AN INSTITUTIONAL TRAINING AT THIAGARAJAN AGRO

PRODUCTS (P) Ltd., TAMIL NADU

A Training Report submitted to N.M.S.S.Vellaichamy Nadar College (AUTONOMOUS)

in partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by
SARAVANA KUMAR S
Reg No: 201804140

Under the Guidance of

Dr. D. KARTHIKEYAN., B.COM(CA)., MBA., M.PHIL., PH.D., S.E.T.,

DEPARTMENT OF MANAGEMENT STUDIES

N.M.S.S.VELLAICHAMY NADAR COLLEGE
( AFFILIATED TO MADURAI KAMARAJ UNIVERSITY)

NAGAMALAI, MADURAI – 625019

August – 2021

1
 DEPARTMENT OF MANAGEMENT STUDIES
N.M.S.S. VELLAICHAMY NADAR COLLEGE (AUTONOMOUS)
NAGAMALAI, MADURAI – 625019

MBA PROGRAMME (2020 – 2021)

CERTIFICATE

This is to certify that the training report entitled “AN INSTITUTIONAL

TRAINING AT THIAGARAJAN AGRO PRODUCTS (P) Ltd., MADURAI, TAMIL
NADU,” has been submitted to N.M.S.S.VELLAICHAMY NADAR COLLEGE
(AUTONOMOUS), MADURAI, in partial fulfillment of the award of the degree of MASTER
OF BUSINESS ADMINISTRATION is a bonafide record of training done by SARAVANA
KUMAR S (Reg. No. 201804140), under my supervision and guidance. The subject on which
the Training Report has been prepared is based on his original work and it has not been
submitted earlier in full or part there for the award of any degree, diploma or any other
similarities of any other University or Institution.

Dr. D. KARTHIKEYAN, B.COM(CA)., M.B.A., M.Phil ., PhD., S.E.T., Dr. N. SHUNMUGA RAJAN, M.B.A., PhD.

Faculty Guide Director - MBA

2
3
 DECLARATION

SARAVANA KUMAR S,

Reg. No: 201804140,

DEPARTMENT OF MANAGEMENT STUDIES,

N.M.S. S. VELLAICHAMY NADAR COLLEGE (AUTONOMOUS),

NAGAMALAI,

MADURAI – 19.

I hereby declare that the Training Report entitled “ AN INSTITUTIONAL

TRAINING AT THIAGARAJAN AGRO PRODUCTS (P) Ltd., MADURAI, TAMIL
NADU,” in partial fulfillment of the requirement for the award of the degree of MASTER OF
BUSINESS ADMINISTRATION of MADUARI KAMARAJ UNIVERSITY, is my original
training work carried out by me independently under the supervision and guidance of Dr. D.
KARTHIKEYAN, B.COM(CA)., MBA., M.Phil., Ph.D., S.E.T., Assistant professor,
Department of management studies, N.M.S.S. Vellaichamy Nadar College (Autonomous),
Madurai. This work has not been submitted earlier in full or part thereof, for the award of other
similar degree or any other similarities of any other Universities or Institution.

DATE:

PLACE: MADURAI SARAVANA KUMAR S

4
 ACKNOWLEDGEMENT

I express my gratitude towards the encouraging faces and helping hands, who
guided me throughout the training work both directly and indirectly.

First and foremost I thank God almighty for helping to complete my training
successfully in THIAGARAJAN AGRO PRODUCTS (P) Ltd, MADURAI.

I express my heartfelt gratitude to my parents who were a constant encouragement

throughout this Training.

I am very much grateful to Dr. R. RAJESWARA PALANICHAMY M.Sc.,

M.Phil, Ph.D Principal, N.M.S.S. Vellaichamy Nadar College (Autonomous) for creating
wonderful studying atmosphere inside the campus.

I extend my profound thank to Dr. N. SHUNMUGA RAJAN M.B.A., PhD.,

Director MBA, Department of Management Studies for his constant encouragement and
valuable advice throughout the training.

I express my sincere thanks to Dr. D. KARTHIKEYAN, B.COM(CA).,

M.B.A., M.Phil., Ph.D., S.E.T Assistant Professor, Department of Management Studies and
my internal Guide for giving me valuable advice and proper guidance during training work.

