RV ECONOMIST INTELLIGENCE Outlooks 2023
RV ECONOMIST INTELLIGENCE Outlooks 2023
RV ECONOMIST INTELLIGENCE Outlooks 2023
Outlooks 2023:
Collection Of 17 EIU Briefs
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WORLDWIDE COST OF LIVING 2022
HOW SOARING INFLATION HAS AFFECTED PRICES GLOBALLY
Key findings
• EIU’s latest Worldwide Cost of Living (WCOL) survey shows that prices have risen by an average
of 8.1% in local-currency terms over the past year in the world’s biggest cities. This is the fastest
rate for at least 20 years, reflecting a global cost-of-living crisis sparked by the war in Ukraine and
continuing covid-19 restrictions in China.
• New York tops the rankings for the first time, tying with frequent leader Singapore, which is
back in pole position for the eighth time in ten years. Together the two have bumped Tel Aviv (Israel;
top last year) down into third place. Damascus (Syria) and Tripoli (Libya) remain the cheapest of the
172 cities covered by our survey.
• Istanbul (Turkey), Buenos Aires (Argentina) and Tehran (Iran) have seen very high inflation.
However, the highest inflation rate is in Caracas in Venezuela, where WCOL prices have risen by
132% since last year. Although Venezuela’s hyperinflation has slowed sharply since 2019, we continue
to exclude the city from our global averages to avoid skewing the calculations.
• The Russian cities of Moscow and St Petersburg have shot up the rankings by 88 and 70 places
respectively as Western sanctions lead to higher prices, and buoyant energy markets and financial
restrictions support the rouble.
• The most rapid increases in the WCOL index were for the price of a litre of petrol, which has
risen by 22% year on year on average in local-currency terms amid higher global oil prices and a
stronger US dollar.
• Prices for gas and electricity have risen by 29% on average in local-currency terms in western
European cities as the region tries to wean itself off Russian energy. This compares with a global
average increase of 11%.
• Inflation for food and household goods has also been high amid trade restrictions, caused
partly by the war in Ukraine. By contrast, prices for recreational goods and services have been
subdued in local-currency terms; this may reflect softer demand as consumers focus spending
on essentials.
Many countries across the world are struggling with a cost-of-living crisis, the impact of which
is clear in the latest WCOL survey. The survey, which was conducted between August 16th and
September 16th 2022, tracks the prices of over 200 goods and services in 172 cities worldwide (Kiev in
Ukraine had to be excluded entirely from this year’s survey owing to the country’s war with Russia). On
average, WCOL prices have risen by 8.1% year on year in local-currency terms in the latest survey.
This is the highest inflation rate recorded since digital WCOL surveys began almost 20 years
ago. Petrol prices have seen the most rapid increases, but utility and food prices have also increased
sharply.
However, high inflation is not the only factor that drives the WCOL’s annual ranking of the world’s
most expensive cities. A stronger currency will tend to see a city rise in the rankings, as prices are higher
when expressed in international common currency. Structural factors such as competition or high
demand play a key role in determining the cost of living as well. Because we convert local currency
prices into US dollars to calculate each city’s index, our rankings are also driven by exchange rates
against the dollar. This year has seen the dollar strengthen against many currencies as the Federal
Reserve (Fed, the US central bank) raises interest rates.
The combination of these two factors—high incomes and a stronger exchange rate—has propelled
Singapore and New York City to the top of our WCOL rankings for 2022, making them the most
expensive cities in the world. A stronger currency and a higher inflation rate have enabled these two
cities to push Tel Aviv (Israel), which was top in the rankings last year, into third place.
New York is not the only US city that has risen in our rankings as a result of the strengthening dollar.
Other US cities, including Atlanta and Boston, account for six of the top ten global movers up the
rankings. Mexico City has also jumped upwards by 33 places, with the peso supported by Mexico’s own
interest-rate hikes, which are tracking ahead of the Fed’s.
The biggest upward movers, however, are the Russian cities of Moscow and St Petersburg, which
have shot up the rankings by 88 and 70 places respectively. Capital controls, import suppression and
the conversion of European gas payments into roubles are supporting the value of the local currency.
Meanwhile, local prices have been driven upwards by Western sanctions imposed after Russia invaded
Ukraine in February 2022. According to our survey of prices, inflation in Moscow is now 17.1% year on
year in local-currency terms, while in St Petersburg it has reached 19.4%.
The cheapest cities in our rankings are Damascus, Tripoli and Tehran, reflecting these
countries’ weak economies and currencies. Damascus and Tripoli, which are often at the bottom of
the WCOL rankings, have seen only moderate local-currency inflation over the past year. In calculating
Tehran’s index this year we decided to use the more widely used realistic parallel-market exchange
rate, instead of the overvalued official exchange rate. As a result, Tehran is now the third-cheapest city
in our comparative ranking, while it ranked much higher last year.
Source: EIU.
Of the top ten biggest fallers in our rankings, European cities such as Luxembourg and Stockholm
account for five. While inflation in Europe has risen, the energy crisis that has followed Russia’s invasion
of Ukraine is tipping the continent into recession and depreciating currencies against the US dollar and
therefore reducing the indices for some European cities. In late August the euro fell below parity with
the dollar for the first time in 20 years. Japan and South Korea have also seen currency depreciation,
while local-currency inflation in these countries is fairly subdued; this has pushed down the indices for
Tokyo and Seoul compared with New York.
148% and 189% respectively in local-currency terms. In the cities of Brazil, which produces its own oil,
petrol prices have actually fallen since last year. The former government used its control of the state oil
company, Petrobras, to hold down prices as well as hiking fuel subsidies this year—yet it was still ousted
by voters in October’s presidential election.
Other prices in our survey have also risen sharply compared with last year. The high prices of energy
commodities mean that utility bills for electricity and gas are up by an average of 11% in local-currency
terms across the 172 cities in the WCOL survey. In western Europe, prices have soared by 29% on
average amid an energy crisis sparked by efforts to wean the region off Russian oil and gas. Global car
prices have risen by 9.5% on average in local-currency terms, as supply-chain blockages have curtailed
production and led to waiting lists in some cities. Meanwhile, prices for food and household goods have
increased more rapidly than prices for clothing and personal care products. By contrast, price rises for
domestic help and recreational goods and services have been subdued.
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Purchase the full Worldwide Cost of Living ranking from the EIU Store and access pricing information
on more than 200 products and services in 173 cities worldwide. The ranking draws upon a
comprehensive underlying data set including more than 400 individual prices per location.
What’s included?
• Ranking of 173 cities around the world based on their relative cost of living.
• Over 400 individual prices per location across 200 products and services.
• Current and past trends impacting the cost of living, including currency swings, local inflation and
commodity shocks.
• Regional analysis comparing key trends emerging in the Americas, Africa, Asia, Europe and the
Middle East.
City-to-city data
Assessing living costs around the world
Updated biannually, our data service allows you to make customised city-to-city comparisons of the
cost of living across 173 cities globally.
What’s included?
• Comprehensive dataset including over 400 individual price points across 200 goods and services
per location.
Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
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RISK OUTLOOK 2023
TEN RISK SCENARIOS THAT COULD RESHAPE THE GLOBAL ECONOMY
E IU produces a quantitative and qualitative assessment of economic, political and regulatory risks
that help our clients evaluate potential shifts in a country’s operating environment. In 2022 the
global repercussions of Russia’s invasion of Ukraine shifted global concerns away from coronavirus-
related health issues and towards growing political, security and macroeconomic risks. We expect that
ripple effects from the war in Ukraine, global monetary tightening and an economic slowdown in China
will weigh on the economy in 2023, with global growth slowing to only 1.6%. This white paper explores
some of the risks that could lead to even slower growth, or even, trigger a global recession.
Monetary tightening
leads to global Cyberwar
recession erupts
Guxxxxxxxx
Conflict erupts between
New, highly aggressive China and Taiwan
variant of covid-19
emerges
ration energy usage, leading to waves of blackouts. Governments could also halt price protections
for households, increasing heating costs further and thus fuelling poverty and eroding consumers’
purchasing power. A breakdown of EU solidarity is another risk, with member states possibly halting
or reducing gas flows to their neighbours to prevent domestic shortages. Given their high level of
dependency on Russian gas, central Europe, Germany and Austria would be the most exposed to a
deep recession in such a scenario.
Scenario two: extreme weather adds to commodity price spikes, fuelling global
food insecurity
High probability; High impact
Climate change models point to an increased frequency of extreme weather events. So far these have
been sporadic and in different parts of the world, but they could start to happen more synchronously
and for prolonged periods. Severe droughts and heatwaves in Europe, China, India and the US in 2022
are contributing to rising prices of some foodstuffs. In addition, the war between Russia and Ukraine
(two of the world’s largest agricultural exporters) has led to severe price spikes and risks creating
global shortages of grains and fertilisers (which are crucial for harvests) in 2023. The world could face a
prolonged period of crop shortages and skyrocketing prices, raising the risk of food insecurity (or even
famine).
Over half a billion people live in countries that rely heavily on Russian and Ukrainian wheat
(% of total wheat imports from Russia and Ukraine, 2021)
Georgia
Azerbaijan
Turkey
Mongolia
Albania
Lebanon Armenia
Cabo Verde Egypt
Nicaragua
Qatar
Benin
71-100%
41-70%
11-40% Congo
(Brazzaville)
0-10%
N/A
Top ten wheat
producers
Source: EIU. * Data exclude Kazakhstan, which is a net wheat exporter.
Scenario three: direct conflict erupts between China and Taiwan, forcing US to
intervene
Moderate probability; Very high impact
A direct conflict between China and Taiwan is unlikely, but tensions grew when China conducted
“targeted military operations” following a visit to Taiwan by the speaker of the House of Representative
2 © The Economist Intelligence Unit Limited 2022
RISK OUTLOOK 2023
TEN RISK SCENARIOS THAT COULD RESHAPE THE GLOBAL ECONOMY
(the lower house of the US Congress), Nancy Pelosi, in August. China’s countermeasures have included
live-fire military exercises in and around Taiwan’s territorial waters. The US government has reiterated
that its diplomatic approach towards Taiwan has not changed, but China is increasingly sceptical of
US-Taiwan relations, particularly given the acute hostility towards China in the US Congress. The risk of
a full military invasion is mitigated by China’s reliance on Taiwan’s semiconductors and concerns about
the US’s active response to Russia’s invasion of Ukraine. However, recent military exercises by China
and a more aggressive Taiwanese response raise the risk of a miscalculation, which could spiral into a
wider conflict. Such a conflict would wipe out Taiwan’s economy, including its semiconductor industry,
on which global supply chains rely. It would also risk drawing in the US, Australia and Japan, starting a
catastrophic global conflict.
string of tit-for-tat cyber-attacks ultimately targeting software that controls state infrastructure. The
shutdown of a national grid, for example, would severely disrupt business operations.
Two-thirds of the world's population live in countries that are neutral or Russia-leaning regarding
the war in Ukraine
West-leaning Singapore
Neutral
Russia-leaning
sides. In retaliation, China could block exports of raw materials and goods that are crucial to Western
economies, such as rare earths. This would have disastrous economic effects and force companies to
operate two supply chains while fearing operational disruptions.
-1
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2021 22 23 24 25
Source: EIU. *Data from Q4 2022 are EIU forecasts.
and logistics hubs that have pivoted towards “living with the virus”. However, this would be costly
and would need to be carefully framed; Chinese authorities could retaliate, including via enhanced
inspections of, or reputational attacks on, those firms that would be considered as “quitting the
Chinese market”.
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• Risk tracker—download data and build your own business risk matrix by selecting the countries,
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on risk and business conditions.
To arrange a demonstration of EIU’s Operational Risk service or to discuss the analysis and features
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Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
We specialise in:
• Country analysis—access detailed country-specific economic and political forecasts, as well as assessments of the business
environments in different markets with EIU Viewpoint.
• Risk analysis—our risk services identify actual and potential threats around the world and help our clients understand the
implications for their organisations. Available products: Financial Risk and Operational Risk.
• Industry analysis—five-year forecasts, analysis of key themes and news analysis for six key industries in 60 major
economies. These forecasts are based on the latest data and in-depth analysis of industry trends, available via EIU Viewpoint.
• Speaker Bureau—book the experts behind the award-winning economic and political forecasts. Our team is available for
presentations and panel moderation as well as boardroom briefings covering their specialisms. Explore Speaker Bureau for
more speaker information.
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LONDON NEW YORK HONG KONG
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For more information on our solutions and how they can help your organisation, please visit www.eiu.com.
AFRICA OUTLOOK 2023: THE CHALLENGES AHEAD
RESILIENCE AMID DISRUPTION
• African economies will face turbulent times in 2023 as a range of internal and external
shocks undermine the region’s growth prospects and threaten stability, but most of the
region will weather the storm and continue to grow.
• Resource-intensive economies and major commodity exporters will face challenging market
conditions amid a global economic slowdown, but the outlook is far from gloomy as export
prices remain reasonably high and competition remains intense for Africa’s resources.
• Domestic price pressures will remain elevated—although inflation will ease back from the
highs of 2022—and monetary policy will tighten across much of Africa, while the cost of
international capital will rise substantially for some economies.
• Major concerns surround the heavy burden of debt servicing, instability created by election
cycles, geopolitics and war, as well as the lingering threat of food insecurity caused by
conflict and adverse weather conditions.
Africa’s economic recovery has been disrupted in 2022 by a range of internal and external shocks—
including adverse weather conditions, rapidly rising rates of inflation, higher borrowing costs and
softer demand in major export markets. Some of these factors will subdue growth prospects in the
year ahead, but the region overall is expected to hold steady rather than suffer a major downturn in
economic growth—both North Africa and Sub-Saharan Africa are forecast to grow by 3.2% in 2023.
We expect almost all countries in Africa to continue to grow, although real GDP growth rates will vary
considerably across the region and some states will stagnate and teeter on the brink of recession.
-2
-4
2012 13 14 15 16 17 18 19 20 21 22 23
Source: EIU.
4 2
2
16 3
4
4 3
7 6 1 4
6 3
4 5 3 5
6
4 4 4
7 4
2 4 1
6 5 3
2 2 6
7 5
4 3
7
5
4
5
4
6+ 2 3
4
5 5
4 2
4
3 4 6
3
2
1
1
4
0 2
Source: EIU.
African countries are confronted with risks that could disrupt their economies
Risk intensity
Scenario Probability Impact (probability x
impact)
Extreme weather events: Occurrence of extensive and prolonged
droughts and flooding in fragile areas - especially across the Sahel and
High Very high 20
Horn of Africa - exacerbating issues of insecurity, people displacement and
regional conflict.
80
60
40
20
0
Namibia
Zambia
Algeria
Angola
Cameroon
DRC
Congo (Brazzaville)
Côte d’Ivoire
Egypt
Ethiopia
Gabon
Ghana
Kenya
Libya
Madagascar
Malawi
Mauritius
Morocco
Mozambique
Niger
Nigeria
Senegal
Sierra Leone
South Africa
Tanzania
Tunisia
Uganda
Zimbabwe
Source: EIU.
