(i) Strengthness (S)

SWOT analysis gives information that can assist people in adapting their resources and
capabilities to the external competitive environment in which they operate. S.W.O.T analysis
is a method or procedure that is often used in corporate planning and preparation. The
acronym S.W.O.T abbreviation for Strengths, Weaknesses, Opportunities, and Threats. The
goal of forming this S.W.O.T is to assess internal and external analysis that can aid in the
formation or influence of a successful outcome. Strengthness is become the first component
in SWOT Analysis. A company's strengths are the resources and capabilities that can be
utilised to achieve competitiveness. Strength is an element that the company places a high
value on and will be prioritised first, since it has the potential to significantly boost the
company's revenue over time. A company's strengths include a well-known consumer
product brand, large company capital, a large market share, innovative products, high product
quality, efficient and effective distribution methods. The Apollo company has its own
strengths.

First, Apollo company has a well-known brand name. The Apollo company is a well-
known brand in Malaysia and around the world. It provides a distinctive strength to the
company, and the company's experience is another big strength of Apollo Food Holdings.
Since operating in 1973, the Apollo company has made much progress. Among them is, the
Apollo company which has been operating in a shop house, now the Apollo company
operates in a large factory and is known as a Private Limited Company. The Apollo
company's business is run on a small scale and its market only covers low-income
communities. Slowly, the business of the Apollo company received a widespread response
from all sections of society, especially the people of Johor. The company has expertise in the
food sector not only in the Malaysian market but also on a worldwide scale.

Second, there aren't many of the company's items that competitors can't copy. Apollo
Food Industries (M) Sdn Bhd, for example, offers two primary types of products: Chocolate
Wafers and Layer cake, Chocolate Layer Cake, and Swiss roll items. These items are sold in
Malaysia as well as in Singapore, Indonesia, Thailand, the Philippines, Vietnam, China, the
Middle East, Mauritius, Maldives and many more. The company wishes to fulfill the needs
and wishes of its customers by producing high-quality products using cutting-edge equipment
and technology. To stay competitive, they use world-class wafer and layer cake producing
machinery from Europe and are continually working to upgrade and improve. The company
also guarantees that its products have a halal logo to provide quality assurance procedures.
Furthermore, the Apollo company is now well-known among German and Swiss machine
producers. For 39 years, they have been the top food brand and a customer-focused brand.
The shape and taste also follow in the location where it is manufactured, and it has
successfully reached the modest ranks of favourites in Malaysia for the past 39 years. Various
variations were launched that made Apollo a success. Apollo provides quality products, well-
known brands and extensions, selling on best-selling brands such as “swiss roll”. This is one
of the strengths that the Apollo company has to be able to compete in the world market.

Third, the company is in a position to demand premium rates for its products. The
company has been able to maintain its rates low due to an efficient and functional supply
chain.This is stated in order to ensure that every tier is able to purchase products from this
company. Furthermore, the low price offered to attract customers, particularly youngsters,
due to its colourful and attractive packaging. As a result of this situation, adults and children
will perceive this product as something that may be consumed at any moment. The
introduced pricing is also significantly lower than either competitors.

Fourth, Human Resource Management. Many people acknowledge Apollo for its very
knowledgeable staff. They are the company's most valuable assets, and they are lavished with
benefits such as stock options, retirement plans, and a healthy culture. This capital
management leads into excellent customer service. Providing reasonable incentives is one of
them. Employees will be rewarded in order to increase their performance, motivation, and
loyalty. Appropriate incentives can help to establish a pleasant environment. For example,
contributions to EPF / SOCSO. In addition, in order to increase specific skills and
knowledge, self-improvement training is provided on a continuous basis through training and
development programmes. New employees can also participate in internship programmes at
the Apollo Company. They also foster a good and harmonious workplace. Productivity,
motivation, and job happiness can all be boosted by a pleasant working environment. A
pleasant work atmosphere might also help you come up with new ideas. It is also a pleasure
to work because of the comprehensive and user-friendly office facilities.
 Last but not least, the apollo company's strength is also its solid financial capital. By the
year 2000, Apollo's profits had more than doubled as international customers in the Asian
region contributed through bulk purchases to be traded in their own country. Finally, Apollo's
financial status improved, and the company was listed on the Bursa Malaysia Securities Bhd.