I take this opportunity to express my sincere thanks to my company guide, Mr.

BALA SUBRAMANIAN, SENIOR ACCOUNTS OFFICER, for permitting me to do the
training work and his valuable guidance during the training work.

(SARAVANA KUMAR S)

5
S.NO CONTENT PAGE NO

1. INTRODUCTION 1

2. INDUSTRY PROFILE 2

3. COMPANY PROFILE 5

4. PRODUCT PROFILE 7

5. OBJECTIVES OF TRAINING 9

6. ORGANISATION STRUCTURE 10

7. FUNCTIONAL DEPARTMENT 11

PURCHASE DEPARTMENT 12

PRODUCTION DEPARTMENT 14

HUMAN RESOURCE DEPARTMENT 17

FINANCE DEPARTMENT 22

MARKETING DEPARTMENT 24

8 CONCLUSION 27

9 WEBLIOGRAPHY 28

6
INTRODUCTION

7
 INTRODUCTION
In the year 1977, two young visionaries- Mr. S. Thiagarajan & Mr. M. Ramesh-
understood the potential of Sesame and decided to venture into the business of producing and
distributing sesame oil across the globe. Financial aid being a problem, they set up their business
in a small 32 sq.ft. rented space in a rice mill compound. They named their brand 'Sastha' in
praise of Lord Ayyappa and invested their childhood savings to start production. In the year
1980, getting a bank loan for Rs. 5000 was a huge challenge, but they ensured that they left no
stone unturned in growing their business. Hard work and dedication fetched amazing results over
the years; what began as a small partnership firm soon developed into a large scale business.
Today, Thiagarajan Agro Products (P) Ltd. is a registered Private Company and has expanded its
production unit from a 32 sq. ft. rented space to a mammoth 40,000 sq. ft. state-of-the-art plant
on a 10-acre land in Madurai.

Sesame seed is one of the oldest oilseed crops known, domesticated well over 3000 years
ago. Sesamum has many other species, most being wild and native to sub-Saharan Africa. S.
indicum, the cultivated type, originated in India and is tolerant to drought-like conditions,
growing where other crops fail. Sesame has one of the highest oil contents of any seed. With a
rich, nutty flavor, it is a common ingredient in cuisines across the world. Like other seeds and
foods, it can trigger allergic reactions in some people.

8
INDUSTRY
PROFILE

9
 INDUSTRY PROFILE

The edible oil industry worldwide is in good health as the rising population, disposable
income and increasing demand has made sure that edible and cooking oil industry continue to
perform efficiently and operate for a long time in the future. The global edible oil industry
produces, imports and exports throughout the year and the major consumer countries rely heavily
on their domestic production and imports. India is one of the largest producers and exporters of
the edible oil across the continent and the world. The climatic conditions in India favor growing
a variety of seeds from which oil can be extracted, they are called oil seeds. The growing
population and the varied dietary habits of different and diverse demographics have ensured a
thriving market for edible oil industry in the country and in Asia.

Statistically, oilseeds in India account for over 5% of the Gross National Product (GNP)
and 14% of the country's area accounts for cultivation of crops. Some of the major oilseeds
grown are Castor, Groundnut, Linseed, Niger, Rapeseed, Mustard, Safflower, Sesame and
Sunflower. India produces 10 percent of the world's oilseeds and the cooking oil production
industry. The edible oil market in India is projected to grow from around $21.5 billion in 2019
to $35.2 billion by 2025 due to increasing disposable income and rising consumer awareness
about healthy lifestyle & wellness.

Moreover, strong marketing activities by leading edible oil brands, changing tastes and
preferences of consumers, expanding population, and shifting consumption pattern towards
branded oils is leading to rising consumption of edible oils in the country.

Surging penetration of processed foods is expected to continue driving consumption of

edible oils in the country. In 2019, Soya oil accounted for more than one-third of the market
share in India edible oil market. The other leading oil types include Mustard oil, Palm oil and
Sunflower oil. Olive oil segment continues to gain market traction in India, however, the
product's share stood at just around 1% in 2019.