However, there are mitigating factors that should help Africa to avoid a major dip in export
performance in 2023. Commodity prices—especially for energy products, metals and minerals—will
remain volatile and most likely ease back in 2023. Nevertheless, they will remain relatively high by
historical standards after having experienced two years of solid gains in 2021 and 2022 and major
commodity exporters will continue to benefit from a terms of trade boost to their external balances
in the short term. In addition, international competition will remain intense to secure long-term
access to Africa’s strategically important energy products and industrial inputs, which together with
international sanctions on Russian entities—causing investors and buyers to look elsewhere—should
help to prevent a contraction in demand for African commodity exports in 2023.
In the energy sector, the decision by European countries to replace Russian oil and gas with
alternative supplies will provide a short- to medium-term boost to demand for African energy suppliers
and a potential source of new investment for future projects in countries such as Nigeria, Angola,
Gabon, Libya, Algeria, Egypt, Congo-Brazzaville, Ghana, Equatorial Guinea and Chad. Similarly, African
mining ventures—especially those in Botswana, the Democratic Republic of Congo (DRC), Namibia,
Nigeria, Sierra Leone, South Africa, Tanzania, Zambia and Zimbabwe—could receive more attention
should Western-based mining companies and commodity traders increasingly shun Russian supplies
of copper, cobalt, diamonds, gold, iron ore, manganese, nickel, platinum, palladium, tungsten, uranium,
vanadium and zinc, among other products.
Less resource-intensive and more diversified trading economies will continue to be among the
region’s fastest-growing economies—including Kenya, Côte d’Ivoire and Mauritius. Export-oriented
manufacturing operations will face more difficult and uncertain times in 2023—characterised by higher
costs and weaker demand—but even here the erosion of business activity will be contained by the
hard work over the past decade to improve global and regional value-chain integration, to build strong
relations with international partners and to enhance international competitiveness.
-10
-20
-30
-40
-50
Zambia
Mali
Sudan
Zimbabwe
Ghana
Malawi
Sierra Leone
Ethiopia
Egypt
Madagascar
Tunisia
Nigeria
Botswana
Kenya
Uganda
South Africa
Angola
DRC
Algeria
Tanzania
Mozambique
Djibouti
Eritrea
Mauritius
Morocco
Libya
Senegal
Côte d’Ivoire
Chad
CAR
Niger
Gabon
Congo (Brazzaville)
Cameroon
Burkina Faso
Source: EIU.
commodity prices.
African inflation
(annual average; %)
2022 2023
0 10 20 30 40 50
Zimbabwe
Sudan
Ethiopia
Sierra Leone
Ghana
Malawi
Angola
Burkina Faso
Nigeria
Burundi
Guinea
Liberia
São Tomé and Príncipe
Mozambique
Egypt
Zambia
Algeria
Rwanda
Gambia
Madagascar
Tunisia
Mali
Cabo Verde
Congo (Democratic Republic)
Lesotho
Mauritania
Libya
Mauritius
Botswana
Guinea-Bissau
Kenya
Central African Republic
Eritrea
Namibia
Eswatini
Côte d’Ivoire
Uganda
South Africa
Senegal
Togo
Cameroon
Gabon
Tanzania
Niger
Djibouti
Chad
Equatorial Guinea
Congo (Brazzaville)
Comoros
Morocco
Seychelles
Benin
Source: EIU.
100
80
60
90
40
75
20 60
45
0
30
2000
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
No data
Source: EIU. Source: EIU.
In the meantime, more African states will head towards external debt distress in 2023 and 2024—
African states are required to repay about US$75bn of external borrowing (medium- and long-term
capital repayments that fall due) in 2023 and a similar amount in 2024. Foreign creditors have offered
pandemic-related debt relief and relatively low—by historical standards—interest rates in recent years,
but these lines of international financial support have come to an end. The debt-servicing burden will
become more painful because of higher interest rates, weaker currencies against the US dollar and
softer capital inflows, while rolling over existing debt or accruing new debt will become much more of a
challenge. Already, many African states have found it difficult to issue new Eurobonds in 2022 and yields
in secondary markets—which indicate where future refinancing costs are headed—have risen sharply.
A widespread external debt crisis across the continent seems unlikely, but some highly leveraged states
will face acute financing difficulties and a very uncertain period.
Morocco Tunisia
Algeria
Libya Egypt
Senegal Mali
Niger Sudan Eritrea
The Gambia Chad
Guinea- Burkina Faso
Guinea Djibouti
Bissau
Sierra Leone Nigeria Ethiopia
Central South
Liberia African Sudan
Cameroon Somalia
Côte d’Ivoire Republic
Ghana Uganda
Rwanda Kenya
Togo Gabon
Benin DRC
São Tomé & Príncipe Seychelles
Burundi Tanzania
Equatorial Guinea
Congo (Brazzaville) Comoros
Angola Malawi
Zambia
Madagascar
Zimbabwe
Namibia
Botswana Mozambique
Election for head of state and/or
national legislature in ... Eswatini
Mauritius
2023 2024 South Lesotho
Africa
Source: EIU.
supply chains in Africa, as well as open end-markets for Chinese goods and services on the continent.
The era of Chinese state-backed big loans and mega-projects may be coming to an end, but a
concerted effort to drive Chinese private-sector interests into Africa is under way. The projection of
soft power will feature heavily in Chinese engagement with the continent, which includes continued
covid-19 vaccine diplomacy, support for regional integration and branching into peace and security
initiatives.
Russia has made a concerted push to secure political support across Africa in recent years, which has
entailed intense diplomacy, financial aid and military support, but its ambitions on the continent are
likely to be hampered by its war in Ukraine during 2023. The difficult economic situation in Russia and
imposition of international sanctions will complicate African trade and investment deals with Moscow,
while military support will wane as forces are redeployed to Europe (including personnel managed
by the Wagner Group, a Russian paramilitary organisation) and losses are incurred there. A second
Russia-Africa Summit is scheduled to take place in late 2022 in Ethiopia, but the uncertain nature of the
war in Ukraine and its political implications could scale down or derail the gathering. Russia has strong
alliances in Africa, which it will maintain—especially in the Central African Republic, Mali, Libya, Algeria,
Egypt, Sudan and Mozambique—but it may find it hard to expand its geopolitical influence or footprint.
• Pipeline of projects (energy and transport) • Elevated costs for key inputs and fuel bills
Construction &
• Real estate and utilities development • Potential delay to some projects due to
building materials
• Investing in domestic/regional capacity financing constraints
• Higher farm-gate prices and strong demand • Higher input costs (fuel/fertilisers)
Agriculture & food
processing (domestic and foreign) squeezing margins and elevated import bills
• Increasing demand (positive pandemic effects) • Supply chain disruption and delayed
Digital & telecoms • Growing competition and infrastructure deliveries
• Identified as critical success factor
Transport & • Trade facilitation (hard/soft) and cross-border • Much higher operating costs (fuel)
logistics demand
Syria
Sahel
(Burkina Faso, Chad, Mali, Mauritania and Niger) Afghanistan
Sudan Pakistan
Haiti
Yemen
Somalia
Central America Ethiopia
(Guatemala and Honduras) Nigeria
Kenya Sri Lanka
Central African Republic
South Sudan
Democratic Republic Madagascar
Hotspots of highest concern of Congo
Malawi
Hotspots of very high concern
Zimbabwe
Hotspots of high concern
Key drivers and aggravating factors
Conflict/insecurity Displacement Dry conditions Economic shocks
Flood Political instability/unrest Tropical cyclone
adaptation, resilience building and compensation—is unlikely to materialise in Cairo, or Dubai, while
African states will remain at the vanguard of those countries suffering the effects of weather-related
loss events.
Adverse weather conditions in 2022 and the potential for further disruption in 2023 will negatively
affect domestic food supplies, while high prices for farm inputs (especially fuel and fertilisers) and
imported food products will exacerbate the food security crisis playing out across much of East Africa,
the Sahel and parts of Southern Africa. Water stress and food insecurity will remain a key driver of
localised conflict, social unrest and cross-border migration—especially in Ethiopia, Somalia, and South
Sudan where the risk of famine and hunger will loom large in 2023.
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ASIA OUTLOOK 2023
MIXED PROSPECTS FOR REGIONAL HEAVYWEIGHTS
• Higher interest rates will ensure a challenging economic environment in Asia in 2023.
Growth in economies with high levels of household debt, such as Australia and South Korea,
is set to slow sharply, even as a systemic crisis is avoided.
• Political uncertainty in South-east Asia, as elections take place in Thailand and loom in
Indonesia, will encourage manufacturers to look to India as they seek to reduce reliance on
China. Improvements in India’s business environment and progress in bilateral trade deals
make it an increasingly viable investment destination.
• China’s domestic challenges, as it seeks an exit from zero-covid policies, will probably lead it
to adopt a less confrontational approach in international affairs. A reduction in geopolitical
risk would be welcomed by markets after the turbulence of 2022.
Asia will face difficult economic conditions in 2023. Several years of strong export growth for the
region will reverse, with the EU entering recession and the US economy forecast to slow sharply. The
outlook for domestic demand in Asia is also challenging as interest-rate rises implemented in 2022 to
curb inflation filter through local economies.
In addition, geopolitical risk will persist, with North Korea expected to resume nuclear testing
and Taiwan preparing for elections. EIU forecasts regional growth of 3.5% in 2023, marginally slower
than this year and short of the pre-pandemic trend of 4‑5%. Still, even this outturn would remain the
strongest among major global regions, and, as we note below, there remain bright spots.
Australia and South Korea stand out, with household debt in both countries exceeding 100% of GDP
(compared with an advanced economy aggregate of around 75%) and with much of that debt tied up in
frothy local housing markets. Tightening by the countries’ central banks means that rates on mortgages
and business loans will be 4‑5 percentage points higher in 2023 than 2022. We hold below-consensus
GDP growth forecasts of 1.3% and 1.5% for Australia and South Korea respectively in 2023.
Markets with high household debt are vulnerable to rising interest rates
(credit to non-financial sectors as a % of GDP; end-March 2022)
Household debt is also high in the middle-income economies of Malaysia and Thailand, where
rates will also rise (albeit slowly). Better positioned to withstand a tighter liquidity environment will
be countries with low levels of household debt, whether advanced economies, such as Singapore, or
larger emerging markets. For example, consumer spending in India and Indonesia will continue to be
affected by cost-of-living strains, but not by any forced household deleveraging.
in terms of transport infrastructure, taxes and trade regulation. The country has risen to 52nd in EIU’s
global business environment rankings, from 62nd five years earlier, and now ranks above China.
India’s business environment now competitive with China and South-east Asia
(EIU business environment rating, historic and forecast period; 10=highest score)
Indonesia* Infrastructure
India*
Private enterprise policy
China*
Philippines* Financing
Developments on the ground appear to support this view. Investment has accelerated in the
electronics sector (an industry that India has previously struggled to cultivate), aided by government
support provided under the so-called production-linked incentive scheme. The country’s electronics
exports rose by around 50% to US$14bn in 2021 and had already matched that value over the first
nine months of 2022. Taiwan’s Foxconn is among the suppliers to Apple (US) to be planning significant
expansion in India, as it seeks to diversify its manufacturing capacity beyond China. In 2023 India’s
presidency of the G‑20, as well as the probable conclusion of bilateral trade agreement negotiations
with Australia and the UK, will further help to highlight investment opportunities in the country.
sought meetings with a range of counterparts (including from Western countries) and overall struck
a conciliatory tone. This revealed some sensitivity to the pitfalls of a hardline approach, and possibly a
recognition that a co‑operative attitude will make it more challenging for the US to persuade countries
in Asia (and elsewhere) to follow its approach towards China, such as with regard to tighter controls on
technology exports.
40 40
30 30
20 20
10 10
0 0
Taiwan South Korea Singapore US Malaysia Japan
Sources: ITC Trade Map; EIU. *HS code 8541.
Areas to watch for meaningful change in Chinese policy will include trade purchasing commitments
and concessions, with the lifting of punitive tariffs on Australian goods among realistic possibilities.
Diplomatically, look for the country to play a more constructive role in mediating the crisis that would
be caused by a North Korean nuclear test than it has done in the Russia-Ukraine conflict. Restraint
ahead of Taiwan’s elections in January 2024 would be a further indication of change. China’s domestic
preoccupations will mean a further sidelining of the Belt and Road Initiative, but probably also a
willingness to work alongside other creditors in resolving sovereign debt crises.
Assuming that China adopts a less assertive foreign policy, it will probably prove selective and focus
on countries it hopes can be dissuaded from aligning tightly with the US. Such a move could also
be temporary, with an underlying trend towards assertiveness resurfacing in future years as China
moves beyond its domestic problems. However, any reduction in geopolitical risk will be welcome for
companies and investors after the turbulent events of 2022.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
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What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
How Country Analysis helps you to stay ahead
Expansive coverage - global, regional and country-level analysis for nearly 200 markets, delivered by
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Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
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A nuanced approach - intuitively designed to address politics, policy and the economy, our
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Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
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EUROPE OUTLOOK 2023
THE THREATS TO EUROPE’S INDUSTRIAL COMPETITIVENESS
• High energy costs and falling demand are forcing industry across Europe to idle. Input
costs will remain elevated for several years, making some European industrial sectors
uncompetitive, and resulting in a loss of global market share.
• Chemicals and base metals will be the worst affected owing to their high reliance on natural
gas as an input, but downstream industries such as the automotive sector will also suffer.
• China is set to benefit at the global level. Within the region, we expect a shift towards
production in southern Europe from central Europe, with services holding up better than
goods production.
The stark increase in energy costs for the European industrial sector in 2023 and beyond will have a
significant impact on the competitiveness of European industry. In addition, the coming recession will
reduce domestic demand for industrial products; with global freight costs now declining as pandemic-
related supply-chain disruption eases, import substitution is becoming more attractive. European
industry already had a higher cost base than other advanced economies. A further increase will make
producing in Europe an unprofitable business strategy for many energy-intensive firms.
160
140
120
100
80
60
2012 13 14 15 16 17 18 19 20 21 22 23 24 25 26
Source: EIU. *EIU forecasts from 2023.
Given increasing geopolitical uncertainty and the size and expense of moving capital-
intensive processes to Asia, we do not expect a trend of relocation. Instead, we expect firms to
shut down some European production (possibly permanently) and replace it over time by increasing
production elsewhere. However, these dynamics will be felt differently across industries. In this article,
we examine four key sectors in which the impact will be particularly acute.
France France
Italy Italy
Spain Spain
The wider recession will reduce demand in Europe, further eroding the chemicals sector. Demand
for industrial fibres, polymers and plastics used in construction and car manufacturing is falling, and
inputs for (now idled) industrial processes, such as caustic soda, vital for aluminium smelting, are no
longer in demand.
Global motor vehicles and parts market demand Machinery and transport equipment trade balance
(% change, year on year)* (EU27; € bn)*
12 25
8 20
4 15
0 10
-4 5
-8 0
-12 -5
2018 19 20 21 22 23 24 25 26 2018 19 20 21 22
Sources: Eurostat; EIU. *EIU forecasts from 2023.
