RIZAL TECHNOLOGICAL UNIVERSITY College of Arts and Sciences: The Problem and Its Backround

RIZAL TECHNOLOGICAL UNIVERSITY College of Arts and Sciences
CHAPTER I
THE PROBLEM AND ITS BACKROUND
This chapter the review presents the Introduction, Conceptual framework,
Statement of the problem, Hypothesis of the study, Significance of the study, Scope
and delimitation, and Definition of terms.
Introduction
. TikTok, also known as Douyin in China, is a popular social media app that
allows users to watch, create and share 15-second videos shot on cellphones.
Besides adding various effects like filters, background music and stickers to their
videos, users can also collaborate on content while being in different locations and
create split screen “duet” videos. The platform is said to have an addictive quality
and high levels of engagement with its personalized feeds of quirky and creative
short videos.
TikTok becomes one of the most popular application. Nowadays more than
310 millions people are using it right now. Therefore, the young specially students
are addicts of using this app because they are publishing videos and everyone is
busy with that video. So they are not aware of the app that is useful or useless
application.
Students use TikTok for some advantages, mostly they use it for fun.
Otherwise, TikTok application helps students to boost their creativity skills for doing
a nice shot short video. And most of all students using it because TikTok helps you
to earn money if you get a more views on your upload video.

CHAPTER II
REVIEW OF RELATED LITERATURE
This chapter presents Related Theories, Related Documents and Previous
Research of this study.
Related Theories Review
TikTok is the combination of advantages of product positioning and product
uniqueness (Chen, 2017).
Firstly, from the perspective of product positioning, the app market is
becoming younger. Therefore, the target users in early stage of TikTok are young
between 18 and 38 years old. In the study of Hui in 2017, in terms of product
features, the interface design is divided into recommendation an attention which is
simple and easy to operate thus attractive more target users. According the study of
Zhi in 2018, TikTok achieves an advantageous combination through the optimization
of product positioning’s internal factors. It embodies the complexity of the 4P’s
principle that there are some secondary factors in product positioning and the
optimization of sub-elements can promote the realization of marketing strategies.
Secondly, one of the key point of the combination of internal factors is the
product uniqueness (Li, 2017). The main characteristic of TikTok is music which is
different from other short video apps. According to the study of Jia in 2017, the
analysis of big data can recommend the content that users are interested in
according to their preferences, and the video time is mostly 15 seconds which
increase users’ stickness through the use of users fragmented time.
CHAPTER III
RESEARCH METHODOLOGY
This chapter presents the Research Design, Population of Sampling Scheme,
Demographic description of the respondents, Research Instrument Used, Validation
of the Instrument, Data Gathering Procedures, and Statistical treatment of Data.
Research Design
The study used descriptive method which design for researchers to gather
information. This method enabled the researchers to interpret the theoretical
meaning of the findings. All of the data that gathered including the Gender, Age, and
all questions regarding to the factors emphasized according to the “TikTok:
Advantages and Disadvantages to the Life Long Learners Life of Students in RTU
SY 2019-2020”
at RTU-Pasig.
Population of Sampling Scheme
The study used Simple Random Sampling in determining the samples of the
study. All Life Long Learners students who know the application TikTok in Rizal
Technological University-Pasig Campus were that the respondents of this study.
Demographic Description of the Respondents
The researchers considered the Life Long Learners of RTU-Pasig Campus
comprising of (102) members, male and female. They were the chosen respondents
because their generation is evidently more dependent on technology than the way of
people used to before.
CHAPTER IV
PRESENTATION AND INTERPRETATION OF DATA
This chapter present the research findings are presented analyzed and
interpreted the gathered data. The following tables present the assessment of the
respondents.
TABLE 1
Frequency and percentage distribution of respondents according to their
gender
Gender Frequency Percentage (%) Rank
MALE 41 40.20 2
FEMALE 61 59.80 1
TOTAL 102 100
Table 1 shows the population frame and sample of respondents according to
their gender. Wherein the female respondents got the highest frequency of 61
having 59.80 percent of respondents; while the male respondents got 41 out of 102
respondents having 40.20 percent of respondents. To sum it up, the number of
respondents were 102 which is total of 100 percent.

CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENDATIONS
This chapter contains an overview of the research. It gives brief statements of
the problem, procedure, and results of the present investigation and formulates
conclusions and recommendation.
Summary of Findings
Based on the research conducted, the following findings are specified:
1. Demographic Profile of the Respondents
1.1 Gender
It was shown that the female got highest frequency of (61) having 59.8
percent and somewhat few are male who got frequency of (41) having 40.2 percent
total of 100 percent.
1.2 Age
Majority of the respondents ages 21-25 years old got the frequency of (60)
having 58.82 percent, second is ranging 26 above got frequency of (26) having
25.49 percent, lastly ranging 20 below got frequency of (16) having 15.69 percent,
total of 100 percent.
2. Advantages and Disadvantages of TikTok Application
2.1 Entertainment
The data imply that mean result of entertainment to the students with a total
weighted mean of 3.62 and the verbal interpretation as moderately agree. TikTok
application gave student users fun, and helped lighten their mood. This application

RIZAL TECHNOLOGICAL UNIVERSITY College of Arts and Sciences: The Problem and Its Backround

Uploaded by

Copyright:

Available Formats

RIZAL TECHNOLOGICAL UNIVERSITY College of Arts and Sciences: The Problem and Its Backround

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

RIZAL TECHNOLOGICAL UNIVERSITY College of Arts and Sciences: The Problem and Its Backround

Uploaded by

Copyright:

Available Formats

RIZAL TECHNOLOGICAL UNIVERSITY College of Arts and Sciences

THE PROBLEM AND ITS BACKROUND

This chapter the review presents the Introduction, Conceptual framework,

and delimitation, and Definition of terms.

to earn money if you get a more views on your upload video.

REVIEW OF RELATED LITERATURE

This chapter presents Related Theories, Related Documents and Previous

Research of this study.

Related Theories Review

TikTok is the combination of advantages of product positioning and product

uniqueness (Chen, 2017).

Firstly, from the perspective of product positioning, the app market is

features, the interface design is divided into recommendation an attention which is

Zhi in 2018, TikTok achieves an advantageous combination through the optimization

of product positioning’s internal factors. It embodies the complexity of the 4P’s

optimization of sub-elements can promote the realization of marketing strategies.

increase users’ stickness through the use of users fragmented time.

This chapter presents the Research Design, Population of Sampling Scheme,

Demographic description of the respondents, Research Instrument Used, Validation

of the Instrument, Data Gathering Procedures, and Statistical treatment of Data.

information. This method enabled the researchers to interpret the theoretical

all questions regarding to the factors emphasized according to the “TikTok:

Population of Sampling Scheme

Technological University-Pasig Campus were that the respondents of this study.

Demographic Description of the Respondents

The researchers considered the Life Long Learners of RTU-Pasig Campus

people used to before.

PRESENTATION AND INTERPRETATION OF DATA

Frequency and percentage distribution of respondents according to their

Gender Frequency Percentage (%) Rank

TOTAL 102 100

Table 1 shows the population frame and sample of respondents according to

respondents having 40.20 percent of respondents. To sum it up, the number of

respondents were 102 which is total of 100 percent.

SUMMARY, CONCLUSION AND RECOMMENDATIONS

This chapter contains an overview of the research. It gives brief statements of

conclusions and recommendation.

Based on the research conducted, the following findings are specified:

1. Demographic Profile of the Respondents

total of 100 percent.

total of 100 percent.

2. Advantages and Disadvantages of TikTok Application

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.