Descriptive Test (16MBA025)

Descriptive analysis
Age
Cumulative
Frequency Percent Valid Percent Percent
Valid 18-25 years 151 50.3 50.3 50.3
26-20 years 93 31.0 31.0 81.3
31-40 years 36 12.0 12.0 93.3
41-50 years 18 6.0 6.0 99.3
51 & above 2 .7 .7 100.0
Total 300 100.0 100.0
Gender
Cumulative
Valid Male 204 68.0 68.0 68.0
Female 96 32.0 32.0 100.0
Total 300 100.0 100.0
Location
Cumulative
Valid Ahmedabad 191 63.7 63.7 63.7
Bareja 44 14.7 14.7 78.3
Vadodara 13 4.3 4.3 82.7

Surat 7 2.3 2.3 85.0
Kheda 14 4.7 4.7 89.7
Nadiad 2 .7 .7 90.3
Narol 5 1.7 1.7 92.0
Others 24 8.0 8.0 100.0
Total 300 100.0 100.0
Education
Cumulative
Valid SSC 25 8.3 8.3 8.3
HSC 36 12.0 12.0 20.3
UG 56 18.7 18.7 39.0
PG 182 60.7 60.7 99.7
PhD 1 .3 .3 100.0
Total 300 100.0 100.0
Employment Status
Cumulative
Valid Employed 217 72.3 72.3 72.3
Job Seeker 82 27.3 27.3 99.7
3.00 1 .3 .3 100.0
Total 300 100.0 100.0
Work Experience
Cumulative
Valid < 1 years 121 40.3 40.3 40.3
1-10 Years 144 48.0 48.0 88.3
11-20 Years 30 10.0 10.0 98.3
21-30 years 4 1.3 1.3 99.7
31 & above 1 .3 .3 100.0

Total 300 100.0 100.0
R.A Hepl in building corporate image of the org
Cumulative
Valid Strongly Disagree 12 4.0 4.0 4.0
Disagree 28 9.3 9.3 13.3
Neutral 94 31.3 31.3 44.7
Agree 102 34.0 34.0 78.7

Strongly Agree 64 21.3 21.3 100.0
Total 300 100.0 100.0
Corporate image of the org. plays an imp. role
Cumulative
Disagree 3 1.0 1.0 2.0
Neutral 32 10.7 10.7 12.7
Agree 141 47.0 47.0 59.7
Strongly Agree 121 40.3 40.3 100.0
Total 300 100.0 100.0
Corporate image influence the attractiveness of Work.
Cumulative
Disagree 2 .7 .7 1.7
Neutral 19 6.3 6.3 8.0
Agree 77 25.7 25.7 33.7
Strongly Agree 199 66.3 66.3 100.0
Total 300 100.0 100.0
directly apply for job after watching a recr. advt.
Cumulative
Disagree 72 24.0 24.0 46.0
Neutral 59 19.7 19.7 65.7
Agree 46 15.3 15.3 81.0
Strongly Agree 57 19.0 19.0 100.0
Total 300 100.0 100.0

look for further information after watching rect. advt.
Cumulative
Disagree 16 5.3 5.3 9.7
Neutral 30 10.0 10.0 19.7
Agree 38 12.7 12.7 32.3
Strongly Agree 203 67.7 67.7 100.0
Total 300 100.0 100.0
Organization websites
Cumulative
Valid Not at all 8 2.7 2.7 2.7
Undecided 8 2.7 2.7 5.3
Not really 59 19.7 19.7 25.0
Somewhat 129 43.0 43.0 68.0
Very much 96 32.0 32.0 100.0
Total 300 100.0 100.0
Print Media
Cumulative
Undecided 2 .7 .7 2.0
Not really 17 5.7 5.7 7.7
Somewhat 131 43.7 43.7 51.3
Very much 146 48.7 48.7 100.0
Total 300 100.0 100.0
Placement Consultants
Cumulative
Undecided 8 2.7 2.7 11.0
Not really 14 4.7 4.7 15.7
Somewhat 79 26.3 26.3 42.0
Very much 174 58.0 58.0 100.0
Total 300 100.0 100.0
Online job boards
Cumulative
Valid Not at all 35 11.7 11.7 11.7
Undecided 7 2.3 2.3 14.0
Not really 12 4.0 4.0 18.0
Somewhat 47 15.7 15.7 33.7
Very much 199 66.3 66.3 100.0
Total 300 100.0 100.0
Ask friends and family
Cumulative
Valid Not at all 59 19.7 19.7 19.7
Undecided 72 24.0 24.0 43.7
Not really 52 17.3 17.3 61.0

