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Strategic Management Term Project

This document outlines the guidelines for a strategic management term project assigned to senior business students. Students will work in teams to analyze a company from the Fortune 500. Each team must select a different company that has not been recently studied. The project requires research on the company's annual report and at least 15 other sources. The written report should be 15-16 pages plus exhibits and follow an outlined format including an introduction, strategic issues, SWOT analysis, stakeholder analysis, recommendations, and references. Teams will also present their analysis and recommendations in a 20-25 minute PowerPoint presentation where all members must speak. Failure to fully participate in the project or exclusion of team members will negatively impact grades.

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Ketema Asfaw
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158 views

Strategic Management Term Project

This document outlines the guidelines for a strategic management term project assigned to senior business students. Students will work in teams to analyze a company from the Fortune 500. Each team must select a different company that has not been recently studied. The project requires research on the company's annual report and at least 15 other sources. The written report should be 15-16 pages plus exhibits and follow an outlined format including an introduction, strategic issues, SWOT analysis, stakeholder analysis, recommendations, and references. Teams will also present their analysis and recommendations in a 20-25 minute PowerPoint presentation where all members must speak. Failure to fully participate in the project or exclusion of team members will negatively impact grades.

Uploaded by

Ketema Asfaw
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Wollo university

Department of Management
Postgraduate program

Strategic Management Term Project

Objective:
To provide senior business students the opportunity to apply the strategic management
concepts examined in the strategic Management course to an actual company situation.

Methodology:
Each team will select a firm from the current Fortune 500 that has not been studied by
any Strategic Management team within recent years. Students will be provided with a list
of companies that may not be selected. No two teams may choose the same company.
This applies across all Strategic Management sections. Students will select three or more
companies to study and submit the names to the instructor. The instructor will check the
companies to determine if another group has already chosen it. A company will be
assigned to the first team that requests it.

Once the firm is identified, each team will begin its research. The team must obtain a
copy of the company’s most recent annual report; and must include the report as an
exhibit in the project binder. Other information on the assigned company will be obtained
from research in business publications (e.g. Wall Street Journal, Fortune, Business Week,
etc.) and the company website. There will be a minimum of fifteen (15) references from
published sources. These are not to be just any article on the subject firm; rather the
appropriate content will contain information of a strategic nature.

Report Format:
The coversheet will follow the format for individual written cases. Use APA format to
cite sources. The library staff will gladly help any student who is unfamiliar with APA
guidelines. The paper and presentation will contain the following:
1. Introduction and Overview – briefly introduce the firm, the nature of its business,
its size and financial condition. Maximum of two (2) pages plus appropriate
exhibits
2. Strategic Issues – concisely identify two (2) to four (4) MAJOR strategic
management problems facing the company. These should not be discussed in this
section, just stated and/or briefly presented (like Prob/Ops in case analysis).
Maximum one (1) page
3. SWOT – provide an abbreviated summary of strengths, weaknesses, opportunities
and threats. Maximum two (2) pages
4. Stakeholder Analysis - include a brief identification and discussion of the key
internal and external stakeholders. Maximum of one (1) page
5. Recommendation/Rationale – make specific, realistic, practical, top management
strategic recommendations, supported with appropriate discussion outlining
reasons why the suggested positions are sound for the firm. Minimum (5) to
Maximum ten (10) pages
6. Exhibits – include a SWOT diagram, financial ratios and other visuals (use of
computerized graphics is encouraged) and /or matrix analysis used in support of
recommendations and rationale discussion. All exhibits will follow the end of the
recommendation/rationale section. A complete copy of the PowerPoint slides used
in the presentation will be included as an exhibit
7. Reference Listing – follow APA format in citing all material used in preparing the
report. The total paper excluding the title page, table of contents and exhibits will
be a minimum of fifteen (15) and a maximum of sixteen (16) pages in length. The
total length, including all exhibits other than the annual report, PowerPoint
handouts and works cited should not exceed 25 pages. Any papers violating the
min/max guidelines will be downgraded. It is essential that proper reference
citations be given in the body of the paper.

Comments:
The written report must be able to “stand on its won” meaning if no presentation were
given, the material (examples, overheads, charts, etc.) can be used in the presentation that
is not found in the report. The presentation will be given using Power Point. Completing
the paper several days before the due date provides the opportunity to practice the
presentation. Often during such dry runs ideas come up that can strengthen the
presentation; these must be added to the written document. Also, on occasion, something
in the paper is found to be unnecessary during presentation practice. The presentation will
last from twenty (20) to twenty-five (25) minutes. All team members must have a
speaking role. The business dress rule applies and there will be a short question and
answer period after each presentation. Failure to participate in the team’s preparation and
report on this capstone course project as assigned is an automatic failure of the course.
Lack of appropriate individual contribution to the team effort and/or control and
exclusion of team member(s) participation by a few will negatively affect a student’s
project and course grade. Each team member will evaluate each team member in a sealed
written form.

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