Course Code & Title: 18CSE313T - Product 

Management: Fundamentals & Practical Application

Question
Answer All the Questions Marks BL CO PO
No.
In a local market, which one of the following is not likely to be sold
a) Meat
1 b) Fruits 1 1 1 1,2
c) Transformers (electric)
d) Grocery items
Our marketing mechanism is deemed successful only if
a) We get money from him
2 b) Customer is fully satisfied by our products and services 1 1 1 1,2
c) We can sell more than our competitors
d) We can make more profit than our competitors
One among this is definitely not a feature of a strategic business unit
a) Distinct mission
3 b) Separate identify under the umbrella of the parent firm 1 1 1 1,2
c) Unlimited powers in the hands of the CEO of SBU
d) Separate managing team
It’s not a necessary condition to be met during the process of exchange
a) Each party is capable of communicating
4 b) Each party has to arrange its own logistics system 1 1 1 1,2
c) Each party has the ability and desire to indulge in exchange.
d) Each party has something that is of some value to the other party
Marketing is a process that creates, communicates, and delivers
a) Services to customers
5 b) Products to customers 1 2 1 1,2
c) Value to customers
d) Materialistic benefits to the customer
In an UX research an important step in the product development lifecycle
have
a) It prioritizes what a business believes users want from their product.
b) It helps bridge the gap between what a business thinks the user
6 needs and what the user actually needs. 1 1 2 3,4
c) It allows users to see the development of a product from beginning
to end.
d) It prioritizes what the project team believes users want from their
product.
State the goal of post-launch research
a) Identify the requirement for the product.
7 b) Define the problems the team needs to create a design solution for 1 1 2 3,4
c) Understand how users experienced the product
Ensure users are testing the product
Design Thinking involves the following phases
a) brainstorm, define, prototype, and test
8 b) brainstorm, define, ideate, prototype, and launch 1 1 2 3,4
c) empathize, define, ideate, prototype, and test
d) empathize, define, ideate, prototype, and launch
9 If you want to understand how the current product fits into user’s day in a 1 1 2 3,4
life and where it falls short to help identify areas of need for the redesign.
what kind of research method will be used for
a) Interview
b) Online survey
c) software testing
 d) Pop-up Survey
Design Thinking involves the 5 phases. During which phase is your
primary goal to learn more about the user and their problems, wants, and
needs, and the environment or context in which they’ll experience your
10 design process will be 1 1 2 3,4
a) Test
b) Define
c) Prototype
d) Empathize
For a designing cross-platform experiences, what kind of solution should
your product deliver to the clients
11 a) Responsible design 1 2 3 3,5
b) Responsive design
c) Web design
d) UI design
User experience should focus on the experience of users who are
a) learning cloud-based technology
12 b) those who are about to become internet users 1 1 3 3,5
c) in the field of AI technology
d) transitioning from desktop to mobile
A design sprint brief is a document that UX designers share with
participants
13 a) to determine roles and responsibilities 1 2 3 3,5
b) to help them prepare for the design sprint
c) to display the look and feel of a product
d) to provide a critique on the design
A one step in a design sprint planning process
a) Call in Subject matter experts
14 b) Conduct Retrospective 1 2 3 3,5
c) Review new technologies
d) Build the final product
An UX team starts to develop the value proposition for their mobile app.
First, they describe the product’s features and benefits. Then, they explain
the value of the product, and hone in on the features that create real value
for users. What are the next steps the team should take to develop a value
15 proposition to be deploy 1 1 3 3,5
a) Contact users to identify pain points
b) Begin market research to set a product price
c) Connect the features and benefits with the needs of users
d) Finalize the value proposition without any changes
Android is licensed under which open-source licensing license
a) Gnu’s GPL
16 b) Apache/MIT 1 2 4 3,5
c) OSS
d) Sourceforge
As an Android programmer, what version of Android should you use as
your minimum development target
17 a) Versions 1.6 or 2.0 1 1 4 3,5
b) Versions 1.0 or 1.1
c) Versions 1.2 or 1.3
d) Versions 2.3 or 3.0
18 Android tries hard to low-level components, such as the software stack, 1 2 4 3,5
with
interfaces so that vendor-specific code can be managed easily
a) confound
b) abstract
 c) modularize
d) compound
A piece of code used in Android is not open source?
a) Keypad driver
19 b) WiFi driver 1 1 4 3,5
c) Audio driver
d) Power management
In these are NOT a part of Android’s native libraries
a) Webkit
20 b) Dalvik 1 1 4 3,5
c) OpenGL
d) SQLite
An approach to the study of leadership which emphasize the personality of
the leader
21 a) Contingency theories 1 1 5 3,4
b) Group theories
c) Trait theories
d) Inspirational theories
It Needs to be setting standards and maintaining discipline and appointing
sub-leaders according to Adair’s approach
22 a) Work functions 1 1 5 3,4
b) Task functions
c) Individual functions
d) Team functions
The Ohio State Leadership Studies revealed and initiated a structure as two
major dimensions of leadership behaviour as
23 a) Control 1 1 5 3,4
b) Communication
c) Collaboration
d) Consideration
Terms “employee-centred” and “production-centred” to describe leadership
behaviour in
24 a) A Blake and McCanse 1 2 5 3,4
b) Fiedler
c) McGregor
d) Likert
The four main styles of leadership displayed by the manager which
identified in
Tannenbaum and Schmidt’s continuum of possible leadership behaviour
25 a) Tells, help, joins and leads 1 1 5 3,4
b) Commands, sells, consults and resists
c) Tells, sells, consults and joins
d) Commands, help, joins and leads