Automotive facilities in Europe were already grappling with over-capacity even before the
pandemic; the recession will further reduce demand both within and outside Europe. We expect that
this will lead automakers to cut back investment and production in the region as it becomes
unprofitable amid higher energy and labour costs. However, weaker price inflation in southern
4 © The Economist Intelligence Unit Limited 2022
EUROPE OUTLOOK 2023
THE THREATS TO EUROPE’S INDUSTRIAL COMPETITIVENESS
Business confidence for industry has fallen further than for services
(seasonally adjusted; % balance of responses)
France Germany Italy Spain
Industry Services
30 30
20 20
10 10
0 0
-10 -10
-20 -20
J F M A M J J A S O N D J F M A M J J A S O J F M A M J J A S O N D J F M A M J J A S O
2021 2022 2021 2022
Sources: European Commission; EIU.
Globally, China is well positioned to benefit, with pre-existing cost base and scale advantages
in metals, chemicals, and solar and wind installations. Regionally, southern Europe will see its
competitiveness within Europe increase, as it has more installed LNG and pipeline capacity, at the
expense of central and eastern Europe. Southern Europe also benefits from milder winter climates
and greater reliance on services to begin with.
Firms active in the green transition stand to benefit, as subsidies and new forms of energy
generation will raise profitability in the medium to long term. One issue to watch out for is the
introduction of the EU Carbon Border adjustment mechanism in 2026. This may present a
competitive advantage for chemicals producers in Europe, which already score well on green metrics,
and will be an important consideration for European firms currently expanding production in non-EU
markets but planning on importing to the EU.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
How Country Analysis helps you to stay ahead
Expansive coverage - global, regional and country-level analysis for nearly 200 markets, delivered by
our analysts. Every month, 20,000 data series are updated, enabling you to adapt and plan ahead.
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
To arrange a demonstration of EIU’s Country Analysis service or to discuss the content and features
included, please visit www.eiu.com
Formed in 1946, with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
Contact us
LONDON NEW YORK HONG KONG
GURGAON DUBAI
For more information on our solutions and how they can help your organisation, please visit www.eiu.com.
LATIN AMERICA OUTLOOK 2023
SPOTLIGHT ON NEW GOVERNMENTS
• Latin America is facing significant global headwinds that will weigh on the economic outlook
for 2023. Domestic policy will be holding growth back too, amid still-tight monetary policy
and looming fiscal consolidation.
• However, perhaps the most significant development to watch in Latin America in 2023 is the
success or failure of the many new governments in the region as they attempt to address the
voter demands that swept them into office, all while grappling with serious macroeconomic
dilemmas and divided legislatures.
• Despite this difficult political and economic environment, there will be opportunities
for growth in 2023, particularly in agriculture, mining and nearshoring. However, to take
advantage of these, the region’s new governments will have to roll out policy reforms in
2023 that respond to public concerns without causing too much damage to the investment
climate. In this white paper, EIU highlights some of these challenges.
Far right
Right of centre
Left of centre
Far left
No data
Note. Brazil's new left-of-centre government will take power in January 2023.
Source: EIU.
For Latin America’s new presidents, now comes the hard part: governing
Latin America had another big election year in 2022, with important implications for policymaking in
2023 and beyond. Policy shifts are on the cards as voters call for change, not only on issues with
a particular regional significance like crime and corruption, but also on the economy. One one—of
consequence of the crises that have buffeted Latin America in the past three years is an increasing
demand for a big state that spends more and regulates more. Accordingly, over the past year voters
have elected candidates on the left of the political spectrum who are promising that kind of shift. It
is no coincidence that tax reform—in order to ring-fence social spending—features among the top
priorities of new leftwing governments in Chile and Colombia. Greater regulation (and taxation) of
important commodity sectors, which are perceived to be the “winners” of the 2022 commodity shock,
also looks likely.
However, Latin America’s new left-wing
Most recently elected presidents have had presidents will not find governing easy. A collapse
short honeymoons or none at all
in electoral support for the moderate centre
(net approval rating, %)
across the region has enabled populist right-
Guillermo Gustavo Gabriel Pedro
Lasso Petro Boric Castillo wing political movements (in some cases, far-
80
60
right ones) to gain ground too. Some of these
40 movements have control of Congress and could
20 easily block legislation; most countries have an
0 extremely fragmented and divided legislature,
-20 making for, at best, a fractious process of
-40
mustering support on a bill-by-bill basis. This is not
-60
T T+1 T+2 T+3 T+4 T+5
altogether a bad thing, as it represents something
Note. T represents the first month in office. of a policy straitjacket and a moderating force,
Each subsequent month is numbered.
Sources: Cadem; Invamer; IPSOS Perú; Perfiles de Opinión; EIU.
guarding against radical changes to the business
environment.
Nevertheless, it will make policymaking a slow
process, which may frustrate public demands for speedy—and substantial—results. Expectations
have been raised by the current election cycle, and Latin America’s new presidents will find
it hard to come up with the goods; in this context, honeymoon periods will be extremely short and
disillusionment will be quick to set in. All of this raises the risk that, having turned up to the ballot box
to effect change this year, voters will resort in 2023 to the kind of large-scale protests that rocked the
region in 2019.
partners and will not want to choose between them. If and when they are forced to take sides on
strategic issues like tech development, we think that the US will come out on top. For the most part,
Latin America has strong diplomatic ties with the US, even in countries (particularly the big commodity
producers in South America) where China has become the most important trade partner.
However, the decision is far from being clear-cut, bearing in mind that while China has been rolling
out its Belt and Road Initiative (BRI) across Latin America, the US government has had little to put on
the table. In our view, the lack of US engagement largely reflects the reluctance of US private-sector
firms to invest in certain countries in the region for one reason or another (traditional obstacles have
included weak infrastructure, low productivity, corruption concerns and macroeconomic instability).
The promising Build Back Better World (B3W) initiative that was announced by the US administration
(in conjunction with European governments), focusing on infrastructure in areas such as health,
technology and climate, has failed to get off the
ground. Latam labour cost competitiveness boosted
In this environment, China is likely to by rapid Asian wage growth
make further inroads into Latin America in (labour costs per hour, US$; 2026 forecast)
Some Latam economies are better placed than others to compete for nearshoring investment
(score out of 10 in the business environment rankings)
Political Foreign trade & Labour Technological
FDI policy Infrastructure Average
effectiveness exchange controls market readiness
Taiwan 7.8 8.2 9.1 6.9 7.8 9.2 8.2
Chile 7.1 8.2 8.7 6.5 7.0 7.8 7.5
Malaysia 6.4 7.8 8.2 6.9 7.0 7.8 7.4
Costa Rica 7.1 7.3 8.7 7.6 5.0 6.3 7.0
Mexico 5.3 6.9 9.6 6.4 6.0 6.9 6.8
Vietnam 5.7 6.0 8.7 6.6 6.0 6.9 6.6
Brazil 5.3 7.8 8.2 6.0 4.6 6.6 6.4
China 4.1 5.1 6.4 6.2 6.8 8.9 6.3
Colombia 5.2 6.9 6.9 5.9 6.0 6.3 6.2
Dominican Republic 5.8 7.3 8.7 5.2 5.5 4.4 6.1
Peru 3.9 6.4 8.7 5.7 5.5 5.2 5.9
Argentina 6.0 6.0 5.1 5.5 5.5 6.6 5.8
Ecuador 5.0 6.4 7.3 5.1 5.3 3.5 5.4
Source: EIU, business environment rankings.
Water, water everywhere? Water supply will become a major political issue
Latin America has the most abundant water resources in the world. However, sources of water supply
are not always well connected to sources of water demand, and droughts are becoming increasingly
common, putting resources in many countries in the region under severe strain. The situation in 2023 is
likely to be no different; according to the US climate prediction centre, there is a 76% chance of the La
Niña weather pattern occurring in the approaching northern hemisphere winter (December-February).
This would mark a rare “triple dip”—a third straight year of La Niña (and the drought conditions that it
brings) for much of Latin America.
Whether drought conditions persist in 2023 or ease slightly, the issue of water stress
(the gap between water demand and supply) will not go away, and is in fact likely to be high
on policymakers’ agendas for next year, considering the severe and widespread knock-on effects of
drought and water stress. The region’s traditionally vast water resources have led to a heavy reliance
on hydropower for electricity generation, meaning that low water levels can result in power supply
problems, as seen in Brazil in 2021. Latin America’s big agricultural powerhouses are also extremely
susceptible to drought conditions, as reflected in underwhelming production figures in some countries
in the past couple of years, even in an environment of high prices. Goods exports can be affected by
drought too; a crucial river transport route that conveys Paraguayan exports to Argentina (from where
they travel on to other important export markets) has dried up, curbing transits. The risk of these
problems recurring in 2023 is high.
Above and beyond this hit to activity, the water issue will become a pressing political and
policy question in 2023, as all of the main water consumers (business users in industry, agriculture
and mining) will attract criticism from the public and politicians alike for contributing to household
water shortages. Business supply has not been badly affected by drought conditions to date, owing to
generous long-term water supply contracts that were signed before the problem of water stress arose.
Now, however, these contracts are coming under fire in the likes of Mexico and Chile (both of which
are among the top 25 water-stressed countries in the world). In Mexico, the president, Andrés Manuel
López Obrador, has already threatened to end brewery operations in the drought-affected north of the
country, and although this may simply be bluster, there is a risk that he will follow through on this threat
in 2023. In Chile, meanwhile, the regulation of scarce water resources will undoubtedly be taken up in
a renewed effort to rewrite the constitution that is getting under way. In both countries (as in the rest
of the region), there is a strong chance that new regulations end up crimping future mining and
agriculture development.
the face of spiking global prices will also constrain yields. Farmers have responded to the rising cost of
inputs like fertiliser with crop switching, for example by shifting from corn to soybeans, which are more
resilient to dry weather and less fertiliser-intensive.
Luck is not the only factor, however; Argentina is facing other headwinds that will prevent an
expansion of investment and production in 2023 (and beyond). Years of macroeconomic instability
have subdued investment, as have a heavy burden of export taxes (imposed to secure much-needed
access to foreign exchange) and export quotas (introduced in a misguided attempt to contain
domestic prices). These factors also reduce the incentive for farmers to try to take advantage of
still-high global prices by ramping up production. The Argentinian government has tried to tempt
them to boost output through a de facto subsidy in the form of a parallel exchange rate for the sector
(the idea is to boost pesos earned for each dollar of exports and discourage stockpiling, which the
country’s farmers have a long tradition of doing as they await another of Argentina’s frequent currency
devaluations). Even so, the near-term outlook for Argentina’s agriculture sector is discouraging.
Argentina’s output continues to falter Brazil will post a record harvest in 2023
Soybeans Corn Wheat Soybeans Corn Wheat
300 300
250 250
200 200
150 150
100 100
50 50
0 0
2011 12 13 14 15 16 17 18 19 20 21 22 23 2011 12 13 14 15 16 17 18 19 20 21 22 23
Sources: Secretaría de Agricultura, GanaderÍa y Pesca; BCR; Conab; EIU. Note. 2023 are latest projections.
Brazil, meanwhile, looks set for a record harvest in the 2022/23 crop year. The principal factors
supporting this outlook include early efforts by Brazilian farmers to ramp up fertiliser imports, enabling
them to secure crucial supplies and protect yields. Although the cost of fertilisers has rocketed, high
soft-commodity prices will still provide Brazilian farmers with a solid profit margin. Another significant
driver behind the increase in agriculture production in 2022/23, as in the past decade, is an expansion of
arable land dedicated to crop production.
Looking ahead, however, this very expansion is a potential obstacle for the sector in Brazil. The
US Department of Agriculture recently projected that land dedicated to agriculture, which currently
stands at just over 40m ha, could expand by another 20m ha in the next decade. However, at least
some of the recent expansion has been in areas surrounding the Amazon, giving rise to substantial
environmental concerns and suggesting that when Lula takes office in January, he may impose
restrictions on agriculture in order to meet global environmental commitments. Finding a way
to comply with these commitments without disrupting one of the fastest-growing—and
important—sectors of Brazil’s economy, will be a tough challenge for Lula in 2023 and beyond.
Mining reform on the agenda as Latin America holds the key to the global
energy transition
A number of factors—including post-pandemic “build back better” infrastructure initiatives and
increasing public demands for clean energy in the battle against climate change—are raising demand
for mining minerals that are crucial to the global energy transition. At the same time, the race to
secure reliable sources of supply is heating up owing to global supply-chain issues and the intensifying
US-China rivalry. These trends have shone a spotlight on Latin America’s abundant supply of
strategic minerals such as lithium, copper, nickel, cobalt and rare earth elements.
Latin America is home to some of the world's largest deposits of minerals crucial to the
global energy transition
(global ranking of mining reserves)
Cuba 4 4
5 9 Mexico Brazil 3 3
3 Peru
1 Bolivia
Cobalt
Copper 1 2 Chile
Lithium
Nickel
Argentina 3
Rare earth elements
Latin America is home to a significant portion of all of these minerals: well over half of the world’s
lithium is in the region (mostly in the “lithium triangle” of Bolivia, Argentina and Chile); Chile has the
world’s biggest supply of copper; and Brazil holds the third-largest reserves of rare earth elements
(about 10% of the global total). In a few cases, production levels reflect these large stocks. Chile and
Peru, for example, are long-established global leaders in copper mining. However, although foreign
investment in mining in Latin America is extensive, production of these materials does not, for the
most part, come anywhere near potential, even though they are so critical for technology and clean
energy. Bolivia’s lithium resources have, for example, barely been commercialised at all.
There are several major obstacles to production. One, of course, is the weak overall business
environment in some Latin American countries, which raises business concerns about contract rights
and the rules of the game. Another is the complex nature of some of these mining operations, as they
require large investments and technical expertise. For example, Bolivia’s salt-pan lithium deposits
are harder to access than Australia’s hard-rock deposits. A third issue is an increase in protests and
blockades by local communities, both on environmental grounds and in order to ensure that they
get what they perceive to be a fair share of the rewards from local mining activity. Finally, and most
importantly, the mining regulatory regime in much of Latin America is in flux. Among their other
priorities, new governments across the region are seeking to address voter demands for stronger
environmental regulation and fairer water usage. They will also want to fund spending by amending the
tax and royalty rules that govern these windfall commodities.
In 2023 therefore, a major task in countries like Chile (where a process to rewrite the constitution will
undoubtedly touch on the mining sector) is to clarify via pending reforms the new rules for the mining
sector. To the extent that these address environmental concerns while still allowing for profitable
private-sector operations, the stage will be set for a ramping-up of production. If, however, new
regulations put Latin American mining operations at a substantial cost disadvantage relative to other
global producers, or if governments push for their cash-strapped public sectors to lead the way on
mining development, output will prove disappointing.
Given the region’s ample resources, we expect next year to bring more investment
announcements as companies accept the risk of a bumpy ride in order to secure resources, but
output is likely be slow to approach its potential, in 2023 at least. Moreover, there is a significant risk
that output of key minerals such as copper falls back in the long term, as local protests grow in strength
and the mining framework becomes less attractive.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
How Country Analysis helps you to stay ahead
Expansive coverage - global, regional and country-level analysis for nearly 200 markets, delivered by
our analysts. Every month, 20,000 data series are updated, enabling you to adapt and plan ahead.
