Appendix-I

Sarvodaya Shikshan Mandal’s

SAU.LEENA KISHOR MAMIDWAR

INSTITUTE OF MANAGEMENT STUDIES & RESEARCH
KOSARA, Chandrapur-442 406 (Maharashtra)
M.B.A. ( 2 Years) Approved by A.I.C.T.E. New Delhi
(Affiliated to Gondwana University, Gadchiroli)
email : dmsr_sp@rediffmail.com I www.lkmimsr.org
Dr. J. N. Chakravorty
Principal Mob: 09890014670

7.1.12 List of courses on Human Values/Professional Ethics

Sr No List Of Course
1 Communication Skills
2. Business Ethics And Corporate Governance
3 Environmental Studies.
Appendix-II
 SEMESTER III
Core Course
Paper : PCB3C01
Applied Operations Research
Unit I: Game Theory - Terminology, Game Models, Two Person Zero Sum Games
andtheirSolutions, Graphical Method, Algebraic Method, Arithmetic Methods, Methods of
Matrices.

Unit II: PERT/CPM - Rules of Network Construction, Network Analysis

(ForwardPass,Backward Pass, Critical Paths and Floats). Resource Analysis and Allocation
(Crashing), Probability in PERT, PERT vs. CPM.

Unit III: Replacement - Replacement Policies: Equipment Deteriorate Gradually, Time

ValueofMoney Considered. Equipment Fail Suddenly (Group Replacement), Staff Replacement.

Unit IV: Sequencing - Introduction, Terminology & Assumptions, Processing ‗n‗ jobs
through2,3 and ‗m‗ machines.

Unit V: Simulation - Introduction, Simulation Process, Monte Carlo Simulation,

GenerationofRandom Numbers, Queuing Model [M/M/1: (/FCFS)], Simulation of Queuing
System. Simulation of Inventory System, Simulation of Investment Problems, Advantages and
Disadvantages of Simulation, Applications of Simulation.

Unit VI: Dynamic Programming - Concept, Dynamic Programming &

ResourceAllocation,Dynamic Programming vs. Linear Programming. Application of Computer
in ORT- Introduction, Packages, Practical Use of these Packages.

Suggested Readings:-

1. Introduction to Operations Research- Hillier &Liberman – McGraw Hill

2. Quantitative Techniques in Management by N. D. Vohra – Tata McGraw Hill
3. Operations Research - Paneersevam – Prentice Hall of India
4. Operations Research – J. K. Sharma - McMillan
5. Operations Research – Hira and Gupta – S. Chand & Co.
Paper : PCB3C02
Business Ethics & Corporate Governance
Unit I: Business Ethics: Introduction, Concepts and theories : Introduction,
definitions,importance and need for Business ethics, Values and morals. Management and ethics,
Normative Theories, – Gandhian Approach, Friedman‗s Economic theory, Kant‗s Deontological
theory, Mill & Bentham‗s Utilitarianism theory.

Unit II : Business &Organisational Ethics : The Indian Business scene,

EthicalConcerns,LPG& Global trends in business ethics, Business ethics rating in India.
Organizations&Organisation culture, Types of Organization, Corporate code of ethics –
Formulating, Advantages, implementation Professionalism and professional ethics code.

Unit III : Corporate Governance : Introduction, mechanisms and systems

ofcorporategovernance, Indian model of Corporate Governance, OECD principles, World Bank
on Corporate Governance, McKinsey Survey on CG,Indian Committees and guidelines.

Unit IV: Corporate social Responsibility :Introduction, Models for implementation

ofCSR,Advantages, Scope, and steps to attain CSR, Prestigious awards for CSR, CSR & Indian
Corporations-A Score Card, Future of Indian CSR
Unit V: Environment Ethics, Marketing Ethics & Ethics in HRM :India‗s Environment
Policy, Environment Risk Management, Environment Audit, Areas in Marketing Ethics ,Beyond
the 4P‗s,Role of HR in creating an ethical organisation.

Unit VI: Globalisation& Business ethics : Growth of Global Corporations,

FactorsfacilitatingGlobalisation, Impact of globalization on Indian corporate and social
culture,Advantages and disadvantages of MNC‗s to the Host Country, International codes of
Business Conduct, Whistle blowing and its codes.

Suggested Readings:

1. Business Ethics – Concept & Practice - B. H. Agalgatti& R. P. Banerjee – (Nirali

Publication)
2. Ethics in Business & Management - R. P. Banerjee (Himalaya Publication)
3. Business Ethics. by Crane – Pub. By Oxford Press
4. Corporate Governance & Business Ethics – (Text & Cases), U. C. Mathur,
Macmillan India Ltd.
5. Business Ethics, C S V Murthy, Himalaya Publishing House
6. Business Ethics & Corporate Governance, by A.C.Fernando
 Compulsory Foundation
Paper : PCB3F03
Project Management and Quality Management
Unit I: Introduction to Project Management - Concepts of Project and Project Management;
Project Life Cycle, Project Stakeholders; Organizational Influences

Unit II: Knowledge Areas I &II – Process Flow Diagram; Plan, Direct, Manage, Monitor, Control
and Close a Project. Scope; Time Management: Activity Sequencing, Resource and Duration
Estimation; Cost vs. Quality Management in Projects.

Unit III: Procurement and Risk Management – Planning Purchase and Contracting; Select
Sellers; Contract Administration and Closure; Qualitative vs. Quantitative Risk Analysis; Risk
Monitoring and Control.

Unit IV: Introduction to Quality Systems - Overview of quality, history of

quality,competitiveadvantage, industrial perspective, total quality system, Taguchi ―Loss
Function‖ concept;
Statistical Process Control: Process Control Chart calculations, Extraction of
information,Capability Index, Individual and Moving Range Charts, Implementation of
Statistical Process Control, Control Charts for Attributes, Numerical.
Unit V: Strategic Quality Management - Total Quality Management (TQM),Implementationof
TQM, Reliability Health and Safety: Defining Reliability, Product Life Characteristic Curve,
Reliability Function, Reliability Engineering. Classification of Hazards, Codes of Practice,
Company Safety Statement.

Unit VI: Quality Techniques, Standards and Certifications - Indian Quality

Standards,Japanesevs. American Techniques, KAIZEN, Six Sigma: Design, Measure, Analysis,
Improve and Control Phases; TOYOTA WAY. ISO 9000, ISO 14000, BS 7799 ISMS, TS;
Agency Inspection Services: BSI (UK), VDE (GERMANY), NSAI (IRELAND), UL (US),
MHSA (US) and BIS (INDIA); NABCB: National Accreditation Board for Certification Bodies;
BVQI: Bureau Veritas Quality International and TÜV.

Suggested Readings
1. Project Management, A Managerial Approach, Meredith and Mantel, John Wiley and
Sons, Fifth Edition, 2003. Course Text.
2. The New Project Management, J. Davidson Frame, Jossey-Bass, 1994.
3. The Management and Control of Quality: J.R. Evans, W.M. Lindsay: West Publishing
Company 1996, ISBN0314472851
4. Introduction to Quality Control: Kaoru Ishikawa; Chapman and Hall 1992 ISBN
0412435403
5. Introduction to Statistical Quality Control; D.C. Montgomery, John Wiley & Sons, ISBN
047108459x
Paper : PCB3F04
Public System Management
Unit I: Introduction & Public Enterprise Management - Understanding the state of the
economy, Government & public welfare, Concept of Public Goods & services, Concept of Public
System, Role of Government in Public System, Types of Public system, Weaknesses & Issues of
the Public System in India. Objectives and Roles of Public Enterprise ,PublicEnterprise Policy
and Reform Measures, Marketing Problems of Public Enterprises; Cases: Western Coalfields
Limited (WCL), MECL, MOIL and MSEB etc.

Unit II: Energy & Water Resource Management - Organisation for Energy
Management:Goalsetting in Energy Management; Energy crisis, energy use Patterns and scope
for Conservation; Energy Audit, Energy Pricing; Non conventional sources of energy; The
option of Nuclear energy in the developing countries; Case: Suzlon. Objectives and organization
of water resource Management; Optimization techniques for water resources projects; Scientific
utilization of Agriculture water; irrigation projects; Water crisis management flood and droughts;
Water harvesting; Cases: Jalswaraj by Govt. of India, SardarSarovar, BhakraNangal and
Maharashtra JivanPradhikaran.

Unit III : Management of Education System - Education as Development Priority; Education

and Economic growth; International Comparisons; Strategies of Development of Education
System; Concept of Investment in Man; Systems of Education in India: Formal, informal,
Primary, Secondary and Higher Education; Cases: Ivy League, Yale,
IIT‘s and IIM‘s.

Unit IV: Management of Telecommunication systems - Role of Telecommunication;

Effectsoftechnology and scale on cost of service, Organization, management and financing in
Telecommunication; Mobilizing resources for expansion, Impact of Telecommunications on
rural development, Cases: BEL, C-DOT, DoT, BSNL and Telecom Commission.

Unit V: Public Infrastructure Management- Organizational Studies

andInfrastructureDevelopments from Road Transport, Railways, Power, Airports and Shipping
Ports like PWD, MSRDC, Central Railway, DLF, GMR, GVK, TATA Energy and Reliance
Energy etc; Profile Study: RC Sinha (Mumbai-Pune Expressway), T. Chandrashekhar
(Administrative Reforms), S. Sreedharan (Konkan Railway), VilasraoSalunkhe (PaniPanchayat)
and MS Swaminathan (Gender Divide) etc

Unit VI : Emerging Trends - Privatization, Public Private Partnership (PPP) - concept, Role of
PPP in development of Public systems, Strengths & weaknesses of privatization & PPP; PPP
Agreements in India; Infrastructure scenario in Nagpur: SEZ, MIHAN, MADC, NIT, NMC
(SETU), MRSAC (Maharashtra Remote Sensing Application Center) etc.
Suggested Readings

1. ―Ideas that have Worked‖ by Department of Administrative Reforms and Public

Grivances, 2004, Penguin / Viking, New Delhi
2. "Infrastructure Management: Design, Construction, Maintenance, Rehabilitation,
Renovation." Hudson, Haas, and Uddin, McGraw-Hill, 1997
3. Bureau of Public Enterprises. Public Enterprises Survey, 1994-95, New Delhi, 1996
4. Donglass, C. ―Energy Technology Handbook‖. McGraw Hill, New York. 1977
5. Chaturvedi, T.N. (ed) ―Training in Public Administration: The changing
Perspectives‖. 1989. The Indian Institute of Public Administration, New Delhi
6. Chatuvedi, M.C. and Rogers P. ―Water Resources Systems Planning: Some Case
Studies for India.Indian Academy of Sciences, Bangalore, 1995.
 Elective Foundation
Group A : Marketing Management
SP01: PCB3EA1:
Retail & Services Marketing
Unit 1

Retail marketing and retail management, strategic retail marketing, retail marketing
mix, CRM and retail marketing, CBB & retail marketing
Unit 2
Retail location & related strategies, retail store operations, retail organizations &
structure, applications of IT in retail, retail distribution and SCM

Unit 3
Retail pricing and promotional pricing, retail branding strategies, store & non-store
brands, merchandising and warehousing, global retailing, modern trade and new
trends in retailing
Unit 4

Services, nature, characteristics, service product & pricing, service positioning,

pricing services
Unit 5
CRM and services, managing service quality, CBB and services
marketing, service demand management, promoting & services
Unit 6

MIS & research for services, demand analysis for services, managing service
processes, service distribution, employees (people) and services marketing

References:
1. Retail Marketing Management – David Gilbert
2. Retail Marketing – A Sivakumar
3. Retail Marketing – P Mcgoldrick
4. Retail Management – Barry Berman/ Joel R Evans/ Mini Mathur
5. Services Marketing – K Rama Mohan Rao
6. Services Marketing - Alan Wilson,ValarieZeithaml,Mary Jo Bitner,DwayneGremler
7. Services Marketing – Christopher Lovelock/ JochenWirtz/ JayantaChatterji
8. Services Marketing – Harsh Verma
SP02: PCB3EA2
Product Management & Brand Management
Unit 1

Product Life Cycle and its variants, levels of a product, product

mix, product portfolio decisions, BCG matrix and its applications.
Unit 2
Product planning, new product development process, Innovation and
Creativity, product testing, product placement &commercialisation, conducting
financial cost benefit analysis and its tools.

Unit 3
Introduction to brands, branding and brand management, brand research and
brand equity, branding for different product categories, branding &
differentiation, brand image, brand element and brand association.

Unit 4
Brand equity measurement, competitive analysis, brand positioning, brand
hierarchies and brand portfolio analysis.

Unit 5
CBBE (Customer based brand equity), Branding & IMC, branding and marketing
mix, branding and product mix, brand attributes, branding and segmentation.

Unit 6
Developing brand strategies, brand image and awareness, brand equity
systems, brand value, brand extensions, brand roadmap, sustaining
and managing brand equity and global branding.

References:
1. Product Strategy & Management – M Baker & S Hart
2. Strategic Brand Management – K Keller, MG Parameswaran, Isaac Jacob
3. Expert Product Management – Brian Lawley
4. 42 Rules of Product Management – Greg Cohen
5. The Product Manager‗s Handbook –Linda Gorchels
6. Building Strong Brands – David Aaker
7. Managing Strong Brands – David Aaker
8. Branding Unbound – Mathieson
9. United we Brand – Moser
GROUP B: FINANCIAL MANAGEMENT
SP01: PCB3EB1
ADVANCED FINANCIAL MANAGEMENT
Unit I: Capital structure & Value of firm - Assumptions & definitions, NI
approach,NOIapproach, Traditional Position, MM position, Taxation & capital structure, Trade
off theory, Signaling theory. EBIT-EPS Analysis

Unit II: Cash & Receivables Management - Motives of holding cash, factors
determiningthecash balance, Managing the cash flow, Options for investing surplus funds &
strategies for managing surplus funds, Cash Management Models- The Baumol model, The
Beranek Model, The Miller-Orr Model.
Credit policies, Evaluating the debtors, Credit analysis & decision, Credit terms & collection
policies, Control of accounts receivables, Heuristic approach

Unit III: Leasing, Hire-purchase & Project Finance - Types of leases, rationale
forleasing,Mechanics of leasing, Operating lease, Leasing as financial decision, Lease Vs borrow
& buy evaluation, Hire-purchase arrangement, Choice between leasing & hire purchase, Project
finance
– Private Equity, Venture Capital.
Unit IV: Risk Analysis in Capital Budgeting - Sources & perspective of
risk,Sensitivityanalysis, Scenario analysis, Breakeven analysis, Miller Model, Simulation
analysis, Decision tree analysis, Corporate risk analysis, Managing risk, Project selection under
risk, Risk analysis in practice.

Unit V: Valuation of business and Mergers & Acquisitions - Valuation of business-

Adjustedbook value method, value o\f shares and debt method, comparison method, DCF
method. M&A
– Exchange ratio Financial evaluation of mergers, M&A as capital budgeting decision, Economic
value added & market value added Taxation aspects.

Unit VI: Contemporary issues in Financial Management –Public offerings - IPO,FPO,ASBA,

book building, Reverse book building, private placement, Green shoe option, Red Herring
Prospectus. ESOP, ESPP, Refinancing, Securitization, Private equity, venture Capital,
Carbon Credit, Sarbanes ‗Oxley Act, Balanced score card, Sub-prime crisis, P notes, GDR,
ADR, ECB, Indian Depository Receipts, Hundi, Parta system,
Suggested Readings:
1. Financial Management- Ravi Kishore, Taxmann‗s, New Delhi.
2. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
3. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004
4. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.
5. Financial Management & Policy – V. K. Bhalla – (Anmol Publication, New Delhi)
6. Strategic Financial Management – Dr. J.B. Gupta – Taxmann‗s, New Delhi
7. Financial Management – Rajiv shrivastava , Anil Misra – Oxford Higher Education.
8. Financial Management – M. Y. Khan & P. K. Jain – Tata McGraw Hill E
SP02: PCB3EB2
RISK MANAGEMENT AND DERIVATIVES

Unit-I: Risk, Return and Market Indices- Types of Risk; Significance of Beta,
BetaversusStandard Deviation; Risk – Return Trade-Off, Understanding Interest rates,
Understanding the Stock Index, Economic Significance of Index Movements, Index Construction
Issues, Desirable Attributes of an Index – impact cost, Applications of Index. Construction and
composition - Sensex and Nifty, Calculation of indices. Free float Market capitalization.

Unit-II: Introduction to Derivatives Trading and Settlement : Types of

DerivativeContracts,History of Financial Derivatives Markets, Participants in a Derivative
Market, Economic Function of The Derivative Market; Trading of Derivatives Contracts Futures
and Options Trading System, The Trader Workstation, Futures and Options Market Instruments,
Criteria for Stocks and Index Eligibility for Trading, Charges ; Clearing and Settlement -
Clearing Entities, Clearing Mechanism, Settlement Procedure, Risk Management, Margining
System

Unit-III: Option Derivatives and Trading Strategies using options –Types of Options -
CallOptions, Put Options; Option Pay-Offs; Terminologies used in the Options Market; Option
Pricing – Binomial Model and Black & Scholes Model; Trading Strategies using options- caps,
collars, butterfly, straddle, strangle etc. Option Greeks.

Unit-IV: Futures Derivatives and Trading Strategies using futures –Types of Futures–
Onthebasis of Maturity, On the basis of the underlying asset; Margining in the Futures market;
Terminologies used in the Futures Market; Futures Pricing – Cost of Carry Model; Trading
Strategies using futures.

Unit-V: Foreign Exchange risk & Corporate Exposure Management –Types of Exposure–
Transaction, Economic and Translation; Foreign Exchange Risk – Types, Risk Management
Techniques – External and Internal. International portfolio diversification and transfer pricing,
Risk Management practices in India.

Unit-VI: Swaps and Credit Derivatives –Concept and Characteristics; Types of Swaps–
InterestRate Swaps and Currency Swaps; Structure of Interest Rate Swaps and Intermediated
Interest Rate Swaps; Relation between Interest Rate Swaps and Forward Rate Agreements;
Calculations on Swaps. Concept of Credit Derivatives; Evolution and the Global Scenario; Types
– Credit Default Swaps, Total Return Swaps, Credit Options, Credit Linked Notes. RBI
guidelines.

NB: Numerical shall be based on Unit I, Unit III, Unit IV, Unit V and Unit VI only.
Suggested Readings:
1. Strategic Financial Management – Dr. J.B. Gupta – Taxmann‗s, New Delhi
2. Financial Management – Rajiv Shrivastava , Anil Misra – Oxford Higher Education
3. Financial Management- Ravi Kishore, Taxmann‗s, New Delhi.
4. Financial Management: Problems and Solutions, Ravi Kishore, Taxmann, New Delhi
5. Financial Management – Theory & Practice by Prasanna Chandra, TMH Publishers 2004
6. Financial Management-I.M. Pandey, Vikas publishing house, New Delhi.
7. Options Futures and other Derivatives – John C.Hull, PHI-EEE, 2011
8. Reference Material of NCFM from www.nseindia.com
Group C-Human Resource Management
SP01: PCB3EC1 :
Performance Management & Compensation
Unit I: Job Evaluation / Grade Structure - a. Purpose and Methods of Job
Evaluation,RankingSystems, Job Classification / Grading method, Points System, Factor
Comparison Method, Packaged Point Plans, Implementation; b. Job Analysis; Nature/Use,
Methods, Job Identification Summary, Relationships, Responsibilities and Duties, Writing Job
Specifications and Descriptions – Judgmental and Statistical Methods.

