Geely Cars 11
Geely Cars 11
Geely Cars 11
Type Private
Industry Automotive
Founder Li Shufu
Owner Li Shufu
Number of 80,000[3]
employees
Subsidiaries show
List
Chinese name
showTranscriptions
Website geelyholding.com
Footnotes / references
in consolidated financial statement; shareholders' equity figure
excluded perpetual bond[17]
The company produces and sells vehicles under its own branding - such as Geely
Auto, Geometry, Maple, and Zeekr - and under foreign-located subsidiaries - such
as Volvo Cars, Polestar, Lynk & Co, Proton, and Lotus - as well as commercial only
vehicles under the London EV Company, Ouling Auto and Farizon Auto brands. It also
produces electric vehicles under some of the previously listed brandings, and
motorcycles under its subsidiary Zhejiang Geely Ming Industrial (Jiming and Geely
brands), Qianjiang Motorcycle (QJMotor and Keeway brands) and Benelli. The group
acquired in September 2022 a 7.6% shareholding of Aston Martin Lagonda Global
Holdings plc, the ultra-luxury British performance brand Aston Martin.[21]
Contents
1Overview
2History
3Marques and products
o 3.1Vehicle platforms
o 3.2Geely Auto
3.2.1Benelli
3.2.2Farizon
3.2.3Geometry
3.2.4Jidu Auto
3.2.5LEVC
3.2.6Lotus
3.2.7Lynk & Co
3.2.8Maple
3.2.9Polestar
3.2.10Proton
3.2.11Radar
3.2.12Volvo Cars
3.2.13Zeekr
o 3.3Discontinued brands/ models
3.3.1Previous Geely Auto products
3.3.1.1Previous Emgrand models
3.3.1.2Previous Maple models
3.3.1.3Englon
3.3.1.4Gleagle
3.3.1.5Zhidou
3.3.1.6Geely Motorcycles
4Operations
o 4.1Production facilities
o 4.2Non-automotive subsidiaries
4.2.1Geely Group (new business)
4.2.2Mitime Group
o 4.3Drivetrain Systems International
5Dealer network
6Sales
o 6.1Markets
o 6.2Figures
7Safety record
8Controversies
9See also
10References
11External links
Overview[edit]
Geely is a phonetic transliteration of the company's native name 吉利 (pinyin: Jílì),
which means "auspicious" or "propitious" in Chinese.[22]
Zhejiang Geely Holding Group was already manufacturing its own cars long before it
acquired the Swedish passenger car maker Volvo Cars from Ford Motor Company in
2010.[23] It completed the acquisition of British taxi maker London EV Company in
2013,[24] and acquired a majority stake in British sports carmaker Lotus in 2017.[25]
Zhejiang Geely Holding Group's business is divided into five sub-groups: Geely Auto
Group which includes the brands Geely Auto, Lynk & Co, Proton, and Lotus; Volvo Car
Group which includes the brands Volvo Cars and Polestar; Geely New Energy
Commercial Vehicle Group which include the brands London Electric Vehicle Company
and Yuan Cheng (Farizon); Geely Group (New Business) which includes the brands
Caocao, Terrafugia, Qianjiang Motorcycle, Joma, and other new businesses; and
Mitime Group (铭泰集团) which includes ZGH educational institutions, motorsports
business, and tourism business. Zhejiang Geely Holding Group has global operations
spanning the automotive value chain, from research, development and design to
production, sales and service.[26]
Geely Automobile Holdings Ltd (吉利汽车; Jílì Qìchē) (SEHK: 175), a subsidiary of
Zhejiang Geely Holding Group, is listed on the Hong Kong Stock Exchange.[27] On 13
February 2017, it became a constituent of the Hang Seng Index.[28]
History[edit]
Li Shufu founded Geely in 1986 as a refrigerator maker with money borrowed from
family.[22][29]
After the purchase of a failing, state-run firm,[30] Geely manufactured motorcycles in the
mid-1990s.[31] Small van production began in 1998,[32] and a year later, it received state
approval to manufacture automobiles.[32] Car production began in 2002.[29] A subsidiary of
the group, Geely Auto, had its IPO on the Stock Exchange of Hong Kong in 2004.[27]
The company had a booth at the 2005 Frankfurt Motor Show,[33] and a 2006 showing at
the Detroit auto show.[22]
In 2010, total sales of over 415,000 units gave the company a near 2% market
share.[36][37] Sales were lower than a reported 680,000 units per year production
capacity.[38]
In December 2011, it was announced that Geely would begin selling Chinese-designed
and -manufactured cars in the United Kingdom at the end of 2012, with the first model
to go on sale being the Emgrand EC7.[39][40] The company has also stated its intention to
begin sales in Italy.[41]
In July 2017 the company purchased Terrafugia, an American maker of flying cars.[44] In