West India dominated the country's edible oil market in 2019, and the region is expected to
maintain its dominance during the forecast period. East and West regions also account for a
significant market share, with the South region grabbing the smallest market pie.
10
 Some of the major players operating in India edible oil market include Adani Wilmar
Limited (Fortune), Mother Dairy Fruit & Vegetable Pvt Ltd (Dhara), Cargill India (Nature Fresh,
Gemini), Patanjali Ayurved Limited (Patanjali), EmamiAgrotech Ltd. (Emami Healthy & Tasty
and Himani Best Choice) and others.

IMPORTANCE OF EDIBLE OILS IN THE COUNTRY’S ECONOMY:

Oilseeds and edible oils are two of the most sensitive essential commodities. India is one
of the largest producer of oilseeds in the world and this sector occupies an important position in
the agricultural economy, accounting for the estimated production of36.56 million tons of nine
cultivated oilseeds during the year 2020-21(November-October) as per 3 rd Advance Estimates
released by the Ministry of Agriculture on 25.05.2021.

MAJOR FEATURES OF EDIBLE OIL ECONOMY:

There are two major features, which have significantly contributed to the development of
this sector. One was the setting up of the Technology Mission on Oilseeds in 1986 which has
been converted into a National Mission on Oilseeds and Oil Palm (NMOOP) in 2014.As per a
decision regarding merger/ conversions or linkage of Schemes/ sub-Schemes/ programmes, etc.
having similar components such as incentive for seed, demonstration, and farm implements
including efficient water application tools covered under NFSM and Oil seeds was merged under
revamped NFSM from the year 2018-19.
This gave a thrust to Government's efforts for augmenting the production of oilseeds. This
is evident by the very impressive increase in the production of oilseeds from about 11.3 million
tons in 1986-87 to 33.22 million tons in 2019-20. Most of the oilseeds are cultivated on marginal
land and are dependent on rainfall and other climatic conditions. The other dominant feature
which has had significant impact on the present status of edible oilseeds/oil industry has been the
program of liberalization under which the Government's economic policy allowing greater
freedom to the open market and encourages healthy competition and self regulation rather than
protection and control. Controls and regulations have been relaxed resulting in a highly
competitive market dominated by both domestic and multinational players.

11
 In order to ensure availability of edible oil in the country, export of edible oil has been
banned w.e.f. 17.03.2008, which was extended from time to time. With effect from 06.02.2015,
export of ricebran oil in bulk has been permitted. With effect from 27.03.2017, export of
groundnut oil, sesame oil, soyabean oil and maize (corn) oil has been permitted. With effect from
06.04.2018, export of all edible oils except mustard oil was made free without quantitative
ceiling; pack size etc, till further orders. Export of mustard oil is permitted in packs of up to 5 Kg
with a Minimum Export Price (MEP) of USD 900 per MT.

12
COMPANY
PROFILE

13
 COMPANY PROFILE

Thiagarajan Agro Products Ltd. is a manufacturer and exporter of sesame oil. The
company was founded in 1977 with the motive of providing quality products to its customers and
empowering the agricultural society of India. With a state-of-the-art German technology modern
manufacturing plant in Madurai, Thiagarajan Agro Products Ltd. employs more than 50
individuals and their families, and produces 6000 litres of sesame oil under the brand name-
SASTHA Sesame Oil, each day. The raw material is outsourced from direct farmers; helping
them to achieve better financial independence and improved standard of living. SASTHA
Sesame Oil has made its way to leading food business operators, hotels, caterers and brand
owners, and is exported to leading organisations in Singapore, Malaysia, and Middle East. Used
in cooking as well as in personal healthcare across numerous Indian households, SASTHA
Sesame Oil is a well-loved and trusted brand in the country.

In the year 1977, two young visionaries- Mr. S. Thiagarajan & Mr. M. Ramesh-
understood the potential of Sesame and decided to venture into the business of producing and
distributing sesame oil across the globe. Financial aid being a problem, they set up their business
in a small 32 sq.ft. rented space in a rice mill compound. They named their brand 'Sastha' in
praise of Lord Ayyappa and invested their childhood savings to start production. In the year
1980, getting a bank loan for Rs. 5000 was a huge challenge, but they ensured that they left no
stone unturned in growing their business. Hard work and dedication fetched amazing results over
the years; what began as a small partnership firm soon developed into a large scale business.
Today, Thiagarajan Agro Products (P) Ltd. is a registered Private Company and has expanded its
production unit from a 32 sq. ft. rented space to a mammoth 40,000 sq. ft. state-of-the-art plant
on a 10-acre land in Madurai.

