BUSINESS ECONOMICS AND FINANCIAL ANALYSIS (SM405ES)

COURSE PLANNER
Course Overview:

The present course is designed in such a way that it gives an overview of concepts of
Economics. Managerial Economics enables students to understand micro environment in
which markets operate how price determination is done under different kinds of competitions.
Financial Analysis gives clear idea about concepts, conventions and accounting procedures
along with introducing students to fundamentals of ratio analysis and interpretation of
financial statements. Break Even Analysis is very helpful to the Business Concern for
Decision Making, controlling and forward Strategic Planning. Ratio analysis gives an idea
about financial forecasting, financial planning, controlling the business and decision making.

Prerequisites:
Introduction to Managerial Economics & Concepts.
Business and New Economic Environment.
Financial Accounting Concepts.

Course Objectives:
To learn the basic business types, impact of the economy on Business and Firms
specifically. To analyze the Business from the Financial Perspective.
Provide the optimal decisions for acquiring the knowledge on financial accounting,
management accounting and ratio analysis.

Course Outcomes:
The students will understand the various Forms of Business and the impact of economic
variables on the Business.
The Demand, Supply, Production, Cost, Market Structure, Pricing aspects are learnt. The

Company.
Evaluate different types of financial ratios for knowing liquidity and profitability positions
of business concern.

How Program Outcomes are assessed:

Proficiency
Program Outcomes Level
assessed by
Engineering knowledge: Apply the knowledge of
mathematics, science, engineering fundamentals, and Assignments,
PO1 2
an engineering specialization to the solution of complex Tutorials, Mock
engineering problems. Tests
Problem analysis: Identify, formulate, review research
literature, and analyze complex engineering problems Assignments,
PO2 2
reaching substantiated conclusions using first principles Tutorials, Mock
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 of mathematics, natural sciences, and engineering Tests
sciences.
Design/development of solutions: Design solutions for
complex engineering problems and design system Assignments,
PO3 2
components or processes that meet the specified needs Tutorials, Mock
with appropriate consideration for the public health and Tests
safety, and the cultural, societal, and environmental
considerations.
Conduct investigations of complex problems: Use
research-based knowledge and research methods
PO4 - -
including design of experiments, analysis and
interpretation of data, and synthesis of the information
to provide valid conclusions.
Modern tool usage: Create, select, and apply
appropriate techniques, resources, and modern
PO5 - -
engineering and IT tools including prediction and
modeling to complex engineering activities with an
understanding of the limitations.
The engineer and society: Apply reasoning informed
by the contextual knowledge to assess societal, health, Assignments,
PO6 2
safety, legal and cultural issues and the consequent Tutorials, Mock
responsibilities relevant to the professional engineering Tests
practice
Environment and sustainability: Understand the
impact of the professional engineering solutions in
PO7 - -
societal and environmental contexts, and demonstrate
the knowledge of, and need for sustainable
development.
Ethics: Apply ethical principles and commit to
PO8 professional ethics and responsibilities and norms of the
- -
engineering practice.
Individual and team work: Function effectively as an Assignments,
PO9 individual, and as a member or leader in diverse teams, 3 Tutorials, Mock
and in multidisciplinary settings. Tests

Communication: Communicate effectively on

complex engineering activities with the engineering
- -
PO10 community and with society at large, such as, being
able to comprehend and write effective reports and
design documentation, make effective presentations,
and give and receive clear instructions.
Project management and finance: Demonstrate Assignments,
PO11 knowledge and understanding of the engineering and 3 Tutorials, Mock
Tests
work, as a member and leader in a team, to manage

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 projects and in multidisciplinary environments.
Life-long learning: Recognize the need for, and have
PO12 the preparation and ability to engage in independent - -
and life-long learning in the broadest context of
technological change.
End-of-course surveys (Quarterly).
Instructor evaluation reports (Quarterly).
Department performance report (Quarterly).
Student exit survey (Yearly).
Alumni survey (Yearly).
Alumni Advisory Board (Once or twice yearly).
Student Advisory Committee (Once or twice yearly).