Researchers identify four different types of tools that firms can use to grow
the level of customer engagement
26 a) Amplificative tools 1 1 1 1,2
b) Connective tools
c) Advertising tools
d) Creative tools
The extent to which a service envelops a product varies according to a
number of factors
27 a) level of tangibility associated with the type of product incorrect 1 1 1 1,2
b) performance-value
c) variations in supply and demand
d) The way in which the service is delivered
 A series of sequential actions that lead to predetermined outcomes when a
service is performed
28 a) service recovery 1 1 1 1,2
b) service quality
c) service processes
d) service failure
The types of services try to shape attitudes or behaviour. In order to achieve
this, these services have to be oriented to people's minds
29 a) Possession processing 1 1 1 1,2
b) People processing
c) Mental stimulus processing
d) Information processing
when customers visit the service facility so that they are personally
involved throughout the service delivery process
30 a) high-contact services 1 2 1 1,2
b) information processing services
c) medium-contact services
d) low-contact services
Need to understand how the current product fits into users day in a life
where it falls short to help identify areas of need for the redesign and the
kind of research method to be used
31 a) Interview 1 1 2 3,4
b) Online survey
c) software testing
d) Pop-up Survey
An example of equitable thinking or design
a) Creating a mobile app for all versions of iOS
32 b) Providing closed captioning and an interpreter during an online 1 1 2 3,4
presentation
c) Supplying a laptop for all students
d) Provide printable documents for reference.
Select a best practice when designing websites for mobile users
a) Design screens always in contrast color
33 b) Place call-to-action buttons front and center 1 1 2 3,4
c) Provide more navigation
d) Give long descriptions
Inclusive design should consider, following personal identifiers when
making design choices
34 a) Name, Race, Gender 1 1 2 3,4
b) Race, Economic Status, Gender, Name
c) Race, Economic Status, Gender
d) Name, Economic Status, Gender
An equity-focused design approach seeks to do
a) Accommodate the needs of users with disabilities
b) Build products that meet the needs of specific individuals and
35 groups 1 1 2 3,4
who have been excluded in the past
c) Build products for one type of user, so the benefits can extend to
many other types of users
d) Accommodate the needs of users as per their expectations
A design sprint retrospective usually take place
a) Before a design sprint is planned
36 b) At the beginning of a design sprint 1 2 3 3,5
c) During a design sprint
d) Immediately after a design sprint
37 A research method is best suited when large sample size of data 1 1 3 3,5
 a) Usability studies
b) Journals
c) Surveys
d) Interviews
Qualitative research gathers data by using
a) Counting
38 b) Observing 1 2 3 3,5
c) Measuring
d) Calculating
Designing products with accessibility and inclusivity in mind ensures that
can
39 a) create a different solution for every single user 1 2 3 3,5
b) create an identical experience for all users
c) focus on creating one solution for as many people as possible
d) include solutions that benefit specific individuals
The following UX tools and processes demonstrates the basic structure and
layout of a design without including specific visual details
40 a) Drawing and sketch 1 1 3 3,5
b) Low-fidelity designs
c) High-fidelity designs
d) Wireframes
A Command is used to show limited number of commits
a) git fetch
41 b) git log -n 1 2 4 3,5
c) git config
d) git status
A command defines the author email to be used for all commits by the
current user.
42 a) git clean -f 1 1 4 3,5
b) git config --global user.email
c) git merge --no-ff
d) git email--amend
Its useful for getting a high-level overview of the project history
a) git log --oneline
43 b) git reset --hard 1 2 4 3,5
c) git log --author=""
d) git rebase
It removes untracked files from your working directory
a) git commit
44 b) git clean -f 1 1 4 3,5
c) git clean
d) git reset
A command creates an empty Git repository in the specified directory
a) git reset
45 b) git log 1 1 4 3,5
c) git init
d) git init -- bare
The dimension of e-commerce that enables commerce across national
boundaries
46 a) interactivity 1 1 5 3,4
b) global reach
c) richness
d) ubiquity
47 The _________ business model involves an independently owned vertical 1 1 5 3,4
digital marketplace for direct
a) e-distributor
 b) exchange
c) e-procurement
d) private industrial network
The area of actual or potential commercial value in which a company
intends to operate
48 a) market space 1 1 5 3,4
b) marketplace
c) perfect market
d) Bertrand market
A situation where there are no differences among products or services
a) a value web
49 b) value chain 1 2 5 3,4
c) profit
d) commoditization
A strategy designed to compete in all markets around the globe is
a) scope
50 b) differentiation 1 1 5 3,4
c) cost
d) focus
