideas in food processing business by using

various techniques. TLE_EM-9-12-00-3
3.1 Explore ways of generating business idea from one’s own characteristics
and attributes.
3.2 Generate business ideas using product innovation from irritants, trends
and emerging needs.
3.3 Generate business ideas using serendipity walk.

II. Background Information for Learners

This lesson covers the Generating Ideas for Business, Branding and SWOT
analysis.

Generating Ideas for Business

The process of developing and generating a business idea is not a simple
process. Some people come up with a bunch of business ideas that are not really
feasible. There are two problems that arise; first is the excessive generation of ideas
that can forever remain as a dreaming stage and the second is when they don’t have
ideas and don’t want to become entrepreneurs.
The most optimal way is to have a systematic approach in generating and selecting
a business idea that can be transformed into a real business.

Here are some basic yet very important considerations that can be used to
generate possible ideas for business:

1. Examine existing goods and services. Are you satisfied with the product? What
do other people who use the product say about it? How can it be improved? There
are many ways of improving a product from the way it is made to the way it is packed
and sold. You can also improve the materials used in crafting the product. In
addition, you can introduce new ways of using the product, making it more useful
and adaptable to the customers’ many needs. When you are improving the product
or enhancing it, you are doing an innovation. You can also do an invention by
introducing an entirely new product to replace the old one.

Business ideas may also be generated by examining what goods and services are
sold outside the community. Very often, these products are sold in a form that can
still be enhanced or improved.

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2. Examine the present and future needs. Look and listen to what the customers,
institutions, and communities are missing in terms of goods and services.
Sometimes, these needs are already obvious and identified right away. Other needs
are not that obvious because they can only be identified later on, in the event of
certain development in the community. For example, a province will have its
electrification facility in the next six months. Only by that time will the entrepreneur
could think of electrically- or generated business such as photo copying, computer
service, digital printing, etc.

3. Examine how the needs are being satisfied. Needs for the products and
services are referred to as market demand. To satisfy these needs is to supply the
products and services that meet the demands of the market. The term market refers
to whoever will use or buy the products or services, and these may be people or
institutions such as other businesses, establishments, organizations, or government
agencies.

There is a very good business opportunity when there is absolutely no supply

to a pressing market demand.

Businesses or industries in the locality also have needs for goods and
services. Their needs for raw materials, maintenance, and other services such as
selling and distribution are good sources of ideas for business.

4. Examine the available resources. Observe what materials or skills are available
in abundance in your area. A business can be started out of available raw materials
by selling them in raw form and by processing and manufacturing them into finished
products. For example, in a copra-producing town, there will be many coconut husks
and shells available as “waste” products. These can be collected and made into coco
rags or doormats and charcoal bricks and sold profitably outside the community.

A group of people in your neighborhood may have some special skills that can
be harnessed for business. For example, women in the Mountain Province possess
loom weaving skills that have been passed on from one generation to another. Some
communities set up weaving businesses to produce blankets, decorative, and
various souvenir items for sale to tourists and lowlanders.

Business ideas can come from your own skills. The work and experience you
may have in agricultural arts, industrial arts, home economics, or ICT classes will
provide you with business opportunities to acquire the needed skills which will earn
you extra income should you decide to engage in income-generating activities. With
your skills, you may also tinker around with various things in your spare time. Many
products are invented this way.

5. Read magazines, news articles, and other publications on new products and
techniques or advances in technology. You can pick up new business ideas from
magazines such as Newsweek, Reader’s Digest, Business Magazines, “Go
Negosyo”, Know About Business (KAB) materials, and Small-Industry Journal. The
Internet also serves as a library where you may browse and surf on possible
businesses. It will also guide you on how to put the right product in the right place, at
the right price, and at the right time.

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 Branding
Branding is a marketing practice of creating a name, a symbol or design that
identifies and differentiates product or services from the rest. It is also a promise to
your customers. It tells them what they can expect from your product or service and
it differentiates your offerings from other competitors. Your brand is derived from who
you are, who you want to be and what people perceive you to be.
Branding is one of the most important aspects in any business. An effective
brand strategy gives you a major edge in increasingly competitive markets.
A good product can:
- deliver message clearly,
- confirm credibility,
- connect to target prospect,
- motivate buyers, and
- concretize user loyalty.