Somewhat 55 18.3 18.3 79.3
Very much 62 20.7 20.7 100.0
Total 300 100.0 100.0
University career sites
Cumulative
Valid Not at all 114 38.0 38.0 38.0
Undecided 34 11.3 11.3 49.3

Not really 78 26.0 26.0 75.3
Somewhat 35 11.7 11.7 87.0
Very much 39 13.0 13.0 100.0
Total 300 100.0 100.0
Recruiter Websites
Cumulative
Valid Not at all 59 19.7 19.7 19.7
Undecided 41 13.7 13.7 33.3
Not really 51 17.0 17.0 50.3
Somewhat 72 24.0 24.0 74.3
Very much 77 25.7 25.7 100.0
Total 300 100.0 100.0
Campus placements
Cumulative
Valid Not at all 111 37.0 37.0 37.0
Undecided 31 10.3 10.3 47.3
Not really 33 11.0 11.0 58.3
Somewhat 44 14.7 14.7 73.0
Very much 81 27.0 27.0 100.0
Total 300 100.0 100.0
Employee referrals
Cumulative
Valid Not at all 83 27.7 27.7 27.7
Undecided 103 34.3 34.3 62.0
Not really 39 13.0 13.0 75.0
Somewhat 19 6.3 6.3 81.3
Very much 56 18.7 18.7 100.0

Total 300 100.0 100.0
type of recruitment advertisement attracts you
Cumulative
Valid Descriptive 82 27.3 27.3 27.3
Technical 44 14.7 14.7 42.0
Informative 126 42.0 42.0 84.0
Humor 12 4.0 4.0 88.0
Creative 23 7.7 7.7 95.7
Interesting 12 4.0 4.0 99.7
Others 1 .3 .3 100.0
Total 300 100.0 100.0
Description of the organization
Cumulative
Valid Disagree 5 1.7 1.7 1.7
Neutral 44 14.7 14.7 16.3
Agree 134 44.7 44.7 61.0
Strongly Agree 117 39.0 39.0 100.0
Total 300 100.0 100.0
Job title is described.
Cumulative
Valid Neutral 21 7.0 7.0 7.0
Agree 175 58.3 58.3 65.3
Strongly Agree 104 34.7 34.7 100.0
Total 300 100.0 100.0
Location of the job is described.
Cumulative
Valid Strongly Disagree 1 .3 .3 .3
Disagree 1 .3 .3 .7
Neutral 29 9.7 9.7 10.3
Agree 159 53.0 53.0 63.3
Strongly Agree 110 36.7 36.7 100.0
Total 300 100.0 100.0
Layout of the advertisement
Cumulative
Neutral 38 12.7 12.7 13.7
Agree 129 43.0 43.0 56.7
Strongly Agree 130 43.3 43.3 100.0
Total 300 100.0 100.0
Content is easy to understand.
Cumulative
Neutral 36 12.0 12.0 13.0

Agree 133 44.3 44.3 57.3
Strongly Agree 128 42.7 42.7 100.0
Total 300 100.0 100.0
Benefits are described.
Cumulative
Neutral 31 10.3 10.3 11.3