November 2017, Geely announced completion of the Terrafugia acquisition, including
approval from all relevant regulators.[45]
In December 2017, Geely invested €3.25 billion into Swedish truck and construction
company Volvo Group, a former parent company of Volvo Cars.[46] The deal made Geely
the biggest shareholder by number of shares with an 8.2% stake, and second by voting
rights, with 15.6%.[46]
In 2018, Geely purchased a 9.7% stake in Daimler AG, owner of the Mercedes-
Benz and Smart brands.[47]
In September 2019, Geely led a round of private funding for Volocopter that raised $55
million for the company. Volocopter's other private investors also include Daimler AG
which owns a stake in the company.[48]
In late July 2020, it was announced that the Xingma Group had agreed to transfer a
15.24% stake of its shares in the Ma'anshan-based heavy truck manufacturer Hualing
Xingma to Geely New Energy Commercial Vehicle Group, a wholly owned subsidiary of
Geely Holdings. After the transaction, Geely New Energy Commercial Vehicle Group
would become the de facto controlling shareholder of Hualing Xingma.[49]
In September 2020, Geely started talks with rival car manufacturers, including Daimler
AG, to license a new architecture it developed for building electric cars. The new
technology offers increased driving ranges of up to 700 km and lighter cars.[50]
Geely is set to create an electric vehicle joint venture together with Baidu. Baidu would
develop the electric car's software while Geely would manufacture the car itself.[51][52]
On the 23 March 2021, Geely announced its Zeekr brand of electric vehicles brand to
tap into China's growing demand for these vehicles. The first Zeekr model will be based
on the Zero Concept car unveiled September 2020 by Geely-owned Lynk & Co. Geely
expects to begin deliveries of Zeekr models in the third quarter of 2021.[53]
In August 2021, Geely started a strategic partnership with Renault by forming a car
production joint venture for China.[54] In January 2022, the two companies signed an
agreement by which Renault's South Korean subsidiary Renault Korea Motors would
produce vehicles based on Geely Compact Modular Architecture platform,[55][56] initially
intended for the domestic market. Production is set to start by 2024.[57] In May 2022,
Renault said a Geely subsidiary was set to acquire a 34.02% of Renault Korea Motors
through capital increase as part of their partnership, although the company would
continue to be majority owned by Renault and a consolidated subsidiary of it.[58][59] In
November 2022, Renault said it plans to spun off its powertrain production and
development operations (including internal combustion engines and hybrid systems)
into a joint venture company with Geely as co-owner.[60][61]
Geely Holding Group Automotive Divisions, 2022 [62] (JV) = Joint Venture
Division Subsidiaries
Geely Auto Group Geely Auto, Geometry, Lynk & Co, Proton Cars
Geely New Energy Commercial Farizon Auto, Hanma Technology (JV), Ou Ling Auto, Green
Vehicle Group Intelligent Link, Onew orld Technology
Many of Geely's early products were based on the Xiali, a variant of the 1987 Daihatsu
Charade. Models such as the Haoqing (豪情) (five-door), Merrie (美日) (five-door), Uliou
(优利欧) (four-door), and Urban Nanny (van and pick-up truck) have Charade bases, but
feature a more prominent chromed grille.[citation needed]
Geely is known for imbuing a sense of humour in the names of some of their vehicles.
One sedan is called the "King Kong", and an early model was named You Li Ou,[29] a
play on words that means "better than the Tianjin Xiali or the Buick Sail", two of its
competitors.[64]
Geely Automobile Holdings Ltd. (Geely Auto) is one of biggest subsidiaries of Zhejiang Geely Holding Group.
Geely Auto is ZGH's original and mainstream brand, primarily sold in China and select
overseas markets.
Geely Borui
Geely Xingrui
Geely Binyue e-Pro
Benelli[edit]
F arizon[edit]
Yuan Cheng Auto (远程汽车) or Farizon Auto was formed in 2016 to focus on the
development of commercial vehicles in China and has launched several long range
capable truck and bus solutions. Products include:
Farizon E200 and E200S –Light to medium-duty trucks.[65][66]
Farizon E5 and E6 –Electric cargo and panel vans.[67]
Farizon Xingxiang V –Electric cargo and panel vans.
