Experience: Sumit Awasthi

SUMIT AWASTHI
159 Leland Farm Road • Ashland, MA 01721 • (508) 736-1885 • sawasthi@gmail.com
Engineer and MBA with 8+ years of product marketing and business development experience highlighted
with cradle-to-grave P&L responsibilities for multi-million dollar product lines, innovative online and
offline marketing communications strategies, brand positioning, and channel management expertise.
EXPERIENCE
Analog Devices Inc., Wilmington, MA June 2003 – Present

Product Marketing and Business Development Manager – RF and Optical Power Standard Products
• Managed and led product development efforts for a $8M+ portfolio of semiconductor products for the optical networking
market, increasing revenues in this space by more than 600% in the last five years.
• Led and managed marketing and business development efforts for RF and wireless products targeted at instrumentation,
military, industrial, medical, broadband, RFID applications – contributing >$20M to company’s top line.
• Interfaced with company’s global distribution partners to create joint branding and marketing programs, analyze
performance metrics, and strengthen supply-chain, logistics, and asset management efficiencies.
• Analyzed market needs to define specifications for next-generation RF and optical power monitoring products – findings
and definitions formed an integral part of the future product roadmaps targeting markets worth $25 million in the next
three years.
• Spearheaded department’s marketing communications program including designing a new customer presentation hailed
as the most effective sales tool and collateral in the company. Worked closely with advertising, direct mail, e-marketing
and PR teams to supervise launches of 4 key RF and Optical products.
• Led the divisions efforts to formulate the next-generation corporate web strategy involving Web 2.0 features (blogs,
forums, wikis, video) to improve value delivery and branding across the long tail customers of multimillion dollar
products.
• Supervised a team of direct and indirect reports to aggressively pursue sales opportunities through pricing negotiations,
quote responses, sample follow-up activities, aiding worldwide sales to close in on business – these proactive efforts
resulted in improving previous efforts by 50%.
• Interfaced with top tier communications and networking equipment customers in US, Europe, China, and Japan to
market the product line and to understand market needs for newer products.
Accenture, Cambridge, MA September 2002 – May 2003

Management Intern – Institute for Strategic Change
• Developed web-based solutions to aid in creation of artificial e-markets.
• Investigated and analyzed e-market dynamics to model decision making, resource allocation and forecasting tools within
and across firms.
Analog Devices Inc., Wilmington, MA June 2002 – January 2003

MBA Intern - Marketing Strategy & Research
Market potential investigation for Advanced Linear Products division
• Identified growth areas in the optical networking market by analyzing capital expenditures of global telecom majors.
• Analyzed market size and potential for radio frequency products by identifying key technologies and market segments.
• Built revenue forecasts for market opportunities up to 2008 with $40 million over the horizon in optical component
semiconductors.
• Undertook market assessment activities for next-generation wireless phones and wireless LAN technologies through the
academic year, delivering final report to management in January 2003.
Rockwell Automation - Reliance Electric Company, Cleveland, OH August 1999 - August 2001
Product Specialist - Custom and Configured Drives
Product Management and Marketing:
• Managed a product portfolio of AC drives worth $11 million in 2000.
• Launched the new generation of VTAC brand AC drives in North America (January 2001) aimed at increasing the
company’s business by 30%.
• Strategized pricing plans for the new brand, and developed pricing for the entire VTAC range of products.
• Analyzed customer research data to define product engineering requirements, and prepared marketing development
requests for next generation of VTAC drives.
• Designed a software tool for analyzing harmonics distortions in electrical distributions. This easy software solution for
non-technical users reduced average calculation times from 1.5 hours to 10 minutes.
Internal Consulting:
• Implemented an inventory management system that improved on-time delivery by 40%.
• Created a framework and led a team for developing an on-line order entry system for the product line.
Rockwell Automation - Standard Drives Business, Milwaukee, WI and Cleveland, OH July 1998 - July 1999
Engineering Associate – Rotational Training in Commercial Marketing, R&D, Product Marketing and Manufacturing
• Performed competitive analysis and researched market activities for a $1 billion product line.
• Designed and maintained a large competitive analysis web site and database for the Intranet. This website served 8000
sales employees worldwide.
• Underwent special training in manufacturing and operations processes including ergonomic studies, inventory
management, pilot manufacturing, testing & quality, activity based costing for the company’s plant at Sumner, IA.
E D U C AT I O N
Boston University, Graduate School of Management, Boston, MA May 2003

MBA
MS – Management Information Systems
Milwaukee School of Engineering, Milwaukee, WI May 1998

BS – Electrical Engineering
University of Chicago, Graduate School of Business, Chicago, IL March 2000

Certificate Course in Product Management
SKILLS
• PSpice, MS Word, MS Excel, MS PowerPoint, MS Access, MS C++, Lotus Notes, Adobe Photoshop, MS Frontpage,
StatPro, SQL, Oracle 8i, Windows 95/NT/ME/XP.
• Oil painting, charcoal sketching. Expert skills in graphic design and web page design.

Experience: Sumit Awasthi

Uploaded by

Copyright:

Available Formats

Experience: Sumit Awasthi

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Experience: Sumit Awasthi

Uploaded by

Copyright:

Available Formats

SUMIT AWASTHI

159 Leland Farm Road • Ashland, MA 01721 • (508) 736-1885 • sawasthi@gmail.com

Analog Devices Inc., Wilmington, MA June 2003 – Present

Accenture, Cambridge, MA September 2002 – May 2003

Analog Devices Inc., Wilmington, MA June 2002 – January 2003

Boston University, Graduate School of Management, Boston, MA May 2003

Milwaukee School of Engineering, Milwaukee, WI May 1998

University of Chicago, Graduate School of Business, Chicago, IL March 2000

You might also like

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.