Scribd
Upload
196 views

Mba 621 Business Research Methodology

This 3-credit course introduces research methods used in business analysis. It explores philosophical underpinnings of research strategies and reviews quantitative and qualitative techniques for data collection and analysis. Ethical issues are examined at each research stage. Students learn how to construct research proposals and papers to inform their dissertation. Course objectives are to ground students in appropriate research philosophies, methods, and tools to critically evaluate materials and conduct independent investigations. Lectures, discussions, demonstrations, and software applications teach content over 8 chapters covering topics like defining problems, research design, sampling, data processing and analysis, and reporting results. Students are assessed on reflections, a research proposal, article reviews, and a final exam.

Uploaded by

Dejen Tagelew
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
196 views

Mba 621 Business Research Methodology

This 3-credit course introduces research methods used in business analysis. It explores philosophical underpinnings of research strategies and reviews quantitative and qualitative techniques for data collection and analysis. Ethical issues are examined at each research stage. Students learn how to construct research proposals and papers to inform their dissertation. Course objectives are to ground students in appropriate research philosophies, methods, and tools to critically evaluate materials and conduct independent investigations. Lectures, discussions, demonstrations, and software applications teach content over 8 chapters covering topics like defining problems, research design, sampling, data processing and analysis, and reporting results. Students are assessed on reflections, a research proposal, article reviews, and a final exam.

Uploaded by

Dejen Tagelew
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

MBA 621: BUSINESS RESEARCH METHODOLOGY

Credit hours-3
Course Description
This module develops the principles and techniques of research methods typically used in the
analysis of research projects in the business arena. After exploring the philosophical underpinnings
of research strategies, the course reviews the research design and data collection strategies. The
detailed tools of both quantitative and qualitative analysis are explained and applied to the types of
data typically collected. An exploration will be made of the ethical issues that permeate all stages of
the research process. The module concludes with an examination of the ways in which research
proposals are typically constructed and conference/journal papers prepared, all with a view to
providing the essential skills for the research processes involved in preparing a Masters level
dissertation.
Course objectives/Learning Outcomes:
This course gives grounding in the research philosophies, methods and techniques appropriate for
researches in the various areas of business. The course will enable students both to critically
evaluate material that they encounter in their investigations from a methodological perspective and
also equips them with the tools of design and analysis necessary to conduct their own investigations.
Specifically the course will:
● Explore the underlying philosophical underpinnings of research strategies
● Review the quantitative techniques typically deployed in the presentation and analysis of
research findings

● Explore the scope for varieties of qualitative research design and analysis
● Analyze the application of ethical principles involved in the various stages of the research
process
● Detail the ways in which research papers are formulated, written and presented with a view
to informing the forthcoming dissertation

Content:

Chapter I - Research Methods: An introduction


1.1. Meanings of Research
1.2. Types of Research
1.3. Motivation of doing Research
1.4. Research and Scientific Method
1.5. Research Process
1.6. Criteria of Good Research
Chapter II - Defining Research Problem and Hypothesis Formulation
2.1. What is Research Problem?
2.2. Techniques and Approaches to Problem Definition
2.3. Problem Formulation, Research Question and Hypothesis

Chapter III - Research Proposal


3.1. What is a Research Proposal?
3.2. Functions of Research Proposal
3.3. General Format of research Proposal

Chapter IV - Research Design (planning of research project)


4.1. Meaning of Research Design
4.2. Important Concepts Concerning Research Design
4.3. Features of Research Design
4.4. Forms of Research Design
4.4.1. Research Design for Non-experimental Research
4.4.2. Research Design for Experimental Research
4.4.3. Case study design

Chapter V - Sources and Methods of data collection


5.1. Primary data
5.1.1. Source
5.1.2. Data collection method
5.2. Secondary
5.2.1. Source
5.2.2. Data collection Method

Chapter VI - Sample Design and Procedure


6.1. Some Fundamental Definitions
6.2. Sampling Procedure
6.3. Sampling Techniques
6.4. Central limit Theorem and Sampling Theory

Chapter VII - Data analysis (an overview)


7.1. Data Processing
7.2. Data Analysis {Quantitative and qualitative analysis}
7.2.1. Descriptive Analysis (Mean, frequency, percentage…)
7.2.2. Inferential Analysis (Correlation, regressions…)
7.3. Data analysis softwares

Chapter VIII - Interpretation & reporting the research result


8.1. Meaning & Techniques of Interpretation
8.2. Organization & Types of Reports
MODE OF TEACHING-LEARNING PROCESES
A combination of the following major methods of delivery will be used for each course of the MBA
Program:
Online lectures,
Online Class discussion,
Demonstration,
Virtual team discussion,
Article Review
Research proposal and software application.
Supported with delivery of recorded video-lecture to the students.

ASSESSMENT SCHEME

Online reflection and participation (individual or virtual group)…………10


Preparation of research proposal--------------------------20
Article review-----------------------------------------20
Final examination------------------------------------.50
Total 100%
Textbook:
● CR Kothari (2014), Research Methodology. 3rded. New age international Publishers.
● Zikmund, W. G., Babin, B. J., Carr, J. C. Griff, M. (2010). Business Research Methods,
Eighth Edition, South-Western: USA
Reference books:
Agarwal, BL. (2015). Research Methodology. 1sted. New Delhi: New Age International (P)
Limited Publishers.
Ben Baarda(2010). Research This is it! Guide to quantitative & Qualitative research. 1st ed.
Mc-Graw Hill.

McDougalLittell (2001), Writing Research Reports. Prentice Hall.


AnolBhattacherjee, social science research; principles, methods and practice, 2nd ed., 2012
Donald R. cooper and Ramcis S. schindler, ‘’Business research methods’’, Tata McGraw Hill
Publishing Company limited, New Delhi
international(P)limited, publishers
Willian G. zikmund, “Business Research Methods’’, the Dryden press, Harcourt Brace
college publishers.
Donald H.MC.Burney,’’Research Methods’’, Thomson Asia Pvt. Ltd, Singapore
Ranjit Kumar, ‘’ Research methodology’’, Saga publication, London, New Delhi,1999
Uma Sekaran, ‘’ Research Methods for Business’’, John Wiley and Sons Inc, New York,
2000.
Ron Mcqueen and Christina Knussen, ‘’research methods for social science: An
introduction’’, prentice Hall.
Jill Hussey and Roger Hussey, ‘’Business Research: A practical guide for undergraduate and
post-graduate students’’, Macmillan Press Ltd.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy