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    Digital Marketing

    Uploaded by

    Muhammad Mujahidullah Zeshan
    The document outlines instructions for a hands-on exercise involving creating a YouTube channel, uploading a video, and optimizing the video using Tube Buddy. It provides details on the learning outcomes, scenario, tasks to be completed, guidelines, and how to submit the solution file.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Digital Marketing

    Uploaded by

    Muhammad Mujahidullah Zeshan
    40 views3 pages
    The document outlines instructions for a hands-on exercise involving creating a YouTube channel, uploading a video, and optimizing the video using Tube Buddy. It provides details on the learning outcomes, scenario, tasks to be completed, guidelines, and how to submit the solution file.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    The document outlines instructions for a hands-on exercise involving creating a YouTube channel, uploading a video, and optimizing the video using Tube Buddy. It provides details on the learning outcomes, scenario, tasks to be completed, guidelines, and how to submit the solution file.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    40 views3 pages

    Digital Marketing

    Uploaded by

    Muhammad Mujahidullah Zeshan
    The document outlines instructions for a hands-on exercise involving creating a YouTube channel, uploading a video, and optimizing the video using Tube Buddy. It provides details on the learning outcomes, scenario, tasks to be completed, guidelines, and how to submit the solution file.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Hands-on Exercise No.

    4 Total Marks: 10
    DigiSkills.pk 2.0 Batch-02
    Digital Marketing Due Date: 22/09/2022

    Instructions:
    Please read the following instructions carefully before submitting this Hands-on Exercise:
    • Use MS Word to prepare exercise solution.
    • You may consult tutorials and videos if the concept is not clear.
    • Your submitted exercise will not be considered/counted if:
    ▪ It is submitted after due date.
    ▪ It is not in the required format (.doc or .docx)
    ▪ It does not open, or file is corrupt.
    ▪ It is copied (partial or full) from any source (websites, forums, students, etc.)

    Learning Outcome:

    After completing this exercise, you will be able to:

    • Create a YouTube channel.


    • Upload a video on YouTube.
    • Install Tube Buddy extension on your browser.
    • Create an account on Tube Buddy.
    • Optimize YouTube videos through Tube Buddy.
    There are five parts of this exercise. Please complete all of them.

    Scenario:

    A travel and tours company wants to create its presence on YouTube. They have hired you as a Digital
    Marketer to manage their YouTube channel. The first job is to create a YouTube channel for your client,
    upload a YouTube video and optimize it by adding relevant tags and improve SEO score.

    Tasks:

    1. Create a YouTube channel.


    2. Upload a video related to the scenario
    3. Install and sign into Tube Buddy account.
    4. Add at least 2 tags to your video having score of at least 40% on Tube Buddy.
    5. Improve overall SEO score of the video and make it to at least 30% on tube buddy extension.

    Guidelines:

    • You can use an existing Google account for this Exercise.


    • You have to create a new channel on YouTube.
    • You can choose the name of the channel yourself.
    • Upload any video related to the scenario.
    • Video should not be copyrighted.

    NOTE:

    1. Create an MS Word file with screenshots of all of the above-mentioned tasks.


    2. We will analyze your solution based on the steps that you would perform.

    BEST OF LUCK ☺
    How to submit solution file on LMS?

    Please perform the following steps for submitting your solution using LMS:

    1) Login to the LMS

    2) Click on the Exercises button within the My Activities section

    3) Click on the submit button to upload your Solution.

    4) Keep in mind to upload your Solution in .doc or .docx format

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