Agree 121 40.3 40.3 51.7
Strongly Agree 145 48.3 48.3 100.0
Total 300 100.0 100.0
Call to Action is provided.
Cumulative
Neutral 37 12.3 12.3 14.0
Agree 101 33.7 33.7 47.7
Strongly Agree 157 52.3 52.3 100.0
Total 300 100.0 100.0
Description of Salary and incentives.
Cumulative
Disagree 9 3.0 3.0 3.3
Neutral 27 9.0 9.0 12.3
Agree 113 37.7 37.7 50.0
Strongly Agree 150 50.0 50.0 100.0
Total 300 100.0 100.0
Description of Job Duties and roles.
Cumulative
Disagree 10 3.3 3.3 5.0
Neutral 36 12.0 12.0 17.0
Agree 111 37.0 37.0 54.0
Strongly Agree 138 46.0 46.0 100.0
Total 300 100.0 100.0

Usage of pictures and sketches in the advertisement.
Cumulative
Disagree 26 8.7 8.7 10.7
Neutral 38 12.7 12.7 23.3
Agree 97 32.3 32.3 55.7
Strongly Agree 133 44.3 44.3 100.0
Total 300 100.0 100.0
Attractive border of the advertisement.
Cumulative
Disagree 33 11.0 11.0 13.3
Neutral 36 12.0 12.0 25.3
Agree 94 31.3 31.3 56.7
Strongly Agree 130 43.3 43.3 100.0
Total 300 100.0 100.0
Conveying exact meaning.
Cumulative
Disagree 17 5.7 5.7 6.0
Neutral 34 11.3 11.3 17.3
Agree 103 34.3 34.3 51.7
Strongly Agree 145 48.3 48.3 100.0
Total 300 100.0 100.0
Tenure of the organization is described.
Cumulative
Disagree 12 4.0 4.0 4.3
Neutral 24 8.0 8.0 12.3
Agree 121 40.3 40.3 52.7
Strongly Agree 142 47.3 47.3 100.0
Total 300 100.0 100.0
Key persons of the organization are described.
Cumulative
Disagree 10 3.3 3.3 4.7
Neutral 21 7.0 7.0 11.7
Agree 119 39.7 39.7 51.3
Strongly Agree 146 48.7 48.7 100.0
Total 300 100.0 100.0
Achievements of the organization are described.
Cumulative
Disagree 9 3.0 3.0 3.7
Neutral 30 10.0 10.0 13.7

Agree 100 33.3 33.3 47.0
Strongly Agree 159 53.0 53.0 100.0
Total 300 100.0 100.0
Attractive advertisement.
Cumulative
Disagree 9 3.0 3.0 3.3

Neutral 25 8.3 8.3 11.7
Agree 111 37.0 37.0 48.7
Strongly Agree 154 51.3 51.3 100.0
Total 300 100.0 100.0
Creativity in the advertisement.
Cumulative
Disagree 6 2.0 2.0 3.0
Neutral 27 9.0 9.0 12.0
Agree 107 35.7 35.7 47.7
Strongly Agree 157 52.3 52.3 100.0
Total 300 100.0 100.0
Theme of the advertisement.
Cumulative
Disagree 5 1.7 1.7 2.0
Neutral 33 11.0 11.0 13.0
Agree 107 35.7 35.7 48.7
Strongly Agree 154 51.3 51.3 100.0
Total 300 100.0 100.0
Appeal in the advertisement.
Cumulative
Neutral 26 8.7 8.7 9.7
Agree 108 36.0 36.0 45.7
Strongly Agree 163 54.3 54.3 100.0
Total 300 100.0 100.0