Mr. S. Thiagarajan and Mr. M. Ramesh commenced this business jointly in the year 1977,
and have dedicated the past 38 years of their lives in working for this venture. They are
passionate towards the production of top quality sesame oil and ensure that the best practices are
put in place in order to deliver excellence in all processes, be it manufacturing, product
packaging, logistics or customer service. They have a strong knowledge base that stems from the
strength of experience and their expertise lies in all aspects of business- raw material sourcing,
forecasting and finance management, human resource management, systems and operations
14
management. They have been the guiding light of SASTHA Sesame Oil, and have been
successful in nurturing the business and its stakeholders to a bright future.

Annual General Meeting (AGM) was last held on 30 September 2019 and as per records
from Ministry Thiagarajan Agro Products Private Limited is a Private incorporated on 26 March
2003. It is classified as Non-govt Company and is registered at Registrar of Companies, Chennai.
Its authorized share capital is Rs. 5,000,000 and its paid up capital is Rs. 4,091,960. It is involved
in Production, processing and preservation of meat, fish, fruit vegetables, oils and fats.

Thiagarajan Agro Products Private Limited's of Corporate Affairs (MCA), its balance
sheet was last filed on 31 March 2020.Directors of Thiagarajan Agro Products Private Limited
are Soundararajan Thiagarajan and MuthuKrishnanRamesh.

Thiagarajan Agro Products Private Limited's Corporate Identification Number is (CIN)

U15142TN2003PTC050607 and its registration number is 50607.Its Email address is
accounts@sasthaoil.com and its registered address is NO.22, VISUVASAPURI 4TH
ST,GNANAOLIVUPURAM, MADURAI-625 016. TN 000000 IN ,-

15
PRODUCT PROFILE

16
 PRODUCT PROFILE

Sesame oil (Nallennai) is an integral part of South Indian culture and cuisine. Sesame oil,
being natural, is not just beneficial to health but is also a great taste enhancer.

SASTHA GOLD SESAME OIL – 5 Literpolycan

Product Description : 5 Liter can

Unit of Measure net content: 4570gms

SASTHA SESAME OIL – 1 Liter& 500ML Pet Bottle

Product Description : 1 Liter & 500ML Pet Bottle

Unit of Measure net content: 914gms & 457gms

17
SASTHA SESAME OIL – 1 Liter& 500ML Pouch Pack

Product Description : 1 Liter & 500ML Pouch Pack

Unit of Measure net content: 914gms & 457gms

Goodness of White Sesame Seed.

Prepared using the Traditional Chekku process.

Increased Aroma and Taste.

Better clarity – golden colour.

Enhances the Taste of food prepared naturally.

As name suggests (Nalla – ennai – Queen of edible oil) is best for food / cooking.

It is not just a medium for cooking but a quality ingredient in the food prepared

Good for heart and light on your tummy.

18
OBJECTIVES OF
TRAINING

19
OBJECTIVES OF TRAINING

1. To gather knowledge about Thiagarajan Agro Products Private Limited.

2. To know about the production process of Thiagarajan Agro Products Private Limited.
3. To know about the various department of Thiagarajan Agro Products Private Limited.

20
ORGANISATION
STRUCTURE

21
 ORGANISATION STRUCTURE

Managing Director

Management Team

Purchase Production Financial Human Marketing

Department Department Department Resource Department
Department

Store keeper Production Head Account Head Office

support

Supervisors Senior account Head of sales BDM

executive (ASM) (R&D)

Sales officers
Junior account
executive

Dispatch Production Sales Distributor

clerk workers executive

22
FUNCTIONAL
DEPARTMENT

23
FUNCTIONAL DEPARTMENTS

Though it is a small scale industry it is structured with various departments. This structure
makes it easy to govern all the business activities efficiently. The department of Thiagarajan
Agro Products Private Limited are given below:

 Purchase Department
 Production Department
 Human resource Department
 Finance Department
 Marketing Department

24
 PURCHASE
DEPARTMENT

25
PURCHASE DEPARTMENT

Purchase departments help keep organizations financially healthy. They procure goods and
services designed to meet operational needs while providing the highest possible value.
Purchasing departments keep operations moving smoothly because they monitor supply chains
and take care of tedious tasks like negotiating contracts with vendors, so the department has can
focus on other things.