How Program Specific Outcomes are assessed:

Program Specific Outcomes (PSO) Level Proficiency
assessed by
Professional Skills: The ability to understand, analyze
and develop computer programs in the areas related to - -
PSO1 algorithms, system software, multimedia, web design,
big data analytics, and networking for efficient design
of computer-based systems of varying complexity.
Problem-Solving Skills: The ability to apply standard
practices and strategies in software project development - -
PSO2
using open-ended programming environments to
deliver a quality product for business success.
Successful Career and Entrepreneurship: The ability Assignments,
to employ modern computer languages, environments, 3 Tutorials, Mock
PSO3
and platforms in creating innovative career paths to be Tests
an entrepreneur, and a zest for higher studies.

1: Slight (Low) 2: Moderate (Medium) 3: Substantial (High)

4:None

SCOPE OF THE COURSE:

The student will be given an insight into what is Business theory and how to integrate
with the Accounting Concepts.The student will understand the Business theories,
Business environment, and business related decisions in a day to day operations. The
student will be in a position to understand the following concepts:
Business Economics, Demand Analysis
Elasticity of Demand, Demand forecasting
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 Theory of production & cost analysis, Production function, Break even Analysis
Market Structures, Types of competition, Pricing Strategies
Business & New Economic Environment
Introduction to Financial accounting Financial Analysis through Ratios.

Towards the end of the course it is expected that the students would be matured enough
to understand and evaluate the Economics theories in real life situations of Business.
Course Content:
UNIT I: - Introduction to Business and Economics:
Business: Structure of Business Firm, Theory of Firm, Types of Business Entities, Limited
Liability Companies, Sources of Capital for a Company, Non-Conventional Sources of
Finance.

Economics: Significance of Economics, Micro and Macro Economic Concepts, Concepts and
Importance of National Income, Inflation, Money Supply in Inflation, Business Cycle,
Features and Phases of Business Cycle. Nature and Scope of Business Economics, Role of
Business Economist, Multidisciplinary nature of Business Economics.

UNIT II: - Demand and Supply Analysis:

Elasticity of Demand:

Elasticity, Types of Elasticity, Law of Demand, Measurement and Significance of Elasticity

of Demand, Factors affecting Elasticity of Demand, Elasticity of Demand in decision making,
Demand Forecasting: Characteristics of Good Demand Forecasting, Steps in Demand
Forecasting, Methods of Demand Forecasting. Supply Analysis: Determinants of Supply,
Supply Function & Law of Supply.

UNIT- III: - Production, Cost, and Market Structures & Pricing:

Production Analysis: Factors of Production, Production Function, Production Function with
one variable input, two variable inputs, Returns to Scale, Different Types of Production
Functions.
Cost analysis: Types of Costs, Short run and Long run Cost Functions.

Market Structures: Nature of Competition, Features of Perfect competition, Monopoly,

Oligopoly, and Monopolistic Competition. Pricing: Types of Pricing, Product Life Cycle
based Pricing, Break Even Analysis, & Cost Volume Profit Analysis.

UNIT - IV
Financial Accounting: Accounting concepts and Conventions, Accounting Equation,
Double-Entry system of Accounting, Rules for maintaining Books of Accounts, Journal,
Posting to Ledger, Preparation of Trial Balance, Elements of Financial Statements, and
Preparation of Final Accounts.

UNIT - V

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 Financial Analysis through Ratios: Concept of Ratio Analysis, Liquidity Ratios, Turnover
Ratios, Profitability Ratios, Proprietary Ratios, Solvency, Leverage Ratios (simple problems),
Analysis and Interpretation (simple problems).
TEXT BOOKS

I.
Edition, 2007.

REFERENCE BOOKS:

II.
2012.
III. S.N. Maheshwari
Pvt.Ltd, 4th Edition, 2012.
IV. -
publications, 1st Indian Reprint Edition, 2012.
V.
Publishers, 1st Revised Edition, 2011.
VI.
Publications, New Delhi, 10th Revised Edition, 2012.
VII. , Sulthan Chand Publishers, 1st Revised
Edition, 2009.