Unit II: Compensation Planning - Concepts, Nature and objectives of

Compensation,Wages,Wage Fixation, Wage differentials, legal Status of Wages (basics),
Wages–VariableCompensation and Supplementary Compensation – Perks, Fringe Benefits,
PayforPerformance – Incentives.

Unit III: Competency Mapping / Workflow Mapping - Concept,

PracticalApplication,Implementation
HR Scorecard / Balanced Scorecard - Introduction, Concept, Structure, Practical Application

Unit IV: Performance Management System - Introduction, Objectives, Tools, Methods

ofPA,Graphic Rating Scales, BARS, Alternation Ranking, Forced Distribution Method, Critical
Incident Method, MBO, Assessment Centers, Group Appraisal; 360 deg Feedback, Appraisal
Interview;
Performance Planning and Potential Appraisal – Trait Based, Behavior Based and Result Based,
Pitfalls.

Unit V: Career Management - Career Development Plan -Employee‗s and Employer‗s Role,
Career Anchors, Nature of Careers, Career Problems – Low ceiling Careers, Career Mapping,
Career Counseling, Succession Planning.

Unit VI: Ancillary Topics - Goal Setting, Promotions and Transfers; Separations-
Retirement,VRS, Deputation, Death, Retrenchment, Pink Slips.

Suggested Readings
1. Human Resource Management, by Snell / Bohlander Publication – Thomson
2. Compensation by Milkovich& Neman, 8 th edition. Publication – McGraw –Hill
3. Human Resource Management, by Gary Dessler Publication – Thomson
4. Accounting Practices in HRM by M. Kolay
5. Managing Human Resources by Monappa Publication – Macmillan
SP02 : PCB3EC2:
Training & Development Practices
Unit I: Training and Development - What is training? Nature of training,
Significanceoftraining, Importance of training, Scope & Objectives of training, Benefits of
training, Philosophy of training.

Unit II: Training Need Analysis and Design - Identification of training needs,
Environmentfortraining, Areas of training, Responsibilities for providing training, Training
Calendar, Facilities for training. Training Design - Perspectives for Designing Training,
Designing a training programme, Objectives, components and methods of training designs,
Training Process, Training of trainers (TOT).

Unit III: Training & Development Methods and Techniques - Approaches to Training,
OntheJob Training & Off the Job Training, Training Methodology – Case Study, Management
Games, Brain Storming, Role Play, In- Basket exercises, Group Discussion; Teaching aids and
techniques, Audio-visual aids, Cross cultural training. Concept & Importance of MDP‗s, Steps in
MDP‗s, Methods and Techniques of MDP‗s.

Unit IV- Evaluation of Training - Feedback from participants, Measurement

oftrainingeffectiveness, Types of evaluation techniques, Evaluation of trainers and facilities for
training.

Unit V-Introduction to HRD - Field of HRD: A multi dimensional and new concept,
Goalsandchallenges, Objectives and determinants, Approaches to HRD. Issues in HRD -
Strategy for HRD: Diversify in work force, exit strategy, competitive advantage and relationship
management; Human Resource Planning for diversification, expansion, mergers, acquisitions
and takeovers.

Unit VI- HRD In Different Sectors: - HRD Organizations, Government Agencies and
theirrolein HRD, Rural development through HRD, Emerging Sectors: I.T. and I.T.E.S.
Suggested Readings
1. Personnel Management and Human Resources – N.C. Jain &Saakshi (Allied Publisher)
2. Effective Human Resource Training and Development Strategy – Dr. B. Rathan Reddy
Publication –Himalaya Publication House
3. Human Resource and Personnel Management – Text and cases, K. Aswathappa,
Publication - McGraw- Hill Publishing co. ltd
4. Human Resource Management , Tenth Edition, Gary Dessler, Publication- Pearson
Education
5. Human Resource Management , Ninth Edition, R.WayneMondy, Robert M, Noe,
Publication- Pearson Education
6. Human Resource and Personnel Management, by K Aswathapha, Publisher: Mc-Graw
Hill.
7. Strategic Human Resource Management, by TanujaAgrawal, Publisher: Oxford
University Press.
8. Personnel and Human Resource Management: Text and Cases, By P. SubbaRao,
Publisher: Himalaya Publishing House.
9. Knowledge Management and the Role of HRby Chris Harman, Publisher:
FTPrenticeHall
10. HR Interventions in the Global Competitive Regime: Strategies for
LeadershipbyCharles Xavier, C.S. Adhikary and RamanaMurty, Publisher:
ExcelBooks
 Elective
Group D - Information Technology Management
SP01: PCB3ED1:
Database Management Systems
Unit I: Introduction to Database Management System - DBMS
(DatabaseManagementSystem), FMS(File Management System), FMS Versus DBMS, Over
view of DBMS, DBMS Model, DBMS Architecture. Design Consideration, Decomposition,
Functional Dependency, Normalization, 1NF(First Normal Form), 2NF(Second Normal
Form),3NF(Third Normal Form),BCNF(Boyce-Codd Normal Form) (First Normal
Form),4NF(Fourth Normal Form),5NF(Fifth Normal Form), De-normalization.

Unit II: Entity / Relationship (ER) Modeling - Aspects of ER modeling, Types

ofRelationship,Practical Applications, Developing of ER Diagrams of various systems (e.g.
Organizations, Educational Institutions and any live entity examples). Relational Model -
Relational Database Primer, Relational Database Characteristics, Relational Algebra, Relational
Calculus, Database Integrity, Keys, Entity & Referential Integrity, Views, Joins.

Unit III: Brief Introduction to SQL - History & standardization of SQL, Benefits
ofSQL,Elements of SQL languages, Database Objects, Reserve words, Variables, data types,
DDL commands(CREATE, DROP, MODIFY, ALTER), DML COMMANDS (INSERT,
UPDATE,DELETE, SELECT), DCL commands, Embedded SQL, Dynamic SQL.

Unit IV: Data Mining & Data Warehousing - Data Mining- Concept,
Terminology,Functions,Applications, Types (Text, Concept, Graph, Sequence, Tree),
Techniques, Software. Data Warehousing - Concept, History, Storage Methods, Success
Parameters, Software Evaluation, Architecture, Developing Strategy, Use in Strategic Decision
Making, Maintenance Issues, Web Data Analysis.

Unit V: Object Technology - Introduction to Object Technology,

Abstraction,Encapsulation,Inheritance, Object Technology & RDBMS, Object Oriented
Database Management System (OODBMS).

Unit VI: Advanced Topics in DBMS - Deductive Databases: features, Overview

ofLogic,knowledge representation, Internet & DBMS, Multimedia Database, Digital Libraries
and Mobile Databases. Database Security - Threats & Risk, Cryptography, Digital Signature,
Database Control, User & Database Privileges.

Suggested Readings:
1. Database Processing; Fundamentals, Design, and Implementation: David Kroenke, McMillan
2. Systems and Developers Manual for a RDBMS such as ORACLE
3. Guide to SQL: Philips Pratt, Boston Boyd and Fraser, 1990
4. Object Oriented Analysis: Peter Coad and Yourdon Edward, 2nd Ed, Eaglewood Cliff, New Jersey
Yourdon Press
5. Database Management: Fred McFadden and Jeffery Hoofer, 3rd Ed., Redwood City, Benjamin
– Cummins, 1991
6. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management by Michael J.
A. Berry
SP02: PCB3ED2:
E-BUSINESS
UNIT- I: Introduction-Definition of E-commerce, Unique Features of E-
commerceTechnology:Ubiquity, Global Reach, Universal Standards, Richness, Interactivity,
Information Density, Personalization/ Customization, Social Technology: User Content
Generation and Social Networking, Web 2.0, Play My version; Growth of the Internet and the
Web, Origins and Growth of E-commerce, Insight on Technology: Spider Webs, Bow Ties,
Scale-Free Networks and Deep Web Technology and E-commerce in Perspective

Unit – II: E-Business Technologies-The Internet: Key Technology Concepts:

PacketSwitching,Transmission Control Protocol/Internet Protocol (TCP/IP), IP Addresses,
Domain Names, DNS, and URLs, Client/Server Computing The Internet Today: The Internet
Backbone, Internet Exchange Points, Campus Area Networks (CANs), Internet Service
Providers, Intranets and Extranets, Who Govern the Internet? Building an E-commerce Website:
Planning: The Systems Development Life Cycle, Systems Analysis/Planning: Identify Business
Objectives, System Functionality and Information Requirements. , System Design: Hardware
and Software Platforms, Building Your-Own versus Outsourcing, Host your Own versus
Outsourcing

UNIT – III: E-Business Models- Eight Key Elements of a Business Model:

ValueProposition,Revenue Model, Market Opportunity, Competitive Environment, Competitive
Advantage, Market Strategy, Major Business to-Consumer (B2C) Business Models: Portal, E-
tailer, Insight on Technology: Search, ads and Apps: The future for Google, (and Microsoft),
Content Provider, Transaction Broker, Market Creator, Service Provider, Community Provider,
Major Business-to-business (B2B) Business Model: E-distributor, E-Procurement, Exchanges,
Insight on Business: Onvia Evolves, Industry Consortia, Private Industrial Networks, Business
Models in Emerging E-commerce Areas: Consumer-to-consumer (C2C) Business Models, Peer-
to-peer (P2P) Business Models, M-commerce Business Models , E-Commerce Enablers: The
Gold Rush Models, Insight on Society: Is Privacy Possible in a Wireless World?, How the
Internet and the Web Change Business: Strategy, Structure, and Process, Industry structure ,
Industry Value Chains, Firm Value Chains, Firm Value Webs, Business Strategy.

UNIT- IV: Back Office Automatics For E-Business - Basics of Enterprise

ResourcePlanning,ERP Decision, Enterprise Architecture Planning, ERP Implementation, ERP
Architecture and Toolkit Evolution, Implementation Supply Chain Management And E-
Fulfillment: The Basics of Supply Chain Management, Internet-Enabled SCM, E-Supply Chain
Fusion, Management Issues in e-supply Chain Fusion, The continuing Evolution of e-Supply
Chains, A Roadmap for Managers, Demystifying E-Procurement: Buy-Side, Sell-Side, Net
Markets And Trading Exchanges: Evolution of e-Procurement Models, Evolution of
Procurement Processes, e-Procurement Infrastructure Integrating Ordering, Fulfillment, and
payment, E-Procurement,Analysis and Administration Applications, Marketplace Enables, A
Roadmap for e-Procurement Managers.
UNIT-V: Moving To E-Business - Spotting E-Business Trends, Trends Driving E-
Business,Customer-Oriented Trends, E- Service Trends, Organizational Trends, Employee
Megatrends, Enterprise Technology, Trends, General Technology Trends, What These 20 Trends
Have In Common, Digitizing The Business: E-Business Patterns, E-Business Patterns: The
Structural Foundation, The E-Channel Pattern, The Click-And-Brick Pattern, The E-Portal
Pattern, The E-Market Maker Pattern, The Pure-E ―Digital Products‖ Pattern, Thinking E-
Business Design: More Than Technology, The Race To Create Novel E-Business Designs, Step:
1: Self – Diagnosis, Step: 2: Reverse The Value Chain, Step: 3: Choose A Focus, Step 4: Execute
Flawlessly, Lessons From E-Business Design.

UNIT – VI: Ethical, Social And Political Issues -Understanding Ethical, Social,
andPoliticalIssues in E-commerce, A Model for organizing the issues, Basic Ethical Concepts:
Responsibility, Accountability, and Liability, Analyzing Ethical Dilemmas, Candidate Ethical
Principles, Privacy and Information Rights, Information Collected at Ecommerce Sites, Profiling
and Behavioral Targeting, The Internet and Government Invasions of Privacy:, E-commerce
Surveillance, Legal Protections, Informed Consent, Intellectual Property Rights, Types of
Intellectual Property Protection, Copyright: The Problem of Perfect Copies and Encryption,
Patents: Business Methods and Processes, Trademarks: Online Infringement and Dilution,
Challenge: Balancing the Protection of Property with other values.

Suggested Readings:

1. Michael Allen's E-Learning Library: Creating Successful E-Learning: A Rapid System For
Getting It Right First Time, Every Time (Michael Allen's E-Library) by Michael W. Allen

2. Harvard Business Review on Corporate Governance (Harvard Business Review Paperback

Series) by Walter J. Salmon, Jay William Lorsch, Gordon aldson, and John Pound

3. E-Commerce: Business, Technology, Society (3rd Edition) by Kenneth Laudon and Carol
Traver
4. Knowledge Management by Carl Frappaolo
GROUP E
HEALTHCARE MANAGEMENT
SP01: PCB3EE1 : Healthcare and Social Policy

Unit I: Social Welfare, Social policy, Factors in Social Policy:

Situational,Structural,Ideological and Environmental, Health Policy formulation: Factors,
Determinants and other sectoral issues.
Unit II: Health care and Social development.
Unit III: National health policy: Review of different committees. Health policy:
Input,Outputand Performance; Role of Private and Voluntary groups; Role of national and
International agencies. Health and Social Policy: International Perspective; Health policy the
Disadvantaged.

Unit IV: Concept of Health Care Planning, Health Expenditures, Hospitals as a

HealthCareDelivery System. Management of Health Care Systems.Dimensions of Health Care
Management.

Unit V: Concepts of Environmental Health Care; Microbiological

considerations;Laundries,CSSD, Insect, Rodent Control, Emergency and Disaster Planning;
Safety Management; Patients and Personnel Safety, Fire Safety, General Sanitation.

Unit VI: Hazardous Waste Management; Solid Waste Handling & Disposal;
LiquidWasteHandling, Collection & Disposal; Water Treatment and Distribution, Planning and
Organising for Safety and Waste management. Legal and Social Aspects of Waste Management;
Trends and Practices.

Suggested Readings
1. Chatterice, Meera, "Implementing Health Policy". 1988, Manohar, New Delhi,
2. Djunkanovic, V and Mach, E P. ed "Alternative Approaches to Meeting Basic Health Needs
in Developing Countries", 1975. WHO, Geneva.
3. Lee, Kenneth and Mills, Anne. "Policy making and Planning in Health Sector". 1987,
Oxford University Press, Oxford.
4. Leichter, HM. "A comparative approach to Policy Analysis: Health Care Policies in
Four Nations", 1979. Cambridge University Press, Cambridge.
5. Roemer, M I. "Comparative National Policies on Health Care‖. 1977. Mareel Dekker, New
York.
6. Ferry, Ted Safety & Health Management Planning, Van Nostrand Reinhold, New
York. 1990.
7. Journal of Hazardous Waste Management. U.S.A.
8. Zweife, Peter I and Friedrich Breyer Health Economics, Oxford University Press, New York,
1997.
9. Kurt. Darr& Jonathan S R, Hospital Organization and Management Text and Brading, CBS
Publishers & Distributors, 1992
SP02 : PCB3EE2:
Community Health, Epidemiology &Population
Management
Unit I: Meaning and scope of epidemiology.

Unit II: Health statistics and health indicator, Morbidity, Mortality. Data
sources,collection,analysis and uses, Health Information System, Use of Computers.

Unit III: Primary health care and community participation. Models and factors
associatedwithhealth and diseases.

Unit IV: Organizational aspects of community health. Clinical care.

Unit V: Physical aspects of community health, Psychological aspects of

communityhealth.Special aspects of community health, Drugs, Alcoholism etc. Preventive and
promotive health care.

Unit VI: Population policy, Planning and management.

Suggested Readings

1. Alderson, M."An Introduction to Epldemeology". 2nd,ed. 1983. MacMillan, London.

2. Hill, A B. "A short textbooks of Medical Statistics". 1~84. UNI Books
3. Jolly, K G. "Family Planning in India 1969-84: A District Level Study", 1986. Hindustan,
Delhi.
4. Abelln, T Brzenskl, Z J and Carstalrs, V D. "Measurement in Health Promotion
and Protection", 1987, WHO, Copenhagen.
5. Pollard, A H. etc "Demo graphic Techniques", 1981. Pergamon, Oxford.
Group F
International Business Management
SP01 : PCB3EF1 :
External Sector In India – Policy, Procedures &Practices
Unit I: Composition, Growth And Direction Of Exports & Imports From India
(Countries&Commodities/ Products) Major Export & Import Products & Services, Iec Codes
Importance And Procedures, Export Incentives, Thrust Areas For Export Promotion.

Unit II: Role Of Government/ Institutions In Export Promotion–Commerce

Ministry,Dgft,Chambers Of Commerce, Export Promotion Councils, State Trading
Corporations, Commodity Boards, Eou Etc.

Unit III: Export Quality & Packaging Standards , Customs And Excise
RegulationsApplicableTo Exports & Imports, Role Of Clearing & Forwarding
Agents.

Unit IV: Exim Documentation, Preparation Of Contracts, Processing Export

Order,IntroductionTo Letters Of Credit, Incoterms &Ucp 600, Ispm-15 (Fumigation)

Unit V: Logistics Management , Shipping Cargo, Vessels And Charters, Multi

ModalTransport,Shipping Documents.

Unit VI: Marine / Air Insurance, Export Risk Coverage (Ecgc) Settlement
OfInternationalTrade Disputes, Arbitration,
====================================================================
Suggested Readings

International Business Environment– V.K. Bhalla, Anmol

Publications Export Management – Khurana, Galgotia Publications

Export Import Procedures & Documentation – K.S. Jain, Himalaya Publishing

SP02 : PCB3EF2:
Foreign Exchange Management &Export Finance
Unit I: Foreign Exchange Framework–Exchange Rate Systems, Foreign
ExchangeMarkets(Nature, Functions & Participants) , Determination Of Exchange
Rates.

Unit II: Foreign Exchange Arithmetic–Types Of Exchange Rates, (Spot / Forward

Etc.)Direct Quotation, Calculation Of Rate Of Exchange, Cross Rates & Chain Rule.

Unit III: Overview OfFema–General Provisions Applicable For Export / Import Transactions

Unit IV: Finance Of Foreign Trade–Need, Importance Of Export Finance, Funded

AndNonFunded Facilities, Pre-Shipment, Post Shipment Credit Principles And Procedures,
Preshipment Credit In Foreign Currency (Pcfc), Factoring And Forfaiting, Role Of
Financing Bank In Export Finance, Concept Of Central Bank & Its Control On International
Trade In Country.

Unit V: Risk Management In Foreign Exchange–Foreign Exchange Risk

NatureAndImplications, Transaction , Translation And Economic Exposure, Hedging,
Forward, Future, Swaps And Options

Unit VI: Foreign Exchange Inflows (Major Sources) - Nri Accounts Types,
EefcAccounts,Fdi And Fii , Ecb, Adrs And Gdrs, Nastro&Vastro Accounts.

====================================================================
Suggested Readings

Foreign Exchange – Jeevanandam C. Sultan Chand & Sons

International Financial Management – V.K. Bhalla, Anmol Publications

Foreign Trade & Foreign Exchange – Chaudhari&Agrawal, Himalaya Publishing House

Group G
Operation Management
SP01 : PCB3EG1 : Supply Chain Management
Unit I: Understanding the Supply Chain, Supply Chain Performance and Drivers
What is Supply Chain, Objectives of a Supply Chain, Importance of Supply Chain Decision,
Decision Phases in a Supply Chain, Competitive and Supply Chain Strategies, Achieving
Strategic Fit, Drivers of Supply Chain Performance, Framework for Structuring Drivers.