Also known as a procurement department or a purchase department, the purchasing

department support company operations as the primary buyer of goods and services in private
sector companies, government agencies, educational institutions, or any other type of
organization. The procurement department serves its internal customers by procuring the goods
and services they need in a timely manner while also maintaining the company’s financial health.
They seek and purchase products and services at the best possible price and value.

At the top of the purchasing department, there is a purchasing manager who supervises the
department staff and works closely with the organization executive do plan and oversee the
budget. The purchasing manager has to maintain close communications with department heads to
better understand their needs and the role their purchases play in the company. Purchasing
officers, purchasing agents, and buyers all work under the supervision of the purchasing
manager. Their duties and responsibilities may vary depending on an organization’s size and
priorities.

26
Sesame seeds

 Quality sesame seeds are not available throughout the year. In order to maintain quality,
good sesame seeds are carefully sourced from different states during seasons in India.
 The quality sesame seeds are acquired from various locations such as Gujarat, Rajasthan,
West Bengal, Tamilnadu, Madhya Pradesh etc. Mainly in Gujarat, the high quality
sesame seeds are cropped.
 The sesame seeds is available in different colours like black, white, red and rarely yellow.
 All the different type of sesame has the different taste so that right quantity and quality of
seeds are acquired to maintain the quality of oil taste.
 They collect only high quality of sesame from the different areas so that they can
maintain the good of sesame oil.

27
PRODUCTION
DEPARTMENT

28
PRODUCTION DEPARTMENT

The production department manufactures goods for the business which are then sold in
order to bring revenue for the business.The production department is also responsible for the
designing of the goods or products of the business which are sold to other businesses or to the
general public.

Every aspect of production is controlled by the production department. By controlling

production, the department efficiently uses things such as labor, machines and materials
judiciously in order to prevent any wastage.The department improves on the products of the
business by bringing changes and innovations.

The production department makes sure that it produces goods or products at very low costs
in order to maximize profit.The production department works in collaboration with the
purchasing department of the company in order to make sure that materials needed for
production are always available.The department also makes sure that the machines and
equipments used in production are serviced and properly maintained all the time.

Production planning is the first function performed by the production manager. Production
planning is concerned with thinking in advance what is to be produced, how it is to be produced
and by what time should it be produced. It is concerned with deciding about the production
targets to be achieved by keeping in view the sales forecasts.

29
Sesame oil production process
Sesame seed (stored in
yard)

Dry in sunlight

Cleaning the seed(Hopper

machine)

Crushing with karuppatti

Filter

Storing in tank

Packing in tin, pouch and

pet bottle

Distribution and Sales

30
Virgin Sesame oil comes from sesame seeds Sesame seeds are mainly of two types –

 White sesame seeds These are white or creamy in colour. Oil obtained from these sesame
seeds has a lighter colour.
 Black sesame seeds - These are dark in colour, and the oil obtained from these seeds is
dark in colour.

Package Process

 The sesame seeds which are being imported are being sent to the concerned testing
section to check its quality.
 At first the purchased sesame seeds from different state are being stored in storage yard
until the process begin.
 Then the sesame seeds are set to dry in sunlight by the specific workers.
 After the sesame seeds are dried in sunlight it is sent to a Hopper machine which
separates the sesame seed from other unwanted particles.
 Then the clean sesame seeds are crushed with karuppatti with the help of Rotary machine
to extract sesame oil from the seeds.
 This is the natural process.
 The extracted sesame oil is then sent to filter machine which filters the oil from some
small particles like the skin of seed that are mixed in to the oil while crushing.
 Then the filtered sesame oil is stored in a tank for packaging.
 Now the oil is packed in tin, 500ml & 1 liter pouches and pet bottles and in 5 liter can by
the help of different machines.