NPTEL Web Course:

https://onlinecourses.nptel.ac.in/noc19_hs28/preview
https://onlinecourses.nptel.ac.in/noc19_ma07/preview
https://onlinecourses.nptel.ac.in/noc19_mg01/preview

NPTEL Video Course:

Relevant syllabus for GATE: Not Applicable

Relevant syllabus for IES: Not Applicable

Course planner

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 Methodology
Link for Small
Lecture No.
Course
Topics to be Projects/

Teaching
Unit No.
Link for PDF learning Reference
covered Numericals(if
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III ECE I SEM
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TEXT BOOKS:
1 D. D. Chaturvedi, S. L. Gupta, Business Economics - Theory and Applications,
International Book House Pvt. Ltd. 2013.
2 Dhanesh K Khatri, Financial Accounting, Tata Mc Graw Hill, 2011.
3 Geethika Ghosh, Piyali Gosh, Purba Roy Choudhury, Managerial Economics, 2e, Tata
McGraw Hill Education Pvt. Ltd. 2012.
4
3nd Edition, 2007.

REFERENCES:
1
Edition, 2012.
2
House Pvt.Ltd, 4th Edition, 2012.
3 -
publications, 1st Indian Reprint Edition, 2012.
4 J.V. Prabhakar Rao &
Maruthi Publishers, 1st Revised Edition, 2011.
III ECE I SEM
Page 99
 5
Publications, New Delhi, 10th Revised Edition, 2012.
6
Revised Edition, 2009.
7 Paresh Shah, Financial Accounting for Management 2e, Oxford Press, 2015.
8 S. N. Maheshwari, Sunil K Maheshwari, Sharad K Maheshwari, Financial Accounting,
5e, Vikas Publications, 2013

Mapping Course Outcomes Leading to the Achievement of Program Outcomes and

Program Specific Outcomes:
Program Specific
Program Outcomes (PO)
Outcomes (PSO)
Outcomes
Course

PSO1

PSO2

PSO3
PO10

PO11

PO12
PO1

PO2

PO3

PO4

PO5

PO6

PO7

PO8

CO1 2 3 2 - - 3 - - PO9
2 - 3 - - - -
CO2 2 2 - - - - - - - - 2 - - - -
CO3 - 2 2 - - - - - - - - - - - -
CO4 2 2 - - - - - - 2 - 3 - - - 3
CO5 - 2 2 - - 2 - - 3 - 2 - - - 2

QUESTION BANK:
UNIT-I:
Short Answer Questions-
Blooms Taxonomy Level Course Outcome
1.What is the structure of Business
Firm? Understand 1
2. What are the types of Business
Entities? Understand 1
3.Define Business Economics. Understand 1
4. What is the difference between
Micro Economics and Macro
Economics Understand 1
5. What is the meaning of Limited
Liability Companies? Understand 1
6.ExplainNational Income? Understand 1

Long Answer Questions-

S.NO QUESTION Blooms Taxonomy Course Outcome
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 Level
1 Define Business Economics (BE)?
Explain its nature and scope. Illustrate
how it helps in solving managerial
problems. Does it (BE) have any links
with any other disciplines? Understand 1
2 What is the meaning of Business Cycle
and what are the phases of Business
Cycle? Understand 1
3 What are the sources of Capital for a
Company and what are the non-
conventional sources of finance?
Understand 1
4 What are the types of Business
Organizations and explain in detail? Understand 1
UNIT II