(ii) Weaknesess ( W )

Weaknesses are the second factor to consider in a SWOT analysis. In a SWOT

analysis, W stands for weaknesses, which are those aspects of an organisation that put it at a
disadvantage in comparison to others. Weaknesses are all aspects of an organization that do
not work well. SWOT weaknesses can stop an organization from reaching its goals.
Weaknesses are negative and core factors that affect a company's success. Immaterial target
community, poor factory location, poor economic performance, poor systems used by the
company, and immature leadership are a few examples of organisational weaknesses. There
are some weaknesses in Apollo Company that may prevent the company from meeting its
targets and objectives.

First and foremost, Company employees have a restricted say in determining

company strategy. They have confidence in that their workers should not have a say in
management decisions, which is why management makes all conclusions created on what is
best for the business rather than the decisions of the workers.

Another weakness of the company is its implementation of closed systems. Consists

of a large number of varied agents implanted in a dynamic and potentially hostile situation.
An actor's actions and goals may be outside the control of the system developer or other
actor, so only certain expectations can be built on them. This description is a brief summary
of one possible problem with this type of system. It is often difficult to ensure collaboration
and consistency between different organizations. Sometimes two departments or
environmental experts may actually work for each other instead of working together for the
benefit of the organization.

During this time, we discovered that the share price growth rate was relatively
slower than that of the competition. Share prices are rising, but slowing down, most likely
because the company's careful management ensures that the stock price moves as expected.
This can cause investors to lose interest in stocks looking to maximize their returns over a
period of time.
 Other than that, It is also inefficient for asset management. Apollo Food Holdings
Berhad is exposed to liquidity risk when it cannot meet short-term economic demand, which
severely impacts the bottom line of the brand and the company. Liquidity risk arises from
Apollo Food Holdings Berhad's working capital management. This is a risk that Apollo Food
Holdings Berhad will find difficult to meet its financial obligations on time. Credit risk is also
a concern for Apollo Food Holdings Berhad due to the amount owed by its subsidiaries.
Debts are unsecured, interest-free and can be repaid when needed in cash or cash equivalents.
By definition, Apollo Food Holdings Berhad would be uncovered to credit risk if the
company was unable to meet its cash or cash equivalent needs.

Lastly, Apollo Food Holdings Berhad is exposed to operational risks associated

with day-to-day business operations such as operating system failures, employee misconduct
and ineffective support assistance. Apollo Food Holding Berhad is exposed to market risk,
particularly external exchange risk. A sharp rise in the Malaysian ringgit could reduce Apollo
Food Holdings Berhad's profits as Apollo Food Holdings Berhad sells its products
internationally. Foreign markets will pay Apollo Food Holdings Berhad in foreign currency
for their products, which Apollo Food Holdings Berhad must convert into local currency.
This could affect sales of Apollo Food Holding Berhad products in foreign markets as foreign
importers will have to pay higher prices due to the appreciation of the RM. Apollo Food
Holdings Berhad must manage all these risks carefully in order for the company to perform
well.

(iii) Opportunity (O)

Opportunity become the third component in SWOT analysis. SWOT analysis will help
companies to identify opportunities that exists in industry field for the current year. Hereby,
the company could grab the opportunities to develop company’s growth. And increase
competitive advantage. Market changes that occur due to many reasons. Therefore, the
company should identify, analysis and grab the opportunities which leads to move into new
markets and maximize company’s profit. Here, are some opportunities that exists which give
Apollo company the potential to grow.

First, growing online development is a biggest opportunity for Apollo to grow higher.
Currently, the world move towards digital life where people buy products from online
become trend. Consumer feel safe, easier and cheaper to purchase products from online cause
current life tend to digital life. Therefore, the Apollo company should start online business as
well in selling their product by giving discount or in a package form. For example, Apollo
company can sell wafer and layer cake in a package set for a cheaper price in online platform.
This can be Apollo’s opportunity to increase the net sales per year.

