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    Concept Paper

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    Eowyn Lim
    This document discusses how technology influences human interaction and relationships. It notes that technology use, such as social media and mobile devices, has risen dramatically in recent years. While technology aims to make life easier, it can profoundly impact human relationships both positively and negatively. The document then focuses on how social media influencers use social media to shape audiences and how they can influence people's decisions, especially youth. It aims to understand the positive and negative consequences of influencers on youth decision making. The research methodology is described as phenomenology to understand lived experiences.

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    Concept Paper

    Uploaded by

    Eowyn Lim
    50 views4 pages
    This document discusses how technology influences human interaction and relationships. It notes that technology use, such as social media and mobile devices, has risen dramatically in recent years. While technology aims to make life easier, it can profoundly impact human relationships both positively and negatively. The document then focuses on how social media influencers use social media to shape audiences and how they can influence people's decisions, especially youth. It aims to understand the positive and negative consequences of influencers on youth decision making. The research methodology is described as phenomenology to understand lived experiences.

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    This document discusses how technology influences human interaction and relationships. It notes that technology use, such as social media and mobile devices, has risen dramatically in recent years. While technology aims to make life easier, it can profoundly impact human relationships both positively and negatively. The document then focuses on how social media influencers use social media to shape audiences and how they can influence people's decisions, especially youth. It aims to understand the positive and negative consequences of influencers on youth decision making. The research methodology is described as phenomenology to understand lived experiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    50 views4 pages

    Concept Paper

    Uploaded by

    Eowyn Lim
    This document discusses how technology influences human interaction and relationships. It notes that technology use, such as social media and mobile devices, has risen dramatically in recent years. While technology aims to make life easier, it can profoundly impact human relationships both positively and negatively. The document then focuses on how social media influencers use social media to shape audiences and how they can influence people's decisions, especially youth. It aims to understand the positive and negative consequences of influencers on youth decision making. The research methodology is described as phenomenology to understand lived experiences.

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    © All Rights Reserved
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    of 4

    THE WAY TECHNOLOGY

    INFLUENCES HUMAN
    INTERACTION

    FRANCES EOWYN LIM


    FAITH EZEKIEL PALALIMPA
    CAPIZ NATIONAL HIGH SCHOOL

    JANUARY 12, 2023


    INTRODUCTION:
    The utilization of technology to create and maintain relationships among people
    has become commonplace. According to the Pew Research Center, the percentage
    of American adults who own a tablet computer increased from 3 percent in 2010 to
    45 percent in 2015, and the percentage of American adults who own a cell phone
    increased from 53 percent in 2000 to 92 percent in 2015. Furthermore, in 2015, 76
    percent of online adults used some type of social networking site, compared to 8
    percent in 2005. Technology is often introduced into a social system with the
    stated intention of making life easier for people. As technology becomes more
    pervasive in everyday life, the assessment of technology’s presence in relationships
    and its impact on how humans interact with one another is an emerging area of
    study. There are many perspectives on the relationship between technology and
    human interactions and relationships. It is purported that the integration of
    technologies in everyday life can have profound effects on human relationships, in
    both positive and negative ways. More notably, technologies impact on or interfere
    with how individuals engage in interpersonal relationships, behave within
    relationships, and project feelings and meanings including displays of emotions
    and love. Essentially, the new technological landscape now connects to what it
    means to be human.

    BACKGROUND:
    Nowadays, social media is the primary tools of communication and interaction that
    helps to develop relationship in one another. According to (Boyd et. al, 2008)
    social media is a websites which allow profile creation and visibility of
    relationship between users. Due to this, relationship they develop an interaction
    that resulting in influencing one another that leads into the rise of what we called
    social media influencers. Social media influencers (SMIs) as stated by Burke
    (2017) is independent third party endorsers who use social media networks to
    shape and influences his or her audiences. According to the statistic conducted by
    MuseFind (2016) it shows that 92% of consumers trust an influencer more than an
    advertisement or traditional celebrity endorsement. It was supported the recently
    statistics conducted by Twitter last 2016, that shows that 40% of respondents have
    made a purchase after seeing it used by an influencer, because of their fame and
    popularity.
    This paper, will address the gaps in knowledge by knowing the main reasons why
    do social media influencers can influence the decision making of the people
    especially the youth. In addition, this paper aims to understand both positive and
    negative impacts and consequences of SMIs in youth decision making.