A logo-design that represent the organization.
Cumulative
Disagree 9 3.0 3.0 3.3
Neutral 27 9.0 9.0 12.3
Agree 97 32.3 32.3 44.7
Strongly Agree 166 55.3 55.3 100.0
Total 300 100.0 100.0
Placement of Advertisement.
Cumulative
Disagree 5 1.7 1.7 2.7
Neutral 20 6.7 6.7 9.3
Agree 102 34.0 34.0 43.3
Strongly Agree 170 56.7 56.7 100.0
Total 300 100.0 100.0
Corporate colour /Design
Cumulative
Neutral 15 5.0 5.0 7.3
Agree 81 27.0 27.0 34.3
Strongly Agree 197 65.7 65.7 100.0
Total 300 100.0 100.0
Websites provided for further information.
Cumulative

Neutral 14 4.7 4.7 5.7
Agree 60 20.0 20.0 25.7
Strongly Agree 223 74.3 74.3 100.0
Total 300 100.0 100.0
Requirements from candidate are described.
Cumulative
Valid Disagree 1 .3 .3 .3
Neutral 7 2.3 2.3 2.7
Agree 37 12.3 12.3 15.0
Strongly Agree 255 85.0 85.0 100.0
Total 300 100.0 100.0
Sr. No. Particulars SDA DA N A SA Mean S.D

Recruitment advertisement helps in 12 28 94 102 64 3.5933 1.04799
1. building corporate image of the
organization.
Corporate image of the organization 3 3 32 141 121 4.2467 .76229
2. plays an important role when
applying for job.
Corporate image influence the 3 2 19 77 199 4.5567 .73160
3. attractiveness of Work.
You tend to directly apply for job 66 72 59 46 57 2.8533 1.42076
4. after watching a recruitment
advertisement.
You tend to look for further 13 16 30 38 203 4.3400 1.12633
5. information about the organization
before applying for job after
watching recruitment
advertisement.
Highest mean is 4.5567 for “Corporate image influence the attractiveness of Work.” which describes
that majority of respondents strongly agree for specific variable.
Lowest mean is 2.8533 for “You tend to directly apply for job after watching a recruitment
advertisement”. Which describes that majority of respondents strongly disagree for specific
variable.
.
Highest Standard Deviation for “You tend to directly apply for job after watching a
recruitment advertisement.” is 1.42076 which shows that people are having different
satisfaction level for the same.
Lowest Standard Deviation for “Corporate image influence the attractiveness of Work” Value
is .73160 which shows that people are having almost same satisfaction level for the same.
Sr. Particulars SDA DA N A SA Mean S.D

No.
1 Description of the 0 5 44 134 117 4.2100 .74907
organization.
2 Job title is described. 0 0 21 175 104 4.2767 .58417
3 Location of the job is 1 1 29 159 110 4.2533 .66631
described.
4 Layout of the 1 2 38 129 130 4.2833 .73361
advertisement
5 Content is easy to 1 32 36 133 128 4.2833 .72443
understand.
6 Benefits are described. 0 3 31 121 145 4.3600 .70621
7 Call to Action is 0 5 37 101 157 4.3667 .76212
provided.
8 Description of Salary 1 9 27 113 150 4.3400 .79151
and incentives.
9 Description of Job 5 10 36 111 138 4.2233 .90342
Duties and roles.
10 Usage of pictures and 6 26 38 97 133 4.0833 1.04564
sketches in the
advertisement.
11 Attractive border of the 7 33 36 94 130 4.0233 1.09855
advertisement.
12 Conveying exact 1 17 34 103 145 4.2467 .89171
meaning.
13 Tenure of the 1 12 24 121 142 4.3033 .80839
organization is
described.
14 Key persons of the 4 10 21 119 146 4.3100 .84634
organization are
described.
15 Achievements of the 2 9 30 100 159 4.3500 .83054
organization are
described.
16 Attractive 1 9 25 111 154 4.3600 .78685
advertisement.
17 Creativity in the 3 6 27 107 157 4.3633 .80839
advertisement.
18 Theme of the 1 5 33 107 154 4.3600 .76966
advertisement.
19 Appeal in the 0 3 26 108 163 4.4367 .69349
advertisement.
20 A logo-design that 1 9 27 97 166 4.3933 .80047
represent the
organization.
21 Placement of 3 5 20 102 170 4.4367 .77545
Advertisement.
22 Corporate colour 0 7 15 81 197 4.5600 .69859
/Design
23 Websites provided for 0 3 14 60 223 4.6767 .61104
further information.
24 Requirements from 0 1 7 37 255 4.8200 .46366
candidate are described.
Highest mean is 4.8200for “Requirements from candidate are described.” which describes
that majority of respondents strongly agree for specific variable.
Lowest mean is 4.0233 for “Attractive border of the advertisement.” Which describes that
majority of respondents strongly disagree for specific variable.
.
Highest Standard Deviation for “Attractive border of the advertisement.” is 1.09855 which
shows that people are having different satisfaction level for the same.
Lowest Standard Deviation for “Requirements from candidate are described.” Value is
.46366which shows that people are having almost same satisfaction level for the same.