Secondly, media social commercial can become Apollo company opportunity for
increasing sales volume. Nowadays, people updated with current news and information by
using social media. From a teenage to an adult, everyone using social media wisely to be in
trend. Hereby, Apollo company can advertise their products in social media such as Facebook
and Instagram. This can attract consumer in a more effective way about the company’s new
product and current information price. Not only that, the company can less the marketing cost
since the promotion in social media are free. This can lead Apollo company to focusing more
on cost of quality products.

Next, world’s technology development be an opportunity for food industry like Apollo.
For example, production machines from Europe. With this modern and advanced technology,
the production process become easier and can maintain quality products. Apollo company
can also innovate their products by introduce new flavors and product packaging style easily
with less cost by just adjusting the system in machine. Beyond that, Apollo company also can
increase daily production using rather than labor works. In this, Apollo company also can
decrease salary expenses since company doesn’t need large number of man force. Therefore,
company can earn more profit and settle all the liability and wages.

Apart from everything, fruits seasons also become an opportunity for Apollo company.
Fruits seasons can be food manufacturing company’s benefit by introducing new product
with current fruit season taste. For example, due to durian session everyone will be crave on
durian taste in each food since durian bear fruit once in a year. It can be clearly seen as well
when every chocolate and snacks manufacturing company come out with current fruit season
flavor product because there is a high demand among the consumer. So, Apollo company also
can take this advantage because the probability of customer curiousness to try new product of
confectionery chocolate with current season fruit flavor is high.

Last, biggest event or celebration can be Apollo opportunity as well to maximize

income. For example, event like World Children’s Day. Even though the event happens once
in a year but still can increase the sales. This is because Apollo is a well-known company for
its chocolate and confectionery chocolate that famous and favorite snacks for children,
teenage and adults. Apollo also export products in many countries such as Indonesia and so
on causing the demand of Apollo products increase in a particular world’s event. On this
time, if Apollo company create a new product also will have a huge reach and response
among customers that become another opportunity to the company as well.

(iv) THREATS (T)

Threats become the biggest consideration of a company in SWOT analysis. Threats are
an external factor that can directly or indirectly influence the company potential and growth.
Therefore, a company should identify the threats that could happen to avoid any business
backwardness which a lost to the company. Threats that can be identify for Apollo company
are high competition, economic instable and Covid-19 Pandemic.

First of all, high competition with same product manufacturing company become
Apollo’s threats. They are several companies that compete each other with Apollo company.
For example, London Biscuits and Cocoaland. Not only that, international snacks company
that entry Malaysian’s food industry market increases the competition level as well. This
companies manufacture products like layer cake, swiss role and wafer give a negative impact
to Apollo company in market. In that, the company has to increase the innovation and
strategics to maintain the sustainability.

Second, economic instable because of Covid-19 is another threat. Due to pandemic

situation, many people lost their job which leads to decreasing consumer purchasing power.
This is because when the economic instable, the income of a country will decrease which
automatically will drop the consumer purchasing power. Purchasing power is an amount of
products and services that can be buy with one unit currency (Ringgit Malaysia). When the
purchasing power decrease, consumer who are capable to buy large amount of products lesser
automatically. It can tend to company lost.

Hygienic and healthier surrounding also can become threats for Apollo company.
Everyone is considered about the pandemic. In that, Apollo company might face threats in
ensuring the hygienic work place and healthier work force. The company has to spend some
cost in providing swab test facility, sanitize and maintain SOP by giving mask and sanitizer
to every worker. Therefore, this become a challenge and threat for Apollo company to create
trust chain among customer about the product has been manufacture in a safe and healthy
way. The company also must prepared with unexpected expenses due to this pandemic
 Last but not least, pandemic Covid-19 become the biggest threats faced by Apollo
company. In this situation, the Prime Minister has announced Movement Control Order for
the safety purpose and maintain the SOP (Standard Operating Procedure). Therefore, the
Apollo’s manufacture has to stop and cannot operate for months give a huge impact towards
company lost.