Here are simple tips to publicize your brand:

 Develop a tagline. Write a statement that is meaningful, impressive, and
easy to remember to capture the essence of your brand.
 Design a logo. Create a logo symbolic of your business and consistent with
your tagline and displace it strategically.
 Write a brand message. Select a key message to communicate about your
brand.
 Sustain a brand quality. Deliver a promise of quality through your brand.
 Practice consistency. Be reliable and consistent to what your brand means
in your business.

SWOT ANALYSIS

In generating a business idea, you should first identify the type of business suited
to your business idea. You should analyze and scan the potential environment, study
the marketing practices and strategies of your competitors, analyze strengths,
weaknesses, opportunities, and threats in your environment to ensure that the
products or services you are planning to offer will be patronized and within easy
reach of target consumers.

How to conduct SWOT Analysis:

 Be realistic about the strengths and weaknesses of your business when
conducting SWOT Analysis.
 SWOT Analysis should distinguish between where your business is today,
and where it can be in the future.
 SWOT Analysis should always be specific. Avoid any gray areas.
 Always apply SWOT Analysis in relation to your competition, i.e. better than or
worse than your competition.
 Keep your SWOT Analysis short and simple. Avoid complexity and over
analysis.
 SWOT Analysis is subjective.

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Strategies:
 SW - Maximize on the Strengths to overcome the internal Weakness.
 OW - Capitalize on the Opportunities to eliminate the internal Weakness
Weakness.
 ST - Maximize on your Strengths to eliminate the external Threats.
 OT - Take advantage of the available Opportunities to eliminate the external
Threats.

III. References

Blair D. Castillon, Ph.D., and et al, Technology and Livelihood Education

Agricultural Arts Food (Fish) Processing NCII Learner’s Material, Page 30-44,
Published by the Department of Education

IV. Activity Proper

1. Directions / Instructions
a. Take your time reading the attached information sheets in order to answer the
activities given.
b. Read and follow directions and/or instructions in the activities and exercises
diligently.
c. Do not hesitate to ask questions from your teacher if necessary.

2. Exercises / Activities
Activity no. 1 TITLE: Designing a Logo
Directions: In a separate sheet of paper or in your notebook, draw a logo that you
will use in your food processing business. Provide a simple statement
to describe your logo.

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 LOGO

TAGLINE

Activity no. 2 TITLE: SWOT Analysis

Direction: On a separate sheet of paper or in your notebook, write down your
SWOT analysis. List down what are your Strength (S), Weaknesses (W),
Opportunities (O) and Threats (T) if you are going engage in food
processing business.

Strength (S) Weaknesses (W)

- -
- -
- -
- -

Opportunities (O) Threats (T)

- -
- -
- -
-

Performance Task no. 4 TITLE: Product Branding

Direction: As a food processing student create or develop a product and apply your
ideas in branding. Draw your product on a separate sheet of paper. The
product must show your brand logo and tagline and the name of the
product.

Sample Product

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Brand Logo:
Brand name: San Marino
Brand Tagline: “Find True Love in San Marino”
Product Name: San Marino Corned Tuna

3. Guide Questions:

1. How important branding in business?

2. What is the importance of SWOT analysis?
3. How important sustaining the quality of the product?

4. Rubric for scoring

Here’s the Rubric as your reference in performing your activity
Perfect Actual
Score Score
ACCURACY
Output was perfectly done 50
Output was done having 1-3 errors 48
Output was done having 4-5 errors 45
TIMELINESS
Submitted the output on the deadline 50
Submitted the output 1 day after the deadline. 48
Submitted the output 2 days after the deadline. 45
TOTAL SCORE 100

V. REFLECTION:

1. What specific part of the lesson do you like most?

2. What activity you find it hard to do? Why?
3. What message would you like to tell to your food processing teacher regarding
your less

VI. Key Answer:

(Student answers may vary in different activities)

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