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
To arrange a demonstration of EIU’s Country Analysis service or to discuss the content and features
included, please visit www.eiu.com
Formed in 1946, with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
Contact us
LONDON NEW YORK HONG KONG
GURGAON DUBAI
For more information on our solutions and how they can help your organisation, please visit www.eiu.com.
MIDDLE EAST OUTLOOK 2023
WEATHERING POLITICAL AND ECONOMIC HEADWINDS
• The region’s travel and tourism industry is showing strong signs of recovery and
international visitor arrivals could return to pre-covid levels by the end of 2023—largely
owing to effective promotional campaigns, major investments and the release of pent-up
demand.
• Major players in the Middle East—including Saudi Arabia, the UAE and Iran—will continue
to look eastwards towards Asia for trade, investment and political ties, which could further
strain relations with Europe and the US. Another year of difficult balancing acts is in store.
Major oil and gas producers in the Middle East have benefited substantially from strong global
demand, rising output and high prices for their energy exports in 2022, and the region’s net energy
exporters—except internationally sanctioned and economically unstable Iran—can look forward to
another year of decent returns from international markets in 2023. The OPEC+ alliance will solely
prioritise price levels, despite concerted diplomatic efforts by the US and European allies
to persuade the cartel to increase production. The recent move by OPEC+ to cut output by 2m
barrels/day will be borne by Saudi Arabia and, to a lesser degree, the UAE. The actual cut to output
will be about half the headline figure, as several major producers, most notably Nigeria and Russia,
are producing well below their current quotas. We expect OPEC+ to maintain its solidarity and
forecast that oil prices will remain above US$90/barrel until at least mid-2023.
Oil prices
US$/barrel; Brent % change
120 80
100 60
80 40
60 20
40 0
20 -20
0 -40
2018 19 20 21 22* 23† 24† 25† 26† 27†
Sources: International Energy Agency; EIU. *EIU estimates. †EIU forecasts.
The GCC states and Iraq will benefit the most from international energy market developments in
2023, with GCC states seeing high oil and gas revenue spill over and help to drive business activity in
non-energy sectors—especially through state-backed investment in economic diversification projects.
Inflation will be contained across the GCC in 2023 by exchange-rate pegs to the US dollar and fuel
subsidy regimes. Elsewhere, elevated price pressures will weigh heavily on economic growth and
stability in the region’s more troubled states and some major energy importers—namely Lebanon,
Syria, Yemen and Iran, as well as Egypt and Turkey. These countries face another year of double-digit
annual consumer price inflation—hyperinflation in the case of Lebanon and Syria—which will cause
economic hardship and in some cases fuel anti-government sentiment and protests.
Middle Eastern countries are confronted with risks that could disrupt their economies
Risk
Scenario Probability Impact
intensity*
Regional conflict zones. Unresolved regional conflicts – especially in Syria
and Yemen – escalate and spill beyond national borders to damage economic High High 16
infrastructure in nearby states and stoke regional tensions.
Rapprochement efforts dissipate. Relations between Iran and the West
deteriorate sharply and scupper plans to revive the Iran nuclear deal, while Iran
High High 16
escalates tensions with Saudi Arabia and Israel by pursuing its nuclear and missile
programmes coupled with a regional “shadow war”.
Chinese slowdown. China’s economy decelerates rapidly and depresses energy
High High 16
and non-energy trade and investment flows to and from Asia.
US-China tensions. Rivalry and tension between the US and China intensify,
which dampens bilateral trade, accelerates global decoupling and puts pressure Moderate High 12
on states to take sides.
New coronavirus variants. New variants of the coronavirus spread across the
Middle East and in key trade partners - especially China and Europe – disrupting Moderate Moderate 9
domestic business, export markets and supply chains.
Escalation of war in Europe. The war in Ukraine triggers open conflict between
Russia and NATO members, further destabilising Europe, disrupting global supply Very low Very high 5
chains and adding volatility to commodity and financial markets.
Intensity colour key: 1 to 4 5 to 8 9 to 12 13 to 16 17 to 25
*Intensity is a product of the probability and impact scores, where “very low” scores 1 and “very high” scores 5.
Source: EIU.
Source: EIU.
arrivals expected in late 2023 (or early 2024). The recovery will be aided by major sports and cultural
events—Qatar is hosting the FIFA World Cup in November and December 2022 and the AFC Asian Cup
in 2023, while Saudi Arabia will increase the numbers of foreign visitors allowed to attend the annual
haj pilgrimage. These and other locations, including major tourism hubs in the UAE and Oman, are
redoubling their efforts to promote their tourism offer in major export markets in Europe and Asia, as
well as reassuring visitors through high-level health and security measures.
Domestic tourism has supported a depressed market in recent years and this will continue to be an
important outlet for the tourism sector, along with regional arrivals. International arrivals to the GCC
were back on an upswing and accelerated quickly in late 2021 and in 2022, and looking ahead they
will be aided by vaccine rollout and safety measures, lighter travel restrictions, a further promotional
drive and the release of pent-up demand for travel and tourism. In the longer term, travel, tourism and
hospitality are identified as key ingredients of strategic growth plans and consequently are subject to
pro-business and pro-investment reforms as well as receiving substantial investment from the public
and private sectors.
800
600
400
200
0
2010 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
Source: EIU.
For instance, GCC states and related institutions will take a leading role in providing development
finance through the Arab Co-ordination Group to help to tackle issues such as food security and
climate adaptation—a food security action plan was agreed in mid-2022 with an initial US$10bn
funding package to help lower-income countries foot the bill for food imports. Separately, GCC states
have pledged about US$41bn in official support and investment to countries such as Egypt, Jordan,
Yemen and Pakistan, where there is a need to provide emergency finance to shore up regional alliances,
address economic instability or tackle humanitarian crisis. In addition, GCC states will continue to
pursue strategic investments in foreign assets and ventures to support economic diversification and
global partnerships, while robust non-oil GDP growth in the GCC in 2023 will continue to support
remittance flows to other parts of the Middle East, as well as Africa and Asia.
Source: EIU.
of transaction. Saudi Arabia will resist in the short term and maintain its exchange-rate peg to the US
dollar, for fear of unsettling its own economy and relations with the US. The decline of the petrodollar
(and the concomitant rise of the “petro yuan”) is a longer-term risk, rather than a short- or medium-
term one.
Iran already has poor relations with the West and these will deteriorate further 2023, which in turn
will prompt the state to seek even stronger ties with other countries, including Russia, but especially
China and India under its “look East” policy. Iran could obtain full Shanghai Co-operation Organisation
(SCO) membership in 2023, which would facilitate its co-operation with SCO members—including
China and Russia—boost its influence and commercial ties in Central, East and South Asia, and provide
Iran with more wriggle room to withstand sanctions and isolation from the West.
in the 120-seat Knesset (parliament) for a right-wing government led by Benjamin Netanyahu, a former
prime minister. The Netanyahu bloc comprises the major centre-right/right-wing Likud party, two
ultra-Orthodox parties and an alliance of extreme right-wing parties. As prime minister Mr Netanyahu
will attempt to restrict far-right policies to the domestic sphere and prevent them from influencing
foreign policy initiatives, but this will be difficult to achieve given the pressures of governing in a
coalition with personal and ideological differences and rivalries. The right-wing-dominated multiparty
coalition will take a hard line on perceived threats to national security, continue Israeli settlement
expansion and offer little to no concessions to the Palestinians, which will contribute to sporadic
military confrontations on the Gazan-Israeli border and intermittent violent clashes elsewhere. This
outcome will limit Israel’s ability to further expand its regional ties, and especially those with Saudi
Arabia and possibly the UAE.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
How Country Analysis helps you to stay ahead
Expansive coverage - global, regional and country-level analysis for nearly 200 markets, delivered by
our analysts. Every month, 20,000 data series are updated, enabling you to adapt and plan ahead.
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
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included, please visit www.eiu.com
Formed in 1946, with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
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NORTH AMERICA OUTLOOK 2023
ECONOMIC HEADWINDS APPROACHING
• In contrast, the Canadian economy will continue to benefit from high commodity prices,
although aggressive monetary tightening will also take its toll on growth.
• In the US, Republicans’ lacklustre performance in the 2022 mid-terms will kick off a battle
for the 2024 presidential nomination. This competition will make it difficult for Republicans
to present a united front in Congress and to mobilise voters.
• Both US and Canadian foreign policy will re-focus on China in 2023. We do not expect an
easing of North America-China tensions any time soon.
In 2022 the US and Canada faced similar economic challenges amid record high-inflation, Russia’s
invasion of Ukraine and heightened tensions with China. Both countries’ focus shifted rapidly from
coronavirus recovery, to managing economic headwinds stemming from the Ukraine war and
navigating geopolitical uncertainty.
We expect that 2023 will be another year of managing slower growth, tightening monetary policy
and trying to cool international tensions.
Inflation measures are starting to ease, after core CPI hit a fresh high in September
(US consumer price index, % change year on year)
0
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
2021 2022
Sources: US Bureau of Labour Statistics; EIU.
Despite signs that inflation is easing, we expect price growth to remain above normal levels in
2023, as commodity prices remain higher than in recent years and as consumer spending slows only
gradually. As a result, we expect the Fed to raise interest rates to a peak target range of 4.5-4.75%
at the start of February 2023—twice as high as the peak range in the previous tightening cycle—and
to leave them there until mid-2024. There is, however, an increasing risk that the Fed will raise interest
rates above 5%, if inflation does not ease more noticeably in the coming months (as we expect it to)
due to another oil-price spike or stubbornly resistant consumer demand.
started to come down from its high of 7.9% year on year in June. We believe that inflation will continue
to fall in the coming months as global commodity prices decrease (albeit from a very high base),
international transport costs fall and monetary tightening by the Bank of Canada (BoC, the central
bank) starts to take effect.
Counterbalancing these positive trends, headwinds will weigh on the economy, including domestic
and global monetary tightening, as well as the sharp economic slowdown in the US. There will also be
other economic ripple effects from the war in Ukraine, such as an impending economic recession in
Europe–which will also weigh on global growth. Labour shortages will also remain an issue. Despite
government plans to bring in 1.5m immigrants by 2025, some sectors (like health care, manufacturing
and construction) will face acute shortages.
125 1,000
100 800
75 600
50 400
25 200
0 0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2019 20 21 22
Sources: Statistics Canada; EIU.
80
60
40
20
0
Jan Mar Jun Jul Aug Sep Oct Nov
2022
Sources: Morning Consult; EIU. *Latest survey conducted November 10th-14th 2022.
This creates an opening for potential challengers, particularly Ron DeSantis, who was
re-elected as governor of Florida by a landslide (without seeking Mr Trump’s endorsement).
However, Mr Trump remains popular with much of the party’s grassroots, and we do not expect him
to step back from the political scene without a fight. The battle for the nomination is likely to divide
congressional Republicans in the coming years; this will hinder their ability to put forward legislation,
particularly as their extremely narrow majority in the House of Representatives (which drives the
government’s spending and taxation agenda) will make co-operation crucial. A long battle for the
Republican presidential nomination also risks dividing the party ahead of the next election.
clearly–particularly over its support for Taiwan and its efforts to out-compete China in the
semiconductor industry–which will prevent any improvement in relations. Similarly, we
expect Canada-China tensions to deepen in 2023, as Canada seeks to diversify its trade
relationships and maintains claims that China attempted to interfere in its 2019 elections
(which China denies).
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
To arrange a demonstration of EIU’s Country Analysis service or to discuss the content and features
included, please visit www.eiu.com
Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
We specialise in:
• Country analysis—access detailed country-specific economic and political forecasts, as well as assessments of the business
environments in different markets with EIU Viewpoint.
• Risk analysis—our risk services identify actual and potential threats around the world and help our clients understand the
implications for their organisations. Available products: Financial Risk and Operational Risk.
• Industry analysis—five-year forecasts, analysis of key themes and news analysis for six key industries in 60 major
economies. These forecasts are based on the latest data and in-depth analysis of industry trends, available via EIU Viewpoint.
• Speaker Bureau—book the experts behind the award-winning economic and political forecasts. Our team is available for
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A NEW HORIZON FOR AFRICA-CHINA RELATIONS
WHY CO-OPERATION WILL BE ESSENTIAL
Contents
• Africa-China relations are moving into a new phase. The latest policy initiatives,
development strategies and financial pledges point to a deeper and broader engagement
between Africa and China in the medium to long term.
• Substantially boosting and diversifying bilateral trade flows is a major policy objective—
China is aiming to surpass the EU’s total trade with Africa by 2030—but an expected
slowdown in Chinese demand during 2022-26, especially in construction, a sector that is
dependent on intensive use of natural resources, will make this difficult to achieve.
of engagement align with China’s own national development priorities and geopolitical aims, and the
strategic outreach of its private sector.
Source: EIU.
set out plans for the Global Gateway Africa–Europe Investment Package worth €150bn, with the core
aims of accelerating the green and digital transition in Africa, boosting sustainable growth and decent
job creation across the continent, strengthening the African health system, and improving education
and training on the continent. The EU is also hopeful of ratifying a new partnership agreement with
Africa in 2022—a post-Cotonou Agreement— to set a framework for political, economic, sectoral and
social co-operation between the EU and Africa over the next 20 years.
The US is re-engaging with Africa through initiatives such as the Build Back Better World (B3W)
initiative that focuses more on “soft” projects in areas like climate, education, health and security, rather
than “hard” infrastructure of airports, seaports, roads, railways and dams. Looking to forward their own
foreign-policy agendas, other players such the UK, Brazil, Russia, India, South Korea, Japan, Turkey
and the Gulf States (especially Saudi Arabia and the UAE) have intensified the scramble for access to
African resources, future markets and production sites, and political support.
Competition between international powers for influence and access to Africa should help to
strengthen the negotiating position of African states—on a unilateral basis or through collective
bodies such as the African Union or regional economic blocs. For its part, China is pushing the line
that it is well placed to fulfil the core requirements that African leaders have expressed individually
and collectively for active support in developing pan-African and regional connectivity projects, a
long-term partnership mindset rather than a donor-recipient arrangement, and, crucially, the ability
and willingness to follow through on pledges and deliver on commitments. Question marks are also
being raised in Africa over the motives behind the re-engagement of the EU and US, which for some
African states raise memories of past failed commitments and are viewed merely as a desire to counter
Chinese influence rather than work with African business partners.
appointment by co-hosting a Horn of Africa peace conference in Addis Ababa, the capital of Ethiopia,
in June. These steps highlight China’s interest in deepening its engagement with the subregion, albeit
without a fundamental shift in Chinese foreign policy away from its long-standing principle of “non-
interference” in the affairs of overseas countries.
China’s policymakers are cautious of being Internally displaced people in the Horn
drawn diplomatically and militarily into far-flung of Africa
(m; end-2021)
conflict zones, especially given concerns around
heightened geopolitical tensions closer to home. Sudan
(3.2) Eritrea
We do not foresee China’s recently proposed (0.0)
expansion of non-extractive sector trade. This will be a tall challenge made even more difficult by the
expected slowdown in Chinese demand in 2022-26, especially in construction, a sector dependent on
intensive use of natural resources.
there is a risk that this reduced figure may not actually materialise, owing to an expected economic
slowdown in China, a shrinking current-account surplus and further financial belt tightening.