Unit II: Designing the Supply Chain Network Designing Distribution Networks and
Applications to e-Business: Role of distribution in a supply chain,
Factorsinfluencingdistribution network design, design options for a distribution network, e-
Business and the distribution network, Network Design in the Supply Chain: the role of
network design in the supply chain, factors influencing network design decisions, framework for
network design decisions, models for facility location and capacity allocation, Network Design
in anUncertainEnvironment: Impact of uncertainty on network design.

Unit III: Planning Demand and Supply in a Supply Chain Demand Forecasting in a Supply
Chain: The role of forecasting in a supply chain, Characteristics of forecast,Components
offorecast and forecasting methods, Basic approach to demand forecasting, managing,
PredictableVariability: Responding to predictable variability in a supply chain, Managing
supply anddemand, Managing predictability and implementing solutions to predictable
variability in practice.

Unit IV: Planning and Managing Inventories in a Supply Chain Managing Economies of
Scale in a Supply Chain: Role of Cycle Inventory, Economies of Scale to exploit fixed
costandquantity discount, Short term discounting, Managing Multi-echelon Cycle Inventory,
ManagingUncertainty in a Supply Chain: Role of Safety Inventory in a supply
chain,DeterminingAppropriate Level of Safety Inventory, Managing Safety Inventory in a multi-
echelon supply chain.

Unit V: Designing and Planning Transportation Networks Transportation in a Supply

Chain: Role, Modes of transportation, transportation Infrastructure, Design options
foratransportation network, trade-offs in transportation design, Risk management in
transportation.

Unit VI: Managing Information Flow in Supply Chains The Role of IT in a SupplyChain,The
Supply Chain IT framework, Customer Relationship Management, Supplier Relationship
Management, Internal Supply Chain Management, Supply Chain Technologies: Bar Code, RFID,
EDI, e-business suites etc.

Suggested Readings

1. Supply Chain Management, Chopra, Meindl and Kalra, Pearson Education, 3rdedition and
after
2. Designing and Managing the Supply Chain, David, Kaminsky, Edith, TMH Edition, 2nd
Edition and after
3. Supply Chain Management Text & Cases, Vinod V Sople, Pearson Education
4. Supply Chain Management,JanatShah,Pearson Education
5. Supply Chain Management ,Ballau and
Srivastava,Pearson Education
SP02: PCB3EG2: Total Quality Management

Unit I: Understanding Quality and Quality Philosophies - Definition of

Quality,Dimensionsof Quality, Quality Planning, Quality costs, Quality Philosophy of Deming,
Joseph Juran, Philip Crosby, Genich Taguchi.

Unit II: TQM Principles - What is TQM?, What Does TQM Cover?, Guiding
PrinciplesofTQM, Managerial Perspective to TQM

Unit III: Statistical Process Control (SPC) and Other Quality Improvement Techniques –
Process Control Charts, Control Charts for variables and attributes, Pareto Diagrams, Scatter
Diagrams, Run Charts, Cause and Effect Diagrams, Concept of six sigma.

Unit IV: TQM Tools - Benchmarking–Reasons to Benchmark, Benchmarking Process, Quality

Function Deployment (QFD), QFD Process, Benefits, Taguchi‗s Quality Loss Function, Total
Productive Maintenance (TPM) – Concept, Improvement Needs, FMEA – Stages of FMEA.

Unit V: Quality Improvement Systems - Kaizen, Lean, Poka-Yoke, 5S, 3M,

QualityCircles,Value Analysis and Value Engineering.

Unit VI: Business Process Reengineering - What is BPR?, Need for BPR, BPR inUSA,Europe,
India.

Suggested Readings

1. Total Quality Management, Dale H. Besterfiled, et al., Pearson Education Asia, 1999.
(Indian reprint 2002)
th
2. The Management and Control of Quality, James R.Evans& William M.Lidsay, (5
Edition), South-Western

(Thomson Learning), 2002 (ISBN 0-324-06680-5).

3. Total Quality Management, Feigenbaum, McGraw-Hill, 1991

nd
4. Total Quality Management, Poornima M. Charantimath, 2 Edition, Pearson
Education 5.TQM an Integrated Approach, Shailendra Nigam, Excel Books
GROUP H
BANKING & FINANCIAL SERVICES MANAGEMENT
SP01 : PCB3EH1 : Banking Operations and Services

Unit I: Overview - Definition-utility of banks–banks and economic development -types

ofbankswith their individual functions –Role of RBI – Monetary management –business in the
globalized era, Rights of a banker, Clayton's case, Banker's Obligation to honourcheques,
Secrecy of customers' accounts. Customers' Accounts -.Introduction for opening new accounts,
opening of savings, current and fixed deposit accounts Minor's accounts, Club accounts,
Partnership accounts, Joint stock company's account. Attorney's account, Joint accounts,
Insolvency of the customer

Unit II: Payment and Collection of Cheques - Form of Cheque, Date, Amount,Insufficiency
offunds, customer's signature, Countermanding payment of cheque, Crossing, Not Negotiable
Crossing, Endorsements and Effect of Material Alterations. Liability for conversion, Protection
to the collecting Banker, Duties of Collecting Banker.

Unit III: Bills of Exchange - Definition, Parties, Accommodation Bill, Calculation of

DateofMaturity, Dishonour of Bills, Noting and Protesting, Drawee in Case of Need. Bank
Drafts - salient features

Unit IV: Advances - Advances against various securities, Life Policy, Fixed
DepositReceipt,Goods, Shares, Advances against Guarantees, Advances to Small-scale
industries, Registration of Charge under Companies Act, 1956. Accounts Receivable financing
Advances for priority sectors— Hypothecation, Documentation.

Unit V: Investment Banking services: Fee based and Fund based services: Credit
Cards,DebitCards, , Venture Capital, Factoring, Forfeiting and Bill Discounting. Leasing and
Hire Purchase, Housing Finance, Other investment banking a services including distribution of
Insurance and Mutual fund products, PMS – Process and monitoring.

Unit VI: Merchant Banking Services - Merchant Banking: An Introduction,

IssueManagement,Corporate Restructuring and Mergers and Project Financing.
Securitization.Credit Rating.

Suggested Readings:
1. Basics of Banking IIBF, Mumbai Taxmann Publications – paper I
2. Banking Law & Practices by H.C. Agarwal, Siwan Publications. –paper I
3. Indian Financial System & Commercial Banking by Shri B. Raviramchandran, Dr. Dwivedi et al,
IIBF, Mumbai Paper I
4. An introduction to documentary Credit – RupNarayan Bose, Macmilan India Ltd. New Delhi –paper I

5. Financial Institutions, Markets & money by David S. Kidwell & others, John Willy & Sons
SP02 : PCB3EH2: Bank Financial Management

Unit I: Objective of bank management - Raising financial resources of different types at most
competitiverates;deployment of funds profitably in various avenues such as loans, securities,
project finance, etc.; management of various risks accompanying these functions; compliance
with various regulations; keeping expenses under control and optimizing the value to the
shareholders.

Unit II: Bank Profitability and Productivity-Analysis of Bank profits - computation of profit -
variouscomponentsof casts and yields and their parameters - indicators of return to shareholders.
Need for growth – inter-dependability of growth in profits and in assets - growth of profits
through improvement in efficiency (operating profitability and asset utilization) and through
growth in assets (equity multiplier) - limitations on growth (regulation - risk management -
technology and other costs - economic cycles)

Unit III: Bank capital and Treasury Management - Need for Bank Capital, Ideal
Characteristics of BankCapital,Common Stock, Financial Flexibility, Capital Adequacy.
Treasury Management - Concept and Practice
.Role of Treasury and ALCO in asset-liability management Risk Management - Credit Risk
Definition, Credit Risk and its underlying risks -Default risk, Exposure risk, Recovery risk,
Collateral risk, Third party guarantee risk

Unit IV: Liquidity Issues - Structuring of timing of cash flows - inflow / outflow. Identification
of availabilityofliquidity sources to match specific liquidity needs over the time horizon of short,
intermediate and long-term needs, Sourcing liquidity from the money market and dependence on
Liquidity Adjustment Facility of the Central Bank. Tying up back stop facilities / line of credit
for contingent needs; Use of other on-balance sheet and off-balance sheet instruments for
liquidity; Developing suitable investment management strategies to synchronize with liquidity
needs

Unit V: Liquidity Management - Objective of Liquidity Management - i) Liquidity

management policies andplans,ii) Recognizing distinct liquidity needs - short, intermediate and
long, iii) Recognizing distinct group of liquidity sources: liquidity through fresh borrowings,
liquidity through repayments from borrowers, liquidity through statutory reserves. Determination
of optimal level of liquidity in terms of CRR and SLR.

Unit VI: Interest rate management -Fundamental factors affecting interest rates - Concept of
interest,time,liquidity preferences, role of expectation in the interest rate formation, nominal and
real interest rates, interest rate theories, role of the central bank in liquidity management, Role of
Money Market and sources of liquidity in the Indian money market, RBI's policy and impact of
Liquidity Adjustment Facility (LAF)

Suggested Readings

1. Financial Management- Theory and Practice, 6th Ed.,- Prasanna Chandra

2. Financial Management- Theory and Practice, Khan & Jain
3. Finance for Managers - Harvard Business Essentials
4. BUSINESS MASTERMINDS: WARREN BUFFETTbyhellerrobert
5. Financial Management- I M Pandey
6. Treasury Management & Risk Management by Trivedi&Hasan, Genesis Publishers,
Mumbai. – Paper V
|GROUP I
AGRI-BUSINESS MANAGEMENT
SP01 : PCB3EI1 : Agro-Input Management

Unit1: Fertilizers: Introduction, Concept of Agricultural Inputs; Role of fertilizer

inagriproduction, raw materials needed for and principles of manufacture of nitrogen,
phosphatic, and potassic fertilizers, secondary nutrient sources and micronutrients formulation;
infrastructures for marketing and distribution of fertilizers; fertilizer quality control and pricing
policy, constraints in fertilizer use and emerging scenario of fertilizer use, scope of bio-
fertilizers; environmental pollution due to fertilizers. fertilizer sampling, quality evaluation,
formulation of fertilizer mixture, and methods of fertilizer recommendation for crops, study of
fertilizer marketing systems.

Unit 2: Agro-Input Management: Demand and supply scenario of major agro

inputsseed,fertilizers, agrochemical tractor and other farm machines, pricing agro inputs;
information system for agro-input marketing, Role of trade fairs like Agro Vision.

Unit 3: Agro-Chemicals & Technology Management: Role, status and organisation of agro-
chemical industry in the Country; alternate of novel methods of pest control, integrated pest
management; role of biological controls as plant protection methods; methods of quality control
qualitative and quantitative agrochemicals and residue analysis; guidelines for the use of
agrochemicals, environment; adulteration and legal requirements.

Unit 4: Seed Production Technology: Importance of quality seeds in agriculture;

principlesandmethods of seed production of cereals, pulses, oilseeds and miscellaneous field
crops; principles of seed certification and certification agency, seed laws and seed law
enforcement; seed processing drying, cleaning, grading, treatment, weighing, bagging and
handling of seeds;

Unit 5: Seed Processing: Installation and management of seed processing plants-

Seedstorage;loss of seed viability during storage; seed packaging storing breeder, foundation and
certified seeds; Seed industry in India-present status and future prospects

Unit 6: managing seed industry: Role of public, private and cooperative sectors;
nationalpolicyand programmes seed demand and supply; forecasting seed demands; seed trade
and export potential, organization of seed industry in India; Human resource development in
seed industry, managing seed industry efficiently.
Suggested Readings

1. Agri Business Management/Himanshu. Jaipur, Ritu

2. Encyclopaedia of Agricultural Marketing : Marketing of Farm Inputs Seed, Fertilizer and
Irrigation, Vo. IX/Jagdish Prasad
3. Advances in Seed Science and Technology, Vol. I : Recent Trends in Seed Technology
and Management/edited by K. Vanangamudi, N. Natarajan, K. Natarajan, A. Bharathi,
R. Umarani and T. Saravanan
4. Seed Technology/DhirendraKhare and Mohan S. Bhale
5. Plant Compost-Manure and Agro-Chemicals Analysis : A Laboratory Manual/P.K.
Behera
6. Agro Based Hand Book of Cultivation, Plantation and Farming : With Directory
of Manufacturers/Suppliers of Agricultural Equipments& Implements and
Suppliers of Agricultural Fertilizer, Seeds, Chemicals etc
7. Industrial Agriculture/PaymanMahasti
 SP02: PCB3EI2 : Livestock Management

Unit 1: Livestock Industry: Present status of livestock products industry in India-dairy, meat,
poultry, skin, hides,-wool; selection of livestock type, production and processing units;
processing industry in India; alternate production and processing technology; demand scenario
for livestock products in domestic and global markets; improvement in products through disease
control;

Unit 2 :Feed Business Management: Role of management in feed manufacturing industry,

organizing andplanningfeed manufacturing unit with special emphasis on design of
manufacturing processes, equipment, material handling and physical facilities, control
procedures in feed manufacturing units with emphasis on inventory management, developing and
evaluation of purchasing organisations system, planning and production of good quality feeds,
quality control of raw material and finished products, regulations relating to the manufacture and
sale of feed stuff

Unit 3: Storage and transport: Veterinary advisory services, extension activities, quality control
system; packaging, preservation and storage systems for livestock products; transport means for
domestic and global markets; quality control during storage & transit; extent of losses during
storage and transport and ways to minimize the same; slaughtering and processing-plant design
and operations; treatment of by- products; marketing and distribution of animal products existing
and desired; quality standards for various products, and environmental and legal issues.

Unit 4: Poultry and Hatchery Management: Poultry and hatchery industry, role of management in
poultry industry establishing a poultry and hatchery unit -location, size and construction,
equipment and physical facilities, organizing and managing poultry. Incubation and hatching,
production of quality chicks and eggs, factors affecting hatchability, bio security and hatchery
sanitation, handling of hatching eggs,

Unit 5: maintaining chick quality: -chick grading, sexing, packing, dispatch, transportation and
chick delivery, franchise hatcheries, custom hatching, brooding, growing and laying
management, crises management, industrial feeding, housing and disease management, waste
management, record management accounting and budgetary control, risks and insurance,
personnel management including wages and salaries, job evaluation and employee appraisal,

Unit 6: Marketing of Livestock : Direct sale and sale through franchisees/ agents, advertisement,
sale and after sale services, other innovative sales strategies. Management- direct sale and sale
through franchisees/agents, advertisement, sale services, other innovative sales .recent trends

Suggested Readings

1. Livestock Feeding Strategies for Dry Regions/edited by P.S. Pathak and S.S. Kundu
2. Trends in Livestock Research/S.K. Kaushish
3. Livestock Economy of India/P.C. Bansil and S.P. Malhotra
4. Sustainable Agriculture: Status and Prospects/P.N. Kalla, Anita Singh, S.S. Pareek,
Shanti K. Sharma and Hanuman Ram
5. Hand Book of Poultry Farming and Feed Formulations
6. The Complete Technology Book of Dairy and Poultry Industries : With Farming and
Processing
7. Fertility and Hatchability of Chicken and Turkey Eggs/Lewis W. Taylor
Group J
Power Management
SP01 : PCB3EJ1 :
CONVENTIONAL AND NON-CONVENTIONALRENEWABLE ENERGY
SYSTEMS

Unit I : Steam power stations: - Site selection, Prime movers,

Arrangementofplant and principle auxiliaries, Operating costs.

Unit II : Hydro power stations: - Site selection, Prime movers,

Arrangementofplant and principle auxiliaries, Operating costs, Surge tank and
penstock.

Unit III : Nuclear power stations: - Fission and fusion

technologyfundamentals,Layout and reactors, Prospects and limitations.

Unit IV : Major non-conventional energy sources: - Solar energy,

WindEnergy:- Principles, Scope and Availability.

Unit V : Other non-conventional/Renewable energy sources: -

Oceanthermalenergy, Tidal and wave energy, Geothermal energy, Principles,
Scope and Availability.

Unit VI : Bio-energy: - Biomass and its uses, Classification of biomass

asenergysources, Characteristics of bio-mass and its conversion process.

Suggested Readings

1. Generation of electrical energy by B.R. Gupta..

2. Elements of Power system design by M.V. Deshpande
3. Power Stations by Domkundwar
4. Renewable energy sources by Twidell and Weir, engineering language book society,
London.
5. Energy Technology by S. Rao and Parulekar
SP02 : PCB3EJ2: ENERGY AUDIT AND MANAGEMENT
Unit I :General energy problem, energy use pattern of various types of consumers,
scopeforenergy conservation.

Unit II :Energy Audit, Energy monitoring, energy accounting and analysis.

Unit III :Auditing and targeting of electrical energy, electrical energy conservation
inbuildingand industries.

Unit IV : Load curve analysis and load management, energy efficient drives, Tariffs
andpowerfactor improvement.

Unit V :Economic operation of power plant operation, Economic scheduling of power stations.

Unit VI :Economic operation of power system, Demand side management: -

Concepts,planningand implementation methods.

Suggested Readings

1. Generation of electrical energy by B.R. Gupta..

2. Energy and energy resource management by Mahajan, Agnihotri, Atparia. Deep and
Deep publication P.Ltd.
3. Power Stations by Domkundwar
4. Energy Management by Paul W. and O‗Callagnan, McGraw Hill, N.D.
 SEMESTER IV
Specialization
Elective Foundation
Group A Marketing Management
SP03: PCB4EA3:
Consumer Buying Behavior & Integrated Marketing Communications

Unit 1
Concept of consumer personality & brand personality as related to
STP, buying influences on consumers and organizational buyers,
consumer motivation, perception, learning & attitudes.

Unit 2
Reference groups, buying process, factors influencing buying decisions,
models of buying behavior, post purchase behavior.

Unit 3
Marketing research, methods of research and research process, data
collection techniques, sources of secondary data for marketing decisions,
relevance of secondary data, marketing metrics.

Unit 4
IMC definition, scope, elements, role, etc., models of IMC, media and media
planning, IMC strategy and process, new media

Unit 5
IMC and brand communication process, role of advertising in branding
process BTL, OOH, etc., promotions in IMC – consumer, trade sales, co-
branding, in-branding, etc.

Unit 6
Creativity and innovation in IMC, packaging and labeling in IMC, PR and ethics in
PR, corporate communications, International communications, cross cultural issues
in IMC.
References:
2 Consumer Behaviour – Schiffman, Kanuk& Kumar
3 Consumer Behaviour& Branding – Kumar
4 Integrated Advertising, Promotion & Marketing Communications – Clow&Baack
5 Advertising – Jafkins
6 Advertising Management – R Batra, J Myers, D Aaker
 SP04 : PCB4EA4:
Advanced Marketing Techniques
Unit 1
Global marketing, country analysis & study of global /emerging markets, market entry and
global sourcing strategies, global marketing using internet.

Unit 2
Strategic Marketing Process, types of strategies like follower, leader, etc., value chain
analysis and value creation strategies, growth strategies.

Unit 3
Nature & scope of rural markets, characteristics of rural customers and buyer
profile, marketing to cooperatives, channels of distribution in rural India.