Short Answer Questions-

S.NO QUESTION Blooms Taxonomy Level Course Outcome
1 Discuss the determinants of Demand?
Understand 2
2 Define Elasticity of Demand
Understand 2
3 Give a short note on Statistical method.
Understand 2
4 What is Demand forecasting?
Understand 2
5 What are the determinants of Supply?
Understand 2
Long Answer Questions-
S.NO QUESTION Blooms Taxonomy Level Course Outcome
1 What is demand analysis, its nature and
types of demand, factors determining
demand? Define law of Demand, what
are its exceptions & significance.
Understand 2
2 What do you understand by elasticity
of demand? Explain the factors
governing it, its different types of
elasticity of demand and their
measurements?
Understand 2
3 What do you understand by demand
forecasting? Explain different
methods of demand forecasting. Understand 2
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4 Is it necessary to accurately estimate
the future demand for a product? How
can you measure future demand in
respect of services Understand 2
UNIT III
Short Answer Questions-
S.NO QUESTION Blooms Taxonomy Level Course Outcome
1 Define Production Management. Understand 3
2 Write a short note on Isocosts and
Isoquants Understand 3
3 Write a short note on Break even
analysis Understand 3
4 What are the Least cost combination
Inputs? Understand 3
5 Define Skimming and Penetration
Pricing. 3
6 What are the characteristics of
Business? Understand 3
7 What is Monopoly? Understand 3
8 Define Perfect competition. Understand 3
9 What are the characteristics of
markets?
Understand 3
10 Features of Perfect Market
Understand 3
Long Answer Questions-
S.NO QUESTION Blooms Taxonomy Level Course Outcome
1 Please write Short notes with graphs
on the following: (a) Isoquants and
their features (b) Cobb-Douglas
production function (c) Law of
increasing returns. REMEMBERING 3
2 Explain Law of returns with
appropriate examples and discuss the
economies of scale that accrue to a
firm REMEMBERING 3
3 Explain the different cost concepts
used in the process of cost analysis. Understand 3
4 Explain how the short run and long
run influence the cost. REMEMBERING 3
5 What is Break Even Point (BEP)?
How do you determine it? Understand 3
6 What is Break Even Analysis (BEA)? REMEMBERING] 3

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 What are the assumptions of BEA and
what is the significance and what are
the limitations of BEA?
7 What do you mean by Public
Enterprises and explain the forms of
public enterprises.
Understand 3
UNIT IV

Short Answer Questions-

S.NO QUESTION Blooms Taxonomy Level Course Outcome
1 Define Accounting. [L1:REMEMBERING]
4
2 What are the conventions of [L1:REMEMBERING]
Accounting? 4
3 Give a short note on Journal and [L1:REMEMBERING]
Ledger. 4
4 What is Trial balance? [L1:REMEMBERING]
4
5 Draw a format of Profit and Loss [L1:REMEMBERING]
Account? 4
6 Draw a format of Balance Sheet? [L1:REMEMBERING]
4
Long Answer Questions-
S.NO QUESTION Blooms Taxonomy Level Course Outcome
1 Prepare Trail Balance from the
following information in the Books of
Hrishikesh: Sundry debtors - 14,000;
Hrishikesh Capital A/c - 15,000;
Interest from bank A/c 750; Discount
received 100; Sales returns a/c - 100;
Purchase returns a/c - 200; Bank A/c -
9,500; Rent A/c - 1,000; Salaries A/c -
400; Wages A/c - 50; Purchase A/c
- 2000; Sales A/c - 11,000.
Problem Solving 4
2 Write down the format of Trading,
Profit & Loss a/c, Balance Sheet with
contents? REMEMBERING 4
3
4, 00, 000 of which 60% were on
credit basis. The balance of debtors at
the beginning and end of the year were
25,000 and 15,000 respectively.
the Problem Solving 4

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 firm and find out debt collection
period.

