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    Marketing Communication Plan Oral B

    Uploaded by

    Jimmy Wang
    Oral-B is part of Procter & Gamble, which had $76.78 billion in turnover and $13.05 billion in profits in 2009. Procter & Gamble has 127,000 employees and is divided into three global units for production. While Procter & Gamble used to do research and development internally, it now directs over 35% of searches outward to meet growth objectives in a more cost effective manner since 2000.

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    Marketing Communication Plan Oral B

    Uploaded by

    Jimmy Wang
    171 views2 pages
    Oral-B is part of Procter & Gamble, which had $76.78 billion in turnover and $13.05 billion in profits in 2009. Procter & Gamble has 127,000 employees and is divided into three global units for production. While Procter & Gamble used to do research and development internally, it now directs over 35% of searches outward to meet growth objectives in a more cost effective manner since 2000.

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    Oral-B is part of Procter & Gamble, which had $76.78 billion in turnover and $13.05 billion in profits in 2009. Procter & Gamble has 127,000 employees and is divided into three global units for production. While Procter & Gamble used to do research and development internally, it now directs over 35% of searches outward to meet growth objectives in a more cost effective manner since 2000.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    171 views2 pages

    Marketing Communication Plan Oral B

    Uploaded by

    Jimmy Wang
    Oral-B is part of Procter & Gamble, which had $76.78 billion in turnover and $13.05 billion in profits in 2009. Procter & Gamble has 127,000 employees and is divided into three global units for production. While Procter & Gamble used to do research and development internally, it now directs over 35% of searches outward to meet growth objectives in a more cost effective manner since 2000.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Marketing Communication Plan

    1- Situation Analysis
    1.1 Internal Analysis

    Resource capabilities

    Financial Resources

    Oral-B is a part of the Procter & Gamble Company since 2006. In the year of 2009, the turnover was about $76.78 billion for $13.05 billion of profits. Procter & Gamble is a Fortune 500 American multinational corporation and it is 5th in Fortune s Most admired Companies (2011 list). Oral-B is a worldwide leader in the over $5 billion brushing market.
    y

    Human Resources

    Procter & Gamble was founded by William Procter and James Gamble in 1837. The board of directors of the company currently has twelve members. Procter & Gamble is named in different classifications which reward the best company in Human Resources. For instance, in 2008, the company was named one of Canada s Top 100 Employers by Mediacorp Canada Inc. In 2010, there were 127 000 employees in the P&G company.
    y

    Manufacturing and Production Resources

    Procter & Gamble is divided into three global units: the beauty and grooming, the household care and the health and well-being (the Company also makes pet food and water filters), and produces a soap opera. The CEO wants simplifying the business by creating standardized manufacturing platforms (reducing from 500 to 150 platforms by 2014) to facilitate brands optimization. The Company has 150 brands around the world.
    y

    R&D Resources

    At the beginning of its history, Procter & Gamble did the R&D inside its own walls, but with the evolution of the market and the expansion of the company, P&G has directed its searches outward since 2000. In fact, the company couldn t meet its growth objectives by spending a lot of money for Research and development for fewer results. Today, more than 35% of the new products have elements from outside P&G.

    References:

    L Echo, 2011, Procter & Gamble, Belgium, viewed 23 March 2011, <http://www.lecho.be/bourses/330016503>
    Larry Huston and Nabil Sakkab, "Connect and Develop: Inside Procter & Gamble's New Model for Innovation," Harvard Business Review, Vol. 84, No. 3, March 2006

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