The FOCAC 8 financial pledges for the next three years include about US$10bn worth of credit lines
available to African financial institutions (rather than African governments to fund Chinese projects,
as has been the case previously), at least US$10bn of foreign direct investment (FDI), about US$10bn
in trade finance for African partners and the reallocation to Africa of US$10bn of special drawing rights
held with the IMF (25% of the Chinese total).
Separately, China has pledged to accumulate US$60bn of additional direct investment from Chinese
firms in Africa by 2035, which appears challenging but achievable, given recent FDI trends and the
expectation that the Chinese private sector will become even more invested in African ventures.
Moreover, at FOCAC 8 China pledged at least US$10bn to be accumulated over three years, equalling a
pledge that it made at FOCAC 7 (and subsequently realised).
there is some pressure from China on its African partners to provide support for its foreign policy
interests. This will continue to be the case as China seeks to build its international status and sphere of
influence in Africa and shore up its access to the region’s natural resources, although attempts by the
EU and US to play catch-up could counter Chinese influence and rebalance international relations.
China is wary of its financial exposure in Africa and reputational or repayment issues surrounding
some of its lending. The covid-19 pandemic has exacerbated Africa’s external debt repayment issues
and prompted a response from the international community and major bilateral lenders, including
China. Wary of the need to address emerging external debt issues in Africa, China has reluctantly
participated in the G20 Debt Service Suspension Initiative (DSSI) and pursued a case-by-case approach
to debt restructuring and relief for African states. China is reported to have provided debt relief to 16
African states under the G20 DSSI, which includes Angola, Kenya, Mauritania and Zambia, while China
also claims to have cancelled interest-free loans for around 15 African states, including Botswana,
Burundi, Rwanda, Cameroon, Republic of Congo and Mozambique. Loan restructuring is nothing new
for Chinese lenders, and new initiatives that protect Chinese commercial interests are likely in the years
ahead.
Understand a country’s political, policy and economic outlook with the world’s best forward-
looking analysis and data. Our award-winning expertise looks at global dynamics that impact your
organisation, helping you to operate effectively and plan for the future. Included in our service:
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
How EIU Viewpoint helps you to stay ahead
Unparalleled coverage - global, regional and country-level analysis for nearly 200 markets. 20,000
data series every month, led by our worldwide network of expert analysts and on the ground
contributors
360-degree view - our approach is unique; deliberately designed to intersect politics, policy and the
economy, our methodology leads to a more nuanced perspective than simple number crunching
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getting them right
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can trust our analysis and apply the insights it offers with confidence.
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Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
We specialise in:
• Country analysis—access detailed country-specific economic and political forecasts, as well as assessments of the business
environments in different markets with EIU Viewpoint.
• Risk analysis—our risk services identify actual and potential threats around the world and help our clients understand the
implications for their organisations. Available products: Financial Risk and Operational Risk.
• Industry analysis—five-year forecasts, analysis of key themes and news analysis for six key industries in 60 major
economies. These forecasts are based on the latest data and in-depth analysis of industry trends, available via EIU Viewpoint.
• Speaker Bureau—book the experts behind the award-winning economic and political forecasts. Our team is available for
presentations and panel moderation as well as boardroom briefings covering their specialisms. Explore Speaker Bureau for
more speaker information.
Contact us
LONDON NEW YORK HONG KONG
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INDUSTRY OUTLOOK 2023
CHALLENGES, OPPORTUNITIES AND TRENDS TO WATCH IN SEVEN SECTORS
Contents
• The war in Ukraine, combined with lockdowns in China, has exacerbated supply-chain disruptions
and pushed up global inflation, forcing EIU to downgrade its forecasts for economic growth in 2023.
• Many governments, particularly in Europe, will be forced to scale back investment in public services,
including healthcare, in order to protect households and businesses from the effects of higher
prices.
• While some businesses (particularly in commodities sectors) will benefit from high prices, many will
be hit by weak demand and high input costs, particularly for energy.
• Profitability will be squeezed, while corporate investment will slow amid rising interest rates.
• However, some companies (notably in pharmaceuticals, technology and retailing) will take
advantage of lower stock-market valuations, bankruptcies and government incentives to snap up
strategic assets and position themselves for an eventual upturn.
Ever since the pandemic caused an unexpected slump in the global economy, companies have
been waiting for the recovery. It has come, but it has been far from straightforward. In 2023, several
industries—including automotive and tourism—will still not have recovered to 2019 levels. In others—
including retailing and healthcare—spending growth will be robust in value terms, propelled by higher
prices, but will be low or even negative in real terms. Meanwhile, industries such as energy and financial
services face geopolitical risks that were barely
conceivable a year ago.
China will set the pace on growth
The main reason for this disruption is Russia’s (% change in real GDP*)
invasion of Ukraine in February 2022, and the US Japan Euro area China World
sanctions that the US, the EU and their allies have
2.3 -3.6 5.7 2.6 1.7
imposed in response. Combined with China’s strict 10
• In the automotive sector, demand for electric vehicles (EVs) will continue to be the only bright spot
in a gloomy year. We expect EV sales to rise by 25% to 10.7m units—more than five times their pre-
pandemic level—while sales of fossil-fuel cars and commercial vehicles will fall. Even EV makers will
encounter challenges from supply-chain disruption as well as a lack of charging infrastructure.
• For consumer goods and retailing, we expect inflation to push up global retail sales by nearly 5%
in US-dollar terms, but the lower volume of sales and surging costs will weaken retailers’ profits.
Real-world retailers will turn to automation to try to reduce labour costs. Growth in online sales,
although slower than in recent years, will remain in double digits. Global luxury brands, meanwhile,
will suffer from China’s slowdown.
• Energy consumption will see its second year of sluggish growth, rising by just 1.3% as the global
economy slows. Lower gas supplies and more extreme weather events will force many countries
to fall back on fossil fuels, including coal, delaying the energy transition. Even so, renewable energy
consumption will surge by about 11%, with Asia leading the way.
• In the financial services sector, weakening economic output and rising interest rates will lead to
more difficult conditions for banks, insurers and fund managers in 2023. However, new financial
challengers, including fintech and cryptocurrency sellers, are likely to find the going even tougher, as
their investors insist they start looking for profits.
• Healthcare spending will fall in real terms given high inflation and slow economic growth, forcing
hard decisions on how to provide care. The use of health data will come under stricter regulation.
The pharmaceutical sector will face challenges, as price cuts, higher supply costs and patent expiries
lead to narrower margins.
• The technology sector will not be immune to economic headwinds, with profits falling. Companies
will focus on investment in the metaverse, as well as the drive to standardisation and the battle with
regulators. Asian telecoms companies will continue to look for consolidation in 2023; markets such
as Sri Lanka, Japan and India are the most likely to see deals.
• Global tourism arrivals will rise by 30% in 2023, following 60% growth in 2022, but will still not return
to pre-pandemic levels. The economic downturn, sanctions on Russia and, above all, China’s zero-
covid strategy will be among the factors weighing on the industry. Even so, we expect airlines to
return to profitability.
Amid all this gloom, there will be areas of opportunity. The EV market, online retail sales and tourism
will continue to deliver strong growth, particularly in Asia and the Middle East. Innovations—from the
metaverse to automated vehicles and data analytics (notably in healthcare)—will attract investment,
with some companies also seizing on chances offered by volatile financial markets. It will not be an easy
year, but it could be a transformative one.
• Global new-vehicles sales will remain flat in 2023: new-car sales will rise by 0.9% and new
commercial vehicle (CV) sales will fall by 1.3%.
• Sales of electric vehicles (EVs) will be the only bright spot, growing by 25%, but governments will
restructure their incentive schemes.
• Governments’ focus will turn to charging networks, which are inadequate to meet the expanding
EV fleet.
• Autonomous vehicles will take a leap forward, as UN regulators lift their speed limit.
Automotive sales will remain muted
New-vehicle sales will stall in 2023, especially in Europe and the US. We expect global new-car sales
to rise by just 0.9% globally, held back by squeezed consumer spending, high commodity prices and
production shutdowns caused by supply-chain disruptions. New-car sales in western Europe will
decline by about 3%, while they will fall by 2.4% in North America. Meanwhile, new CV sales will fall
by 1.3% globally, amid an expected recession in the Euro zone and slower GDP growth in the US and
China.
Overall, this means that, following a decline in 2022, new-vehicle sales will rise only marginally in
2023, led by growth in Asia, the Middle East, Africa and Latin America. As a result, global new-vehicle
20
40
15
20 10
0 0
2019 20 21 22 23 2019 20 21 22 23
Sources: national sources; EIU. *2022 and 2023 are forecasts.
sales in 2023, at 79m, will still fall short of pre-pandemic levels of 88m units. Our forecast will remain
vulnerable to considerable risks, including an escalation of the Russia-Ukraine war, possible energy
shortages in Europe and a chance that the global economy may slip into recession.
Despite these incentives, charging will be a challenge in 2023. One problem is that regulators have
yet to put in place uniform battery standards, which would make it easier to find appropriate charging
points and swapping stations. End-of-life battery recycling is lagging too.
To watch
Union blues: Amid high inflation and a possible recession, the Detroit Three automakers—General
Motors, Ford and Stellantis North America (formerly Fiat Chrysler Automobiles)—will need to
negotiate a four-year contract for 150,000 blue-collar workers represented by United Auto Workers
(UAW), a trade union. This will not be easy at a time when US workers are restive about the cost
of living. General Motors will be hoping to avoid a strike similar to the one in 2019 that cost it about
US$3bn in lost earnings.
Agency models: Premium German carmaker Mercedes Benz plans to move away from franchise-
operated dealerships and introduce an agency model in its home market and the UK. The move will
turn its dealers into agents, who will offer a physical touchpoint for motorists. This will also allow the
carmaker to become the retailer and to enter into sales contracts with customers, giving it direct access
to data on consumer preferences and driving habits. The carmaker will also gain more control over the
final retail price, as well as flexibility to bundle online sales and physical sales.
Battery tech: QuantumScape, a US-based EV battery maker and supplier of solid-state batteries to
Volkswagen (Germany), will start testing 24-layer battery cells in 2023 - instead of the 16-layer cells
currently in use. A solid-state battery has several advantages over a lithium-ion polymer battery,
including higher energy density, which allows a battery EV to have a higher range. Rimac, a Croatian
EV start-up, is also working towards improving the energy density of its vehicles through a new battery
module that will use larger 46mm diameter cylindrical cells.
• The rollout of automation technologies will offer opportunities to limit wage growth, which means
that retail employment is unlikely to return to 2019 levels.
• Online sales growth will slow, but the online share of retail will edge up to about 14% of global retail
sales.
• Inflation-wary consumers will prefer to shop at discount stores, helping these retailers to increase
their market shares.
• The economic slowdown in China, caused in part by its zero-covid strategy, will mean fresh
challenges for global luxury brands already affected by the loss of Chinese tourists.
Inflation is hurting shoppers and shops alike. EIU forecasts for 2023 show widening disparities
between retail sales in nominal and real terms. Persistently high inflation will lead to 4.8% growth in
global retail sales in nominal US dollar terms, but this headline rate is inflated by high prices. It masks
slowing growth in real terms, lower purchasing power and lower margins for retailers. However, there
will be some pockets of real-terms growth, mainly in middle-income countries in Asia and the Middle
East. Online retail sales will grow by 6.1%, slower than in 2020-22, but their share of the total retail
market will continue to increase.
with the capacity to process seven out of ten online orders. Japan’s Aeon will collaborate with British
retailer Ocado to build an automated warehouse in Japan by 2023 to manage stocks and basket goods
for online deliveries.
Besides seeking lower price points, inflation-ridden consumers also tend to buy less but more
often. This would make trips to out-of-town hypermarkets and big-box stores more expensive as fuel
prices remain high. Some hypermarkets will react by moving closer to consumers, setting up smaller
“express” stores that can better compete with convenience stores. This will offer some opportunities for
commercial real-estate owners.
The economic slowdown in China will bring fresh challenges for luxury brands
The loss of Chinese tourists during the pandemic has been a blow for global luxury brands. However,
their sales returned to pre-covid levels in 2021, helped by demand from domestic Chinese buyers. In
2022, China’s zero-covid policies held back growth, although a rebound in Europe’s tourism industry
brought some compensation. However, 2023 will pose more challenges.
China’s consumer spending will be lacklustre as the government maintains its zero-covid policy
and a slowdown in important trade partners, such as the US and EU, weigh on the domestic economy.
China’s real-estate bubble, an important source of wealth for affluent Chinese, has been deflated by
government crackdowns and covid-19. Youth unemployment remains high and will constrain demand
from entry-level luxury buyers, an important customer base for luxury brands.
Other markets will struggle to offset Asia’s sluggishness. The region will account for nearly 18% of the
world’s high-net-worth population in 2023, with China contributing a third of the region’s total. Kering,
a French luxury giant, earns 34% of its revenue from the Asia-Pacific market, excluding Japan. Tourist
spending in Europe, which has been a silver lining this year, may not offer as much support next year.
Whereas pent-up demand has driven a tourism revival in 2022, growth in global tourist arrivals will slow
significantly in 2023.
Asia will account for nearly 18% of global high-net-worth households in 2023
(number of HNWHs >US$1m expected in 2022, '000)
Canada (1,503)
UK (1,396 ) Germany (775)
Japan (1,878)
US China (2,483)
Switzerland (608)
(30,280)
Australia (765)
Sources: EIU.
To watch
Plastic purge: Retailers will need to find other ways to package their goods in Spain, which will enforce
a ban on plastic packaging for fruits and vegetables from January 2023 and (along with Italy) slap plastic
taxes on non-reusable packaging. From July 2023 Dutch consumers will have to pay extra for single-use
plastic cups and food packaging. Canada will expand its ban on making and importing single-use plastic
products, due to come into effect by the end of 2022, by banning their sale from December 2023.
Green fashion: Spain’s Inditex, the world’s biggest fast-fashion company, aims to stop using single-use
packaging by next year, as well opting for more sustainable fabrics. Zalando, a German online fashion
retailer, aims to only sell brands that meet certain sustainability standards. Regulators will force the
pace: Germany’s supply-chain regulations, which demand that large companies vet for human rights
and environmental violations, will pose a particular challenge for fashion retailers.
Better protection: Consumer brands and online sellers will face a stream of new privacy, competition
and data regulations in 2023. In January, Finland’s Consumer Protection Act will force online sellers to
offer more transparency into their pricing and discounting strategies. In the US, five states will roll out
data-privacy laws that will affect the way that businesses collect and process consumer data. India
plans to launch a revised data protection bill in early 2023. Businesses will need to recalibrate their data
collection and storage methods to comply with new laws.
• More extreme weather events will force many countries to fall back on fossil fuels, delaying the
energy transition.
• Renewable energy consumption will surge by about 11%, with Asia leading the way, but investment
will weaken.