31
HUMAN RESOURCE
DEPARTMENT

32
HUMAN RESOURCES DEPARTMENT

The Human resource department handles many necessary functions of your business. It
mainly focuses in providing labour law compliance, record keeping, hiring and training. handling
specific performance issues.The HR is the person who appoints employees and workers in the
company, he plays a key role in employee's work force. HR advertises the job postings, source
candidates, screen applicants, conduct preliminary interviews.

HR coordinates with the managers responsible for the final selection of candidates with his
work. It is his own responsibility to give the workers and employees a safe working
environmentHR managers need to train and upskill them to maximize their return on investment.
HR supports workplace training and maintain logs of workplace injury and reporting of
theemployeesIt is the duty of HR to manage the workmen's compensation issues in the concerned
company. It is the chief duty of the HR to ensure that the business operates in compliance with
all labour laws.

HR department has to know about the state's particular set of rules employment
regulations. HR should detail the number of breaks given per number of hours worked and the
number of hours and the age in which an individual can become employed in the
companyRecruitment and training new employees are the primary responsibilities of the human
resource team. HR also sometimes publish some training material including handbooks detailing
all aspects of job.

Human resource planning requires assigning the right resources to the right project. And if
the right person is not in the organization, HR managers are responsible for designing the job
analysis to hire them.Modern HR managers do more than just posting job requirements in portals
to fill open positions. They develop strategic solutions to attract the right candidates to fulfill the
demands of the business.

The HR also maintains the records of the employees and also their individual tax forms in
the salary. The description of the payroll details come under the role ofhuman resource manager
in the company.

33
 Health care benefits of the employees is also being maintained by the human
resourcedepartment. The HR also takes care of the students who come for internship to the
concerned company.Human resource manager is the person who manages the employee relation
to the company. Employees are encouraged to bring relational problems to the attention of the
human resource staff for resolution.

The HR manager usually plans for the improvement in the performance of the resources
inthe company. HR also take cares of the incentives the employees.It is the human resource
manager who has the records of company's business license, stock level, insurances and all other
pertinent business information.

In Thiagarajan Agro Products (P) Ltd HR is doing both HR and office work.Customer
care calls are attend by HR, and office administration works are done by HR.HR sees the
necessary office needs i.e. stationery etc,.HR coordinates the management team, look after the
important guest when they visits the organization.HR calculates the salary for the employees
based on their attendance, maintains resume.

34
RECRUITMENT

Recruitment is the process in order to discover the source of manpower to meet the
requirement of the staffed schedule and to employee effective measures for attracting that man
power in adequate number to facilitate effective selection of an efficient working force.

INTERNAL SOURCES PROCESS

The company has all freedom to recruit the staff by way of promotion. They are as under:

 It encourages the ambitious employee.

 It build good morale relations.
 It is cheaper than outside recruitments.
 It is a good selection because information of the employee is readily available.

EXTERNAL SOURCES

 The employees recruited from outside is called external recruitment.

 Database available in the company.
 By campus recruitment.
 Through Employment Exchange.

The recruitment in the company is made by the reference by theknown person, recruitment
agencies, advertising in news papers regarding vacancies.

WELFARE ACTIVITIES

The following welfare facilities provided to the workers and employees of company.

 Medical facilities.

35
  Leave facilities.
 Uniform facilities.

MEDICAL FACILITIES

 The company provides medical insurance for its workers.

 ESI facilities available.
 Company has first aid box.

LEAVE FACILITIES

 Leave facilities is provided to all the employees. One day casual leave, sick leave.

 Company gives maternity leave to female employees.

UNIFORM FACILITIES

 Company gives uniform to employees in mill.

TRAINING & DEVELOPMENT

 Training is the act of increasing knowledge and skill of an employee for doing a
particular job.

36
  Training is necessary to the employee in the company because it provided more
knowledge about the work to the worker.

 This organization provide training to their employees only when they are enter into the
organization.

 The development of company's executives is done by attending seminars &

generalmeetings, Conference etc.

JOB PROFILE

Supervisors → Any Degree.

Other workers → Knowledgeable persons.

Sales team → with good and efficient skills, communication skill.

ASM → MBA with good decision making skills.

Administration → Any degree.

Accounts → BBA, B.COM.

BDM → creativity skills.