Unit 4
Marketing Engineering: Customer value assessment and valuing customers, marketing
response models.

Unit 5
Inbound marketing, qualification of opportunities, reverse marketing, up-selling, down-selling
and cross selling techniques.

Unit 6
Business marketing, characteristics of business markets, organizational buying
behaviour, pricing and negotiations, B2B channel management, IMC for B2B marketing

References:
1. Global Marketing – Douglas Lamont
2. Global Marketing Management – Warren J Keegan
3. Strategic Marketing – David W Cravens & Nigel Piercy
4. Rural Marketing – PradeepKashyap
5. Marketing Strategy – A Ranchhod&CalinGurau
6. Marketing Strategy & Competitive Positioning – G Hooley, Nigel Piercy, B Nicouland
7. Contemporary Direct & Interactive Marketing – L Spiller & M Baier
8. Marketing Engineering – Gary L Lilien, ArvindRangaswamy& Arnaud De Bruyn
9. B2B Marketing – Steve Minett
10. The DNA of Marketing – Ira Kalb
SP05 : PCB4EA5:
Rural Marketing

Unit I: Introduction to Rural Marketing - Meaning, Scope, definition &

importance,Ruralversus urban mindsets, Growth of rural markets, Basic differences between
rural, semi urban and urban markets.

Unit II: Rural Market Research & Segmentation - Research, Location

forConductingResearch, Classification of Rural Consumer based on economic Status, Basis of
Market Segmentation, Multi-Attribute Segmentation.

Unit III: Classification of Markets - Regulated Market, Defects/Problems of

RegulatedMarket,Role of Regulated Markets on Marketing of Agricultural Produce, Significance
of Regulated Markets to Agriculturists.

Unit IV: Rural Marketing Strategies - Product Strategies, Pricing

Strategies,DistributionStrategies, Production Strategies, Methods of Sale, Hatha System, Private
Negotiations, Quotations on Samples, Dara and Moghum Sale Methods, Open Auction Method.

Unit V: Role of Government in the Development of Agricultural Marketing -

GovernmentIntervention in Marketing System, Role of agencies like, Council of State
Agricultural Marketing Boards, (COSAMB), State Trading, Cooperative Marketing, Types of
Cooperative Marketing Societies, Cooperative Processing, National Agricultural Co-operative
Marketing Federation (NAFED), National Co-operative Development Corporation (NCDC),
Public Distribution system (PDS), Food corporation of India, Directorate of Marketing and
Inspection (DMI), National Institute of Agricultural Marketing (NIAM), Self help Groups
(SHG‟s).

Unit VI : Agricultural Credit and Crop Insurance & Role of IT in Rural Marketing -
Agricultural Credit Policy, Institutional Agreements for Agricultural Credit, Crop Insurance,
Agricultural Insurance.Infrastructure, Importance & Scope, Modern techniques for rural
distribution. Case Study of ITC‟s ―e-choupal‖ Initiative

Suggested Readings
1. Rural marketing – Rajagopal
2. New perspectives on rural marketing – Ramkishen Y
3. Rural Marketing in India – K S HabeebRahman (Himalaya Publishing)
4. Rural Marketing in India by R. V. Bedi, (Himalaya Publishing)
5. Integrated Rural Development – R. C. Arora (S. Chand & Co.)
 GROUP B FINANCIAL MANAGEMENT
SP03 : PCB4EB3 :
FINANCIAL SERVICES MANAGEMENT

Unit-I: Financial System- Financial markets [Money, Debt and Equity Markets]-
structure,regulatory bodies- Role and functions–(RBI, IRDA, PFRDA and SEBI); Product
features and uses (CP/CD, T bills, REPO, reverse REPO, dated securities, rated securities, equity
shares) and participants – Role and functions (CCIL, FIMMDA, PDs, NSCCL, NSDL, CDSL. )

Unit-II: Banking Services and Operations -Definition of banks, Functions

ofCommercialBanks, Banking Structure in India, Role of RBI vis-a-vis other commercial banks,
Introduction to Bank Deposits, Types of Deposit Accounts, Common guidelines of opening and
operating accounts and KYC, Deposit Insurance, Principles of Lending and Loan Policy, Basics
of Loan Appraisal, Credit decision-making and Review, Types of Advances- lien, pledge,
hypothecation, mortgage, and charge, Management of Non Performing Assets; Bank Investment
Policy, Statutory Reserve Requirements, Non-SLR Requirements, Concept of PLR, Base rate.

Unit-III: Insurance Services - Concept of insurance, principles of insurance,

TraditionalandUnit linked policies, individual and group policies, with profit and without profit
policies, Different type of insurance products – whole life products, interest sensitive products,
term assurance annuities, endowment, assurance. Medi-Claim and health insurance products -
Different types of products available in the market, Salient features, Tax treatment General
Insurance Products - Different types of products available in the market, Salient features.

Unit IV: Underwriting, Premium, and Claims –Insurance underwriting,

underwritersVs.Actuaries, factors to be considered in insurance underwriting, underwriting
philosophy and guidelines, individual and group underwriting; risk analysis and evaluation,
Classification of risks, methods of acceptance of risk, underwriting process, recent trends in
underwriting; Claims
– introduction, types, claim procedure – maturity, death, Surrender and rider; Other precautions
during settlement

Unit V: Credit Rating Services – Introduction, regulatory framework, SEBI

CreditRatingAgencies Regulation, Credit rating agencies in India, Credit rating process and
methodology, CAMEL model, Rating symbols and grades, Significance, advantages and
Limitations of credit rating.

Unit VI: Mutual Funds –Organization Structure, Classification of Funds–Types of Funds–

Equity Funds, Debt Funds, Liquid Funds, Balanced Funds, Monthly Income Plans, ETFs,
Commodity Funds, Fund of Funds, Real-Estate Funds; Calculation of NAV; Systematic
Investment Plans; Concept of Cost Averaging and Value Averaging; AMFI; AGNI. Recent
developments in the Mutual Fund industry.
NB: Numerical shall be based on Unit IV, and Unit VI only
Suggested Readings:

1. Strategic Financial Management – Dr. J.B. Gupta – Taxmanns, New

Delhi
2. Financial Management – Rajiv Shrivastava , Anil Misra –
Oxford Higher Education
3. Financial Management- Ravi Kishore, Taxmanns, New Delhi.
4. Financial Management: Problems and Solutions, Ravi
Kishore, Taxmann, New Delhi
5. Financial Management – Theory & Practice by Prasanna Chandra,
TMH Publishers 2004
6. Financial Management-I.M. Pandey, Vikas publishing house,
New Delhi.
7. Options Futures and other Derivatives – John C.Hull, PHI-EEE, 2011
th
8. Financial Institutions and Markets – L. M. Bhole – 4 Edition
9. Reference Material of NCFM from www.nseindia.com
10. Reference Material of NISM Mutual Fund Module from
www.nseindia.com
SP04 : PCB4EB4:
SECURITY ANALYSIS & PORTFOLIOMANAGEMENT
Unit I: Shares and their valuation – Features of equity, Methods of valuation,
Valuationofgoodwill, valuation of shares- asset backing method, EPS method, Market value,
Yield based methods, Fair value of shares, Dividend discount models- with constant dividend,
with constant growth, multistage growth models. P/E based valuation.

Unit II: Bond Valuation and Management –Types Of Bonds - Dated Securities
AndZeroCoupon Bonds; Strips, Bond Risks – Systematic And Unsystematic; Yield, Current
Yield, YTM, Yield To Call, Term Structure Of Interest Rates, Theories Of Term Structure -
Yield Curve, Sensitivity Of Bond Prices, Convexity Tenure, Term To Maturity, Duration And
Modified Duration, Bond Management Strategies.

Unit III: Portfolio Theory - Risk and return for one security, two security
andportfolio.Efficient frontier, Investor utility, Capital Market theory - Background, risk free
asset, the market portfolio; capital asset pricing Model, systematic and unsystematic risk, CML,
SML; Arbitrage pricing theory – empirical test of APT, Sharpe‟s Single Index Model.
Unit IV: Equity Portfolio Management - Passive v/s. Active, Value v/s.
Growth,Fundamentalanalysis - Concept, process, Economy analysis, sector analysis, company
analysis; Tools and techniques of fundamental analysis, business cycle and industry analysis.
Preparation of equity research report.

Unit V: EMH and Technical Analysis - Need, EMH–forms, tests and results,
Implicationsofefficient capital markets; Dow Theory, Random walk Hypothesis, Indian Markets
and Efficiency. Technical Analysis – Fundamental Principles; Charts – Line Charts, Bar Charts,
Japanese Candlestick Chart; Trends – Reversal of Trend, Flat Trends, Chart Patterns/Price
Patterns – Reversal Patterns, Continuation Patterns; Moving averages – Simple and Exponential;
Momentum analysis/Relative Strength Index (RSI); Bollinger Bands. MACD

Unit VI: Wealth Management - Investor life cycle and investment goals, Investment
optionsavailableand their comparison, Portfolio management process.Rule of 72, Rule of 69, Asset
Allocation Strategies
– Integrated, Strategic, Tactical, Insured; Selecting appropriate allocation, Benjamin Graham’s and
Bogle’s Strategic Asset Allocation Model, Jacob’s 4 Step Program to developing a Model Portfolio,
Evaluation of Portfolio performance -Treynor, Sharpe, Jensen, Sortino measure, Fama’s Performance
Measure, Fama’s 3-Factor Model, Carhart’s 4-Factor Model, Portfolio Style Evaluation and Portfolio
Attribute Analysis. Strategies of Great Masters.
NB: Numerical shall be based on Unit I, Unit II, Unit III, Unit V and Unit VI only.
Suggested Readings
Investment Analysis and Portfolio Management by Prasanna Chandra, Tata McGraw Hill Publishers 1/E,
2002
1. Security Analysis and Portfolio Management, V.A.Avadhani,2007, Himalaya Publishing House
2. Investment Science, David G.Luenberger, Oxford Univeristy Press.
3. Financial Management, R.P.Rustagi, Galgotia Publication House.
Investment – William Sharpe (PHI)
 SP05 : PCB4EB5 :
Corporate Taxation
Unit I: Definition of Income & Assesse, Previous year, Assessment year, Gross totalincome,Total
taxable income, Residential status, Agricultural income.

Unit II: Distinction between capital and revenue receipts; Income from Business
&Profession(excluding professional income) Income from capital gains and income from other sources
relating to company assesse only. Income from capital gains and income from other sources relating to
company assesse only.

Unit III: Income exempt from tax and Tax Planning - , Tax rebates, Deductions relatingtocompany
assesse only. Set of & Carry forward of losses, TDS, Self assessment tax, Filing of return. Concept, Tax
Planning with reference to setting up of new business, Financial management decisions & Employees
remuneration.

Unit IV: Introduction, Overview and Evolution of GST:-Indirect tax structure in India , Introduction to Goods
and Service Tax (GST) - Key Concepts ,Phases of GST, GST Council, Taxes under GST, Cess
Registration under GST:Threshold for Registration ,Regular Tax Payer,Composition Tax Payer, Casual Taxable
Person ,Non-Resident Taxable Person, Unique Identification Number, Registration Number Format

Unit V: Supply under GST and Valuation of Supply- Place of Supply, Interstate Supply, Export of Service,
Export of Goods, Import of Service, Import of Goods, Valuation of Supply (Numerical on valuation and calculation
of tax)
Input Tax Credit under GST & Returns:Input tax credit process, Negative List for Input tax credit, Input Tax
Credit Utilization and Input Tax Credit Reversal, Types of GST returns and their due dates, late filing, late fee and
interest

Unit VI: Custom Duty and Indirect Taxation:Definitions of certain terms relating to the custom act, custom
tariff act, Levy and types of custom duties, Indirect taxation applicable to few commodities levied by either Central
or State Government

Note: 40% numerical questions and 60% theory questions will be asked

Suggested Readings:
1. Ahuja, G. K. & Gupta, Ravi, Systematic Approach to Income Tax. Allahabad, Bharat Law House.

2. Datey V. S.: Indirect Taxes, Taxmann Publications, New Delhi

3. Bhagwati Prasad, Direct Taxes Law & Practice, WishwaPrakashan.

4. Kanga, J. B. and Palkhivala, N. A., Income Tax, Bombay, N. M. Tripathi.

5. Singhania V. K., SinghaniaKapil, Singhania Monica, : Direct Taxes Law and Practice, Taxmann
Publications, New Delhi.
6. Systematic Approach to Indirect Tax- Kumar, Sanjeev

7. Text Book of Indirect Tax – Sinha P.K

8. Dr. VinodSinghania, Taxman Publication, New Delhi

9. GirishAhuja& Ravi Gupta, Bharat Law House, New Delhi

Websites :Website of Custom Department, Website of Excise Department, Website of

Sales Tax Department
 Group : C:Human Resource Management
SP03: PCB4EC3 :
Industrial Relations &Labour Regulations

Unit I: Industrial Relation& Democracy - Definition and concept of industrial

relation,basicfacts, scope, aspects & ideologies of Industrial relations, Approaches to Industrial
relations.
(A) COLLECTIVE BARGAINING, definition, importance, types ,prerequisites of effective
collective Bargaining & Collective Bargaining in India; (B) WORKERS PARTICIPATION:
Concept & meaning, Aims & objective, Forms & levels of participation, conditions essential of
working of the scheme.

Unit II: Grievances & Disputes - Nature & causes, settlement machinery,
socialobligations,Industrial Disputes, causes, remedial & prevention measures. Consequences of
Industrial disputes on Industry & Society, Significance of Peace & Harmony to Industrial
Productivity & progress.

Unit III: Labour Welfare & Social Security Concept - Meaning & scope, Labour
welfare&welfare officer in Indian Industry, his role, perceptive, limitations, role perception and
role performance, New challenges & expectations, Training of welfare officers; Aims of social
security measures, methods of providing social security, benefits to workers-social assistance
and social insurance, origin and growth of the idea of social security.

Unit IV: Labour Legislations & ILO - Nature, Scope, character growth &
developmentoflabour legislation In India, Legislation & the constitution of India; Constitution,
working & impact of ILO on Labour Legislations in India, ILO convention & recommendations

Unit V- Normative Labour Legislations - Factories Act, 1948, Bombay shop

&EstablishmentAct 1948, PULP Act 1971.Wage Legislation - Minimum wages Act, Payment
Of wages Act 1936, Payment of Bonus Act 1965.Industrial Relations Legislations - Trade
Union Act 1926, Industrial Employment standing order Act 1946, Bombay Industrial Relations
Act, Industrial Dispute Act 1947.Social Security Legislations - Workmen‟s compensation Act,
Employees state Insurance Act 1948, Provident Fund Act 1952 and Payment of Gratuity Act
1972.

Unit VI: Functions & Working Of Offices Attached To Labour Ministry - Directorate–
General of Employment & Training; Labour Bureau; Welfare Commissioners; Various
committee constitute by the Government of India (Ministry Of Labour).

Suggested Readings
1. Dynamics of Industrial Relations by Mamoria&Mamoria – Publisher: Himalaya
Publishing House.
2. Industrial Jurisprudence &Labour Legislation by A.M. Sarma, 9 th revised edition –
Publisher: Himalaya Publishing House
3. Labour Laws --- Taxman‟s
4. EssentialsPublisher: ofHimalayaHuman PublishingResourceManagementHouse. & Industrial Relations by P. SubbhaRao –
Industrial Relations by C. S. VenkataRatnam – Publisher: Oxford U
 SP04 : PCB4EC4:
Global HRM Scenario & Practices

Unit I: Introduction - Business Management of Global Companies - Characteristics

ofglobalcompanies, Difference between domestic and global companies, H.R. strategy planning
for global organizations, HRM approaches in global companies objectives an scope of
international HRM, cultural and reality shock.

Unit II: Comparative Employment Policy - Concept, significance, convergence

theory,Marxisttheory, the cultural approach power Distance (PDI), Uncertainty avoidance (UAI),
Individuality (INV), Masculinity (MASC).

Unit III: Social Environment ,Staffing and Compensation - Concept, Social

environmentandHR practices, Staffing: International recruitment, selection, training and hiring
policies, Staff retaining and motivating techniques, International Compensation - Principles of
International Compensation, Methods and practices of International Compensation, International
Compensation and employee satisfaction, case study.

Unit IV: Cultural Literacy and HR Information System in Global Business -

Culturalawareness: essentials, advantages, cultural skills for co-operative advantages, HR
information system: Concept, limitations and Uses, Designing of HRIS, Computerized skill
inventories.

Unit V: Developing Global Managers - Global literate leader: concept,

essentialqualities,communication and interpersonal Relations, Training, Career development,
succession planning, managerial stimulation‟s; case study.

Unit VI: HRM in Europe Japan And America - Background of Europe, the institutions
oftheEuropean Community (E.C.): the council of ministers, the commission, the court of justice,
the parliament, the social charter, E.C. legislation procedure, case study; Japans Employee
management: Introduction, lifetime employment, characteristics, importance, limitations, the
seniority wage system, relevance of Japanese Management in Indian Context, case study.

Suggested Readings:
1. Strategic Human Resource Management by RANDALL S. SCHULER and SUSAN E
JACKSON Publisher:Blackwell Publishing,
2. Human Resource Championsby Dave Ulrich, Publisher: Harvard Business School Press.
3. International Human Resource Management by Randall Schuler & Dennis Briscoe,
(Routledge Global Human Resource Management Series
4. International Human Resource Management by MonirTayeb, Publisher: Oxford
University Press.
5. Corporate HRDby BiswajeetPattanayak, Publisher: Excel Books
SP05 : PCB4EC5:
Human Resource Development Strategies andSystems
Unit I: Comparative Study of Various HR Disciplines: Comparative study of
HumanResourceDevelopment, Human Resource Management, Human Capital Management and
Personnel Management, case studies.

Unit II: H.R.D. Culture and Strategies - HRD culture and practices,
Subculture,subsystem,problem, Strategies for adapting changes in external environment,
propagation of culture through HRD, Case studies.

Unit III: HR Information System (HRIS) - Objectives, Concept, significance,

limitations,stepsin HRIS, Process and application in HRIS, Study of HRIS models.

Unit IV: HR System Design - HR System Design: Principles and Practices, Machinery
andSubsystems of HR system Design, HRD intervention.

Unit V: HRD in India & Skill Enhancement Techniques - Recent Scenario and
Changes,HRDBarriers in India, Case study. Total Quality Management (TQM), Knowledge
Management, H.R. Restructuring, Reengineering, Quality Circles.

Unit VI : H.R. Accounting, Research And Audit - HR accounting and Audit:Need,significance

and techniques, HR Valuation, H.R. Research process: Importance and difficulties in HR
research.