Farizon FX – A pickup truck based on the Geely Boyue Pro SUV.[68]
Farizon E200
Farizon E200S
Farizon Xingzhi
Farizon E5L
Farizon E6
Farizon Xingxiang
Farizon FX
A Farizon bus
Geometry[edit]
Geometry A
Geometry C
Jidu Auto[edit]
Jidu Auto, a joint venture between Geely and Baidu, intends to release a full portfolio of
electric vehicles in different segments starting in 2022.[70]
LEVC [edit]
The London Taxi Company, which was acquired by Zhejiang Geely Holding Group in
2013, changed their name to London Electric Vehicle Company (LEVC) in 2017 to
reflect their new mission of developing and producing electric commercial vehicles. With
a new factory in Ansty, Coventry, they have begun production of a new generation of
zero emission capable new taxi vehicle in late 2017.[71]
2017 – LEVC TX
2020 – LEVC VN5
LEVC TX
LEVC VN5
Lotus[edit]
Owned 51% by Zhejiang Geely Holding Group and 49% by Etika Automotive. Lotus
Cars is a British producer of sports and racing cars. The first Lotus car was built in 1948
and in June 2017, Lotus Cars became majority owned by Zhejiang Geely Holding
Group.
Lotus Evija
Lotus Emira
Owned 50% by Geely Auto, 30% by Volvo Cars, and 20% by Zhejiang Geely Holding
Group, Lynk & Co was formed in 2017.[72] It is a Chinese-Swedish car brand based on
technology developed jointly by Volvo Cars and Geely Auto.
Lynk & Co 01
Lynk & Co 02
Lynk & Co 03
Maple[edit]
This brand name was affiliated with Shanghai Maple Automobile, a Geely subsidiary
established in 1999 and phased out in 2010.[73]
Polestar[edit]
Main article: Polestar
Owned 50.5% by Zhejiang Geely Holding Group (or associated entities) and 49.5% by
Volvo Cars.[78] Polestar, a Swedish all-electric premium car brand, was previously part of
Volvo Cars before being spun out into an independent entity.
Polestar 1
Polestar 2
Proton[edit]
Owned 49.9% by Zhejiang Geely Holding Group and 50.1% by DRB-Hicom and is
managed by Geely Auto Group. Proton is the National Car Brand of Malaysia
established in the 1980s at the behest of the government and later reverted to private
ownership under DRB Hicom.
Radar[edit]
Radar is Geely's upscale pick-up truck brand, with its name standing for Rational,
Alone, Discovery, Accompany, and Romantic.
The brands first vehicle, the RADAR RD6, was unveiled in 2022.[79]
Volvo Cars[edit]
Owned 82% by Zhejiang Geely Holding Group (post Volvo Cars IPO).[15] Zhejiang Geely
Holding Group acquired Volvo Cars from Ford Motor Company in 2010.[23]
Volvo XC40
Volvo S90
Z eekr[edit]
Zeekr 001
Zeekr 001
Geely has sold cars under at least three separate brands and may have continued to
use the brand name of a purchased company for a short time. The Emgrand, Englon,
and Gleagle names were phased out in 2014[80] alongside efforts to reduce sprawl,[81] and
the Shanghai Maple brand name was discontinued in 2010 and revived in 2020.[82]
Emgrand (Chinese: 帝豪; pinyin: Dìháo) was launched in 2009 as a medium to high-
end luxury brand.[84] In 2014 Emgrand ceased to be a stand-alone brand, and Emgrand
became a sub-brand of Geely, which itself adopted an updated version of the Emgrand
logo.
This brand name was affiliated with Shanghai Maple Automobile, a Geely subsidiary
established in 1999.[73] It was replaced by the Englon brand in 2010.[82] The brand was
revived as Geely's budget NEV brand as of 2020.
Englon[edit]
Launched in 2010 and replacing the Shanghai Maple brand,[82] the company claimed
Englon (Chinese: 英伦; pinyin: yīng lún) emulated classic, British style, and its model
line included a TX4 sold on the Chinese market.[87] Some of its cars were built by Geely
subsidiary Shanghai LTI.[88] As Geely fully acquired The London Taxi Company in 2013,
the emblem of Englon also became the new logo of The London Taxi Company.[88]
Englon SC3
Englon SC5-RV
Englon SC6
Englon SC7
Englon SC7-RV
Englon SX5
Englon SX7
Englon TX4
Gleagle[edit]
Here, the former Gleagle logo can be seen on a Geely LC, which was also sold under that brand name.
