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    Midwest Academy Strategy Chart: Goals Organizational Considerations Constituents, Allies and Foes Targets Tactics

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    shomya_t
    This document outlines a strategy chart for organizing a campaign. It includes sections for goals, organizational considerations, constituents/allies/foes, targets, and tactics. The goals section distinguishes between long-term, intermediate, and short-term goals. Organizational considerations address available resources, potential for building the organization, and any internal problems. Constituents/allies/foes analyzes groups affected by the issue and who may support or oppose the campaign. Targets identifies primary and secondary decision-makers. Tactics provides actions constituents can take to influence decision-makers, such as meetings, events, and media outreach.

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    Midwest Academy Strategy Chart: Goals Organizational Considerations Constituents, Allies and Foes Targets Tactics

    Uploaded by

    shomya_t
    588 views3 pages
    This document outlines a strategy chart for organizing a campaign. It includes sections for goals, organizational considerations, constituents/allies/foes, targets, and tactics. The goals section distinguishes between long-term, intermediate, and short-term goals. Organizational considerations address available resources, potential for building the organization, and any internal problems. Constituents/allies/foes analyzes groups affected by the issue and who may support or oppose the campaign. Targets identifies primary and secondary decision-makers. Tactics provides actions constituents can take to influence decision-makers, such as meetings, events, and media outreach.

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    Strategy Chart

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    This document outlines a strategy chart for organizing a campaign. It includes sections for goals, organizational considerations, constituents/allies/foes, targets, and tactics. The goals section distinguishes between long-term, intermediate, and short-term goals. Organizational considerations address available resources, potential for building the organization, and any internal problems. Constituents/allies/foes analyzes groups affected by the issue and who may support or oppose the campaign. Targets identifies primary and secondary decision-makers. Tactics provides actions constituents can take to influence decision-makers, such as meetings, events, and media outreach.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    588 views3 pages

    Midwest Academy Strategy Chart: Goals Organizational Considerations Constituents, Allies and Foes Targets Tactics

    Uploaded by

    shomya_t
    This document outlines a strategy chart for organizing a campaign. It includes sections for goals, organizational considerations, constituents/allies/foes, targets, and tactics. The goals section distinguishes between long-term, intermediate, and short-term goals. Organizational considerations address available resources, potential for building the organization, and any internal problems. Constituents/allies/foes analyzes groups affected by the issue and who may support or oppose the campaign. Targets identifies primary and secondary decision-makers. Tactics provides actions constituents can take to influence decision-makers, such as meetings, events, and media outreach.

    Copyright:

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    Download as DOC, PDF, TXT or read online from Scribd
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    Midwest Academy Strategy Chart

    Goals Organizational Considerations Constituents, Allies and Foes Targets Tactics

    Long-term

    What resources does the organization have to use in this campaign?

    Who cares about the issue?

    Primary Target (who has the power to give you what you want?)

    What the constituents will do to the decisionmaker to make them say YES to the GOALS.

    Intermediate Goals

    How will it build your organization?

    Potential Allies? Short-term Internal problems in the way? Opponents? Secondary Target (if applicable

    Midwest Academy Strategy Chart


    Goals Organizational Considerations Constituents, Allies, Foes (People Power)
    Constituents: Who cares enough about this issue to join in the fight? (issue as the
    specific solution youve decided on)

    Decision Maker (Target)


    The person who has the power to give you what you want!
    Always a person with a name, not an institution! Use a different chart for each target.

    Tactics (and Timeline)


    What you (or each constituency group) will do to SHOW your power. Tactics get you
    what you want from the decision-maker

    Long-term What you really want. Ex: Affordable health care for all. Intermediate What you are trying to win now. Ex: expand Healthy Children Program.
    a) What counts as victory? b) How will you win concrete improvements in people's lives? c) How will the campaign give people a sense of their own power? d) How will it alter the relations of power?

    What resources can you put in?


    People? Money? Time? Access to money or facilities? Be Specific!

    How will you build the organization?


    New Members Money to raise New leaders Public recognition

    Whose problem is it? What do they gain if they win? What risks are they taking? What power do they have over the target? Into what groups are they organized?

    Primary Target
    Who has the power to give you what you want? What power do you have over them?

    How much? How many? Be specific! Internal Problems that are in the way?
    Dont just list, how will you solve them?

    Allies
    Who can help win individual goals or increase power over the target?

    Secondary Target
    Who holds your primary target accountable or holds power over them? What influence do you have

    Short Term What are the Shortterm Goals or Partial Victories that can be steps towards the intermediate goal? Ex: get bill out of committee in state

    Opponents
    Who actively organizes against you? Can you proactively neutralize any opponents?

    Tactics must: Clearly show your power Be flexible & creative Be directed at a specific target Resonate w members Escalate through a timeline Tactics include: Official contact: meetings, letters, phone calls Educational, awareness-raising events Public pressure: callins, e-mail or letterwriting campaigns Media events: press conferences, media releases, oped/editorials, etc. Petition Drive, election

    leg.
    Goals are always concrete improvements in peoples lives!

    over them?

    campaign, questions at town hall meetings

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