4 Journalize the following in the books

of Rama Krishna Ltd for the year
ended 31-Mar-2012 and also prepare
ledger accounts for the same. (All
Amounts in Rs.)
March 1 Rama Krishna
commenced business with
40,000
March 1 Deposited into bank
15,000
March 5 Purchase goods for cash
15,000
March 7 Purchase goods from
Sirisha 8,000
March 9 Retuned goods to Sirisha
1,000
March 15 Sold goods for cash

10,000
March 17 Sold goods to Anupam
5,000
March 19 Depreciation on
furniture 500
March 20 Salaries paid
1,000
March 25 Commission received
1,500 Problem Solving 4
UNIT IV

Short Answer Questions-

S.NO QUESTION Blooms Taxonomy Level Course Outcome
1 [L1:REMEMBERING]
5
2 What are the Liquidity Ratios? [L1:REMEMBERING]
5
3 What are the Turnover Ratios? [L1:REMEMBERING]
5
4 What are the Profitability Ratios? [L1:REMEMBERING]
5
5 What are the Proprietary [L1:REMEMBERING]
Ratios? 5
6 What are the Solvency Ratios? [L1:REMEMBERING] 5

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7 What are the Leverage Ratios? [L1:REMEMBERING]
5
8 Difference between Cash Flow [L2: UNDRESTANDING]
Analysis and Funds Flow Analysis
5
Long Answer Questions-
S.NO QUESTION Blooms Taxonomy Level Course Outcome
1 What is Ratio Analysis? What are its [L1:REMEMBERING]
advantages and Disadvantages? 5
2 What is Ratio Analysis? Write are the
types of ratios (Liquidity, activity,
capital structure & profitability ratios) [L1:REMEMBERING]
5
UNIT I

1. The form of business organization that has the largest sales volume is the:
a.partnership. b.corporation. c.cooperative. d.multinational.
The simplest form of business ownership is a:
a. proprietorship. b.partnership. c.corporation. d.cooperative.
2. Which of the following is an advantage of a sole proprietorship?
a. ease of starting a business. b.being your own boss.
c. pride of ownership. d.all of the above.
3. The main disadvantage of a general partnership is:
a. the unlimited liability of the partners. b.disagreement amongst partners.
c. shared management. d.difficulty of termination.
4. A ___________ is a business with two or more owners:
a. corporation. b.conglomerate. c.partnership. d.public
corporation.
5. A partner who is not actually involved in the partnership but lends his name for public
relations purposes is a:
a. silent partner. b.general partner. c.nominal partner. d.dominant partner.
6. A_____________partner is an owner who has unlimited liability and is active in
managing the firm:
a. senior partner. b.general partner. c.silent partner. d.limited partner.

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 7. Which of the following is probably the most important reason for incorporating?
a. limited liability of shareholders. b.more money for investment.
c. increased flexibility. d. shared management.
8. A__________ provides for the greatest degree of continuity:
a. general partnership. b.joint venture. c.corporation. d.sole
proprietorship.
9. The major advantage of a franchise is:
a. training and management assistance. b.personal ownership.
c. nationally recognized name. d.all of the above.
UNIT II
1) ( )
(a) Joel Dean (b) Cobb-Douglas
(c) Marshall (d) C.I.Savage&T.R.Small
2) Demand Curve always ________ sloping. ( )
(a) Positive (b) Straight line (c) Negative (d) Vertical
3) Geffen goods, Veblan goods and speculations are exceptions to___. ( )
(a) Cost function (b) Production function
(c) Law of Demand (d) Finance function
4) ( )
(a) Cobb-Douglas (b) Adam smith
(c) Marshall (d) Joel Dean
5) When PE = (Price Elasticity of Demand is infinite), we call it ___. ( )
(a) Relatively Elastic (b) Perfectly Inelastic
(c) Perfectly Elastic (d) Unit Elastic
6) O), it is termed as ____. ( )
(a) Income Elasticity less than unity (b) Zero income Elasticity
(c) Negative Income Elasticity (d) Unit Income Elasticity
7) The other name of inferior goods is _______. ( )
(a) Veblan goods (b) Necessaries
(c) Geffen goods (d) Diamonds
8) Estimation of future possible demand is called ______. ( )
(a) Sales Forecasting (b) Production Forecasting
(c) Income Forecasting (d) Demand Forecasting
9) How many methods are employed to forecast the demand ( )
(a) Three (b) Four
(c) Two (d) Five
10) What is the formula for Price Elasticity of Demand? ( )
(a) % of change in the Price / % of change in the Demand
(b) % of change in the Demand / % of change in the
(c) % of change in the Demand / % of change in the Price
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11) When a small change in price leads great change in the quantity demand, we call it
________. ( )
(a) Inelastic Demand (b) Negative Demand
(c) Elastic Demand (d) None
12) When a great change in price leads small change in the quantity demand, we call it
________. ( )
(a) Elastic Demand (b) Positive Demand
(c) Inelastic Demand (d) None
13)
(a) Relative (b) Complementary
(c) Substitute (d) None
14) Consumers Survey method is one of the Survey Methods to forecast the _____. ( )
(a) Sales (b) Income
(c) Demand (d) Production
UNIT III
1) How many types of input-output relations discussed by the Law of production. ( )
(a) Five (b) Four
(c) Two (d) Three
2) ( )
(a) Five (b) Two
(c) Three (d) Four
3) Congregation of body of persons assembling together to work at a certain
Time and place is called as ( )
(a) Firm (b) Industry
(c) Plant (d) Size
4) When a firm expands its Size of production by increasing all factors,
It secures certain advantages, known as ( )
(a) Optimum Size (b) Diseconomies of Scale
(c) Economies of Scale (d) None
5) When producer secures maximum output with the least cost combination
Of factors of production, it is known as_______ ( )