Suggested Readings
1. Human Resource and Personnel Management, by K Aswathapha, Publisher: Mc-Graw
Hill.
2. Strategic Human Resource Management, by TanujaAgrawal, Publisher: Oxford
University Press.
3. Personnel and Human Resource Management: Text and Cases, By P. SubbaRao,
Publisher: Himalaya Publishing House.
4. Knowledge Management and the Role of HRby Chris Harman, Publisher:
FTPrenticeHall
5. HR Interventions in the Global Competitive Regime: Strategies for
LeadershipbyCharles Xavier, C.S. Adhikary and RamanaMurty, Publisher: Excel
Books
 Elective
Group D Information Technology Management
SP03 : PCB4ED3 :
SOFTWARE ENGINEERING &MANAGEMENT

Unit – I: Introduction: The Software Engineering Discipline–Evolution And

Impact;ProgramsVs. Software Products; Why Should Software Engineering; Emergence Of
Software Engineering: Early Computer Programming, High-level Language Programming,
Control Flow-based Design, Data Structure-oriented Design, Data Flow-oriented Design, Object-
oriented Design; Software Life Cycle Models; Classical Wateerfall Model; Iterative Watermall
Model; Prototyping Model; Evolutionary Model; Spiral Model

Unit – II: Software Project Management; Responsibilities Of A Software

ProjectManager;Project Planning; Materials For Project Size Estimation: Lines Of Code (LOC),
Function Point Metric; Project Estimation Techniques: Empirical Estimation Techniques,
Heuristic Techniques, Analytical Estimation Techniques; Empirical Estimation Techniques:
Expert Judgment Technique, Delphi Cost Estimation; Cocomo – A Heirostoc Estimation
Technique: Basic
Cocomo Model, Staffing Level Estimation: Norden‟s Work, Putnam‟s Work Risk
Management: Risk Identification, Risk Assessment, Risk Containment

Unit – III: Classical Analysis And Design Of Software Requirements Gathering

AndAnalysis;Software Requirements Specification (SRS): Contents Of The Srs Document,
Functional Requirements, Traceability , Characteristics Of A Good Srs Document; Software
Design; Cohesion And Coupling, Classification Of Cohesiveness, Classification Of Coupling;
Software Design Approaches: Function-oriented Design, Object-oriented Design; Function-
oriented Software Design; Overview Of SA/SD Methodology; Structured Analysis; Data Flow
Diagrams (DFDs): Primitive Symbols Used For Constructing DFDs, Some Important Concepts
Associated With Designing DFDs; Structured Design: Flow Chart Vs. Structure Chart,
Transformation Of A DFD Model Into A Structure Chart;

Unit – IV: Object Oriented Software Analysis And Design - Object Modelling
UsingUML;Unified Modelling Language (UML): UML Diagrams Use Case Model:
Representation Of Use Cases, Use Case Packaging; Class Diagrams; Interaction Diagrams;
Activity Diagrams; State Chart Diagram Object-oriented Software Development; Design
Patterns

Unit – V: Software Quality - Software Reliability And Quality

Management:SoftwareReliability: Reliability Metrics, Statistical Testing; Software Quality;
Software Quality Management System: Evolution Of Quality System; SEI Capability Maturity
Model: Comparison Between ISO 9000 Certification And SEI /CMM; Six Sigma
Unit – VI: Software Testing - Coding: Coding Standards And Guidelines; Code
Review:CodeWalk-throughs, Code Inspection; Testing: Verification Vs. Validation, Design Of
Test Cases; Unit Testing; Blackbox Testing; White-box Testing; Debugging; Integration Testing;
System Testing: Performance Testing; Software testing fundamentals-Testing-related
terminology like Errors, Bugs, Defect, Objectives of the testing, Test techniques, Testing types,
Defect Analysis and Defect reports, Overview of Testing Tool „Winruner‟.

Suggested Readings:

1. Software Engineering - A Practitioner‟s Approach by Roget Pressman

2. System Analysis and Design by Elias Awad

3. Software Engineering (7th Edition) (International Computer Science Series) by Ian

Sommerville

4. The Engineering of Software: A Technical Guide for the Individual by Dick Hamlet and
Joe Maybee

5. Schaum's Outline of Software Engineering by David Gustafson

SP04 : PCB4ED4:
Enterprise Resource Planning
Unit I: Introduction to ERP - Concepts: Enterprise System, Resource
Planning,EnterprisePotential, Total Enterprise Solution, ERP-II. History & Evolution of ERP,
Benefits of ERP, Critical Success Factors for ERP. Estimation Procedures - System Evaluation,
RFI, FRS, RFP, Evaluation Components, Build / Buy Decisions.

Unit II: ERP Life Cycle - ERP Project, Stages of Project Life Cycle, System
RequirementsforERP Implementation, Pre-Implementation, Implementation And Post-
Implementation, ERP Product Life Cycle, Risks in ERP / SAP Implementation. ERP
Architecture - Client Server, Distributed, Web Enabled.

Unit III: Product Selection - ERP Market, Market share of various Companies: Oracle E-
Business Suite, SAP R/3, PeopleSoft, BaaN, JD Edwards One World and IFS, Vendor
Comparison, Market Analysis, ERP Packages for SME. Project Management - Scope, Skill-sets,
Teams, Leaders, Consultants, Vendors etc, Change Management in ERP, Need / Value / Strategy
/ Layers / Standards of System Integration.

Unit IV: ERP Modules I - Finance (FICO), Sales and Distribution (S&D)-Features,
BenefitsandOverall Functionality

Unit V: ERP Modules II - HRM, CRM and ABAP- Features, Benefits and OverallFunctionality

Unit VI: ERP Market - Reasons for high demand of ERP, Emerging
Standards,ManagingChange in ERP; Role of ERP in Industries like: Automotive, Process,
Capital Goods, Project Engineering and Pharmaceuticals, Best Business Practices. ERP Cases -
TISCO, Mahindra & Mahindra, HLL, L & T, Escorts, Electrolux, BPCL.

Suggested Readings:

1. Textbook of Enterprise Resource Planning: Jaiswal / Vanapalli, McMillan

2. Concepts in Enterprise Resource Planning by Joseph Brady, Ellen Monk, and Bret Wagner

3. From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil, China,
India, Ireland, and Israel by AshishArora and Alfonso Gambardella

4. Countdown 2000, Leon Alexix, TATA McGraw Hill

 SP05 : PCB4ED5:
Innovations in IT
Unit I: IT Enabled Services ((ITeS): Outsourcing - India as Ideal
Destination,IndiaOutsourcing History, Outsourcing Writing to India, Call Centers in India,
Multilingual Call Centers, Voice/Non-Voice ITeS (BPO Services), HIPAA Compliance in India,
Outsourcing Engineering Services, Radiology and Intellectual Property to India. BPO: BPO
Concept, Offshoring, Nearshoring, Homeshoring, Medical / Legal Transcription, Back-Office
Accounting, Insurance Claims, Credit Card Processing, BPO in India, BPO Security, BPO in
India - Legal Issues.

Unit II: Networking Technology and Systems (NeTS) - Next Generation Multi-
serviceNetworks, Future INternet Design (FIND), IP Telephony (IPT): IPT Components, Soft
Phones, Wireless IP Phones, Voice Gateways, Inter-cluster Call, Telco Signaling Protocols,
VoIP, VoIP Protocols, Large-Scale IPT and Voice-Mail Network: Voice Network Architecture,
Overview: Network Planning and Designing.

Unit III: Communication Technologies-I & II - Next Generation

MobileNetworks,Heterogeneous Networks, Ad-Hoc & Sensor Networks, Wireless Networks:
WiFi, WiMax, Cellular, 3G/4G. Mobility Management and Mobile Computing, Technology
Convergence: GSM/CDMA/TDMA, Quality of Service Issues, Network Security and Privacy,
Grid Computing and Clustering, Mobile TV, MMIT.

Unit IV: Web Applications and Services-I & II- Internet Services and
Applications,WebServices, Internet Computing, E-Learning , Middleware , Web Information
Systems. Web Based Software, Semantic Web, Agent-Oriented Computing, E-Business, E-
Commerce & E-Government, Ontology Engineering, Portal Technologies.
Unit V: Computing and Information Systems - Advanced Computer
Architectures,VirtualReality, Databases & Data Mining, Agile Information Systems, AI & DSS,
High Performance & Cluster Computing, Real-Time and Embedded Systems, Information
Systems Integration , Geographical Information Systems, Business Process Modeling.
Unit VI: IT Trends - Biometrics, Fuzzy Logic &Neural Networks, Organic Growth,
Audio/Visuals: mp3, mpeg and IPOD, General Outline of IT Act‟2000, Case Studies: Mobile
Industry Market Players: Nokia, Motorola, Sony-Ericson, Samsung and LG. GIS: Google Earth,
E-Learning: Zee TV, E-Governance: Andhra Pradesh, Gadgets: Apple Store, Networking: Cisco.

Suggested Readings:
1. Offshore Ready: Strategies to Plan & Profit from Offshore IT-enabled Services by Stuart
Morstead

2. Networking Infrastructure for Pervasive Computing: Enabling Technologies and

Systems by DebashisSaha, Amitava Mukherjee, and SomprakashBandyopadhyay

3. Introduction to Mobile Communications: Technology, Services, Markets (Informa

Telecoms & Media) by Tony Wakefield, Dave McNally, David Bowler, and Alan
Mayne
4. iPod & iTunes: The Missing Manual, Fourth Edition by Jude Biersdorfer

5. Developing Web Services for Web Applications: A Guided Tour for Rational
Application Developer and WebSphere Application Server (IBM Illustrated Guide
Series) by Colette Burrus and Stephanie Parki\
GROUP E HEALTHCARE MANAGEMENT
SP03 : PCB4EE3 :
Health Systems Management
Unit I: Systems analysis and systems dynamics in health care. Health
systems:Characteristics,Planning methodologies, Goals and functions.

Unit II: Quantitative foundations of health services management.

Unit III: Health Systems research: Uses and applications; Evaluation

methodologiesformonitoring the performance and needs in health services, Operational planning
and management Issues in health care. Health care decision making for mega problems:
Approaches.

Unit IV: Contemporary trends in health care; Health Manpower policy.

Unit V: Planning and management. Management of Costs; Health care

Budgeting;CostContainment.

Unit VI: Project Management in Health care.

Suggested Readings

1. Ferrer, H P. ed. "The Health Services Administration Research and Management",

1972. Butterworths, London
2. Hodgetts, R M and Cascio, D M. "Modern Health Care Administration", 1983.
Academic Press, New York
3. Hornby, P. etc. "Guidelines for Health Manpower Planning", 1981. WHO, Geneva
4. "National Conference on Evaluation of Primary Health Care Programmes‖, '1980. ICMR,
New Deihl.
5. Wortman P M. ad "Methods for Evaluating Health Services". 1981. Sage, London.
SP04 : PCB4EE4:
Health and Hospital InformationSystems
Unit I: Concept of Health; Health Care and Hospitals, Indian Health Care System.

Unit II: Government- Health Care Interface; Hospital as a Subsystem of Health

CareSystem.Hospital Functions; Hospital Organization, Classification of Hospitals;
Components of a Hospital System; Changing Role of Hospital Administration; Need for
Managerial Functional Specialists.

Unit III: Decision making in Hospitals, Understanding Decision making Process;

DrawbacksofHospital Communication System; Need for Systems approach to Hospital;
Concepts of Computers and Communication Technology. Database Concepts, Networks and
Communication; Types of Networks, Network Topologies, Information Technology in
Hospitals; Information System Concepts, Types of Information Systems.Hospital Information
System; Systems Analysis and Design of Hospital Information Systems; Design
Considerations; Development Approaches.

Unit IV: Issues and Challenges of Hospital Management.

ImplementationStrategies;Functionality of Computerized Hospital Information Systems.

Unit V: Merits and Demerits of CHIS, Trends in HIS.

Unit VI: HIS as a Control System; Resource Utilization & Control in Hospitals.

Suggested Readings

1. Lele, R D Computers in Medicine, Tata McGraw Hill Publishing Co. Ltd, New
Delhi. 1988.
2. Panko, Raymond R Business Data Communications., Prentice Hall Inc. London. 1997.
3. Hospital Information Systems - The Next Generation, Velde, Rudi Van de Springer
Verlag, 1992
4. Health Information In India, Central Bureau of Health Intelligence, Ministry of Health
& Family Welfare, Govt. Of India, New Deihl. .
5. Awad, Elias M..Systems Analysis & Design, Prentice Hall of India, New Delhi. 1990
SP05 : PCB4EE5:
Health Communication: Developmentand Dissemination
Unit I: An overview of many substantive areas of study within health
communicationlikeinterpersonal communication, inter-cultural communication, mass media
health images, communication campaigns, alternative medicine, health ethics.

Unit II: Use of least three artifacts (such as pamphlets, print ads, video, etc.) analyses
therhetoricof a successful or an unsuccessful health communication campaign such as AIDS
awareness, smoking cessation.

Unit III: Plan, deliver & evaluate health information & disease prevention
campaigns,advocatefor health policy initiatives & manages health care delivery systems

Unit IV: Healthy campaign or develop a television programme/Health literacy

&strategiesdissemination in areas of public health emerging from research in hearing, balance,
smell, taste, voice, speech or language and materials that make complex disease issues more
understandable to public e.g. materials to accompany genetic counseling in areas of inherited
disorders.

Unit V: Organising for better Health Care Management; Collective

EmployeeParticipation;Bargaining; Rewards and Punishments.

Unit VI: Role of mass media in Parenting education , Dimension of health Care Communication

Suggested Readings

1. Payers, Lynn. Medicine & Culture - New York: Henry Holt & Company 1996.
2. Du Pre, Athena, Communicating about Health: Current issues & Perspective.
Mountain view LA: May field publishing Company, 2000.
3. Health Communication. New Jersey School of Public Health, 1998.
4. Role of Mass Media in Parenting Education, 1997. Harvard School of Public Health
Centre for Health Communication.
5. Text book of Preventive & Social Medicine, 2000.
Group F International Business Management
SP03: PCB4EF3 :
International Marketing.
Unit I: GlobalisationAnd International Business–Concepts And Features Of
GlobalisationAndInternational Business, Transformation Of International Business Due To
Globalisation

Unit II: International Marketing–Basic Concepts, Difference Between International Trade

AndInternational Marketing, Relevance Of Marketing Mix (7p‟s) In International Marketing

Unit III: International Marketing Environment–Study Of Environmental Factors,

AnalysisAndIdentification Of Target Markets.

Unit IV: Product Design And Development For Global Markets, Adaptation And
ProductPositioning,Technology Issues, Competitiveness Of Products

Unit V: Marketing Strategies Of Multinational Corporations , Global Outlook,

LocalOrientation,Promotional And Pricing Strategies, For International Markets.

Unit VI: Entry And Operating Decision In International Markets, Agency

Arrangements,InternationalDistribution, Setting Marketing Setup Abroad, Collaborations, Joint
Ventures, Mergers, Acquisitions For Global Expansion, Home & Host CounrtyAaproach,

====================================================================
Suggested Readings

International Marketing – Rathor&Jani, Himalaya Publishing

International Marketing – Rajagopal, Vikas Publishing House International

Marketing – Varshney& Bhattacharya, Sultan Chand & Sons

SP04 : PCB4EF4:
International Finance & HumanResource Management
Unit I: International Financial Markets, And Instruments -Indian Legal System
GoverningTheInternational Financial Markets & Supporting The International Trade, Special Reference
Eu, Origin And Development Of Euro Currency Markets, Importance And Features Of Euro Markets ,
Equity And Debt Instruments In Euro Markets

Unit II: Long Term And Short Term Fund Sources In International Financial Markets -
FeaturesOfEuro Bonds, Syndicated Credit, Equity,, Euro Notes, Euro Commercial Paper.,

Unit III: International Finance -Contemporary Issues And Challenges Currency

Risks,CurrencyFluctuations, Domestic Interest Rates Affecting International Trade Libor/Mibor.
Transfer Pricing, Derivatives, International Accounting And Taxation, Transfer Pricing, Tax
Treaties, Oecd.

Unit IV: International Human Resource Management, Concept, Need And Importance
InGlobalOperations.

Unit V: International Human Resource Management–Strategy And Practices -

OrganisationalStructure Decision, Orientation Of Policies And Procedures, Cross Cultural Issues .

Unit VI: International Human Resource Management Functions -Recruitment,

Selection,Training,Placement And Compensation Of Expatriates And Local Staff Of Foreign
Branches.
====================================================================
Suggested Readings
International Business – SubbaRao, Himalaya Publications
International Business – R.M. Joshi, Oxford University Press International
Financial Management – V. Sharan Prentice Hall India Textbook Of
International Hrm – S.C. Gupta , Macmillan Publishers India
SP05 : PCB4EF5:
India’s Foreign Trade Policy &International Economic
Organizations
Unit I: India‟s Foreign Trade in the Global Context, Structure and Equilibrium of India‟s
Balance of Payments

Unit II: Recent Trends in India‟s foreign trade;Directional Pattern; Major export commodities-
Thrust area commodities- their trend, problems and prospects; Major competitors; Major Import
Commodity Group

Unit III: Trade Control in India; Foreign Trade (Development and Regulation) Act,
ImportandExport Control Orders; Import and Export Licensing System; Exchange Control in
India; Blanket Permit System.

Unit IV: Import Substitution and Export Promotion Policies; Export Incentives;
FinancialandFiscal; Deferred Payment System and the Role of EXIM Bank of India; Export
Credit Insurance;

Unit V: International Economic Organisation and Development

Diplomacy;InternationalOrganisations as international institutions; International Monetary Fund
(IMF).

Unit VI: World Bank Group-International Bank For Reconstruction and

Development(IBRD),International Development Agency (IDA), International Finance
Corporation (IFC), Multilateral Investment Guarantee Agency (MIGA); General Agreement on
Tariffs and Trade (GATT); World Trade Organisation (WTO), United Nations Conference on
Trade and Development (UNCTAD) ; International LabourOrganisation (ILO).

Suggested Readings
th
1. Bhalla, V.K. International Business Environment and Management. 8 ed., Delhi, Anmol,2001.
2. Bhashyam, S. Export Promotion in India: The Institutional Infrastructure, Commonwealth Pub., Delhi,
1988
3. Khanna, Sri Ram Export Marketing in India‟s New Manufacturers, University of Delhi, Delhi, 1986
4. Jain, S.K. Export Performance and Export Marketing Strategies, Common wealth Pub., Delhi, 1988.
5. Nayyar, Deepak India‟s Export and Export Policies in the 1960s. Cambridge University Press, 1976.
6. Bhalla, V.K. International Monetary Cooperation, Delhi, Anmol, 1992.
7. Hunt, Diana Economic Theories of Development; An Analysis of Competing Paradigms, Hemel
Hempstead; Harvester Wheatsheaf, 1989.
8. Keohane, Robert O. International Institutions and State Power; Essays in International Relations Theory
Boulder; Westview, 1989.
9. Krasner, Stephen D. Structural Confilict; The Third World Against Global Liberalism, Berkley, University
of California Press, 1985.
10. Simai, MihalyThe Future of Global Governance, Washington, D.C; United States Institute of Peace
Process, 1994.
Group G Operation Management
SP03 : PCB4EG3 :
Production and Materials Management
Unit I: Introduction to Materials Management - Operating environment, Supplychainconcept,
What is material management?, Supply chain metrics

Unit 2: Production Planning System and Master Scheduling –Manufacturing

PlanningandControl System, Sales and Operations Planning, MRP, ERP, Making the Production
Plan, Developing a MPS, Production Planning, Master Scheduling and Sales

Unit 3: Capacity Management and Production Activity Control -

Definition,CapacityPlanning, Capacity Requirements Planning, Capacity Available, Capacity
Required, Scheduling Orders, Making the plan, Load Leveling, Scheduling Bottlenecks, Theory
of constraints

Unit 4: Order Quantity and Independent demand Ordering System – EOQ and
itsvariations,Quantity Discount, Fixed Period and Fixed Quantity Ordering Systems, Order Point
System, Safety Stocks, Determination of Service Levels, Periodic Review System, Dependent
Demand Ordering System, Kanban system.