Descriptive Test (16MBA025)

Uploaded by

Copyright:

Available Formats

Descriptive Test (16MBA025)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Descriptive Test (16MBA025)

Uploaded by

Copyright:

Available Formats

Descriptive analysis

Valid 18-25 years 151 50.3 50.3 50.3

26-20 years 93 31.0 31.0 81.3

31-40 years 36 12.0 12.0 93.3

41-50 years 18 6.0 6.0 99.3

51 & above 2 .7 .7 100.0

Total 300 100.0 100.0

Valid Male 204 68.0 68.0 68.0

Female 96 32.0 32.0 100.0

Total 300 100.0 100.0

Valid Ahmedabad 191 63.7 63.7 63.7

Bareja 44 14.7 14.7 78.3

Vadodara 13 4.3 4.3 82.7

Kheda 14 4.7 4.7 89.7

Narol 5 1.7 1.7 92.0

Others 24 8.0 8.0 100.0

Total 300 100.0 100.0

HSC 36 12.0 12.0 20.3

UG 56 18.7 18.7 39.0

PG 182 60.7 60.7 99.7

Total 300 100.0 100.0

Valid Employed 217 72.3 72.3 72.3

Job Seeker 82 27.3 27.3 99.7

Total 300 100.0 100.0

Valid < 1 years 121 40.3 40.3 40.3

1-10 Years 144 48.0 48.0 88.3

11-20 Years 30 10.0 10.0 98.3

21-30 years 4 1.3 1.3 99.7

31 & above 1 .3 .3 100.0

R.A Hepl in building corporate image of the org

Valid Strongly Disagree 12 4.0 4.0 4.0

Disagree 28 9.3 9.3 13.3

Neutral 94 31.3 31.3 44.7

Agree 102 34.0 34.0 78.7

Corporate image of the org. plays an imp. role

Valid Strongly Disagree 3 1.0 1.0 1.0

Disagree 3 1.0 1.0 2.0

Neutral 32 10.7 10.7 12.7

Agree 141 47.0 47.0 59.7

Strongly Agree 121 40.3 40.3 100.0

Total 300 100.0 100.0

Corporate image influence the attractiveness of Work.

Valid Strongly Disagree 3 1.0 1.0 1.0

Neutral 19 6.3 6.3 8.0

Agree 77 25.7 25.7 33.7

Strongly Agree 199 66.3 66.3 100.0

Total 300 100.0 100.0

directly apply for job after watching a recr. advt.

Valid Strongly Disagree 66 22.0 22.0 22.0

Disagree 72 24.0 24.0 46.0

Neutral 59 19.7 19.7 65.7

Agree 46 15.3 15.3 81.0

Strongly Agree 57 19.0 19.0 100.0

Total 300 100.0 100.0

Valid Strongly Disagree 13 4.3 4.3 4.3

Disagree 16 5.3 5.3 9.7

Neutral 30 10.0 10.0 19.7

Agree 38 12.7 12.7 32.3

Strongly Agree 203 67.7 67.7 100.0