A framework categorizes different services, which, in turn, influence the
degree to which market offerings can be evaluated by
51 a) search, experiment, and credence properties incorrect 1 1 1 1,2
b) search, experience, and credence properties
c) sell, trust, and credence properties
d) search, belief, and confidence properties
An event that occurs when a customer interacts directly with a service
a) service encounter
52 b) service recovery 1 1 1 1,2
c) service quality
d) service failure
A disconfirmation model and is based on the difference between the
expected services and the actual perceived service is
53 a) SERVSAT 1 1 1 1,2
b) SERVNET
c) SERVQUAL
d) SERVMOD
When there is no prior history of exchange and no future exchanges are
expected between a buyer and seller
54 a) Relationship marketing 1 1 1 1,2
b) Service mix
c) Market exchanges
d) Service failure
An approach that encompasses a wide range of relationships
a) Market exchanges
55 b) Service failure 1 2 1 1,2
c) Relationship marketing
d) Shared responsibility
When you start to build a new product, you should first design for a single
platform that
56 a) best meets your testers needs 1 1 2 3,4
b) most closely adapts to design best practices
c) creates a one-stop shop or the look of brands
d) meets shareholder needs
57 The design sprint phases involve creating the first version of the proposed 1 1 2 3,4
solution
a) Understand
 b) Prototype
c) brainstorm
d) test
In the design sprint, the decide phase and the team's goal would be
a) Brainstorm solutions
58 b) Determine which solutions to build 1 1 2 3,4
c) Build the first iteration of a product
d) Decide what features are required
A call can be connected during the planning of a design sprint
a) Technology Experts can offer solutions for the design challenge
59 b) Industry Experts can test the product as a user 1 1 2 3,4
c) Industry Experts can help clarify the problem you’re trying to
solve
d) Experts can train UI designers in UX research
Immediately following the design sprint, your team should hold a
retrospective session to understand
60 a) scope will be delivered in the next sprint 1 1 2 3,4
b) sprint can be improved
c) type of testing is needed to evaluate
d) timeline for the next sprint
Steps in a design sprint are
a) Idea and prototype
61 b) Understand and interrogate 1 2 3 3,5
c) Outsource the testing
d) Test and Deploy
The collection of attitudes and stereotypes associated with
a) Confirmation bias
62 b) Primacy bias 1 1 3 3,5
c) Implicit bias
d) Recency bias
A designer reaches the final stage of building value propositions
a) Identify their product’s unique value propositions
63 b) Remove value propositions that are offered by competitors 1 2 3 3,5
c) Create new value propositions to align with the competitor's product
d) Conduct user research to validate their value propositions
A prototype differs from a wireframe by
a) A prototype is an interactive representation of a complete design
solution that shows stakeholders
b) Wireframes and prototypes are both interactive representations
64 c) A prototype is a single screen with basic elements that establishes 1 2 3 3,5
the
structure of a page
d) A wireframe is a set of interactive design solutions made up of many
prototypes
A design sprint brief is a document that UX designers share with
participants
65 a) to determine roles and responsibilities 1 1 3 3,5
b) to help them prepare for the design sprint
c) to display the look and feel of a product
d) to provide a critique on the design
The following is not part of the data structure of a Git repository
a) Branch pointer
66 b) Body element 1 2 4 3,5
c) Commit object
d) Head pointer
67 Git client commands creates a copy of the repository and a working 1 1 4 3,5
 directory in
a) checkout
b) clone
c) import
d) update
GIT belongs to the generation of Version Control tools of
a) 5th
68 b) 4th 1 2 4 3,5
c) 3rd
d) 2nd
Git command can be used to give tags to the specified commit for
a) git checkout [branch name]
69 b) git show [commit] 1 1 4 3,5
c) git tag [commit ID]
d) git rm [file]
The following command line environment is used for interacting with
a) Git Bash
70 b) GitHub 1 1 4 3,5
c) Git Boot
d) Git Lab
A strategy designed to compete in all markets around the globe is called a
a) scope
71 b) differentiation 1 1 5 3,4
c) cost
d) focus
The following is not one of the stages of the development of the Internet
a) Innovation
72 b) Institutionalization 1 1 5 3,4
c) Globalization
d) Commercialization
In 1961, published a paper on "packet switching" networks
a) Leonard Kleinrock
73 b) Ray Tomlinson 1 1 5 3,4
c) Bob Metcalfe
d) Vint Cerf
A program that you can run from the DOS prompt in the Windows
operating
74 a) Ping 1 2 5 3,4
b) Telnet
c) Tracert
d) SSL

Broadband is generally
75 1 1 5 3,4

considered to be any
communication technology
allowing streaming
audio and
The following is not a limitation of the current Internet
a) insufficient capacity throughout the backbone
b) network architecture limitations.
c) insufficient reach
d) best-efforts QOS