6)
(a) Law of fixed proportions (b) Law of returns to scale
(c) Law of variable proportions (d) None
7) roducing the same are slightly different products for the

(a) Plant (b) Firm

(c) Industry (d) Size

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8) When proportionate increase in all inputs results in an equal
Proportionate increase in output, then we call____________. ( )
(a) Increasing Returns to Scale (b) Decreasing Returns to Scale
(c) Constant Returns to Scale (d) None
9) When different combinations of inputs yield the same level of output known as
___________. ( )
(a) Different Quants (b) Output differentiation
(c) Isoquants (d) Production differentiation
10) Conversion of inputs in to output is called as _________________. ( )
(a) Sales (b) Income
(c) Production (d) Expenditure
11) When Proportionate increase in all inputs results in more than equal
Proportionate increase in output, then we call _____________. ( )
(a) Decreasing Returns to Scale (b) Constant Returns to Scale
(c) Increasing Returns to Scale (d) None
12) When Proportionate increase in all inputs results in less than Equal
Proportionate increase in output, then we call _____________. ( )
(a) Increasing Returns to Scale (b) Constant Returns to Scale
(c) Decreasing Returns to Scale (d) None
13) A curve showing equal amount of outlay with varying Proportions of
Two inputs are called ________________. ( )
(a) Total Cost Curve (b) Variable Cost Curve
(c) Isocost Curve (d) Marginal Cost Curve
14) The cost of best alternative forgone is_______________ ( )
(a) Outlay cost (b) Past cost
(c) Opportunity cost (d) Future cost
15) If we add up total fixed cost (TFC) and total variable cost (TVC), we get _____. ()
(a) Average cost (b) Marginal cost
(c) Total cost (d) Future cost
16) _____ costs are theoretical costs, which are not recognized by the Accounting system. ( )
(a) Past (b) Explicit
(c) Implicit (d) Historical
UNIT IV
1. In which Book-keeping system, business transactions are recorded as two separate
accounts at the same time? ( )
(a) Single entry (b) Triple entry
(c) Double entry (d) none
2. )
(a) Cost concept (b) Dual aspect concept
(c) Business entity concept (d) Matching concept
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 3. When a deduction allowed from the gross or catalogue price to traders; then it is called
as ______. ( )
(a) Cash discount (b) Credit discount
(c) Trade discount (d) None
4. ( )
(a) Asset (b) Expense
(c) Liability (d) Income
5. How many types of accounts are maintained to record various types of all business
transactions? ( )
(a) Five (b) four
c) Three (d) Two
6. Which connects the link between Journal and Trial Balance? ( )
(a) Trading Account (b) Profit & Loss account
(c) Ledger (d) Balance sheet

