Ticket Booking

Service for
challenge #88

By: Varun Nema

www.linkedin.com/in/varun-nema-042a68145
Problem
You’ve joined as VP of Product at Twitch.
You feel you can grow more in the gaming community since you already have a
loyal fan base, and plan to launch a feature for event scheduling and ticket
booking for events, games, etc.

Goal
To launch a feature for event scheduling and ticket booking for events,
games, etc.
About Twitch
A video streaming platform, covers: Games, Music, IRL(In Real Life) and Esports.

Have Avg. 15 million Daily Active Users(DAU).

Have loyal users spending 20 hours/week.

Twitch holds events for their streamers called Twitch Rivals.

18.6 billion hours of content was consumed on the platform in 2020.

More than 50% of Twitch users range between the ages of 18-34.

Have more than 124 million videos on platform so far.

Have partnership with 41000+ influencial streamers.

Around 355+ billion minutes content daily watched by users.

2.2 to 3.3 million+ broadcasters per month.

Twitch has its own currency called 'Bits'.

Twitch Data
Age (45-54) Brazil
7% 9.6%
Canada
Age (35-44) Female 9.9%
17% Age (14-24) 35%
41%
Russia
11.3% USA
54.9%
Male
65%
Age (25-34) Germany
32% 14.4%

Age Demography Gender Ratio User's Country Ratio

Ads – ads play at the beginning of a stream on every channel that is affiliated or partnered. While partners earn the revenue from ads on their

channel, affiliates split the revenue with Twitch.

Subscriptions – Twitch earns 50% of the revenue from subscriptions made on every channel on their platform. In some cases with top partners,

Twitch will take less of a cut.

Bit Sales – Bits are Twitch’s platform currency. Viewers use bits to donate to streamers. Twitch takes a cut from Bit sales.

Twitch Turbo – the Twitch Turbo subscription allows viewers to forgo seeing ads on the platform.
Need & Scope

32% of world population is GENZ.

Over 32% of Gen Z transactions happen on a mobile device.

74% of Gen Z-ers spend their free time online.

Gaming Industry expected to reach $339 Bn by 2027.

Metaverse is an catalyst to online events and virtual world.

The online entertainment market size was valued at $183.1 billion in 2019, and is estimated to

reach $652.5 billion by 2027, registering a CAGR of 20.82% from 2021 to 2027.

New users want to earn money with their gaming talent.

User Persona

Intro:
Mr. Xi is a student of Bachelor in Robotics
and he loves to watch live game streams.
He is obsessed with various gamers and
their tricks, how they talk with their
subscribers and is a fan of them.

He wants to watch collaboration of

various gamers and want to know how
they play with their tips and tricks.
Name: Mr. Xi Pong
Age: 20 Mr. Xi enjoys gaming just like watching
Profession: Student movies.
Loves: Watching and playing
games regularly
User Persona

Intro:
Ms. Tia is a professional gamer on Twitch
she started her career as a viewer on
youtube and started live streaming to
make some money.
She started loving it and continued to
become a world level champion.
She loves to connect with fans and take
part in world level championship.

Name: Ms. Tia White She wants her exclusive streaming to

Age: 24 launch as event on Twitch so she can
Profession: Gamer collect more premium fanbase.
Loves: Streaming regularly,connect
with fans and gaming community
 Business Opportunity

Market Size Business Growth Competitor Edge

Facebook Other
(In million) (In million) 3%
200 2,500 3%

2,000
150
Youtube
21%
1,500

100

1,000

50
500

0 0
2017 2018 2019 2020 2021 2022 2023 2016 2017 2018 2019 2020

Twitch
73%
Twitch is the most dominant streaming platform Twitch expected revenue by 2022 is $5 Billion
for eSports, with its market size estimated to Twitch had $750+ million revenue through ads.
grow from 43.3 million viewers in 2017 to Twitch's earning mainly from Ads, Subscription,
almost 188 million viewers by 2023. Bit Sales, Twitch Turbo
User Journey

