Media and Information Literacy: Quarter 3 - Module 1
Media and Information Literacy: Quarter 3 - Module 1
Media and Information Literacy: Quarter 3 - Module 1
MEDIA AND
INFORMATION LITERACY
Quarter 3 – Module 1:
Introduction to Media and
Information Literacy
What I Need to Know
This module was designed and written with you in mind. It is here to help
you master the context of Media and Information Literacy. It contains varied
activities that can help you as a Senior High School student to not just be an
information literate individual, but a creative and critical thinker as well as
responsible user and competent producer of media and information.
What I Know
Let us determine how much you already know about the Media and
Information Literacy by answering the questions below. Use your worksheet for
your answers.
I. Instruction: Select the letter of the best answer from among the given choices.
7. Refers to the communication between two persons, whether they are verbal
or non-verbal.
A. Mass communication C. Interpersonal Communication
B. Personal Communication D. Organization communication
10.It refers to the ability to recognize when information is needed and to locate,
evaluate, effectively use, and communicate information in its various
formats.
A. Media Literacy C. Information Literacy
B. Technology Literacy D. Computer Literacy
Note: If you get 100% correct in this pre- assessment, skip the lesson but if not
and only get 50% to 99% correct, then proceed with the lesson.
What’s In
In today’s age of misinformation and fake news, one of the most critical 21 st
century skills you need to learn is information literacy.
The reality is, we live in a world where the quality of information we receive largely
determines our choices and ensuing actions, including our capacity to enjoy
fundamental freedoms and the ability for self-determination and development.
Driven by technological improvements in telecommunications, there is also a
proliferation of media and other information providers through which vast amounts
of information and knowledge are accessed and shared by citizen (Karklins, J.,
UNESCO).
What’s New
o Communication
o Media o
Information o
Technology o
Literacy
What is It
What is communication?
Communication is a process by which information is exchanged between
individuals through a common system, signs, or behavior (Merriam Webster
dictionary). It the process by which messages or information is sent from one place
or person to another, or the message itself. (Cambridge.org Dictionary)
2. Non-verbal – are
signs, symbols,
colors, gestures, body
language, facial
expression
: https://i.ytimg.com/vi/akfatVK5h3Y/
maxresdefault.jpg
1. Verbal - https://www.youtube.com/watch?v=AuN_eWIrns4
2. Non-verbal - https://www.youtube.com/watch?v=C8lMW0MODFs
Example #1.
Kim: Hey, did you listen to my new podcast? What do you think of it?
Erin: I listed to it this morning. It was great! (The second sentence is feedback about
Kim’s podcast.)
----------------------------------------------------------------------
Teacher: Do you have some suggestions for how the lesson could be better?
Student: Yes. It would be helpful if you provided some worksheets for us to practice
with. (this is feedback to help the teacher improve the lesson.)
(Optional )
Video Link for you to visit and watch.
Feedback VS Response
1. https://www.youtube.com/watch?v=YuOBzWF0Aws&feature=youtu.be
2. https://www.youtube.com/watch?v=Dd7FixvoKBw&feature=youtu.be
Communication Problems
1. https://www.youtube.com/watch?v=dBT6u0FyKnc&feature=youtu.be
2. https://www.youtube.com/watch?v=naleynXS7yo&feature=youtu.be
Categories of Media
Category Example
Modality Text
Format Digital or analog
Way of transmitting Electromagnetic or radio waves, light waves
Mass media form TV, radio, print, internet, telephone, or
mobile
The media modality refers to the nature of message, whether it is relayed using
text, audio, video, graphics, animation, or a combination of any of this. The media
format is the way the data is arranged. The or massage may be transmitted
through radio waves (for audio) and light for other modalities. The mass media
form refers to the particular media technology to which the message is transmitted.
Media Literacy
Access – denotes the knowledge of where to find these forms of media. It might
mean having access to cable, knowing how to play the DVD player, knowing how to
adjust setting and knowledge where to access the media texts that are crucial to
your life and to your community.
Analysis – includes thinking reflectively and critically on what has been read,
seen or experienced, and its implications to oneself and to one’s community.
Response – includes the ability to experience and explore the pleasures of the
media text, and how these are realized through the language of the media.
If you have access to the internet, follow this YouTube video link about”
What is media literacy?
https://www.youtube.com/watch?v=GTL0_
tJEVD0&feature=youtu.be
https://www.youtube.com/watch?v=GIaRw
5R6Da4&feature=youtu.be
Information Literacy
Information Literacy is the ability to recognize when information is needed, and to
locate, evaluate, and effectively communicate information in its various formats.
The information literacy is about using, managing, gathering, and verifying
information. It is about library science. Students learn how to evaluate the quality,
credibility, validity of websites, and give proper credit from effective search
strategies to evaluation techniques.
Answer Key
Way of transmitting 5.
Modality 4.
Ma ss media form 3.
Way of transmitting 2.
Format 1.
B.
C 10.
A 9.
B 8.
C 7.
B 6.
D 5.
A 4.
C 3.
B 2.
D 1.
A.
What I know