CHAPTER2
CHAPTER2
CHAPTER2
E. Communication Systems – Communication is vital to the success of every organization. By making consumers
aware of your business and what is has to offer, good external communication helps develop your brand and
promote your product or service. In order to make the organization operate efficiently and effectively, internal
contact between workers, departments, partners, and leaders is important.
Two types of communication, external and internal, have different objectives:
External Communication reaches out to the customer to make him or her aware of your product or service
and provide a reason to buy. Brochures, advertising, contact letters/direct mail, telephone calls, business
cards, blogs, and everything else that makes the public aware of what you do are part of this form of
communication.
Internal Communication with team members is essential to attracting and retaining a talented staff and
monitoring business performance. Performance certificates, newsletters, seminars, telephone calls, and both
formal and informal conversations are tools for interacting internally.
Basic Communication Tools
For internal and internal communication, a large range of communication techniques are used. Fax, email, mobile,
cellphones, tables, computers, video and web conferencing apps, social networking, as well as online communication and
productivity channels are all included in these tools.
Mail – Even with all the modern communication techniques, daily postal mail is still a powerful tool for a
business. It provides a personal touch and is also used to deliver protected documents and contracts and to provide
consumers with purchased goods.
Email – In connecting with clients, suppliers, and internal teammates, getting a company email would be
beneficial. It is important to review e-mail on a regular basis. Depending on the account form you have, there are
several email features available. Sending outgoing emails, filtering incoming emails, and setting up automated
replies for various account types may also done.
Landline – The telephone system that uses a physical cable for transmission is the landline. In your home, your
office. Or at a public phone spot, you may have a landline. You will still be able to use your landline if the
internet is unstable, since it depends on a different networking technology.
Smartphone – A smartphone is a mobile phone that provide computer-like features with advanced capabilities.
Apps such as emails, the internet and social media are built into a smartphone. Smartphones are text message
capable and have a video-enabled camera.
SMS Messaging and Texting – Although not all cellphones are smartphones capable of receiving videos and
pictures, SMS (short message service) messages can be received be received by almost all mobile phones. These
are texts of less than 160 characters, consisting solely of letters, numbers and symbols. A effective way to connect
is SMS messaging, and texting in general.
Video Conferencing – Video conferencing offers a way without the cost of travel to hold face-to-face meetings.
It offers a more intimate way of communicating both internally with clients and associates and internally with
teams members or workers who might work outside the office.
Social Networking Sites – A social network is an online community made up of people or organizations bound
together by shared interests. Internet-based social networking takes place across a range of website platforms that
allow content to be shared and interacted online by users of common interests. Yahoo, Instagram, Twitter,
LinkedIn, Pinterest and YouTube are several popular social networking sites.
II. Software Applications
Application software is a type o computer program that performs a particular function that is personal,
educational, and business. Each software is intended to help the user with a specific process that may be linked to
efficiency, innovation, and/or communication.
A. Word Processing Packages
To manipulate a text document such as resume or a journal, Word processing software is used. By typing, you
usually enter text, and the program offers tools for copying, deleting, and different formatting styles.
Microsoft Word – Word regularly wins title of the most commonly used word processing application