Searches Event

Apply Filters

Events Create Event Fill Event Info Confirm Event Followers/Subcriber Notified

Clicks on event Event Info Page Add Bits to Wallet

No
Yes
Book Now Payment Page If available Bits>=Event Amount Ticket Confirm Update Bits

Added to calender
Events Feature User can create event
#EventsScreen

200 Bits available in User's Account

200
When clicked to Filters
Events Search events

Search bar to find specific events

Popupar Events

User will get to see a short clip of

streamer who has organised the
event

Total Seats Available 100 Seats 100 Seats

Streamer's name Zenith Gamers 29 left Zenith Gamers 29 left Shows how many tickets are left
(A unique collab with xyz) (A unique collab with xyz)

Streamer's Average Views on his/her channel Avg Views 1,11,000 Avg Views 1,11,000 Shows rewards that viewers
12 June'22, 9:00 PM-10:00 PM 12 June'22, 9:00 PM-10:00 PM get if attending the event
Event's Date and time Book Now 100 Bits Bookng Ends 1:52 hr Book Now 100 Bits Bookng Ends 1:52 hr
Time left for getting registered

Your Favourite Events User can book tickets by

clicking this button
When clicked here

Zenith Gamers 29 left Zenith Gamers 29 left

(A unique collab with xyz) (A unique collab with xyz)

Avg Views 1,11,000 Avg Views 1,11,000

12 June'22, 9:00 PM-10:00 PM 12 June'22, 9:00 PM-10:00 PM

Book Now 100 Bits Bookng Ends 1:52 hr Book Now 100 Bits Bookng Ends 1:52 hr

Continued..
Following Discover Browse Events Following Discover Browse Events
Events Feature #SortandFilter

200

Sort & Filter Events Search events

Sort By Reset User can reset all sort.

Popupar Events
User can sort events according to
Viewers (High to Low) the Viewers of Streamer.
Price (low to high) User can sort events according to
the Price of events.

Apply Filter Reset User can reset all filters.

100 Seats
User can filter events according to
Category category (fortnite, cod, valorant etc.) Zenith Gamers 29 left Zenith Gamers 29 left When clicked here
(A unique collab with xyz) (A unique collab with xyz)
Discounts / offers Users can use their earned rewards and get
Avg Views 1,11,000 Avg Views 1,11,000
discounts and offers on events.
Date and Time 12 June'22, 9:00 PM-10:00 PM 12 June'22, 9:00 PM-10:00 PM

Book Now 100 Bits Bookng Ends 1:52 hr Book Now 100 Bits Bookng Ends 1:52 hr
User can select events based on their
availability time and date.
User can select multiple Easy Tags which will Your Favourite Events
Easy Tags be available based on what similar users
watch to get users in events easily.
Fortnite COD PUBG

200,000+ views Music

IRL Rock June

Zenith Gamers 29 left Zenith Gamers 29 left

100 Bits (A unique collab with xyz) (A unique collab with xyz)

Avg Views 1,11,000 Avg Views 1,11,000

12 June'22, 9:00 PM-10:00 PM 12 June'22, 9:00 PM-10:00 PM

Book Now 100 Bits Bookng Ends 1:52 hr Book Now 100 Bits Bookng Ends 1:52 hr

Following Discover Browse Events Following Discover Browse Events

Events Feature #EventInfo + Payment

Back button Full screen button

Available Bits 200

Payment Qty 1 User can choose the

quantity of tickets
Play button
Amount Payable 100 Bits

Payment Modes

Zenith Gamers 29 left Twitch Wallet

(A unique collab with xyz)
Debit / Credit Card
Avg Views 1,11,000
Gift Vouchers Payment options
12 June'22, 9:00 PM-10:00 PM When clicked Book Now
Redeem Earned Points
Book Now 100 Bits Bookng Ends 1:52 hr
Offers Or Code

About Streamer This section give information about

streamer and event. Other options
Lorem ipsum dolor sit amet, consectetur adipiscing
elit, sed do eiusmod tempor incididunt ut labore et Add Bits To Wallet
dolore magna aliqua. Ut enim ad minim veniam, Payment options
Pay Later
quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure
dolor in reprehenderit in voluptate velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui
officia deserunt mollit anim id est laborum.