Unit 5: Purchasing - Introduction, Establishing Specifications and

FunctionalSpecificationDescription, Selecting Suppliers, Price Determination, Impact of
Material Requirement planning on purchasing, Expansion of purchasing into supply chain
management and its organizational implications

Unit 6: JIT Manufacturing and Lean Production - JIT Philosophy,

JITEnvironment,Manufacturinf Planning and control in JIT Environment, Lean Production,
Difference between Kanban, JIT and Lean?

Suggested Reading:

1. Introduction to Materials Management-J.R. Tony Arnold, Stephen Chapman, Pearson

th
Education 6 Education
th
2. Procurement-Principles and Management, Baily, 10 Edition, Pearson
3. Purchasing and Materials Management, Gopalakrishnan, McGraw-Hill

4. Purchasing and Materials Management,Anand Kumar Mishra,D K Publishers

and Distributers

5. Purchasing and Materials Management,K.C. Jain,S. Chand

SP04 : PCB4EG4:
Project Management
Unit 1: Introduction, Structures and Frameworks of Project Management -
Introductionofthe project, Historical Perspective, Definition, Current Issues, Relationship
between general Management and Project Management, Project Management Knowledgement
Base, Project Model, 4 phase of project management, 7-S of Project Management, The project
environment, Complexities of project,

Unit 2: Strategy, Project Management and Project Definition - Why

Strategy,OrganizationalStrategy and Projects, Project Management as a strategic capability,
Resource Coordination, Project and organizational goals, project performance measurement,
Developing the concept, Scope Management, Project Process, Work Breakdown Structure,
Process Mapping, Establishing Check Points, Stakeholder Management

Unit 3: Time Planning and Critical Chain Project Management - The Process,
GanttCharts,Estimating, Activity on Arrow and Critical Path Analysis, Activity on Node
Diagrams, Activity on Arrow vs Activity on Node, Scheduling, Computer Assisted Project
Planning, Fast Track Projects

Unit 4: Cost and Quality Planning - Cost Planning, Cost Estimating, Cost Build
up,CostBudget, Quality Planning Process, Quality Conformance and quality performance
planning

Unit 5: Plan Analysis and Risk Management - Analyzing Time Plan, Analyzing
CostPlan,Analyzing Quality Plan, Risk Management, Risk Quantification Technique

Unit 6: Project Organization: Structure and Teams - Role of team, Pure

ProjectOrganization,Matrix Management, Structure Selection, Team Work, Life Cycle of Team,
Managing personalities in a team, Effective Team Work

Suggested Readings:
rd
Project Management, Maylor 3 Edition,
Project Management: Achieving Competitive Advantage & MS Project, Pinto (Publisher)
th
Project Management, Meredith, Mantek, 7 Edition, Wiley India
Project Management and Control, Narendra Singh, Himalaya Publishing House
Project Management;Strategic Decision and Implementation,DavidCleland,Mcgraw-Hill
SP05 : PCB4EG5:
Operations Management
Unit I: Introduction - Introduction to Operations Management and Productivity,
OperationsandCompetitiveness, Operation Strategy, Operation decision making tools, Facilities
Layout, Facility Location Models.

Unit II: Quality Management - Introduction to Quality Management, StatisticalProcessControl,

Acceptance Sampling, Application of quality in operation management.

Unit III: Inventory Management , Planning and scheduling - Nature , concept

ofIndependentDemand Inventory Management, Dependent Demand Inventory Management --
MRP , Just-In-Time Systems. Aggregate Planning, Resource Planning, Linear Programming.

Unit IV: Lean Production - Project Scheduling, Waiting Line Analysis forserviceimprovement,
Introduction to Lean Production.

Unit V: Modern Manufacturing Systems - Flexible Manufacturing

System,ProductionPlanning and Control. Computer Integrated Manufacturing Systems (CIMS),
Advanced Production Inventory Management Systems (APIMS).

Unit VI: Human Resource - Introduction, Job Design and Work

Measurement,ProjectManagement.

Suggested Readings

1. Operations Management - by SLACK & LEWIS, Michael Lewis, Nigel Slack

2. Operations Management- by Klaus Bellmann
3. Strategy Maps- by Robert S. Kaplan, David P. Norton
4. Operations Management–Russell & Taylor
5. Production / Operations Management – S.N.Chary
GROUP H
BANKING & FINANCIAL SERVICES MANAGEMENT
SP03 : PCB4EH3:
Laws and Regulations to Banking
Unit I: RBI Act, BR Act, NI Act, FERA, FEMA, Laws relating to NRI Accounts.

Unit II: Clearing House for settlement between banks; Transfer of funds between
differentplacesincluding places in foreign countries.

Unit III: Laws relating to gross real Time Settlement System. Universal Banking,
CoreBankingServices, International Standard Practices for Bankers

Unit IV: Foreign Bills, Export Finance, Laws pertaining to settlement of Export
Bills.Lawsrelating to shipment, letter of credit and Operation of UCPDC 500.

Unit V: NASTRO and VASTRO accounts SWIFT, CHIPS, CHAPS, FEDWIRE.

Unit VI: Cyber Laws as applicable to Banks; Various other laws relating to
Bankingtransactionsand procedures. Know Your Customer; Bankers relation with customers;
Need for better services; Consumer Protection Act 1986 as applicable to banking transactions.

Suggested Readings

1. Law & Practice Relating to Author: M.R. Umarji, Securitisation of Fimamcail Assets
& Publishers: Taxmann Allied Services, Enforcement of Security Interest. New Delhi

2. Practical Approach to Securitisation and Reconstruction of Financial and Enforcement of

Security Management in Banks/FIs by B.C. Kohli, Taxmann Allied Services, Delhi.

3. S.K. KrishnamurthiAiyar‟s law relating to Negotiable Instruments Act, by S.K. Savaria,

Universal Law Publishing Co.

4. User‟s Manual on foreign exchange Management Act, 1999 by R.R. Beedu, Snowwhite.

5. Banking Regulation Act 1949

6. Reserve Bank of India Act, 1935.

 SP04 : PCB4EH4:
Basics of Financial Accounting for Bankers
Unit I: Basics of Business Accounts- Calculation of Simple Interest, Bank
Discount,CompoundInterest, Ordinary Annuities, Other Annuities, Amortization and Sinking
Funds; Bonds, Calculation of YTM, Duration, Bond Pricing, Premium and Discount.

Unit II:. Subsidiary Books- Maintenance of Cash/Subsidiary Books and Ledger RecordKeeping
Basics,Account Categories, Debit and Credit Concepts, Account and Columnar Accounting
Mechanics, Journalizing - Writing Cash Books, etc.

Unit III: Reconciliation of Statements- Bank Reconciliation Statement, Trial

Balance,Adjustingand Closing Entries; Capital & Revenue Expenditure/Depreciation/Inventory
Valuation/Bills of exchange/Consignment/Joint Venture.

Unit IV: Special Accounts – Leasing and Hire Purchase Company Accounts, Accounts of Non-
TradingConcerns – Receipts and Payments.
Unit V: Final Accounts- Balance Sheet Structure, Accounts, Categories, Assets, Liabilities and Net
Worth Components/Partnership Accounts, Partner‟s Fixed Capital Accounts, Current Accounts,
Loan Accounts, Treatment of Intangible like Goodwill etc. Final Accounts of Banking
Companies, Accounting in a computerized environment, Methods, Procedures.

Unit VI: Norms of Corporate Governance in Banking - Preparation of statement ofaccountsas

per the revised norms in the globalized context, Submission of Returns to RBI and Government
Authorities as per the Legal Provision of various Acts. CG reporting Study of recent annual
reports of public and private sector banks

Suggested Readings
1. Taxmann‟s risk based internal audit in banks by D.P. Gupta &R.k. Gupta, Taxmann.

2. Options, Futures and Other Derivatives,John C. HullPrenticce-Hall of India,2006.(With

CD)

3. Management Accounting & Financial Management by Shri K. Ganesan et al,

IIBF, Mumbai.

4. Finance of International Trade by Paul Cowdell et al., A.I.TB.S Publishers

5. Inflation Accounting in a Developing Economy: A Study of Indiaby L. S. Porwal

andN.Mishra

6. Financial Accounting for Bankers (Edge Development Group Credit Skills)

SP05 : PCB4EH5:
Portfolio Management
Unit I: An Overview- Nature and Scope of Investment Decisions Components of Investment Risk.

Unit II: Securities Market in India & Valuation of Securities as per the prescribed norms
andtheproblems related to it..Organisation and Functioning of Credit Rating Agencies;
Regulation of Services.

Unit III: Analysis for Equity Investment – I & II- Economy and Industry
Analysis,CompanyLevel Analysis.
Technical Analysis, Efficient Market Hypothesis Case

Unit IV : Portfolio& Capital Market Theory- Portfolio Analysis, Portfolio

Selection.Conceptof capital market theory, Portfolio Revision.

Unit V: Institutional and Managed Portfolio- Performance Evaluation of Managed

Portfolios,investment Companies., Mutual Funds, UTI, LIC, ICICI and Private Sector MF‟s.

Unit VI: Treasury Management- Concept and Methods adopted Problems and Resolution.

Suggested Readings

1. RISK MANAGEMENT: Publishers Macmillan India Limited, 2/10 Ansari Road,

Daryaganj, New Delhi - 110 002.

2. Forex Management and Business Strategy by Deepak Tandon, Skylark Publications,

New Delhi – 1 –paper V

3. Financial Risk Manual: Prospect by John Holliwell, Pearson Education. paper-V

4. Porfolio construction, management & protection by Robert A. Strong, Thomson Asia Pte

5. Financial Institutions Management: a risk management approach by Anthony Saunders

&MatricaMillon Cornett, McGraw Hill. – Paper V

6. Foreign exchange international finance risk management by A.V. Rajwade, Academy

Business Studies

7. Credit Risk Management by Arundeepsingh and N.S. Toor, Skylark Publications

8. Quantitative Equity Portfolio Management (McGraw-Hill Library of Investment and

Finance)by Ludwig B
Chincarini and Daehwan Kim

9.Investment Analysis and Portfolio Managementby Frank K. Reilly

Group : I AGRI-BUSINESS MANAGEMENT
SP03 : PCB4EI3 :
Floriculture, Biotech and Foodprocessing Units
Unit 1: Management of Floriculture and Landscaping: Recent advances in floriculture industry; evolution
ofnewcultivators and production technology of ornamental plants; commercial cultivation of flower crops: rose,
gladiolus, tuberose, marigold, aster, carnation, cilium chrysanthemum special techniques for forcing of dehydration
of flowers; response of flowers to environmental conditions; landscape gardening; style of gardening,

Unit 2 Flower Management: An aesthetic and Socio- aesthetic newly developed towns and cities;, use
ofplantsircquluors flower production, extraction, purification and storage of essential oils and perfumes; post harvest
changes in cut flowers, storage and packing of cut flowers determining optimum time harvesting of flowers for
export and home use.

Unit 3: Management of Biotech Industries: Agricultural needs & application of biotechnology for
agriculturalusesand benefits; tissue culture, disease surveillance and diagnostics industries bioprocess engineering
and quality products and productivity based industries, their structure, quality parameters, marketing, Intellectual
Property Rights bio-diversity concepts and social and legal implications.

Unit 4: Food Technology : Present status of food industry in India; organisational structure of agro
industry;majordimensions of agro based industries; risk management; unit operations of food industry; deteriorative
factors and their control; laws and regulation related to food industry; quality management in food industry-quality
standards and ISO:

Unit 5: Processing Management: Principles of food preservation and' processing; preservation

throughtemperaturereduction, water removal, radiation, heat processing, fermentation and use of preservatives,
technology of extrusion, solvent extraction, refining and hydrogenation; processing of dairy products; cereals
milling; pulse milling; oil seeds crushing; processing of fruits and vegetable; confectionery; tea and coffee
processing; food additive and toxicology; protection of food during storage, and transportation; packaging
distribution of food products.

Unit 6: Fruit Production & Post-Harvest Management:Present status of fruit industry in India
andemergingscenario; major fruit growing zones, management of fruit production technology for domestic and
global market; post harvest handling technology harvesting, pre-cooling, grading, packing, storage and
transportation for cooling, grading, packing, storage and transportation, pre and post harvest management for quality
and shelf life; fruit processing industry; international trade in fruits problems and prospects and global marketing of
fruits, and government policy, incentives domestic and global trade.
Suggested Readings

1. vFood Processing and Preservation/NeelamKhetarpaul

2. Modern Technology of Food Processing and Agro Based Industries
3. Fruit Production : Problems and Solutions/R.R. Sharma
4. Post-Harvest Management of Horticultural Crops/edited by M.A. Mir, G.M. Beigh,
HafizaAhsan, QaziNissar Ahmad, H.R. Naik and Abdul Hamid Rather
5. Emerging Trends in Post Harvest Processing and Utilization of Plant
Foods/NeelamKhetarpaul, R.B. Grewal, SudeshJood and Umaid Singh
6. Post Harvest Technology of Vegetables/ManoranjanKalia
7. Food Processing/VikasAhlluwalia
SP04 : PCB4EI4:
Financial Management for Agri Business
Unit I: Introduction to financial management, objectives functions, interface
offinancialmanagement with other functional areas; preparation of financial statements- balance
sheet, income statement, funds flow statement, cash flow statement

Unit II : financial statement analysis- ratio analysis, time series analysis common
sizeanalysis,du-Pont-analysis, difficulties associated financial statement analysis, leverage-
concept of leverage, operating leverage, financial total leverage, financial leverage and risk,
relationship between risk and return., profit analysis, monitoring costs and sales through variance
analysis.

Unit III :financial forecasting -sale forecast, preparations of Proforma balance sheet
andincomestatement, growth and external funds requirements. Capital structure- introduction,
factors affecting capital structure, features of an optimal capital structure, capital structure
theories; sources of long term finance capital-equity capital and preference capital, debenture,
term loans and deferred credit and hire purchase.

Unit IV: Working capital, determinants of the size of working capital the composition
ofworkingcapital; managing working capital conservative vs. aggressive policies, static vs.
dynamic view of working capital, operating cycle, approach to working capital, inventory
management, receivable management and cash management and cash management, dividend
decision, financing of working capital-accruals, trade credit, provisions, short term bank finance,
public deposits, commercial paper, factoring, regulation of bank credit.

Unit V: Capital expenditure decisions- process of capital budgeting, basic principlesinestimating

costs and benefits of investments, appraisal criteria -pay back period, average rate of return; net
present value, benefit cost ratio, internal rate of return, annual capital charge.

Unit VI : Agri-business financing system in India -(a) Financial markets, money

andcapitalmarkets (b) regional and all India financial institutions: commercial banks, regional
rural banks, NABARD, AFC, Cooperatives' (NCDC and other institutes) Agro-lndustries
(Corporation, IDBI, IFCI, ICICI, SFCs, SIDCs, (c) investment institution: LIC,GIC, mutual
funds, commercial bank, non banking financial companies.
Suggested Readings
1. Financial Management- Theory and Practice, 6th Ed.,- Prasanna Chandra
2. Financial Management- Theory and Practice, Khan & Jain
3. Economics of India Catalogue
4. Dictionary of Agribusiness Management/L.L. Somani
5. Micro-Enterprise Promotion in Agriculture : Indian Imperatives and Global
Perspective/J.P. Sharma, C.B. Singh, MeenakshiChaudhary and Rashmi Singh
6. NABARD and Rural Transformation/N. Lalitha and R. Dayanandan
7. Agricultural Credit and NABARD/Tapan Kumar Shandilya and Umesh Prasad
SP05 : PCB4EI5:
Trends in Agri Business
Unit I: Agriculture Development in South Asia; Trends in India: Land Development
Banks,CropLoans ; Productivity of Credit; Three „R‟s of Credit; Regional Rural Bank; Co-
operative Banks: State Cooperative Banks, District Central Cooperative Bank, Village
Cooperative Credit Society;

Unit II: Insurance: Crop Insurance, Cattle Insurance and Life Insurance; Microfinance:Historyof
social banking, relationship with poverty alleviation; Concept of Micro-Credit; Trends in
Organic Farming in India

Unit III: NABARD: Establishment, Capital and Management, Operations, Resources;

Unit IV: Rural Marketing, Agri-Input Marketing, Supply Chain Management,InternationalTrade

in Agri -Commodities,

Unit V: Agri-Entrepreneurship, Role of NGO‟s in Agri-Business Management,

RuralResearchMethods, Procurement Management, Agribusiness Risk Management, Emerging
Issues in Agribusiness and Food Industry, Commodity Futures, Agriculture Project Management;
Contract Farming,

Unit VI: Sectoral Studies: Organized Retail, Banking and Finance, Agri-Input
Supply,FoodProcessing; Company Profiles: Standard Chartered, Reliance, Aditya Birla Retail,
Nestle, Cognizant, Godrej Agrovet,

Suggested Readings

1. Trends in Organic Farming in India/edited by S.S. Purohit and DushyentGehlot. Jodhpur,

Agrobios, 2006
2. Crop Insurance in India : An Analysis
3. Agricultural Development in South Asia: A Comparative Study in the Green
Revolution Experiences/Jasbir Singh. 1997
4. Rural Banking and Over Dues Management/edited by A. Ranga Reddy
5. Condition of Indian Peasantry/G.S. Bhalla
6. Microfinance Systems : Designing Quality Financial Services for the Poor/Graham
A.N. Wright
7. Attacking Poverty with Microcredit/edited by Salehuddin Ahmed and M.A. Hakim

At the end of first year, students have to undergo two months of internship in agribusiness or food companies. In
addition, two weeks field-stay in rural area to get hands-on experience of the sector
Group : J Power Management
SP03 : PCB4EJ3 :
ENERGY SYSTEMS PLANNING
Unit I :Energy, economy and environment
interaction,environmentalrepercussions and the economic structure,
Criteria for economic growth.

Unit II :Energy Models: - Econometric models, Techno-

economicmodels.Energy analysis using input-output models

Unit III : Models for energy policy: - Introduction, Systems

perspectiveonenergy.

Unit IV: Data base requirements and survey of energy requirements

atNational,Regional and Settlement level.

Unit V :Energy planning process at National, Regional and Settlement level.

Unit VI :Energy planning for Industries and Agriculture.

Suggested Readings
1. Renewable energy by A.K.N. Reddy and Johanson, Earth Scan Publication
2. Tata Energy Research Institute Journals
3. Energy and Economic development: What Next : Jyoti Parikh
4. Energy and energy resource management by Mahajan, Agnihotri, Atparia. Deep and
Deep publication P.Ltd.
5. Energy consumption in India (Pattern & Determinants) by Raikhy and Singh, Deep and
Deep publication P.Ltd.
SP04 : PCB4EJ4 :
POWER PRICING & POWERPURCHASE
AGREEMENTS

Unit I :Present energy pricing scenario in India and world, Coal

Pricing,Gaspricing, Oil pricing, history of energy pricing mechanism- Indian and
world.

Unit II :Basic theory of energy pricing models, pricing undervariousenvironments,

cost and supply analysis, price and output determination.

