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    Plotting Your Buyer Utility Map

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    Usman Khan

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Plotting Your Buyer Utility Map

    Uploaded by

    Usman Khan
    38 views5 pages

    Original Title

    plotting-your-buyer-utility-map (1)

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    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views5 pages

    Plotting Your Buyer Utility Map

    Uploaded by

    Usman Khan

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT

    Plotting Your Buyer Utility Map


    Exercise Template

    © Chan Kim and Renée Mauborgne, Blue Ocean Strategy, Blue Ocean Shift. All Rights
    BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT: Exercise

    Overview:
    Plotting Your Buyer Utility Map

    • Blue Ocean Strategy introduces the buyer utility map and looks at the maps
    dimensions in detail.

    • Blue Ocean Shift outlines the process of how to plot your buyer utility map and
    interpret the results.

    • The books present sample completed buyer utility maps for your reference.

    © Chan Kim and Renée Mauborgne, Blue Ocean Strategy, Blue Ocean Shift. All Rights
    BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT: Exercise

    The Buyer Utility Map


    The Buyer Experience Cycle

    Purchase Delivery Use Supplements Maintenance Disposal


    Productivit
    Customer
    Simplici
    Convenience
    The Six Utility

    Reductio
    Risk
    and
    Fun
    Friendlines
    Eco-

    © Chan Kim and Renée Mauborgne, Blue Ocean Strategy, Blue Ocean Shift. All Rights
    BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT: Exercise

    The Buyer Utility Map


    The Buyer Experience Cycle
    Here you can rename your buyer experience cycle if needed
    Productivit
    Customer
    Simplici
    Convenience
    The Six Utility

    Reductio
    Risk
    and
    Fun
    Friendlines
    Eco-

    © Chan Kim and Renée Mauborgne, Blue Ocean Strategy, Blue Ocean Shift. All Rights
    BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT: Exercise

    Key Insights

    © Chan Kim and Renée Mauborgne, Blue Ocean Strategy, Blue Ocean Shift. All Rights

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