37
 FINANCE
DEPARTMENT

38
FINANCE DEPARTMENT

It is duty of finance department of company to make the budget before actual

providing money to any department. It will be helpful to fulfill each department with minimum
cost. Finance department can take the past records from respective department. It will be useful
for making better budget.

The finance department is responsible for managing all financial and administrative affairs
of a company.The financing of a company's operations require very precise, timely planning and
control in order to ensure that adequate funds and credits are available when needed.

Apart from the money to pay suppliers, salaries, expenses, available funds, stock of raw
materials and finished goods, imports, exports, the credit lines extended to customers,
negotiating and issuing tenders for major projects, purchasing office furniture and equipment are
handled by this department.

Prepare financial statements, business activity reports, and forecasts,Monitor financial

details to ensure that legal requirements are met,Supervise employees who do financial reporting
and budgeting,Review company financial reports and seek ways to reduce costs,Analyze market
trends to find opportunities for expansion or for acquiring other companies,Help management
make financial decisions.

39
Functions

 Planning Monthly Expenses & Cash Flow.

 Daily verification of department Activities.

 Conduct Daily, Weekly & Monthly Departmental Meeting.

 Checking Daily stock report with Tally Stock report.

 Checking Monthly Cash Flow, Expenses Report, P&L Report.

 Checking Weekly Debtors Ageing Report & collection status.

BANKER OF THE COMPANY

AXIS Bank.

FINANCIAL CALENDER OF THE COMPANY

The financial calendar of the company is from 1st April to 31st March.

40
MARKETING
DEPARTMENT

41
MARKETING DEPARTMENT

Marketing refers to any actions a company takes to attract an audience to the company’s
product or services through high-quality messaging. The marketing department has overall
responsibility for growing revenue, increasing market share and contributing to company
growth and profitability.Create surveys or capture information of the sales team and customer
support (departments closest to the customer) that may be relevant to enhancing or redirecting
the marketing strategies in the future.

The marketing department in a company is primarily concerned with market research. This
division studies the market trends, preferences, competitors and the products they offer. With
this, a company can understand whether there is a demand for their goods. If there is no exact
answer, then the firm should think about how to improve its proposed product.

A marketing manager is responsible for managing the promotion and positioning of a

brand or the products and services that a company sells.Typically marketingmanagers are
employed to attract more customers to buy from the company and to raise brand awareness
through the creation of marketing campaigns.

42
 The brand Sastha is known to all over the Tamil nadu due to some marketing strategies.
Each company has its own marketing strategies. There are various steps taken to advertise the
products of the company. Under marketing we have 4 separate sections in the Thiagarajan Agro
Products (P) Ltd. They are as follows:

 Area Sales Manager

 Sales officers

 Sales Executives

 Distributer

Area Sales Manager

 He focuses on a particular area to sell the products

 He undergoes with interaction with the customer so that the expectations of the customers
canbe identified

 He targets the customer of the particular locality

 He advertises the product and gives some concessions to the area for his own
management

 Authorization for expenditure

 He gives the funds to the concerned people who work under the marketing department
structure

43
  He decides the amount to be paid for the television channels for the advertisement of
Sastha product

 He also works for the better finance management in the marketing department

 The financial resource should be used effectively by the consultation with the
concerneddepartment heads

Sales officer

 Maintain positive business and customer relationships in the effort to extend customer
lifetime value

 Develop strategies for more effective sales, both individually and as part of a team

 Track all appointments, sales, complaints, status reports, etc. thoroughly for manager
review

Sales executive

 Sales executive sometimes goes to the retail shops and get to know about the customer’s
response towards the product supplied

 Sales executive takes order from different retail shops in different area, supermarkets and
departmental stores

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Distributor

 Distributer buys the products from the company and distributes to the shops and collects
the money

CONCLUSION
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CONCLUSION
Through this training the trainee understood THIAGARAJAN AGRO PRODUCTS
PRIVATE LIMITED and its functions. It gave chance to learn about Oil Industry as a whole. It
gave more practical exposure and offers the chance to know functions of different department
like purchase, human resource, finance, marketing, etc.,

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WEBLIOGRAPHY

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WEBLIOGRAPHY

 http://www.sasthaoil.com
 https://www.zaubacorp.com
 https://dfpd.gov.in/oil-division.htm
 https://planergy.com

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