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Business Intelligenceand Data Analytics

This course introduces students to business intelligence and data analytics. It covers topics such as data warehousing, business reporting, data mining, text and web analytics, and emerging trends. The course is comprised of seven modules that cover frameworks for business intelligence, data warehousing architectures, data visualization, data mining methods, text and web mining, big data analytics, and the impacts of analytics. Students will read related texts on business intelligence and complete a project on decision support applications.

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71 views

Business Intelligenceand Data Analytics

This course introduces students to business intelligence and data analytics. It covers topics such as data warehousing, business reporting, data mining, text and web analytics, and emerging trends. The course is comprised of seven modules that cover frameworks for business intelligence, data warehousing architectures, data visualization, data mining methods, text and web mining, big data analytics, and the impacts of analytics. Students will read related texts on business intelligence and complete a project on decision support applications.

Uploaded by

Raks veer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Title: Business Intelligence & Data Analytics

Course Code: CSIT714


Course Objectives
Data mining is the discovery of hidden information from historical data. With data
mining, it is possible to better manage product warranties, predict purchases of retail
stock, unearth fraud, determine credit risk, and define new products and services.
This course introduces basic data mining technologies and their use for business
intelligence.
Course Contents/Syllabus
Module I : An Overview of Business Intelligence, Analytics and Decision Support
A Framework for Business Intelligence (BI). Intelligence Creation Use and BI
Governance. Transaction Processing Versus Analytic Processing. Successful BI
Implementation. Analytics Overview. Brief introduction to Big Data Analytics.
Module II Data Warehousing
Data Warehousing Process Overview. Data Warehousing Architectures. Data
Integration and the Extraction, Transformation, and Load Processes. Data
Warehouse Development. Data Warehousing Implementation Issues. Real-Time
Data Warehousing. Data Warehouse Administration, Security Issues and Future
Trends
Module III Business Reporting, Visual Analytics and Business Performance
Management
Business Reporting Definitions and Concepts. Data and Information Visualization.
Different Types of Charts and Graphs. The Emergence of Data Visualization and
Visual Analytics. Performance Dashboards. Business Performance Management.
Performance Measurement. Balanced Scorecards. Six Sigma as a Performance
Measurement System
Module IV: Data Mining
Data Mining Concepts and Applications. Data Mining Applications. Data Mining
Process. Data Mining Methods. Data Mining Software Tools. Data Mining Myths
and Blunders.
Module V: Text and Web Analytics
Text Analytics and Text Mining Overview. Natural Language Processing. Text
Mining Applications. Text Mining Process. Sentiment Analysis. Web Mining
Overview. Search Engines. Web Usage Mining (Web Analytics). Social Analytics
Module VI Big Data and Analytics
Definition of Big Data. Fundamentals of Big Data Analytics. Big Data Technologies.
Data Scientist. Big Data and Data Warehousing. Big Data Vendors. Big Data and
Stream Analytics. Applications of Stream Analytics
Module VII Analytics: Emerging Trends and Future Impacts
Location-Based Analytics for Organizations. Analytics for Consumers.
Recommendation Engines. The Web 2.0 Revolution and Online Social Networking.
Cloud Computing and BI. Impacts of Analytics in Organizations: An Overview.
Issues of Legality, Privacy, and Ethics. The Analytics Ecosystem
Text reading
• Business Intelligence: A Managerial Approach (2011) Turban, Sharda, Delen,
King, Publisher: Prentice Hall, Edition: 2nd, ISBN: 13-978-0-136-
• Business Intelligence Roadmap: The Complete Project Lifecycle for
Decision-Support Applications by Larissa T. Moss
References
• The Visual Display of Quantitative Information by Edward R. Tufte
• Business Intelligence: Making Better Decisions Faster by Elizabeth Vitt ,
Michael Luckevich, Stacia Misner
• Business Intelligence Competency Centers: A Team Approach to Maximizing
Competitive Advantage (Hardcover)by Gloria J. Miller

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