7. Which assets can be converted into cash in short period? ( )

(a) Fixed Assets (b) Intangible Assets
(c) Current Assets (d) Fictious Assets
8. ( )
(a) Asset (b) Expense
(c) Liability (d) Income
9. Profit and Loss account is prepared to find out the business ____. ( )
(a) Gross result (b) Financial position
(c) Net result (d) Liquidity position
10.
)
(a) Journal (b) Ledger
(c) Trial balance (d) Balance sheet
11. _____ is a person who owes money to the firm. ( )
(a) Creditor (b) Owner
(c) Debtor (d) Share holder
12. The statement reveals the financial position of a business at any given date is called( )
(a) Trading account (b) Profit and loss account
(c) Balance sheet (d) Trial balance

UNIT V
1. ( )
(a) Solvency (b) Stock turnover
(c) Profitability (d) Debtors collection
2. )
(a) Gross profit ratio (b) Debtors collection period
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 (c) Debt Equity ratio (d) Current ratio
3.
(a) More profitability (b) Higher sales turnover
(c) Better utilization of assets (d) large liability base
4. ( )

(c) Current ratio (d) Net profit ratio

5. The difference between current assets and current liabilities is called ___. ( )
(a) Cost of goods sold (b) Outsiders funds
(c) Working capital (d) Shareholders funds
6.
(a) Fixed Asset (b) Fixed Liability
(c) Current Liability (d) Long-term Liability
7. What is the Desirable current Ratio ______? ( )
(a) 1:2 (b) 3:2 (c) 2:1 (d) 1:1
8. Long-term stability of an enterprise indicates by ____ ratios. ( )
(a) Liquidity (b) Profitability
(c) Solvency (d) Turnover
9. The Liquidity ratios assess the capacity of the company to repay its _____ Liability. ()
(a) Long-term (b) Profitability
(c) Solvency (d) Turnover
10. Acid Test Ratio is also called as ________. ( )
(a) Current Ratio (b) Absolute Liquid Ratio
(c) Quick Ratio (d) Debt-Equity Ratio
11. The relationship between two numerical values is called as ____. ( )
(a) Account (b) Ledger
(c) Ratio (d) Discount
12.
(a) Profit and Loss account (b) Balance sheet
(c) Trading account (d) Trial balance
WEBSITES:
1. www.economist.com
2. www.financialexpress.com
3. http://eac.gov.in
4. economics.harvard.edu/
5. http://www.econbiz.de

EXPERT DETAILS:
1. Prof.AmartyaSen is Thomas W. Lamont University Professor and Professor of
Economics and Philosophy, at Harvard University.

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 2. Philippe Aghion, Robert C. Waggoner, Professor of Economics, Harvard University.
3. Pol Antràs, Professor of Economics, Harvard University.
4. Robert J. Barro, Paul M. Warburg Professor of Economics, Harvard University.
5. Richard N. Cooper, Maurits C. Boas Professor of International Economics, Harvard
University.

JOURNALS (NATIONAL & INTERNATIONAL):

1. Annual Review of Economics
2. Business Economics
3. Cambridge Journal of Economics
4. Canadian Journal of Economics
5. Comparative Technology Transfer and Society
6. Contemporary Economic Policy
7. De Economist

LIST OF TOPICS FOR STUDENT SEMINARS:

1. Business Economics, its scope & application areas.
2. Demand Analysis.
3. Impact of Demand Determinants on demand.
4. Elasticity of Demand, Types & Measurement.
5. Demand Forecasting & methods of demand forecasting.

CASE STUDIES/SMALL PROJECTS:

1. Case Analysis on Ratio Analysis
2. Case Analysis on Final account problems with adjustments

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