Some Gleagle cars, such as the Gleagle Panda, were available for sale on the Internet
in China via the Taobao Mall, a popular e-commerce site.[90][91] While Geely would deliver
the car to the customer's address, buying one of the Panda models on offer did
necessitate a trip to a traditional dealer.[92]
2008–2016 Gleagle Panda (熊猫) 1.0 L & 1.3 L CVVT hatchback, also known as the
Geely LC
2010 Gleagle GX2 (Panda Cross) 1.3 L & 1.5 L[93]
2011 Gleagle CK 1.0 L & 1.5 L, a rebadging of the Geely CK [94]
2012 Gleagle GC7 1.8 L four-door sedan[95]
2012 Gleagle GX7 compact SUV
Z hidou[edit]
Products sold till 2020[96] under the Zhidou Auto or ZD Auto brand included:
Zhidou D1
Zhidou D2
Zhidou D3
Zhidou D2S
Geely Motorcycles[edit]
Geely produced also motorcycle since 1994 with own subsidiry Geely Ming Industrial
Co., with the brand Jiming and Geely Motorcycle.
Operations[edit]
Production facilities [edit]
Part of an assembly line at a Geely plant in Ningbo, Zhejiang, can be seen here.
At least four overseas factories assemble Geely models probably from semi-complete
or complete knock-down kits.[citation needed] Such facilities are or have been located
in Indonesia, Sri Lanka (in collaboration with Micro
Cars),[99][100] Malaysia, Russia (assembly controlled by local
firm Derways), Belarus (BelGee),[101] Tunisia,[102] and Ukraine. These locations are not
necessarily affiliated with or owned by Geely.
Non-automotive subsidiaries[edit]
Geely Group (new business) [edit]
Terrafugia – Terrafugia was founded in 2006. The company was acquired in full by
Zhejiang Geely Holding Group in 2017.
Geespace plans to create a network of low earth orbit satellites that will send precise
positioning information to self-driving cars.[104]
Mitime Group[edit]
Motorsports – Mitime constructs and operates race tracks for automobiles, motorcycles,
and karts around the world. Mitime also organizes motorsport events such as China F4
Championship.
Tourism – Mitime facilitates tourism and manages hospitality services around its tracks.
In 2009, Geely bought Drivetrain Systems International Pty Ltd,[105] a global transmission
developer headquartered in Australia.
Sales[edit]
Markets [edit]
The Cuban government has purchased a considerable number of Geely vehicles, and
they are used as police patrol cars[30] or tourist taxis throughout Havana.[133][134]
The Geely automobile brand was touted to be launched in the United Kingdom in late
2012.[135][136] However, this plan was not pursued and the official website has been offline
since mid-2014.
Figures [edit]
In 2010, Geely surpassed its 400,000-vehicle sales target goal for the first time selling
415,286 cars[138] of its 680,000 units/year production capacity[105] prompting the company
to set its 2011 sales target at 480,000 cars, a 16% increase.[138]
Geely Auto Group reported annual sales of 1,24 million cars in 2017, an increase of
63% from the previous year.[139] Due to strong 2017 sales, Geely Auto Group has
subsequently set its 2018 sales volume target to 1.58 million.
Geely Auto Group reported annual sales of 1,500,838 units in 2018. This year marks
the first time that Geely Auto has reached sales of 1.5 million units.[140]
LYN
Volv Geom Poles ZEE Lot Livan/M LE Fariz
Total Geely K& Zhidou
o etry tar KR us aple VC on
CO
20 425,19 425,19
- - - - - - - - - -
10 4 4
In 2010, the Geely LC scored 45.3 points of a possible 51 in the China-NCAP crash
tests, making it China's first locally researched and developed mini car to be awarded a
5-star rating,[147] and the safest Chinese hatchback[148] as of 2011.[149]
In 2011, the Geely Emgrand EC7 earned a 4-star rating in a Euro NCAP crash test.[150] In
2015 the Geely Borui received 5 stars in C-NCAP crash testing.[151]
Controversies[edit]
The 2009 Geely GE concept received criticism for looking like a Rolls-Royce.[152]
An unsuccessful lawsuit was brought against the company in the early 2000s by Toyota,
which claimed Geely had "implied in ads that some of the parts [used in Geely vehicles]
were made by Toyota".[153] Geely may also have previously used a logo that resembled
that of Toyota.[154]
In 2020, the Australian Strategic Policy Institute accused at least 82 major brands,
including Geely, of being connected to forced Uyghur labor in Xinjiang.[155]
See also[edit]
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popular in China
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