    OBJECTIVE:
    The main focus of this paper is to find out how does social media influencers
    (SMIs) influences the decision-making of the youth and what are positive and
    negative consequences that influencing them. It sought to answer the following
    research questions:
    1. Why most of the people rely their decisions to their favorite social media
    influencers SMIs?
    2. What are the reasons why SMIs influence people in their decision- making?
    3. What are the positive and negative consequences or impacts of social media
    influencers SMIs in our daily life?
    4. How do social media influencers SMIs influences the perspective of the people?
    5. How does social media influencers SMIs affects the decisions made by people in
    daily life?

    RESEARCH METHODOLOGY:
    The research design and methodology of this paper is phenomenology. According
    to (Crotty, 1998) phenomenology research is a descriptive research focuses on
    seeking realities not pursuing truth, it is in the form of manifestation of phenomena
    as it is in the form of life world made of interconnected, lived experiences
    subjectively. As stated by (Bozzi et. al, 1990) phenomenology is a way of thinking
    about knowledge in a philosophical and theoretical viewpoint on how do we know
    what we know. Phenomenology is a way of thinking about what life experiences
    are like for people as stated by (Powers & Knapp, 1995) and is primarily
    concerned with interpreting the meaning of these experiences.

    RESEARCH TIMELINE:
    The said interview was conducted after the participants returned the informed
    consent that completely signed and approved by their guardians and parents. The
    interview was conducted in just 1 day on the said 5 participants of the research. In
    addition, the participants were asked on their views regarding their experience as
    neither a follower nor viewers of social media influencers. The said, interview was
    successfully conducted accordingly to the researcher’s expectations and
    knowledge.
    Research Section Duration
    1. Title------------------------1 week
    2. Introduction ----------------1 week
    3. Need for this Study----------2 weeks
    4. Background-------------------3 weeks
    5. Objectives-------------------1 week
    6. Research Questions and or Hypothesis--1 week
    7. Research Methodology 2 weeks
    REFERENCE:
    Alice Audrezet & Gwarlann De Kerviler & Julie Guidry Moulard, 2018.
    "Authenticity under threat: When social media influencers need to go beyond self-
    presentation," Post-Print hal-01914732, HAL.Baker,
    Blogger, G. (2017, May 30). Influencer Marketing: The Era of Social Media
    Influencers – Are they really your friend? Retrieved from
    http://www.brandba.se/blog//social-media-influencer-5tips-to-recognise-paid-posts
    Burke, K. E. (2017) Social Butterflies- How Social Media Influencers are the new
    Celebrity Endorsement, pp. 1-25. Retrieved
    fromhttps://vtechworks.lib.vt.edu/handle/10919/78221
    Chryssoula Chatzigeorgiou. (2017). Modelling the impact of social media
    influencers on behavioural intentions of millennials: The case of tourism in rural
    areas in Greece. Journal of Tourism, Heritage & Services Marketing, 3(2), 25–29.
    http://doi.org/10.5281/zenodo.1209125
    Dalstam, M., Nordlöf, H., Holmgren, D. (2018). The NA-KD Truth About
    Influencer Marketing : Exploring influencer marketing through integrated
    marketing communication and the influencer’s role in strengthening a brand.
    Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39986
    Dayna Sara (2018) The Impact of Social Media Influencers as an Advertising
    Source in the Beauty Industry from an Irish Female Millennials’ Perspective.
    Masters thesis, Dublin, National College of Ireland.
    http://trap.ncirl.ie/id/eprint/3391
    Burke, K. E. (2017) Social Butterflies- How Social Media Influencers are the new
    Celebrity Endorsement, pp. 1-25. Retrieved
    fromhttps://vtechworks.lib.vt.edu/handle/10919/78221
    Chryssoula Chatzigeorgiou. (2017). Modelling the impact of social media
    influencers on behavioural intentions of millennials: The case of tourism in rural
    areas in Greece. Journal of Tourism, Heritage & Services Marketing, 3(2), 25–29.
    http://doi.org/10.5281/zenodo.1209125
    Dalstam, M., Nordlöf, H., Holmgren, D. (2018). The NA-KD Truth About
    Influencer Marketing : Exploring influencer marketing through integrated
    marketing communication and the influencer’s role in strengthening a brand.
    Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39986--------

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