宿 务亚 典 耀 圣心 学 校

SACRED HEART SCHOOL – ATENEO de CEBU

H. Abellana St., Canduman, Mandaue City

Adaptive Curriculum

Grade 12 Semester 1

Course Title Media and Information Literacy No. of Hours

Category Core Developers Josemaria Atienza

Course Description The subject introduces the learners to basic understanding of media and information as channels of communication and tools for the development of
individuals and societies. It also aims to develop students to be creative and critical thinkers as well as responsible users and competent producers of media and information.
The focus of the subject is to equip learners with a set of competencies that will enable them to access, retrieve, underst and, evaluate and use, to create as well as share
information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional, and societal
activities.

Competencies
Enduring Understanding /
Action Goal K/S Evidences
Insight CAPSTONE
Content Objectives of
REQUIREMENT
The learners demonstrate the Learning
The learners are able to… The learners…
understanding that…
UNIT I: Me in a World of Media and Editorialize Editorial
Information (Introductory Concepts) I am a human being in a real View, evaluate, appreciate, the value if Short
1. Introduction to Media and Information and virtual world. create, and present being literate papers,
Literacy information effectively and in Media and
a. Media and Information Literacy 1. All media messages are responsibly Information Oral
i. Media Literacy as a composite constructed using a recitation
concept creative language for
ii. UNESCO Laws of Media Literacy power or profit.
2. Five Core Concepts in Media Literacy (Centre for Media
a. Authorship Literacy)
b. Format 2. Different people
c. Audience experience the same
d. Content media message
e. Purpose differently. (Centre for
Media Literacy)
 3. Media messages are
not value neutral.
(Centre for Media
Literacy)
4. New media opens up
the world to us so we
have to be open to
learning. But it also
opens us up to the
world, so we should be
responsible for what
we post about
ourselves.
5. In order to fully and
effectively participate
in contemporary
society, one needs to
be literate in media
and information.
I am a human being in a real View, evaluate, appreciate, create, Evaluate Short Video Essay
and virtual world. and present information effectively everyday papers,
UNIT II. How the World of Media and
and responsibly media and Oral
Information Engages With Me (Media Literacy)
● Being literate in media and information deconstruc
1. Media and Information Languages information involves an with regard to tion
a. Codes understanding of media with codes,
b. Conventions codes and conventions convention,
c. Genre and
● Media make meaning by
2. Visual Literacy messages; in
leveraging codes and
a. Photographs regards with
conventions which ought to
3. Audio Literacy audience,
be used effectively.
a. Film Score producers,
and other
stakeholders
UNIT III: Unit III. My Dialogue With the World of I am a human being in a real View, evaluate, appreciate, create,
● * Deconstruct short Pitch
Information and Media (Advertising & News and virtual world. and present information effectively advertisemen papers,
Literacy, Intellectual Property, Libel) and responsibly ts using advertising Infographic
● Effective communication deconstructio deconstruc
requires knowing the n questions tion
1. The 5 Ps Approach
audience. ● *Demonstrate
2. AIDA Advertising
3. News an
● Knowing how a person is
a. Journalism being targeted can help in understandin
b. News Values making better decisions. g of news in
2. Fake News
a. Definitions
 i. Cebu Citizen’s Press Council ● Sharing information can print and
ii. F*** News have a positive or negative broadcast
b. How to Spot effect on society depending * Identify and
3. Intellectual Property on the information’s stop the
quality. spread of
information
pollution