Unit III :Types of electricity, Tariff structure- fixed tariff, availability

basedtariff,time of the day tariff, long term tariff, etc., Regulatory frame work and
aspects of tariff setting.

Unit IV :Requirements of PPA, Risk and responsibilities in a

powerpurchaseagreement, Desirable principles of power purchase agreements.

Unit V :Assessment of Tariff levels Scope of the PPA, Articles and schedules
ofamodel PPA Definition and interpretation of terms of a model PPA.

Unit VI :Negotiating Power purchase agreements PPA- Financial and

legalissues,Drafting of a model PPA.

Suggested Readings
1. Document of CERC-2000 CERC Publisher.
2. Managerial economics by GS Gupta, Tata McGraw Hill publishing Co. Ltd.
3. Energy pricing in India by Herrysarkar and Gopal K. Kadekoli-publisher- United
National Development Program & Economic commission for Pacific and Asia.
SP05 : PCB4EJ5:
Power Environment Interface
Unit I :Environment polices and regulatory framework, Global
perspectiveandenvironmental guidelines. Regulatory framework and acts, Interface
with govt. regulating agencies, public, academic and research institutions, ISO
14000;

Unit II :Environmental concerns Greenhouse effect, Water

pollution,Ecologicalimbalance, Deforestation ,

Unit III :Environmental impact assessment, Investment

decisionsconcerningenvironmental protection, Environmental economics

Unit IV :ThermalEnvironmental Interface: Pollutant in power plant,

particulateandgaseous pollutants, thermal pollution , solid gas pollution,

Unit V :strategies to control pollutants from coal based power

plantspollutioncontrol methods, Ash handling and utilization;

Unit VI :Hydro Environment Interface: Submergence, soil erosion, loss of

floraandfauna, Riverine ecology, Social impact Landscape , Resettlement and
rehabilitation.

Suggested Readings
1. Energy: Dolittle , Matrix publisher.
2. Energy and Environment: McGraw Hill.
3. Energy and Environment: Carter, Drandis Universal Press.
4. Air Pollution control: Ressamo, McGraw Hill.
5. Protecting our Environment: McGlannan, silson company
 B.B.A.-I
Semester-I
Business Demography and Environmental Studies. (Paper-VI)

Objectives:
1) acquaint the Students with basic concept, Principles and functions of
Management.
2) To make students aware about the recent trends in Management.
UNIT-I

Demography- Meaning and definition of Demography, Need of Demographic

Studies for Business. Distribution of Population Growth Physical and cultural
factors affecting the distribution of population. Density of population – over,
optimm and under populated regions Population explosion. - 15 Periods

UNIT-II

Environment: Meaning and definition of environment, Types of Environment-

Physics and Cultural components of environment resources – Need of
Environmental studies for Business Management. Energy Needs- renewable &
Non-renewable energy resources (Solar, Wind, Hydropower) - 15 Periods

UNIT-III

Types of pollution Land, Water, Air, Noise, Radiation. - 15 Periods

UNIT-IV

Environmental issues related to Business: Global warming, Green House Effect,

Acid Rain, Conservation of Energy, Water, Soil. - 15 Periods

Reference Books:

1. Environment Management : Charry (MCMillan)

2. Man & Environment : Das (McMillan)
3. Environment Management : G.N. Pandey, Bikas Publication House.
 Examination Scheme (Question Paper Pattern)
B.B.A.-I (Semester-I)
Ability Enhancement Compulsory Course - UCB1F01
Business Demography and Environmental Studies-I

Total Marks : 40

Question No. 1. : a) On unit 1 4 Marks

b) On unit 1 4 Marks
OR
c) On unit 1 8 Marks

Question No. 2. : a) On unit 2 4 Marks

b) On unit 2 4 Marks
OR
c) On unit 2 8 Marks

Question No. 3. : a) On unit 3 4 Marks

b) On unit 3 4 Marks
OR
c) On unit 3 8 Marks

Question No. 4. : a) On unit 4 4 Marks

b) On unit 4 4 Marks
OR
c) On unit 4 8 Marks

Question No. 5. : a) On unit 1 2 Marks

b) On unit 2 2 Marks
c) On unit 3 2 Marks
d) On unit 4 2 Marks
 B.B.A.-I
Semester-II
Business Demography and Environmental Studies
Objectives: 1) acquaint the Students with basic concept, Principles and functions
of Management.
2) To make students aware about the recent trends in Management.
Unit 1 Population as Resource
Meaning of resource, types of resources, Importance of human resource in development and
growth of business. Concept of Literacy: importance of literate population as a Resource.
Concept of Age & Sex Pyramid, Types of age and sex pyramid, age and sex pyramids of different
countries. Classification of population - Urban and rural population, Population below poverty
line, working population, dependent Population.
Unit 2 Urbanization

Meaning, definitions of urbanization, factors responsible for urbanization and problems of

urbanization. Urbanization as Behavioral concept, structural concepts and demographic
concept, Problems of Urbanization.

Unit 3 Environment factors affecting Business

Physical factors –topography, climate, minerals, water resources; Cultural factors –

infrastructure – technology tradition, political, social, education 5.6 Global warming and Kyoto
Protocol, Oil Crisis and its impact on Business

Unit 4 Business Environment

An Introduction-Introduction, Concept of Business, Levels of the Business Environment,

Understanding the Environment. Economic Environment of Business, The Global Economic
Environment, Economic Policies, Business and Economic Policies, Business and Society,
Business and Culture , Indian Business Culture, Culture and Organizational Behavior.

Reference Books:

1. Environment Management : Charry (MCMillan)

2. Man & Environment : Das (McMillan)

3. Environment Management : G.N. Pandey, Bikas Publication House.

 Examination Sheme (Question Paper Pattern)
B.B.A.-I (Semester-II)
Ability Enhancement Compulsory Course – UCB2F01
Business Demography and Environmental Studies-II

Total Marks : 40

Question No. 1. : a) On unit 1 4 Marks

b) On unit 1 4 Marks
OR
c) On unit 1 8 Marks

Question No. 2. : a) On unit 2 4 Marks

b) On unit 2 4 Marks
OR
c) On unit 2 8 Marks

Question No. 3. : a) On unit 3 4 Marks

b) On unit 3 4 Marks
OR
c) On unit 3 8 Marks

Question No. 4. : a) On unit 4 4 Marks

b) On unit 4 4 Marks
OR
c) On unit 4 8 Marks

Question No. 5. : a) On unit 1 2 Marks

b) On unit 2 2 Marks
c) On unit 3 2 Marks
d) On unit 4 2 Marks
 BBA I
( SEMESTER – I)
Paper Code:
Paper VII : Computer Application for Business – 1
[Max. Marks: 80
----------------------------------------------------------------------------------------------------------------------------
UNIT-I: Basic of Computer
Introduction to Computer, Types and Classification. Advantages and Limitation ofComputer.
Application of Computer, Basic Anatomy of Computer: Block, Diagram ofComputer,
Generation of Computers. CPU: Function of Each Unit.
Data Representation: Decimal, Binary, their Inter-conversion.

UNIT-II: Input/ Output Peripherals and Storage Devices

Input Devices: Keyboard, Locator Device: Mouse, Joy Stick Digitizing Tablet PickDevice:
Light Pen, Touch Screen Track Ball, Voice Recognition: Microphone, Scanning:MICR, OCR,
OMR, Barcode Reader, Vision Capturing: Webcam, Digital Camera Point ofScale, Touch Pad,
Smart Card, Output Devices: VDU, Dot Matrix, Laser and Inkjet Printers,Plotters.
Memory: Primary, Cache, Flash, Storage Classification: Sequential, Random
StorageDevices: Pen Drive, Hard Disk, and Optical Disk, Blu Ray Disc.

UNIT-III: Windows
Features of Windows, GUI, Operating with Windows, Desktop, Taskbar, Windows Explorer,
ControlPanel, My Computer, My Documents, Recycle Bin
Windows Accessories: Calculator, Notepad, Paint, System Information, Disk Management,
DiskDefragmentation, Disk Clean-up

UNIT–IV: Network & IT Trends

Computer Communication, Need for Networks, Types of Network- LAN, WAN, MAN,Concept
of Network Topology, Types of Topologies and its Advantages and Limitations.Social and
Ethical Issue, YouTube, Facebook, LinkedIn, Orkut
IT Trends: Firewall, Multimedia Technology, Virtual Reality, Data Warehouse,
GIS(Geographic Information System), Artificial Intelligence, Expert system, Image
processing,M-Commerce, Bluetooth, WAP, Wi-Fi
Books:
1) Peter Nortorn‟s, “ Introduction to Computer”, TMH, 2004, ISBN-0-07-05-3142-0
2) S.B. Kishor, “Information Technology”, Das Ganu, 978-81-921757-9-9
3) Pradeep K. Sinha and Priti Sinha “ Computer Fundamentals”, BPB, 2007, 13:978-81-
7656-752-7
References:
1) Sanjay Saxena and Prabhpreet Chopra, “IT Tools and Applications”,2008
2) Akshay Kumar, “ Information Technology and Info Guide”, Authors press,2000,
ISBN-81-7273-040-3
 BBA I
( SEMESTER – II)
Paper Code:
Paper VII : Computer Application for Business -2
[Max. Marks: 80
----------------------------------------------------------------------------------------------------------------------------
UNIT–I: Office Automation and Internet
Introduction of Office Automation, What is Office?, Need of Office Automation, Office
Automation Tools: Computer: E-MAIL, Internet For Business Conferencing, Voicemail and Fax
Machine
Internet and Open Source Terminologies
Basic Internet terms, Services provided by Internet, detail about E-mail, Search Engine. Open
Source Terminologies: Open Source Software, Freeware, Shareware. Proprietary Software.

UNIT–II: Working with MS-Word

Introduction to Word Processing, Features of MS-Word, Creating document, Opening
Documents, Saving Documents, Protecting Document, Print Preview, Page Setup, Printing
Document, Various Utility Option like: Undo, Copy, Paste, Cut, Select, Find, Replace, Goto
Formatting Text With: Font, Paragraph, Alignment, Line Spacing, Bullets and Numbering,
Border and Shading, Format Painter, Columns, Tabs, Drop Cap, Change Case, Background
UNIT–III: Working with Spreadsheet & Presentation
Introduction to Spreadsheet, Features of Ms-Excel, Basic of MS-Excel, Navigating aroundthe
Worksheet, Excel Toolbars and Operations, Formatting Features, Creating NewWorkbook,
Opening, Closing and Saving Workbook, Page Setup, Printing Worksheet, TextAlignment,
Navigating or Moving around Worksheet, Naming Worksheet, Inserting,Deleting, Hiding and
Deleting Worksheet.
Powerpoint: Introduction, Features of MS-PowerPoint, Creating Slides, Running Slides,Slide
Shorter, Different types of Layout, Inserting Clip Art, Picture, Slide, Copying, HidingSlides,
Slide Transition. Toolbar, Standard Toolbar, Formatting Toolbar, Drawing Toolbar,Text Styling,
Send to Back, Entering Data to Graph, Table
UNIT-IV: Fundamental of E-Commerce
Introduction of E-Commerce, E-Commerce Application, Definition, Feature of E-Commerce
Basic tools required for E-Commerce, Impediments in E-commerce, Difference
betweenTraditional Commerce and Electronic Commerce, E-commerce Service, Electronic
DataInterchange, Value Added Services, Online payment Services, Electronic Commerce and
theTrade Cycle, E-Business, E-Education, E-Governance
Books:
1) K.K. Bajaj, “Office Automation”, MacMillan, ISBN 13: 9780333929278
2) Dr. S.B. Kishor, Ms-Office with Office Automation, Das Ganu, ISBN 978-93-81660-67-6
Reference:
1) Sanjay Saxena, “A First Course in Computers”, Vikas Publication, ISBN :
9788125914440
2)Gini Courier, Annelte Marquis, “Micr
 F. Y. B. Com. C. A. & B. B. A.
Semester- I and II
Business Communication
Compulsory Foundation

This Syllabus has been designed as per the instructions from the Ministry of
Human Resource Development and University Grants Commission.
Objectives:-
i) To equip students with the practical business communication skills and to
develop among them the ability to communicate effectively in English, both in
oral and spoken forms.
ii) To upgrade students’ grammatical sense and master the basic grammatical
aspects of English language.
iii) To instill among students the practical communication skills to make them ready
for modern business world.

Book Prescribed for Semester I and II :

i) Business Communication- Basic Concepts and Skills, J. P. Parikh and Others,
2011, Hyderabad, Orient Black Swan.
Recommended reading for Grammar, Writing Skills and Soft Skills:
i) English Grammar and Composition, R. C. Jain, Macmillan India Limited,
Chennai, 2003.
ii) A Course in English Grammar by R. N. Bakshi, Orient Black Swan.
iii) The Communicator, Orient BlackSwan, 2013.
iv) A Course in English Grammar by R. N. Bakshi, Orient Black Swan.
v) Contemporary English Grammar & Composition by David Green (Macmillan).
 Gondwana University Gadchiroli
Syllabus for
B. B. A./ B.Com. C. A. – Business Communication- Semester-I & II
80 Marks Theory (University Examination) + 20 Marks Internal Assessment
Compulsory Foundation
Course Code- CF 1

Semester- I
Unit I: What is Communication?

Then Nature and the Process of Communication- Its integrity to human life,
Communication for Business, Objectives of Business Communication, Prerequisites of
Communication, Defining Communication, Features of Communication, Process of
Communication, Other Models of Communication.

Types of Communication-

i) Categories of Communication- Interpersonal Communication, and Mass

Communication.
ii) Forms of Communication- Verbal Communication, and Non-Verbal
Communication.

Unit II: Characteristics of Communication-

Characteristics of Communication, Characteristics of Business Communication, Principles of

Communication, Limitations of Communications.

Unit III: Resolving Barriers to Communication-

Defining Barriers to Communication, Types of Barriers- Physical or Environmental Barriers,

Physiological or Biological Barriers, Semantic or Language Barriers, Personal Barriers,
Emotional or Perceptional Barriers, Socio-Psychological Barriers, Cultural Barriers, and
Organisational Barriers.

Unit IV: Listening Skills-

What is Listening? Process of Listening, Importance of Listening, Purpose of Listening, Types of

Listening, Types of Listening, Barriers to Effective Listening, How to Listen Effectively.

Unit V: Basic Language Skills-

Punctuation, Errors in Tenses, One Word for a group of words, Synonyms, Antonyms.
 Unit Wise Allotment of Marks
Semester-I
Compulsory Foundation
Course Code- CF 1

Unit No. Contents Allotted Marks

I What is Communication 16 Marks
II Characteristics of Communication 16 Marks
III Resolving Barriers to Communication 16 Marks
IV Listening Skills 16 Marks
V Basic Language Skills 16 Marks
 B. B. A./ B.Com. C. A. – Business Communication- Semester-I
Pattern of Question Paper- Sem-I

Que. 1. Two Long Answer Questions out of Four to be answered in about 150 words

(Based on Unit-I & II) 16

Que. 2. Two Long Answer Questions out of Four to be answered in about 150 words

(Based on Unit-III & IV) 16

Que. 3. A) i) One Short Answer Question out of Two to be answered in about 50 words

(Based on Unit-I ) 4

ii) One Short Answer Question out of Two to be answered in about 50 words
( Based on Unit-II ) 4

B) i) One Short Answer Question out of Two to be answered in about 50 words

(Based on Unit-III ) 4

ii)One Short Answer Question out of Two to be answered in about 50 words

(Based on Unit-IV ) 4

Que. 4. Very Short Answer Questions based on I, II, III & IV Units ( 8 out of 10) 16

Que. 5. A) Punctuation (One out of Two) 4

B) Errors in Tenses 4X1= 4

C) One Word Substitution 4X1= 4

D) i) Synonyms 2X1= 2

ii) Antonyms 2X1= 2

 B. B. A./ B.Com. C. A. – Business Communication- Semester-I

Internal Assessment (20 Marks)

The criteria for the award of Internal Assessment Marks will be as given below:

i) Unit Test Performance and Assignment : 10 Marks

ii) Oral Test : 05 Marks

iii) Attendance/Overall Performance and Responsible Behaviour : 05 Marks

 B. B. A./ B.Com. C. A.
Business Communication- Semester- II
Compulsory Foundation
Course Code- CF 2

Unit I: Formal and Informal Networks of Communication-

Communication: the Lifeline of an Organisation. Formal Communication- Types of Formal
Communication, Merits of Formal Communication Limitations of Formal Communication.
Informal Communication / The Grapevine Phenomenon- How did the Grapevine come into
existence? Functions of Grapevine Communication, Characteristics of Grapevine, Grapevine
Communication Chains, The Grapevine: Merits and Limitations.
E-Communication- Impact of Technology on Communication, Telecommunications, Computer
Media- Computer Network, the Internet, World Wide Web, E-mail, Netiquette, Voice Mail,
Word Processing, Duplication Technology.
Computer Technology and Recent Concepts in Business- Paperless Office, E-commerce/E-
business, Video-conferencing, E-money Transactions, E-banking
Unit II: Presentation Skills-
Introduction, Preparing for an Oral Presentation, Forms of Oral Presentation, Using Visual Aids
in Oral Presentation, Advantages and Disadvantages of Oral Presentation, Seminars and
Conferences, Nonverbal Communication while Presentations, Making the Presentation,
Checklist for Oral Presentation.
Unit III: Self-Development and Communication-
i) Nature of Attitude and its Influence on Communication- Introduction, Self-
Development and Communication, Attitude: Meaning and Nature, Factors that Shape
Attitude, Types of Attitude, Persuasive Communication.
ii) The SWOT Analysis: Process and Basic Components- What is SWOT Analysis;
Basic Elements of the SWOT Analysis; Scope, Advantages and Limitations of the
SWOT Model; SWOT Analysis for Organisations; SWOT Analysis for Individuals;
How is the SWOT Analysis Done? Teaching Cases.

Unit IV: Applying for a Job-

i) Writing Job Application Letters and Resumes: Job Application Letters- Drafting an
Application Letter, Types of Application Letters, Essentials of a Good Covering
Letter, Format and Contents of an Application Letter.
ii) Writing a Resume: Format and Style, Contents of a Resume, Types of Resume
Layouts, Essential Features of a Good Resume.
iii) Job Interviews- Interview: Definition and Purpose, Employment or Job Interviews,
Why Candidates Fail in a Job Interview, Preparation for a Successful Job Interview,
Responsibilities for an Interviewer.