• The energy crisis will prompt some governments to backtrack on efforts to phase out the use of
nuclear power.
1,500
800
600 1,000
400
500
200
0 0
2019 20 21 22 23 2019 20 21 22 23
Sources: EIU; © OECD/IEA 2022 [www.iea.org/statistics]. *million tonnes oil equivalent †Europe totals exclude Russia.
Natural gas usage will be flat, but coal and oil consumption will grow
Global natural gas consumption will remain flat in 2023 as it continues to decline in Europe (-1.7%)
and remains flat in North America, offsetting gains in the rest of the world. We do not expect gas
consumption in Europe (excluding Russia) to
return to pre-war levels during our forecast period Renewables consumption will remain strong
of 2022-31. However, gas demand in Asia will (% change year on year)
Energy crises caused by extreme weather events will encourage coal usage
Increasing frequency of extreme weather events, such as droughts, heatwaves and hurricanes,
will have an adverse impact on countries’ energy systems. Dry weather in much of the northern
hemisphere in 2022 led to drought situations in major river systems such as the Yangtze (China),
the Danube and the Rhine (Europe), and the Colorado River (US), severely impacting hydro power
generation, which provides almost half of low-carbon electricity generation globally. Heatwaves could
lead to blackouts as they push up peak power demand, while diminishing productivity of power plants;
hurricanes could damage energy infrastructure.
With meteorologists forecasting more weather events—including a rare third consecutive year of
La Niña—we expect more short-term power crises around the world in 2023. Countries will keep falling
back on fossil fuels to cope with such scenarios. China and India, where hydro power accounts for more
than 10% of total electricity generation, are most likely to do so. Another example is Brazil, which relies
on hydro power for 60% of total power generation.
To watch
LNG terminals: Germany, which is suffering from its earlier reliance on piped Russian gas, will see its
first regasification unit come online in early 2023. The offshore LNG terminal at Wilhelmshaven will
have the capacity to handle 7.5bn cu metres (bcm) of natural gas per year. Another under-construction
terminal at Brunsbüttel is expected to add an additional 3-5 bcm per year of import capacity. The two
facilities together could meet more than 10% of Germany’s annual gas demand by 2023.
Iran negotiation: A tight crude oil market has revived talks over a nuclear deal with Iran, a major crude
oil producer with spare export capacity. However, the negotiations, which will be closely watched, are
likely to stretch into 2023, particularly if Iran’s government cracks down hard on current civil protests.
Despite a recent flurry of diplomatic activity, we do not expect Iran and the US to reach a deal that
would allow some curbs on production and exports to be lifted. With no additional supply from Iran
likely to be made available in 2023, the global oil market will remain tight.
Nigeria’s new refinery: A 650,000-b/day mega-refinery and petrochemical complex is currently
under construction in Nigeria. The Dangote refinery, which will cost an estimated US$19bn, is expected
to reach full production in 2023. The facility will be the largest single-train refinery in the world and,
once in operation, will make it possible for Nigeria to drastically cut its import bill for refined products.
16 © The Economist Intelligence Unit Limited 2022
ENERGY OUTLOOK 2023
SURVIVING THE ENERGY CRISIS
However, the refinery will sell locally only if prices are market led. A scaling-back of Nigeria’s fuel
subsidies in 2023 will therefore be necessary to allow the refinery to supply the domestic market at
a profit.
Ireland UK Poland
Germany
Belgium
France
Croatia
Portugal
Italy Albania
Spain
Greece
Turkey
EU Non-EU
Malta
500 km
Sources: Gas Infrastructure Europe; EIU. Cyprus
• The impact will be particularly acute in North America and Europe, where governments will offer
support. The environment will be tough in Asia as well, although policy rates will rise by less.
• Heavily indebted developing countries will find it harder to refinance foreign debt, driving some
to default or require rescues to avoid it. However, the IMF will continue its lenient treatment of
economies requiring its financing programmes.
• The current capital-market crunch will hobble a wide variety of loss-making fintech challengers that
sought to outflank incumbents in banking, payments and other activities.
Global financial firms will face tougher conditions in 2023 in an environment marked by slowing
economic growth, spiking prices, unevenly rising interest rates and sharpening international political
tensions. Fortunately, firms in the industry have greatly improved their resilience over the past decade
by bolstering their capital and liquidity positions, and leaving behind non-core activities and markets.
As a result, most should prove capable of riding out the stresses arising from this latest economic
downturn. In the longer term, the industry will benefit from enduring trends towards greater use
of digital services, improved financial inclusion and expanding needs for savings to cover ageing
populations and investment to confront challenges like the green transition.
Arrears and debt defaults will rise, but governments will offer support
Rising rates generally have positive impacts for financial firms, as they lead to wider interest-rate
spreads for banks and better investment returns on the portfolios of insurance companies and fund
managers. However, they also slow the overall economy and reduce the cash available to households
and firms, while trimming demand for now-more-expensive credit. According to our forecasts,
financial firms in the west have enjoyed some widening in interest margins recently, but these will
soon narrow again as demand wanes for credit
for consumption and investment. Meanwhile,
Lending will continue to rise in 2023 margins will remain stable in China, Japan and
(total lending; US$ trn)
2022 2023 most of the rest of Asia.
0 20 40 60 80 The toxic combination of weakening
US economies and rising interest rates may lead to a
rise in arrears and defaults on debts. There are few
China signals so far indicating such distress, setting aside
the special case of China’s property developers
Japan
who took advance payment for future apartments
Germany and borrowed heavily in US-dollar debt on
Source: EIU. overseas markets.
In any case, policymakers may step in, as they did during the pandemic, to support household and
company borrowers who would otherwise struggle to repay debts. For example, lawmakers in Europe
have outlined plans to cap or subsidise energy costs. This will leave borrowers in a better position to
repay loans, while shifting rising costs to the public exchequer.
Taking a longer view, a number of enduring trends will sustain most financial firms. Most will enjoy
a tailwind from citizens’ rapidly rising use of formal financial services, increasing needs for savings for
ageing populations and the huge financing needs for policy objectives such as decarbonisation and
infrastructure improvements. A shift to digital strategies focused on mobile and online services will
allow firms to close physical locations and trim staff expenses.
To watch
Exiting Mexico: Citigroup is likely to sell its Mexico retail banking franchise, which was once a
crown jewel in its globe-spanning network. The US banking group has spun off many of its far-flung
operations in recent years as international lenders trim their footprints.
Fresh Basel: The final implementation dates for Basel III (also known as Basel IV) arrive on January
1st 2023, after having been delayed by one year due to the pandemic. Customers will not notice the
changes, which require new government regulations and will change the way that banks account for
base capital, credit risk using standardised or internal models, as well as mandatory disclosures.
China’s e-yuan: China is likely to expand its pilot use of its central bank digital currency (CBDC),
dubbed the e-yuan, and may implement it countrywide. The country is the most advanced among
major economies in pursuing CBDCs, but has yet to devise a way to use it in international trade.
• Digitalisation of the healthcare system will continue, but the use of health data will come under
stricter regulation in the US, Europe and China.
• Patent cliffs for key drugs and measures to control pharmaceutical pricing in the US, India and
elsewhere will force some major pharma companies to spur growth through deals.
• Supply-chain disruptions will continue to push up drugmakers’ costs, despite investment in more
localised pharmaceutical production.
To watch
Genomic data: The UK’s Genomics England aims to gather genomic data from up to 100,000
newborns in 2023 to help research into rare diseases. The government research body has already
reached a goal of sequencing 100,000 adult genomes, and has now set a new target of 500,000 as it
builds up its database for research.
Finland decentralisation: After multiple attempts, in July 2021 Finland passed a major healthcare
reform that will shift healthcare provision from municipalities to 21 welfare regions. It will gradually
come into force by January 2023 and seeks to make healthcare provision more uniform while boosting
productivity.
African vaccines: BioNTech (Germany) units will open in Rwanda and possibly Senegal to produce
vaccines for covid-19. South Africa will also see Biovac start producing Pfizer/BioNTech vaccines
commercially, while Afrigen, backed by the WHO, hopes to start clinical trials of its own covid-19
vaccine next year.
• Artificial intelligence (AI) will continue to develop, after several breakthroughs in 2022, but will
encounter challenges from new regulations in key jurisdictions.
• Semiconductors will continue to be a geopolitical tool between the US and China, involving many
other countries. Some companies producing the most advanced products and equipment will
benefit.
• Asian telecommunications companies will continue to look for consolidation in 2023. Mobile
markets with four or more mobile network operators, such as Sri Lanka, Japan and India, are the
most likely to secure deals.
Mobile and broadband subscriptions will continue to rise in 2023, while fixed-line connections will
continue their decline. The technology and telecoms sectors have so far weathered the pandemic
storm effectively, but new macro headwinds—from weaker economic growth and higher inflation—will
have an impact next year. Amid such a backdrop, here are some of the key trends to watch for in 2023.
Metaverse will not become mainstream, but will receive heavy investment
The metaverse will not become mainstream in 2023, but it will still be at the forefront of tech innovation
and investment. We continue to define the metaverse as immersive online platforms that use
augmented and virtual reality technologies to enable users to socialise, work, play or shop virtually.
Metaverse Web3
Key technologies Augmented, mixed and virtual reality Blockchain, crypto assets (NFT, DAO...)
Source: EIU.
New devices, whether augmented glasses or virtual reality (VR) headsets, will be launched in 2023,
driving development of the overall ecosystem. They will include an Apple headset that is likely to offer
augmented reality rather than full VR.
The tech industry will focus on standards to ensure that there are rules in place to allow for
interoperability and interconnectedness of different metaverse platforms. It will also focus on creating
products for industry and enterprise clients, such as advertisements for virtual forefronts, digital twins,
and new types of education and learning services.
The metaverse will also prove to be a battleground for web3—the two, while often interchanged, are
not the same. Web3 is an entirely new framework based on blockchain and crypto assets whose core
principles are decentralisation and diffuse ownership among individual users as opposed to corporate
entities; as such it can operate outside of the metaverse). Centralisation has always occurred in the past
with new technologies, so the metaverse is also likely to happen in a centralised manner, but web3 will
continue to gain ground as a potential alternative in the coming year.
Geopolitically, semiconductors will continue to be the key element in the US-China tech supremacy
battle. The US will continue to restrict China’s access to key technologies, while China will double down
on its attempts to be self-reliant. This will increasingly involve other countries, as they will need to
make a choice between the two nations. Russia, having been banned from buying advanced chips since
its invasion of Ukraine, and facing unprecedented sanctions on a country-level, will look to procure
some by any means necessary.
• The ongoing economic distress in Sri Lanka has already led some companies to report losses since
the first quarter of 2022. Rate rises implemented in 2022, increased telecoms levies and an ongoing
SIM card registration drive will slow down cellular subscription in 2023, and companies may consider
consolidation.
• Japan could also go back to being a three-player market as it was until 2020, when Rakuten, a low-
cost player, entered the market. The new entrant’s performance has worsened since May 2022 as
its promotional free plans have ended. Other incumbents—SoftBank, NTT and KDDI—will look for
ways to balance revenue decline and investment in 5G expansion and 6G trials in 2023.
Consolidation will not just involve private operators, but also public ones. For instance, the Indian
government could renew its efforts to merge debt-ridden BSNL (mobile) and MTNL (fixed) in 2023.
To watch
EU clout: The EU’s Digital Markets Act, which focuses on making the largest technology companies
gatekeepers with specific obligations aimed at boosting competition, could be enforced as early as the
spring of 2023. Other rules, focusing on data and AI, could also become laws this year, strengthening the
EU’s position as the global tech regulator.
Data deals: A March 2022 deal on US-EU data transfers will be ratified in 2023, granting a new legal
framework for transatlantic data flows. As with its previous iterations, which were eventually invalidated
because of the incompatibility between US surveillance rules and EU privacy rights, we expect a lawsuit
to reach the European Court of Justice, which will rule on the legality of the deal in 2025.
Ad-supported tiers: Both Netflix and Disney will start rolling out their ad-supported plans in key
markets from late 2022, but the bulk of the roll-out internationally will happen in 2023. Advertising
will increasingly come to streaming as companies look to boost their revenue and consolidate their
customer bases.
Mobile markets in Japan and Sri Lanka hold potential for consolidation
(number of mobile network operators)
Japan
China
India Taiwan
Hong Kong
Vietnam
Philippines
Thailand
Singapore Indonesia
Austral ia
Number of MNOs
Three
Four
Five New Zealand
Source: EIU.
• The economic downturn, sanctions on Russia and, above all, China’s zero-covid strategy will be
among the factors weighing on the industry.
• Hotels, restaurants and airports will struggle to cope with labour shortages, wage demands, and
high food and energy prices.
• Even so, international airlines are expected to return to profitability, benefiting from continued pent-
up demand.
• The impact of climate change on the industry will become more apparent, with high temperatures,
water shortages and floods forcing tourism destinations to take action.
been lifted in most countries. Globally, we expect Asia Middle East & Africa Latin America
Eastern Europe Western Europe North America
pent-up demand for travel to drive growth of 30% 800
in international tourism arrivals, taking them to
700
1.6bn. This follows growth of 60% in 2022, but will
600
still not be enough to take total arrivals to their
500
2019 level of 1.8bn. However, the trajectory will
400
differ by region. Much of the Middle East, buoyed
300
by high oil prices, has already seen a full recovery,
200
while Eastern Europe will have to wait until 2025
because of the impact of the war in Ukraine. Other 100
across Europe and in the US, where employment Asia Middle East & Africa Latin America
Eastern Europe Western Europe North America
in the leisure and entertainment industries is 1,600
still nearly 1m short of 2019 levels. The economic 1,400
slowdown should make recruitment easier if
1,200
job losses mount elsewhere. Several countries,
1,000
including New Zealand and possibly the UK, will
800
also ease visa requirements. Even so, it will take
600
time to replace skills lost during the pandemic.
400
Moreover, this labour-intensive industry is also
200
likely to see more disruptive strikes in 2023 as
workers themselves demand higher wages to cope 0
2019 20 21 22 23
with the higher cost of living. Sources: World Tourism Organisation; EIU. *2022 and 2023 are forecasts
To watch
Saudi sojourns: The Middle East has seen an extremely strong revival in tourism in 2022. International
arrivals rose by 287% year on year in January to July 2022, taking them close to 2019 levels. Saudi Arabia,
which has seen the resumption of the Hajj pilgrimage, has particularly big plans for its tourism sector
under its Vision 2030 economic development plan. These include the development of the Red Sea
Project, with 50 hotels spread over 22 islands. Although not due for completion until the end of the
decade, the project will take in its first visitors in early 2023.
Venetian fees: Some major tourist attractions are experimenting with tourism fees and taxes to help
reduce crowds or fund infrastructure. From January 16th day-trippers to the ancient Italian city of
Venice and some of its islands will have to make a reservation at a cost of between €3 and €10 (US$3-
US$10), depending on demand. The long-threatened fee will not only cut crowds, it will also cut taxes
for resident Venetians. Overnight tourists will be exempt because they will already be paying for their
stay. Thailand and the Maldives introduced tourism fees in 2022, and London is also considering one.
