Research Project

SYNOPSIS
EFFECTIVENESS OF EMPLOYEE RETENTION

STRATEGY IN
HEGDE EQUITIES
GUIDE :: MONCY THOMAS
SUBMITTED BY :: ADITHYA J PRAKASH
BBA A
NO: 2011
1.INTRODUCTION:
Employee retention refers to ability of an organization to retain its
employees. Employee retention can be represented by simple statics. However many consider
employee retention as relating to the effort by which employers attempt to retain employee in their
workplace. In this sense, retention becomes the strategies rather than the outcome.
It is impossible for an organization to survive if its top performers quit. It

is essential for the management to retain its valuable employees who think in favor of the
oraganisation and contribute their level best. An organization needs employees who are loyal and
work hard with full dedication to achieve the organizations objective.
Employee retention is defined as an organizations ability to retain its

employees. It can also be called as a process, in which the resources are motivated ang encouraged to
stay in an organization for a longer period of time for the sustainability of the organization.
The ultimate aim of employee retention is to make both the

stakeholders, i.e, employee and the employer happier.it facilitates loyal employees sticking to the
company for a longer duration, which in turn will benefit both the stakeholders.
Employee retention is not just a matter that can be dealt with the
records and reports. It purely depends upon how the employers understand the various concerns of
the employees and how they help them resolve their problem, when they are in need. Every
organization spends time and invests money in grooming new employees and make them corporate
ready. The organization will be in complete loss, if such employee quit after they are fully trained. The
employee retention within the business plays a vital role in considering the rate of attrition within the
corporate as well.
2. INTRODUCTION TO INDUSTRY:
The benefit of economic growth is reflected on the people in the
form of economic prosperity wherein individual enjoys the higher standard of living. It is here the
financial services enable an individual to acquire or obtain various consumer products through hire
purchase. In the process , there are a number of financial institutions which also earn profits. The
presence of this financial institutions is to promote investees. Financial services are the economic
services provided by the finance industry, which encompasses a broad range of businesses that
manage money, including credits unions ,banks, credit card companies, insurance companies,
accountancy companies, consumer-finance companies, stock brokerages, investment funds,
individual managers and some government-sponsored enterprises. Financial service companies are
present in all economically developed geographical location and tend to cluster in local, national ,
regional and international financial centers such as London , New York , Tokyo .
Hedge Equities include the financial service industry. Financial

service is a part of financial system that provides different types of finance through various credit
instruments, financial products and services. In financial instruments , the company across checks,
bills, promissory notes, debit instruments, letter of credit etc.. In financial products , Hedge comes
across different types of mutual funds. Extending various types of investment opportunities. In
addition , there are also products such as credit cards , debit cards etc…
In services there are leasing, factoring, hire purchase finance etc.,

through which various types of assets can be acquired either for ownership or lease. There are
different types of leases , as well as factoring too. Thus financial services enable the user to obtain any
asset on credit ,accounting to his convenience and at a reasonable interest rate.
3. ORGANISATION PROFILE:
Hedge Equities Limited is an unlisted public company incorporated on
17 December, 2007. It is classified as a public limited company and is located in Mumbai City,
Maharashtra. It's authorized share capital is INR 15.00 cr and the total paid-up capital is INR 15.00 cr.
Hedge Equities Ltd. is one of the leading retail stock brokering houses
which are running successfully in the country. Hedge offers its customers a wide range of equity
related services including trade execution on BSE , NSE, derivatives, depository services, online
trading, investments advice etc.. The firm has an online trading and investment site
www.hedgeequities.com. The site gives access to superior content and transaction facility to retail
customers across the country. As a first step to make our presence global, Hedge Equities have
initiated operations in Middle East to cater to the vast Non Resident Indian (NRI) population in that
region. Known for its jargon-free, investor friendly language and high quality research, the site has a
registered base of over thousands of customers. The content rich and research oriented portal has
stood out among its contemporaries because of its steadfast dedication to offering customers best-
of -breed technology and superior market information. Hedge Equities endeavour to become a well
reputed financial services super-mart catering to the evolving needs and unique requirement of our
clientele, and partnering with them to bulid, manage and grow their wealth. Hedge Equities have
always believed in investing in technology to build its business.
Hedge Equities is one of the leading Financial Services Company in

India, specialized in offering a wide range of financial products, tailor made to suit individual needs.
Hedge equities company Started their online discount brokerage business in 2008 & hedge offers
systematic investment plans enables you to build a portfolio over a longer time horizon with small
investments at regular intervals reducing the risk of market volatility. The movement has also
formulated various scholarship programs for young & dynamic youth. Hedge Ohari is a simple yet
very informative & powerful magazine. With over 1 lakh readership, the magazine is a financial guide
for the common man on how to invest & where to invest. Being a Responsible hedge Equities
corporate Citizen Hedge Equities have initiated a Non Profit movement Hedge Yuva which focuses on
educating the masses about the Stock Market.
VISION :: Evolving into a financial supermarket which will be one stop shop for all financial solutions.
MISSION :: To create an ethical and sustainable financial services platform for our customers and
partner them to bulid business, to provide employee with meaningful work, self-development and
progession, and to achieve a consistent and competitive growth in profit and earnings for our
shareholders and staff.
4.STATEMENT OF THE PROBLEM:

‘A study on effectiveness of Employee Retention Strategy in Hedge Equities.’
5.OBJECTIVE OF THE STUDY:

-Primary Objective ::
A study on employee retention strategy in Hedge Equities .
-Secondary Objective ::
To study the factors which motivate the employees to retain in the organization .
To know about the working conditions.

To analyse the management and employpee relationship.
To know the satisfactory level of employee towards their job and working conditions.
6. RESEARCH METHODOLOGY:
Research methodology is a systematic way to solve the research

problem. It is a science of studying how research is done scientifically. It includes the various steps
that generally adopted by a researcher in studying his research problem along with the logic behind
them.
7.SOURCES OF DATA:
Primary data;
Primary data were collected through questionnaire. Questionaires were distributed to the selected
consumers.
SECONDARY DATA;
Secondary data were collected from magazines, newspapers, journals, websites and published data
of Hedge Equities.
8.LIMITATIONS OF THE STUDY:
The contacts with the employees were limited due to the pandemic
situation caused by Covid 19. The time available for this study is limited and hence it is not possible to
cover all the areas in full depth. The sample size of which is only a small portion compared to the total
size of the organization.
9.BIBLIOGRAPHY :
www.hedgeequities.com

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SYNOPSIS

EFFECTIVENESS OF EMPLOYEE RETENTION

GUIDE :: MONCY THOMAS

SUBMITTED BY :: ADITHYA J PRAKASH

It is impossible for an organization to survive if its top performers quit. It

Employee retention is defined as an organizations ability to retain its

The ultimate aim of employee retention is to make both the

Hedge Equities include the financial service industry. Financial

In services there are leasing, factoring, hire purchase finance etc.,

Hedge Equities is one of the leading Financial Services Company in

4.STATEMENT OF THE PROBLEM:

5.OBJECTIVE OF THE STUDY:

A study on employee retention strategy in Hedge Equities .

To know about the working conditions.

Research methodology is a systematic way to solve the research

8.LIMITATIONS OF THE STUDY:

size of the organization.

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