Unit V: Basic Language Skills- Narration, Degrees of Comparison, Phrases and Idioms.
 B. B. A./ B.Com. C. A. – Business Communication

Unit Wise Allotment of Marks

Semester-II
Compulsory Foundation
Course Code- CF 2

Unit No. Contents Allotted Marks

I Formal and Informal Networks of Communication 16 Marks
II Presentation Skills 16 Marks
III Self Development and Communication 16 Marks
IV Applying for Job 16 Marks
V Basic Language Skills 16 Marks
 B. B. A./ B.Com. C. A. – Business Communication
Pattern of Question Paper- Sem-II

Que. 1. Two Long Answer Questions out of Four to be answered in about 150 words

(Based on Unit-I & II) 16

Que. 2. Two Long Answer Questions out of Four to be answered in about 150 words

(Based on Unit-III & IV) 16

Que. 3. A) i) One Short Answer Question out of Two to be answered in about 50 words

(Based on Unit-I ) 4

ii)One Short Answer Question out of Two to be answered in about 50 words

( Based on Unit-II ) 4

B) i) One Short Answer Question out of Two to be answered in about 50 words

(Based on Unit-III ) 4

ii)One Short Answer Question out of Two to be answered in about 50 words

(Based on Unit-IV ) 4

Que. 4. Very Short Answer Questions based on I, II, III & IV Units ( 8 out of 10) 16

Que. 5. A) Narration (Any Three Out of Five) 6

B) Degrees of Comparison 5

C) Phrases 5
 B. B. A./ B.Com. C. A. – Business Communication- Semester-II

Internal Assessment (20 Marks)

The criteria for the award of Internal Assessment Marks will be as given below:

iv) Unit Test Performance and Assignment/Project Submission : 10 Marks

v) Oral Test : 05 Marks

vi) Attendance/Overall Performance and Responsible Behavior : 05 Marks

 B.B.A.-I
Semester-I
Principles of Management (Paper-I)
Objectives:
1) Acquaint the Students with basic concept, Principles and functions of
Management.
2) To make students aware about the recent trends in Management.

Unit-I
Definition, Nature and Scope of Management :
Management- Definition, Nature - Science or Art, Profession, Management
Process, Role of Manager, Management Skill Levels of Management, Management
Challenges. Term- Management, Administration, Organization.

Unit-II
Evoluation of Management :Contribution F.W. Tylor, Henry Fayol, Elton Mayo,
Chester barhard & Peter Drucker to the Management (i.e- School of Management
thought) Indian Management Thought.
Unit- III
Functions of Management :
Planning- Meaning, Definition, Nature, importance, forms, Types of Planning,
Limitation. Forecasting- Meaning, Techniques, Decision Making- Types of
decisions, and steps in Rational Decision Making.
Unit-IV
Organizing and Staffing :
Meaning Process and Principles of Organizing, Departmentation, Authority-
Difficulties in Delegation, Centralization and Decentralization. Staffing- Need and
Importance, Sources of recruitment, Selection Training and Development.
Recommended Books:
1 Principles of Management- Koontz & O‟Donnel
2 The Management Process- R.S. DavarMichael
3 Principal of Management – S.B. Kishor
4 Essentials of Management- Koontz & O‟Donnel, TataMc-Grow
5 Business Administration- Mritunoy Banerjee
6 Principles & Practice- T N Chhabra, Dhanapatrai & Co. of Management
7 Management- Prasad
 Examination Scheme (Question Paper Pattern)
B.B.A.-I (Semester-I)
Core Course – UCB1C04
Principles of Management (Paper-I)
Total Marks : 80

Question No. 1. : a) On unit 1 8 Marks

b) On unit 1 8 Marks
OR
c) On unit 1 16 Marks

Question No. 2. : a) On unit 2 8 Marks

b) On unit 2 8 Marks
OR
c) On unit 2 16 Marks

Question No. 3. : a) On unit 3 8 Marks

b) On unit 3 8 Marks
OR
c) On unit 3 16 Marks

Question No. 4. : a) On unit 4 8 Marks

b) On unit 4 8 Marks
OR
c) On unit 4 16 Marks

Question No. 5. : a) On unit 1 4 Marks

b) On unit 2 4 Marks
c) On unit 3 4 Marks
d) On unit 4 4 Marks
 B.B.A.-I
Semester-II
Principles of Management : Paper-II
Objectives:
To Familiarize the Students with the basic concept and Principles of
Management. The student should clearly understand the definitions of different
areas of management.
Unit-I: Motivation–
Concept of Motivation, Motivation and Human factor, Theories of Motivation-
Maslow‟s hierarchy of needs theory, Herzberg‟s two-factor theory, McGregor‟s
theory „x‟ and theory „Y‟ Financial and Non-financial incentives - 15 Periods
Unit-II : Leadership-
Concept of Leadership- Functions and traits in Leadership Types of Leadership,
Qualities of Leadership, Styles of Leadership, Theories- Likert‟s four systems of
leadership, Charismatic Leadership, Theory- Robert Black and Jane Mouton
Managerial Grid. - 15 Periods
Unit-III :Controlling-
Meaning of Control, Control Process, Techniques of Control- Traditional and
Modern, Co-ordination- Need and Importance, Communication- Concept, Process
and barriers communication. - 15 Periods
Unit-IV
Strategic Management-
Definition classes of Decisions, Levels of Decisions, Strategy, Role of different
Strategist, Relevance of Strategic Management and its Benefits, Strategic
Management in India. - 15 Periods
Recommended- Books:
1 Essentials of Management- Koontz & O‟Donnel, Tata Mc-Grow hill
2 Management- Stoner, Freeman
3 Principal of Management – S.B. Kishor
4 Organizational Behavior- Fred Luthans
5 Management & Organization- Louis A. Allen
6 Management- Peter Drucker
7 Principles & Practice of Management- L.M. Prasad
8 Business Environment- P.C. Tripathi & P.H. Reddy
9 Essential of Business Environment- K.A. Swathappa
10 Modern Business & Organization- Sherlekar & Sherlekar
11 Principles of Management- G.R. Terry & Stephen Franklin.
 Examination Scheme (Question Paper Pattern)
B.B.A.-I (Semester-II)
Core Course – UCB2C04
Principles of Management (Paper-II)
Total Marks : 80

Question No. 1. : a) On unit 1 8 Marks

b) On unit 1 8 Marks
OR
c) On unit 1 16 Marks
Question No. 2. : a) On unit 2 8 Marks
b) On unit 2 8 Marks
OR
c) On unit 2 16 Marks

Question No. 3. : a) On unit 3 8 Marks

b) On unit 3 8 Marks
OR
c) On unit 3 16 Marks

Question No. 4. : a) On unit 4 8 Marks

b) On unit 4 8 Marks
OR
c) On unit 4 16 Marks

Question No. 5. : a) On unit 1 4 Marks

b) On unit 2 4 Marks
c) On unit 3 4 Marks
d) On unit 4 4 Marks
 Bachelor of Business Administration
Semester – I
UCB1C05
Financial Accounting- Paper - I

Theory Marks: 80 Internal Assessments: 20

Objective:

The courses aims an acquainting the students with the emerging issues in
business mainlining & relenting the accounting and financial facts.

Unit 1: An overview of basic of book keeping and accountancy. Theory & practice
pertaining to recording of transactions in an integrated manner right
from basic rules to final Accounts (Journal, Ledger, Cash Book, Trial
balance) Accounting concept & conventions and relevant accounting
standards, Accounting policies and their discloser.

Unit 2: Final Accounts of companies preparation of final Accounts of Joint stock

companies with reference to companies Act.

Unit 3: Accounts of professional’s practical problems based on preparation of

receipt and payment Account & income & Expenditure Accounts &
Balance sheet of medical practioners& professional accounts.

Unit 4: Consignment Accounts.

Recommended Books :-

Books on financial Accounting:-

1. Advance Accountancy Vol. I, R. L. Gupta & M. Radhaswamy,
sultan chand& sons.
2. Fundamentals of Accounting, Dr. T. P. Ghosh, Sultan chand&
Sons.
3. Accountancy for C. A. foundation course, P. C. Tulsain, Tata
Mcgraw Hill
4. Advance Accountancy Vol. I, P. C. Tulsain, pearsons Education
New Delhi.
5. Advance Accounts, M. C. Shikla, T. S. Gerewal& S. C. Gupta, S.
Chand & Co. Ltd.
6. Financial Accounting, A. Mukherjee & M. Haneef, Tata Mcgraw
Hill.
7. Fundamentals of Accounting, Dr. S. N. maheshwari& Dr. S. K.
Maheshwari, Vikas publishing house, New Delhi.
 Bachelor of Business Administration
Semester – I
UCB1C05
Financial Accounting- Paper - I

Time: 3 Hours Marks: 80

Que. No. 1 :- Unit 1 a) Theory - 08 Marks

b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 2 :- Unit 2 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 3 :- Unit 3 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 4 :- Unit 4 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 5 :- Unit 1 a) Theory - 04 Marks

Unit 2 b) Theory - 04 Marks

Unit 3 c) Theory - 04 Marks

Unit 4 d) Theory - 04 Marks

 Bachelor of Business Administration
Semester – II
UCB2C05
Financial Accounting- Paper – II

Theory Marks: 80 Internal Assessments:

20

Objective:

This course shall entree the students to develop awareness and train
them in corporate Accounting inconformity with the provision of Indian
companies Act 1956.

Unit 1: Flotation of Joint stock companies and their capital structure. Issue and
forfeiture of shares, Reissue of forefend shares 16

Unit 2: 1) Valuation of Goodwill: – Meaning & features of goodwill, need for

valuation of goodwill, factors influencing valuation of goodwill. Methods
of valuation of goodwill.

Average profit Method

- Weighted Average profile method
- Super, profit Method.
- Capitalization method

2) Valuation of Shares: - Meaning & need for valuation of shares, factors

influencing valuation of shares, methods of valuation of shares.

- Net Asset method

- Yield method
- Fair value method.

Unit 3: Profit Prior to incorporation of Joint Stock companies.

Unit 4: Winding up of companies: - Types of winding up and preparation of

Liquidator’s final statement of Accounts.

Recommended Book: -Books on financial Accounting:-

Advance Accountancy Vol. I, R. L. Gupta & M. Radhaswamy, sultan chand& sons.

Fundamentals of Accounting, Dr. T. P. Ghosh, Sultan chand& Sons.

Accountancy for C. A. foundation course, P. C. Tulsain, Tata Mcgraw Hill

Advance Accountancy Vol. I, P. C. Tulsain, pearsons Education New Delhi.

Advance Accounts, M. C. Shikla, T. S. Gerewal& S. C. Gupta, S. Chand & Co. Ltd.

Financial Accounting, A. Mukherjee & M. Haneef, Tata Mcgraw Hill.

Fundamentals of Accounting, Dr. S. N. maheshwari& Dr. S. K. Maheshwari, Vikas

publishing house, New Delhi.
 Bachelor of Business Administration
Semester – II
UCB2C05
Financial Accounting- Paper – II
Time: 3 Hours Marks: 80

Que. No. 1 :- Unit 1 a) Theory - 08 Marks

b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 2 :- Unit 2 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 3 :- Unit 3 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 4 :- Unit 4 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 5 :- Unit 1 a) Theory - 04 Marks

Unit 2 b) Theory - 04 Marks

Unit 3 c) Theory - 04 Marks

Unit 4 d) Theory - 04 Marks

 Gondwana University
B.B.A. – I
(Semester – I)
Core Course
Business Economics I
Objective

1. To expose students to basic micro economics concepts.

2. To apply economic analysis in the formulation of business policies.
3. To use economic reasoning to problems of business.

Unit No. Topics

1 INTRODUCTION OF ECONOMICS

1.1 Definitions, Nature, Scope and Significance of

Economics
1.2 Difference between Micro and Macro Economics
1.3 Basic Economic Problems

2 DEMAND ANALYSIS

2.1 Concept of Demand

2.2 Elasticity of Demand :- Types, Methods of
Measurement,
2.3 Determinants and Significance of Elasticity of
Demand

3 SUPPLY ANALYSIS

3.1 Concept and Law of Supply

3.2 Factors Affecting Supply

4 CONSUMER BEHAVIOR

4.1 Concept of Consumer Behavior and Utility.

4.2 Law of Diminishing Marginal Utility.
4.3 Law of Equi-Marginal Utility.
4.4 Indifference Curve Analysis: - Features, Price-line.
Consumer’s Equilibrium.
 Gondwana University
B.B.A. – I
(Semester – II)
Core Course
Business Economics II

Unit No. Topics

1 Market Structure
1.1 Classification of Market
1.2 Perfect Competition : Features and Price determination of the
Firm & Industry
1.3 Monopoly : Price determination Under Monopoly.
1.4 Monopolistic Competition : Price and Output Determination
Under Monopolistic Competition.

2 Cost Analysis
2.1 Accounting Cost and Economic Cost.
2.2 Short Run Cost Analysis : Fixed, Variable and Total Cost
Curves, Average and Marginal Costs.
2.3 Long Run Cost Analysis : Economics and Diseconomies of
Scale and Long Run Average and Marginal Cost Curves.

3 Factor Pricing
3.1 Marginal Productivity Theory of Distribution
3.2 Rent: Modern Theory of Rent & Quasi Rent.
3.3 Wages: Minimum & Living Wages, Trade Union & Wages.
3.4 Interest Liquidity Preference Theory of Interest.
3.5 Profit: Innovation Theory of Profit, Risk & Uncertainty
Theory of Profit.

4 Welfare Economics
4.1 Concept of Welfare and its determinants.
4.2 Concept of Welfare State & Role Government.
Views of Prof. A. C. Pigou. Dr. H. Daiton & Dr. Amartya Sen
on Welfare.

Recommended Books: (For Business Economics Paper-I & Paper-II of Semester I & II)

1. Business Economics – H.L. Ahuja S.Chand and Company New Delhi.

2. Business Economics – V.G. Mankar Macmillan India Ltd. New Delhi
3. Vyavasaik Arth Shastra – Dr.T.G. Gite Atharv Publication. Pune
4. Business Economics & Business Environment Prof. G.M. Kochar Dr.K.B. Moharir Ku.G.K.
Khalsa, Dr. Devender Kawday –Das Ganu Prakashan Nagpur. I.S.B.N. No. 978-93-
81660-19-3
5. Micro Economics – D.N. Dwivedi – Pearson Publication NOIDA (U.P.)
6. Micro Economics – Theory An Analytical Approach – J.M. Joshi and R. Joshi Wishwa Prakashan
New Delhi
7. Business & Managerial Economics. Prof. Sampat Mukherjee New Central Book Agency,
Calcutta.
8. Choice, Welfare and Measurement. Dr. Amartya Sen Oxford University, Press New Delhi 1983
 B.B.A. I
SEMESTER I & II
QUESTION PAPER PATTERN
BUSINESS ECONOMICS
TOTAL MARKS-80
INTERNAL ASSIGNMENT-20
Q. 1. A) Unit –I 8
B) Unit – I 8
OR
C) Unit –I 16

Q. 2 A) Unit –II 8
B) Unit – II 8
OR
C) Unit –II 16

Q. 3 A) Unit –III 8
B) Unit – III 8
OR
C) Unit –III 16

Q.4 A) Unit –IV 8

B) Unit – IV 8
OR
C) Unit –IV 16

Q. 5 A) Unit – I 4
B) Unit – II 4
C)Unit – III 4
D)Unit – IV 4
 Bachelor of Business Administration
SEMESTER-I
UCB1C07
STATISTICAL METHODS FOR BUSINESS

Theory : 80 Marks Internal Assessment:20 Marks

Objectives- To Provide Basic Knowledge and Understanding of important

Statistical Methods elementary application to Business.

UNIT I
Statistical Data Collection and Measures of Central Tendency:Meaning,
Definition of Statistics, Function, Scope, Merits, Demerits, Importance of
Statistics. Statistical Data Collection- Primary and Secondary Data,
Methods of Data Collection, Measures of Central Tendency – Arithmetic
Mean, Median, Mode, Geometric Mean, Harmonic Mean.

UNIT II Dispersion and Skewness: Range, Quartile Deviation, Mean Deviation,

Standard Deviation, Karl Pearson’s and Bowley Coefficient of Skewness.

UNIT III Correlation Analysis: Simple Problems on Correlations, Two Way Method
of Correlation, Concurrent Deviation Method of Correlation

UNIT IV Index Number:Laspeyre’s Method, Paasche’s Method, Dorbish and

Bowley Method and Fisher Ideal Method, Time Reversal Test and Factor
Reversal Test.

BOOKS RECOMMENDED
1. Statistics- R. S. N. Pillia and V. Bhagavathi, S. Chand
andCompany,New Delhi
2. Fundamental of Statistics – A. K. Agrawal and Sahib Singh, PHI
4TH Edition.
3. Fundamental of Mathematical Statistics – Gupta andKapoor,
Sultan Chand and Sons Publication ISBN- 8180540049
4. Basic of Computer and Statistical Techniques – Dr. Rahul
Sawlikar and Dr. S. B. Kishor, Das GanuPrakashan,Nagpur – ISBN –
978-81-921757-8-2
 5. Statistical Methods- S.P.Gupta, S.Chand and Company, New
Delhi
6.StatisticalAnalysis-
Dr.RahulSawlikar,PayalPrakashan,NagpurISBN-978-81-922554-3-
9.
7. Fundamental of Statistics- Elhancs D.N.
8. Statistics, Theory, Method and Application- Sancheti and
 Bachelor of Business Administration
SEMESTER-I
UCB1C07
STATISTICAL METHODS FOR BUSINESS
Time: 3 Hours Marks: 80

Que. No. 1 :- Unit 1 a) Theory - 08 Marks

b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 2 :- Unit 2 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 3 :- Unit 3 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 4 :- Unit 4 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 5 :- Unit 1 a) Theory - 04 Marks

Unit 2 b) Theory - 04 Marks

Unit 3 c) Theory - 04 Marks

 Unit 4 d) Theory - 04 Marks

Bachelor of Business Administration

Semester – II
UCB2C07
STATISTICAL METHODS FOR BUSINESS – II

Theory: 80 Marks Internal Assessment: 20

Marks

Objectives-

To Provide Basic Knowledge and Understanding of important Statistical

Methods elementary application to Business.

UNIT I Regression Analysis: Simple Problems on Regression, Mean and Standard

Deviation Method, Equation Method (Including One Equation)

UNIT II Time Series and Forecasting: Components of Time Series- Estimation of

Trends and Seasonal Components, Moving Average (Including 3, 4, 5
Yearly)

UNIT III Chi-Square Test

UNIT IV Probability
Basic Concepts, Simple and Compound Probabilities, Permutations and
Combinations.

BOOKS RECOMMENDED

1. Statistics- R. S. N. Pillia and V. Bhagavathi, S. Chand and Company, New

Delhi
 2. Fundamental of Statistics – A. K. Agrawal and Sahib Singh, PHI 4TH
Edition.

3. Fundamental of Mathematical Statistics – Gupta andKapoor, Sultan

Chand and Sons Publication ISBN- 8180540049

4. Basic of Computer and Statistical Techniques – Dr. Rahul Sawlikar and

Dr. S. B. Kishor, Das GanuPrakashan,Nagpur – ISBN –978-81-921757-8-2

5. Statistical Methods- S.P.Gupta, S.Chand and Company, New Delhi

6. Statistical Analysis- Dr.RahulSawlikar, PayalPrakashan,NagpurISBN-

978-81-922554-3-9

7. Fundamental of Statistics- Elhancs D.N.

8. Statistics,Theory,Method and Application- Sancheti and Kapoor

 Bachelor of Business Administration
Semester – II
UCB2C07
STATISTICAL METHODS FOR BUSINESS – II
Time: 3 Hours Marks: 80

Que. No. 1 :- Unit 1 a) Theory - 08 Marks

b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 2 :- Unit 2 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 3 :- Unit 3 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 4 :- Unit 4 a) Practical - 08 Marks
b) Practical - 08 Marks
OR
c) Practical - 16 Marks
Que. No. 5 :- Unit 1 a) Theory - 04 Marks

Unit 2 b) Theory - 04 Marks

Unit 3 c) Theory - 04 Marks

Unit 4 d) Theory - 04 Marks