Marketing Yourself

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MARKETING YOURSELF HANDOUT (Ilgar Salimov)

STRATEGIC
MARKETING MY OWN MARKETING PLAN
PROCESS
Kind of Factor
Location of Factor
Favorable Unfavorable
Internal: Me My Strengths: My Weaknesses:
 Core Values  Enjoy being with people.  Have minimal work experience.
 Have good  Work methodically (slowly)
 Formal Education communication skills.  Lack of customer orientation
 Job Experience  I am a good problem  Sometimes, lack of adaptation to a
Situation  Motivation solver. situation
Analysis  High level of creativity.
 Other:
(SWOT)
External: Opportunities for Me: Threats Affecting Me:
 Economic  Great networking  Plenty of competition in work
opportunity. environment
 Technical  A large market with many  Rapid changing in industries
 Legal opportunities  Developing artificial intelligent so
 Other:  Increasing the economic that unemployment decrease
condition of county

Personal Goals:
My Goals Upon
P Graduation
L
A
N Job Description:
N My Desired Position
I
N
G Industries:
My Target Industries,
Organizations, and Organizations:
Locations
Geographical Areas:
Focus
and Goal Personality:
Setting

My Uniqueness Education & Experience:


(Points of Difference)

Other:

How You Compare to Other Job Applicants:

My “Positioning”
THE DO-IT-MYSELF MARKETING PLAN WORKSHEET (2)
MARKETING
MY OWN MARKETING PLAN
PROGRAM
Formal Education/Courses:

 Product Strategy Job Experiences/Projects Completed:

P
(Actions to Improve My
L “Marketability”) Extra-Curricular/Volunteer Activities:
A
N Obstacles to Overcome:
N
I
N  Price Strategy Compensation Sought:
G
 Promotion Strategy Résumé, Personal Interviews, and Letters/Telephone Calls:

 Place Strategy Networking for Contacts and References:

I  Budget/Schedule Budget Deadlines


M
P  Marketing Actions 1. 1.
L (Courses to take, summer
E jobs to get, résumés to 2. 2.
M write, clothes to buy,
E
travel arrangements to 3. 3.
N
T
make, etc.)
A 4. 4.
T
I
O 5. 5.
N
E  Evaluation What Did and Didn’t Work:
V
A
L
U
A
T
I
O
N  Corrective Actions How to Modify Strategy:

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