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Define Your Problem

The document discusses the Define stage of the Design Thinking process. In this stage, insights gathered from observing users are synthesized to define the core problem in a human-centered way. One tool used is the "Five Whys" technique, which asks why repeatedly to determine the root cause. A meaningful problem statement called a Point of View is developed by articulating the user, their needs based on insights gained. This POV will guide ideation in the next stage to solve the right problem.

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Abdullah Abualkhair
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92 views2 pages

Define Your Problem

The document discusses the Define stage of the Design Thinking process. In this stage, insights gathered from observing users are synthesized to define the core problem in a human-centered way. One tool used is the "Five Whys" technique, which asks why repeatedly to determine the root cause. A meaningful problem statement called a Point of View is developed by articulating the user, their needs based on insights gained. This POV will guide ideation in the next stage to solve the right problem.

Uploaded by

Abdullah Abualkhair
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Define your Problem

After observing users empathetically, and embracing simple mindset shifts and tackle problems
from a new direction that helps designers create innovative solutions, overcome challenges, and
produce incredibly successful results. This is where the design thinking define stage comes into
the picture. Here, we begin piecing the information we’ve gathered during the empathy stage by
analyzing the observations, and synthesizing them. The purpose of this stage of the design
thinking process is to define the core problems and create a problem statement in a human-
centered manner.
One of the helping tools to define your problem statement is the “Five whys” (or 5 whys), it is an
iterative interrogative technique used to explore the cause-and-effect relationships underlying a
particular problem. The primary goal of the technique is to determine the root cause of a defect
or problem by repeating the question “Why?” Each answer forms the basis of the next question.

An integral part of the Design Thinking process is the definition of a meaningful and
actionable problem statement, which the design thinker will focus on solving. This is
perhaps the most challenging part of the Design Thinking process, as the definition of a
problem (also called a design challenge) will require you to synthesise your observations
about your users from the first stage in the Design Thinking process
In the Define stage you synthesise your observations about your users from the first
stage, the Empathise stage. A great definition of your problem statement will guide you
and your team’s work and kick start the ideation process (third stage) in the right
direction.

1|Page Define Phase


A Point Of view (POV) is a meaningful and actionable problem statement, which will
allow you to ideate in a goal-oriented manner. Your POV captures your design vision by
defining the RIGHT challenge to address in the ideation sessions. A POV involves
reframing a design challenge into an actionable problem statement. You articulate a POV
by combining your knowledge about the user you are designing for, his or her needs and
the insights which you’ve come to know in your research or Empathise mode. Your POV
should be an actionable problem statement that will drive the rest of your design work.
You articulate a POV by combining these three elements – user, need, and insight. You
can articulate your POV by inserting your information about your user, the needs and
your insights in the following sentence:

[User . . . (descriptive)] needs [need . . . (verb)] because [insight. . . (Compelling)]

  

  

  

  

  

Dam, R. F., & Siang, T. Y. (n.d.). Stage 2 in the Design Thinking Process: Define the
Problem and Interpret the Results. Retrieved from https://www.interaction-
design.org/literature/article/stage-2-in-the-design-thinking-process-define-the-
problem-and-interpret-the-results#:~:text=A Point Of view (POV,into an actionable
problem statement.

2|Page Define Phase

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