Good sports: Sporting events will spur travel in 2023. China has pulled out of hosting June’s Asian Cup
football tournament, but it will ease its covid restrictions in order to host the postponed Asian Games
in September. Meanwhile, France will hope to convert the Rugby World Cup into a boost for its tourism
industry.
2.5
4 2
2.0
9
25
1.5
1.0
11
0.5
20 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: EIU.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
To arrange a demonstration of EIU’s Country Analysis service or to discuss the content and features
included, please visit www.eiu.com
Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
We specialise in:
• Country analysis—access detailed country-specific economic and political forecasts, as well as assessments of the business
environments in different markets with EIU Viewpoint.
• Risk analysis—our risk services identify actual and potential threats around the world and help our clients understand the
implications for their organisations. Available products: Financial Risk and Operational Risk.
• Industry analysis—five-year forecasts, analysis of key themes and news analysis for six key industries in 60 major
economies. These forecasts are based on the latest data and in-depth analysis of industry trends, available via EIU Viewpoint.
• Speaker Bureau—book the experts behind the award-winning economic and political forecasts. Our team is available for
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AUTOMOTIVE OUTLOOK 2023
BRIGHT SPOTS AMID STALLING GROWTH
• Global new-vehicles sales will remain flat in 2023: new-car sales will rise by 0.9% and new
commercial vehicle (CV) sales will fall by 1.3%.
• Sales of electric vehicles (EVs) will be the only bright spot, growing by 25%, but governments will
restructure their incentive schemes.
• Governments’ focus will turn to charging networks, which are inadequate to meet the expanding
EV fleet.
• Autonomous vehicles will take a leap forward, as UN regulators lift their speed limit.
Automotive sales will remain muted
New-vehicle sales will stall in 2023, especially in Europe and the US. We expect global new-car sales
to rise by just 0.9% globally, held back by squeezed consumer spending, high commodity prices and
production shutdowns caused by supply-chain disruptions. New-car sales in western Europe will
decline by about 3%, while they will fall by 2.4% in North America. Meanwhile, new CV sales will fall
by 1.3% globally, amid an expected recession in the Euro zone and slower GDP growth in the US and
China.
Overall, this means that, following a decline in 2022, new-vehicle sales will rise only marginally in
2023, led by growth in Asia, the Middle East, Africa and Latin America. As a result, global new-vehicle
20
40
15
20 10
0 0
2019 20 21 22 23 2019 20 21 22 23
Sources: national sources; EIU. *2022 and 2023 are forecasts.
sales in 2023, at 79m, will still fall short of pre-pandemic levels of 88m units. Our forecast will remain
vulnerable to considerable risks, including an escalation of the Russia-Ukraine war, possible energy
shortages in Europe and a chance that the global economy may slip into recession.
energy vehicles (NEVs) until the end of 2023. These Units (m) Growth (%)
12 120
breaks include exemptions from purchase taxes,
annual vehicle taxes and consumption taxes. The 10 100
Despite these incentives, charging will be a challenge in 2023. One problem is that regulators have
yet to put in place uniform battery standards, which would make it easier to find appropriate charging
points and swapping stations. End-of-life battery recycling is lagging too.
To watch
Union blues: Amid high inflation and a possible recession, the Detroit Three automakers—General
Motors, Ford and Stellantis North America (formerly Fiat Chrysler Automobiles)—will need to
negotiate a four-year contract for 150,000 blue-collar workers represented by United Auto Workers
(UAW), a trade union. This will not be easy at a time when US workers are restive about the cost
of living. General Motors will be hoping to avoid a strike similar to the one in 2019 that cost it about
US$3bn in lost earnings.
Agency models: Premium German carmaker Mercedes Benz plans to move away from franchise-
operated dealerships and introduce an agency model in its home market and the UK. The move will
turn its dealers into agents, who will offer a physical touchpoint for motorists. This will also allow the
carmaker to become the retailer and to enter into sales contracts with customers, giving it direct access
to data on consumer preferences and driving habits. The carmaker will also gain more control over the
final retail price, as well as flexibility to bundle online sales and physical sales.
Battery tech: QuantumScape, a US-based EV battery maker and supplier of solid-state batteries to
Volkswagen (Germany), will start testing 24-layer battery cells in 2023 - instead of the 16-layer cells
currently in use. A solid-state battery has several advantages over a lithium-ion polymer battery,
including higher energy density, which allows a battery EV to have a higher range. Rimac, a Croatian
EV start-up, is also working towards improving the energy density of its vehicles through a new battery
module that will use larger 46mm diameter cylindrical cells.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
To arrange a demonstration of EIU’s Country Analysis service or to discuss the content and features
included, please visit www.eiu.com
Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
We specialise in:
• Country analysis—access detailed country-specific economic and political forecasts, as well as assessments of the business
environments in different markets with EIU Viewpoint.
• Risk analysis—our risk services identify actual and potential threats around the world and help our clients understand the
implications for their organisations. Available products: Financial Risk and Operational Risk.
• Industry analysis—five-year forecasts, analysis of key themes and news analysis for six key industries in 60 major
economies. These forecasts are based on the latest data and in-depth analysis of industry trends, available via EIU Viewpoint.
• Speaker Bureau—book the experts behind the award-winning economic and political forecasts. Our team is available for
presentations and panel moderation as well as boardroom briefings covering their specialisms. Explore Speaker Bureau for
more speaker information.
Contact us
LONDON NEW YORK HONG KONG
GURGAON DUBAI
For more information on our solutions and how they can help your organisation, please visit www.eiu.com.
CONSUMER GOODS AND RETAIL OUTLOOK 2023
RETAILERS RESPOND TO PRICING PRESSURES
• The rollout of automation technologies will offer opportunities to limit wage growth, which means
that retail employment is unlikely to return to 2019 levels.
• Online sales growth will slow, but the online share of retail will edge up to about 14% of global retail
sales.
• Inflation-wary consumers will prefer to shop at discount stores, helping these retailers to increase
their market shares.
• The economic slowdown in China, caused in part by its zero-covid strategy, will mean fresh
challenges for global luxury brands already affected by the loss of Chinese tourists.
Inflation is hurting shoppers and shops alike. EIU forecasts for 2023 show widening disparities
between retail sales in nominal and real terms. Persistently high inflation will lead to 4.8% growth in
global retail sales in nominal US dollar terms, but this headline rate is inflated by high prices. It masks
slowing growth in real terms, lower purchasing power and lower margins for retailers. However, there
will be some pockets of real-terms growth, mainly in middle-income countries in Asia and the Middle
East. Online retail sales will grow by 6.1%, slower than in 2020-22, but their share of the total retail
market will continue to increase.
with the capacity to process seven out of ten online orders. Japan’s Aeon will collaborate with British
retailer Ocado to build an automated warehouse in Japan by 2023 to manage stocks and basket goods
for online deliveries.
Besides seeking lower price points, inflation-ridden consumers also tend to buy less but more
often. This would make trips to out-of-town hypermarkets and big-box stores more expensive as fuel
prices remain high. Some hypermarkets will react by moving closer to consumers, setting up smaller
“express” stores that can better compete with convenience stores. This will offer some opportunities for
commercial real-estate owners.
The economic slowdown in China will bring fresh challenges for luxury brands
The loss of Chinese tourists during the pandemic has been a blow for global luxury brands. However,
their sales returned to pre-covid levels in 2021, helped by demand from domestic Chinese buyers. In
2022, China’s zero-covid policies held back growth, although a rebound in Europe’s tourism industry
brought some compensation. However, 2023 will pose more challenges.
China’s consumer spending will be lacklustre as the government maintains its zero-covid policy
and a slowdown in important trade partners, such as the US and EU, weigh on the domestic economy.
China’s real-estate bubble, an important source of wealth for affluent Chinese, has been deflated by
government crackdowns and covid-19. Youth unemployment remains high and will constrain demand
from entry-level luxury buyers, an important customer base for luxury brands.
Other markets will struggle to offset Asia’s sluggishness. The region will account for nearly 18% of the
world’s high-net-worth population in 2023, with China contributing a third of the region’s total. Kering,
a French luxury giant, earns 34% of its revenue from the Asia-Pacific market, excluding Japan. Tourist
spending in Europe, which has been a silver lining this year, may not offer as much support next year.
Whereas pent-up demand has driven a tourism revival in 2022, growth in global tourist arrivals will slow
significantly in 2023.
Asia will account for nearly 18% of global high-net-worth households in 2023
(number of HNWHs >US$1m expected in 2022, '000)
Canada (1,503)
UK (1,396 ) Germany (775)
Japan (1,878)
US China (2,483)
Switzerland (608)
(30,280)
Australia (765)
Sources: EIU.
To watch
Plastic purge: Retailers will need to find other ways to package their goods in Spain, which will enforce
a ban on plastic packaging for fruits and vegetables from January 2023 and (along with Italy) slap plastic
taxes on non-reusable packaging. From July 2023 Dutch consumers will have to pay extra for single-use
plastic cups and food packaging. Canada will expand its ban on making and importing single-use plastic
products, due to come into effect by the end of 2022, by banning their sale from December 2023.
Green fashion: Spain’s Inditex, the world’s biggest fast-fashion company, aims to stop using single-use
packaging by next year, as well opting for more sustainable fabrics. Zalando, a German online fashion
retailer, aims to only sell brands that meet certain sustainability standards. Regulators will force the
pace: Germany’s supply-chain regulations, which demand that large companies vet for human rights
and environmental violations, will pose a particular challenge for fashion retailers.
Better protection: Consumer brands and online sellers will face a stream of new privacy, competition
and data regulations in 2023. In January, Finland’s Consumer Protection Act will force online sellers to
offer more transparency into their pricing and discounting strategies. In the US, five states will roll out
data-privacy laws that will affect the way that businesses collect and process consumer data. India
plans to launch a revised data protection bill in early 2023. Businesses will need to recalibrate their data
collection and storage methods to comply with new laws.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
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included, please visit www.eiu.com
Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
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ENERGY OUTLOOK 2023
SURVIVING THE ENERGY CRISIS
• More extreme weather events will force many countries to fall back on fossil fuels, delaying the
energy transition.
• Renewable energy consumption will surge by about 11%, with Asia leading the way, but investment
will weaken.
• The energy crisis will prompt some governments to backtrack on efforts to phase out the use of
nuclear power.
1,500
800
600 1,000
400
500
200
0 0
2019 20 21 22 23 2019 20 21 22 23
Sources: EIU; © OECD/IEA 2022 [www.iea.org/statistics]. *million tonnes oil equivalent †Europe totals exclude Russia.
Natural gas usage will be flat, but coal and oil consumption will grow
Global natural gas consumption will remain flat in 2023 as it continues to decline in Europe (-1.7%)
and remains flat in North America, offsetting gains in the rest of the world. We do not expect gas
consumption in Europe (excluding Russia) to
return to pre-war levels during our forecast period Renewables consumption will remain strong
of 2022-31. However, gas demand in Asia will (% change year on year)
Energy crises caused by extreme weather events will encourage coal usage
Increasing frequency of extreme weather events, such as droughts, heatwaves and hurricanes,
will have an adverse impact on countries’ energy systems. Dry weather in much of the northern
hemisphere in 2022 led to drought situations in major river systems such as the Yangtze (China),
the Danube and the Rhine (Europe), and the Colorado River (US), severely impacting hydro power
generation, which provides almost half of low-carbon electricity generation globally. Heatwaves could
lead to blackouts as they push up peak power demand, while diminishing productivity of power plants;
hurricanes could damage energy infrastructure.
With meteorologists forecasting more weather events—including a rare third consecutive year of
La Niña—we expect more short-term power crises around the world in 2023. Countries will keep falling
back on fossil fuels to cope with such scenarios. China and India, where hydro power accounts for more
than 10% of total electricity generation, are most likely to do so. Another example is Brazil, which relies
on hydro power for 60% of total power generation.
To watch
LNG terminals: Germany, which is suffering from its earlier reliance on piped Russian gas, will see its
first regasification unit come online in early 2023. The offshore LNG terminal at Wilhelmshaven will
have the capacity to handle 7.5bn cu metres (bcm) of natural gas per year. Another under-construction
terminal at Brunsbüttel is expected to add an additional 3-5 bcm per year of import capacity. The two
facilities together could meet more than 10% of Germany’s annual gas demand by 2023.
Iran negotiation: A tight crude oil market has revived talks over a nuclear deal with Iran, a major crude
oil producer with spare export capacity. However, the negotiations, which will be closely watched, are
likely to stretch into 2023, particularly if Iran’s government cracks down hard on current civil protests.
Despite a recent flurry of diplomatic activity, we do not expect Iran and the US to reach a deal that
would allow some curbs on production and exports to be lifted. With no additional supply from Iran
likely to be made available in 2023, the global oil market will remain tight.
Nigeria’s new refinery: A 650,000-b/day mega-refinery and petrochemical complex is currently
under construction in Nigeria. The Dangote refinery, which will cost an estimated US$19bn, is expected
to reach full production in 2023. The facility will be the largest single-train refinery in the world and,
once in operation, will make it possible for Nigeria to drastically cut its import bill for refined products.
3 © The Economist Intelligence Unit Limited 2022
ENERGY OUTLOOK 2023
SURVIVING THE ENERGY CRISIS
However, the refinery will sell locally only if prices are market led. A scaling-back of Nigeria’s fuel
subsidies in 2023 will therefore be necessary to allow the refinery to supply the domestic market at
a profit.
Ireland UK Poland
Germany
Belgium
France
Croatia
Portugal
Italy Albania
Spain
Greece
Turkey
EU Non-EU
Malta
500 km
Sources: Gas Infrastructure Europe; EIU. Cyprus
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
To arrange a demonstration of EIU’s Country Analysis service or to discuss the content and features
included, please visit www.eiu.com
Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
We specialise in:
• Country analysis—access detailed country-specific economic and political forecasts, as well as assessments of the business
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• Risk analysis—our risk services identify actual and potential threats around the world and help our clients understand the
implications for their organisations. Available products: Financial Risk and Operational Risk.
• Industry analysis—five-year forecasts, analysis of key themes and news analysis for six key industries in 60 major
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FINANCE OUTLOOK 2023
A NEW TEST FOR FINANCIAL STABILITY
• The impact will be particularly acute in North America and Europe, where governments will offer
support. The environment will be tough in Asia as well, although policy rates will rise by less.
• Heavily indebted developing countries will find it harder to refinance foreign debt, driving some
to default or require rescues to avoid it. However, the IMF will continue its lenient treatment of
economies requiring its financing programmes.
• The current capital-market crunch will hobble a wide variety of loss-making fintech challengers that
sought to outflank incumbents in banking, payments and other activities.
Global financial firms will face tougher conditions in 2023 in an environment marked by slowing
economic growth, spiking prices, unevenly rising interest rates and sharpening international political
tensions. Fortunately, firms in the industry have greatly improved their resilience over the past decade
by bolstering their capital and liquidity positions, and leaving behind non-core activities and markets.
As a result, most should prove capable of riding out the stresses arising from this latest economic
downturn. In the longer term, the industry will benefit from enduring trends towards greater use
of digital services, improved financial inclusion and expanding needs for savings to cover ageing
populations and investment to confront challenges like the green transition.