When clicked Confirm Pay

Confirm Pay

Following Discover Browse Events Following Discover Browse Events

Events Feature #Confirmation

User can add Bits in waller

100 Add Bits if less Bits available

Ticket
User can share ticket to
his friends
Zenith Gamers
(A unique collab with xyz)
12 June'22, 9:00 PM-10:00 PM

Event added to google Added to calender

calender

Name: Varun Nema

Twitch Id: V@run_1234_Nem@ User's information and
Ticket information
Event Code: Fortnite_fire111
Amount Paid: 100 Bits

Congrats!!
ticket is confirmed

Following Discover Browse Events

Events Feature #CreateEvent

When clicked to Filters

200
200
Events Search events

Event Creation 50 Number of participants

Popupar Events
Event Name + Subheading

Event Information

Date and Time

Registration last date

100 Seats 100 Seats

Zenith Gamers
(A unique collab with xyz)
29 left Zenith Gamers
(A unique collab with xyz)
29 left
Gift Vouchers
Avg Views 1,11,000 Avg Views 1,11,000
12 June'22, 9:00 PM-10:00 PM 12 June'22, 9:00 PM-10:00 PM Browse Thumbnail
Book Now 100 Bits Bookng Ends 1:52 hr Book Now 100 Bits Bookng Ends 1:52 hr

Offers Or Code

Your Favourite Events

Other Information

Short Video

Category

Zenith Gamers 29 left Zenith Gamers 29 left

(A unique collab with xyz) (A unique collab with xyz)

Avg Views 1,11,000 Avg Views 1,11,000

12 June'22, 9:00 PM-10:00 PM 12 June'22, 9:00 PM-10:00 PM

Book Now 100 Bits Bookng Ends 1:52 hr Book Now 100 Bits Bookng Ends 1:52 hr

Create
Following Discover Browse Events

Following Discover Browse Events

 Monetization Options
1. Direct Plan

User can directly register for events from events section and pay event fee. Event
organizer will a certain amount after Twitch deduct it's own charges. This will
add another part to revenue of Twitch.

2. Subscription

Twitch can introduce 1 month, 3 months, 6 months, 12 months add on

subscription pack which will allow user to watch certain number of events of
limited fees.

3. Recharge

Twitch can introduce Event Points, users can buy event points and can recharge
them whenever they are left in their points wallet. User can get different offers
and deals when recharge just like mobile recharge.
Success Metrics

Feature Metric

1. Number of users registering for events.

2. Number of users attending events.
Book Event 3. Number of hours spent by user in events.
4. Average bits spent per event by user.
5. Clicks on event feature.

1.Number of streamers create events.

Create Event 2.Number of viewers start creating events.
3.Number of events created by streamers per month.
Framework To Be Used

Feature Reach Impact Confidence Effort

Book
10/10 4/10 100% 4/10
Event

Create
10/10 10/10 100% 1/10
Event

Note: Above Framework aims to show only the Reach, Impact, Confidence in implementing features and
efforts to implement them. As these features are associated with each other there is no comparison
between them.
Go To Market Strategy

Phase 1: Market Research Phase 2: Beta version

Doing surveys, interviews will help to Development of features and Beta roll out
understand market need and trend in to targeted sample population of India.
Gameing Industry.

Phase 4: Final release Phase 3: Improvement on Beta

Rolling the final version of the features by Feedbacks from sample population and
introducing with the help of notifications alignment of actuall results to expected
and homescreen directions to users. will improve our features.
Thank You