Arrears and debt defaults will rise, but governments will offer support
Rising rates generally have positive impacts for financial firms, as they lead to wider interest-rate
spreads for banks and better investment returns on the portfolios of insurance companies and fund
managers. However, they also slow the overall economy and reduce the cash available to households
and firms, while trimming demand for now-more-expensive credit. According to our forecasts,
financial firms in the west have enjoyed some widening in interest margins recently, but these will
soon narrow again as demand wanes for credit
for consumption and investment. Meanwhile,
Lending will continue to rise in 2023 margins will remain stable in China, Japan and
(total lending; US$ trn)
2022 2023 most of the rest of Asia.
0 20 40 60 80 The toxic combination of weakening
US economies and rising interest rates may lead to a
rise in arrears and defaults on debts. There are few
China signals so far indicating such distress, setting aside
the special case of China’s property developers
Japan
who took advance payment for future apartments
Germany and borrowed heavily in US-dollar debt on
Source: EIU. overseas markets.
In any case, policymakers may step in, as they did during the pandemic, to support household and
company borrowers who would otherwise struggle to repay debts. For example, lawmakers in Europe
have outlined plans to cap or subsidise energy costs. This will leave borrowers in a better position to
repay loans, while shifting rising costs to the public exchequer.
Taking a longer view, a number of enduring trends will sustain most financial firms. Most will enjoy
a tailwind from citizens’ rapidly rising use of formal financial services, increasing needs for savings for
ageing populations and the huge financing needs for policy objectives such as decarbonisation and
infrastructure improvements. A shift to digital strategies focused on mobile and online services will
allow firms to close physical locations and trim staff expenses.
To watch
Exiting Mexico: Citigroup is likely to sell its Mexico retail banking franchise, which was once a
crown jewel in its globe-spanning network. The US banking group has spun off many of its far-flung
operations in recent years as international lenders trim their footprints.
Fresh Basel: The final implementation dates for Basel III (also known as Basel IV) arrive on January
1st 2023, after having been delayed by one year due to the pandemic. Customers will not notice the
changes, which require new government regulations and will change the way that banks account for
base capital, credit risk using standardised or internal models, as well as mandatory disclosures.
China’s e-yuan: China is likely to expand its pilot use of its central bank digital currency (CBDC),
dubbed the e-yuan, and may implement it countrywide. The country is the most advanced among
major economies in pursuing CBDCs, but has yet to devise a way to use it in international trade.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
To arrange a demonstration of EIU’s Country Analysis service or to discuss the content and features
included, please visit www.eiu.com
Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
We specialise in:
• Country analysis—access detailed country-specific economic and political forecasts, as well as assessments of the business
environments in different markets with EIU Viewpoint.
• Risk analysis—our risk services identify actual and potential threats around the world and help our clients understand the
implications for their organisations. Available products: Financial Risk and Operational Risk.
• Industry analysis—five-year forecasts, analysis of key themes and news analysis for six key industries in 60 major
economies. These forecasts are based on the latest data and in-depth analysis of industry trends, available via EIU Viewpoint.
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HEALTHCARE OUTLOOK 2023
THE AFTERMATH OF THE PANDEMIC
• Digitalisation of the healthcare system will continue, but the use of health data will come under
stricter regulation in the US, Europe and China.
• Patent cliffs for key drugs and measures to control pharmaceutical pricing in the US, India and
elsewhere will force some major pharma companies to spur growth through deals.
• Supply-chain disruptions will continue to push up drugmakers’ costs, despite investment in more
localised pharmaceutical production.
To watch
Genomic data: The UK’s Genomics England aims to gather genomic data from up to 100,000
newborns in 2023 to help research into rare diseases. The government research body has already
reached a goal of sequencing 100,000 adult genomes, and has now set a new target of 500,000 as it
builds up its database for research.
Finland decentralisation: After multiple attempts, in July 2021 Finland passed a major healthcare
reform that will shift healthcare provision from municipalities to 21 welfare regions. It will gradually
come into force by January 2023 and seeks to make healthcare provision more uniform while boosting
productivity.
African vaccines: BioNTech (Germany) units will open in Rwanda and possibly Senegal to produce
vaccines for covid-19. South Africa will also see Biovac start producing Pfizer/BioNTech vaccines
commercially, while Afrigen, backed by the WHO, hopes to start clinical trials of its own covid-19
vaccine next year.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
To arrange a demonstration of EIU’s Country Analysis service or to discuss the content and features
included, please visit www.eiu.com
Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
We specialise in:
• Country analysis—access detailed country-specific economic and political forecasts, as well as assessments of the business
environments in different markets with EIU Viewpoint.
• Risk analysis—our risk services identify actual and potential threats around the world and help our clients understand the
implications for their organisations. Available products: Financial Risk and Operational Risk.
• Industry analysis—five-year forecasts, analysis of key themes and news analysis for six key industries in 60 major
economies. These forecasts are based on the latest data and in-depth analysis of industry trends, available via EIU Viewpoint.
• Speaker Bureau—book the experts behind the award-winning economic and political forecasts. Our team is available for
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TECHNOLOGY AND TELECOMS OUTLOOK 2023
THE BATTLE FOR DIGITAL SUPREMACY
• Artificial intelligence (AI) will continue to develop, after several breakthroughs in 2022, but will
encounter challenges from new regulations in key jurisdictions.
• Semiconductors will continue to be a geopolitical tool between the US and China, involving many
other countries. Some companies producing the most advanced products and equipment will
benefit.
• Asian telecommunications companies will continue to look for consolidation in 2023. Mobile
markets with four or more mobile network operators, such as Sri Lanka, Japan and India, are the
most likely to secure deals.
Mobile and broadband subscriptions will continue to rise in 2023, while fixed-line connections will
continue their decline. The technology and telecoms sectors have so far weathered the pandemic
storm effectively, but new macro headwinds—from weaker economic growth and higher inflation—will
have an impact next year. Amid such a backdrop, here are some of the key trends to watch for in 2023.
Metaverse will not become mainstream, but will receive heavy investment
The metaverse will not become mainstream in 2023, but it will still be at the forefront of tech innovation
and investment. We continue to define the metaverse as immersive online platforms that use
augmented and virtual reality technologies to enable users to socialise, work, play or shop virtually.
Metaverse Web3
Key technologies Augmented, mixed and virtual reality Blockchain, crypto assets (NFT, DAO...)
Source: EIU.
New devices, whether augmented glasses or virtual reality (VR) headsets, will be launched in 2023,
driving development of the overall ecosystem. They will include an Apple headset that is likely to offer
augmented reality rather than full VR.
The tech industry will focus on standards to ensure that there are rules in place to allow for
interoperability and interconnectedness of different metaverse platforms. It will also focus on creating
products for industry and enterprise clients, such as advertisements for virtual forefronts, digital twins,
and new types of education and learning services.
The metaverse will also prove to be a battleground for web3—the two, while often interchanged, are
not the same. Web3 is an entirely new framework based on blockchain and crypto assets whose core
principles are decentralisation and diffuse ownership among individual users as opposed to corporate
entities; as such it can operate outside of the metaverse). Centralisation has always occurred in the past
with new technologies, so the metaverse is also likely to happen in a centralised manner, but web3 will
continue to gain ground as a potential alternative in the coming year.
Geopolitically, semiconductors will continue to be the key element in the US-China tech supremacy
battle. The US will continue to restrict China’s access to key technologies, while China will double down
on its attempts to be self-reliant. This will increasingly involve other countries, as they will need to
make a choice between the two nations. Russia, having been banned from buying advanced chips since
its invasion of Ukraine, and facing unprecedented sanctions on a country-level, will look to procure
some by any means necessary.
• The ongoing economic distress in Sri Lanka has already led some companies to report losses since
the first quarter of 2022. Rate rises implemented in 2022, increased telecoms levies and an ongoing
SIM card registration drive will slow down cellular subscription in 2023, and companies may consider
consolidation.
• Japan could also go back to being a three-player market as it was until 2020, when Rakuten, a low-
cost player, entered the market. The new entrant’s performance has worsened since May 2022 as
its promotional free plans have ended. Other incumbents—SoftBank, NTT and KDDI—will look for
ways to balance revenue decline and investment in 5G expansion and 6G trials in 2023.
Consolidation will not just involve private operators, but also public ones. For instance, the Indian
government could renew its efforts to merge debt-ridden BSNL (mobile) and MTNL (fixed) in 2023.
To watch
EU clout: The EU’s Digital Markets Act, which focuses on making the largest technology companies
gatekeepers with specific obligations aimed at boosting competition, could be enforced as early as the
spring of 2023. Other rules, focusing on data and AI, could also become laws this year, strengthening the
EU’s position as the global tech regulator.
Data deals: A March 2022 deal on US-EU data transfers will be ratified in 2023, granting a new legal
framework for transatlantic data flows. As with its previous iterations, which were eventually invalidated
because of the incompatibility between US surveillance rules and EU privacy rights, we expect a lawsuit
to reach the European Court of Justice, which will rule on the legality of the deal in 2025.
Ad-supported tiers: Both Netflix and Disney will start rolling out their ad-supported plans in key
markets from late 2022, but the bulk of the roll-out internationally will happen in 2023. Advertising
will increasingly come to streaming as companies look to boost their revenue and consolidate their
customer bases.
Mobile markets in Japan and Sri Lanka hold potential for consolidation
(number of mobile network operators)
Japan
China
India Taiwan
Hong Kong
Vietnam
Philippines
Thailand
Singapore Indonesia
Austral ia
Number of MNOs
Three
Four
Five New Zealand
Source: EIU.
Understand a country’s political, policy and economic outlook with our award-winning forecasts,
analysis and data. Our experts assess the global dynamics that impact organisations, so you can plan
and operate effectively.
What’s included?
• Global and regional outlook spanning politics, economics and market-moving topics
• Daily insights on the developments that impact the future outlook
• Executive summaries of country forecasts over the medium-term outlook
• Medium-term country forecasts on ~200 countries’ political and economic landscape
• Long-term country forecasts on the structural trends shaping ~80 major economies
• Industry analysis on the outlook for 26 sectors in ~70 markets
• Commodity forecasts on supply, demand and prices of 25 critical goods
• Macroeconomic data on forecasts, as well as historic trends
• Industry data on demand and supply of key goods, now and in the future
• Proprietary ratings on the business environment
• Thematic analysis of the cross-cutting issues that our experts expect to shape the global outlook
Challenging consensus - stay ahead of your competitors. For more than 70 years our forecasting
teams have made bold calls, accurately.
A nuanced approach - intuitively designed to address politics, policy and the economy, our
methodology includes detailed insights in addition to data.
Robust, accurate information - apply insights with confidence. Our forecasts and analysis are non-
biased and rigorously researched.
To arrange a demonstration of EIU’s Country Analysis service or to discuss the content and features
included, please visit www.eiu.com
Formed in 1946 with more than 70 years of experience, it is ideally positioned to be a commentator, interpreter and forecaster
on the phenomenon of globalisation as it gathers pace, enabling businesses, financial firms, educational institutions and
governments to plan effectively for uncertain futures.
We specialise in:
• Country analysis—access detailed country-specific economic and political forecasts, as well as assessments of the business
environments in different markets with EIU Viewpoint.
• Risk analysis—our risk services identify actual and potential threats around the world and help our clients understand the
implications for their organisations. Available products: Financial Risk and Operational Risk.
• Industry analysis—five-year forecasts, analysis of key themes and news analysis for six key industries in 60 major
economies. These forecasts are based on the latest data and in-depth analysis of industry trends, available via EIU Viewpoint.
• Speaker Bureau—book the experts behind the award-winning economic and political forecasts. Our team is available for
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TOURISM OUTLOOK 2023
TURBULENCE IN THE TRAVEL INDUSTRY
• The economic downturn, sanctions on Russia and, above all, China’s zero-covid strategy will be
among the factors weighing on the industry.
• Hotels, restaurants and airports will struggle to cope with labour shortages, wage demands, and
high food and energy prices.
• Even so, international airlines are expected to return to profitability, benefiting from continued pent-
up demand.
• The impact of climate change on the industry will become more apparent, with high temperatures,
water shortages and floods forcing tourism destinations to take action.
been lifted in most countries. Globally, we expect Asia Middle East & Africa Latin America
Eastern Europe Western Europe North America
pent-up demand for travel to drive growth of 30% 800
in international tourism arrivals, taking them to
700
1.6bn. This follows growth of 60% in 2022, but will
600
still not be enough to take total arrivals to their
500
2019 level of 1.8bn. However, the trajectory will
400
differ by region. Much of the Middle East, buoyed
300
by high oil prices, has already seen a full recovery,
200
while Eastern Europe will have to wait until 2025
because of the impact of the war in Ukraine. Other 100
across Europe and in the US, where employment Asia Middle East & Africa Latin America
Eastern Europe Western Europe North America
in the leisure and entertainment industries is 1,600
still nearly 1m short of 2019 levels. The economic 1,400
slowdown should make recruitment easier if
1,200
job losses mount elsewhere. Several countries,
1,000
including New Zealand and possibly the UK, will
800
also ease visa requirements. Even so, it will take
600
time to replace skills lost during the pandemic.
400
Moreover, this labour-intensive industry is also
200
likely to see more disruptive strikes in 2023 as
workers themselves demand higher wages to cope 0
2019 20 21 22 23
with the higher cost of living. Sources: World Tourism Organisation; EIU. *2022 and 2023 are forecasts
To watch
Saudi sojourns: The Middle East has seen an extremely strong revival in tourism in 2022. International
arrivals rose by 287% year on year in January to July 2022, taking them close to 2019 levels. Saudi Arabia,
which has seen the resumption of the Hajj pilgrimage, has particularly big plans for its tourism sector
under its Vision 2030 economic development plan. These include the development of the Red Sea
Project, with 50 hotels spread over 22 islands. Although not due for completion until the end of the
decade, the project will take in its first visitors in early 2023.
Venetian fees: Some major tourist attractions are experimenting with tourism fees and taxes to help
reduce crowds or fund infrastructure. From January 16th day-trippers to the ancient Italian city of
Venice and some of its islands will have to make a reservation at a cost of between €3 and €10 (US$3-
US$10), depending on demand. The long-threatened fee will not only cut crowds, it will also cut taxes
for resident Venetians. Overnight tourists will be exempt because they will already be paying for their
stay. Thailand and the Maldives introduced tourism fees in 2022, and London is also considering one.
Good sports: Sporting events will spur travel in 2023. China has pulled out of hosting June’s Asian Cup
football tournament, but it will ease its covid restrictions in order to host the postponed Asian Games
in September. Meanwhile, France will hope to convert the Rugby World Cup into a boost for its tourism
industry.
2.5
4 2
2.0
9
25
1.5
1.0
11
0.5
20 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Source: EIU.
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One of the causes of failure in Human Resource Management (HR) in many organizations is
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potential and capacity. This placement error stems from an improper assessment of the
person who will be placed in a certain position.
Because there has been no practical tool nor method for measuring individual potential
and capacity capable of showing representative, and reliable assessment results to be
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