Course Outline

Course Title : Business Models using Cloud and IoT

Credits : 1 Credit
Type : Compulsory
Session Duration : 75 minutes
Term : VI
Year : 2021-2022
Faculty : Dr. Pramod C. Mane

Course background and objectives:

In the business landscape, the advantages of connected devices are many. The next disruptive
technology, Internet of Things (IoT) is the buzzword across industries today. It holds great potential in
delivering tangible value to businesses as well as governments. IoT coupled with Cloud, another
contemporary technology, have been impacting organizations of all scale and size and leading to
creation of innovative and disruptive business models. Today’s organizations and managers are
rethinking their businesses to harness the power of these technologies to drive business value and
come up with new offerings with an emphasis on service models. The purpose of this course is to
familiarize the students with Cloud and IoT technologies, fast paced developments happening in these
areas and the impact made by these on business models for established as well as evolving enterprises.
This course is a combination of lectures, case analysis and discussion.

Objectives:

The key objectives of the course are as follows.

a) Enables the students, learn about Cloud and IoT as emerging technological trends and a basic
understanding of the underlying technologies.
b) Impact of these technologies on how business is conducted, especially with regard to business
models, processes and creation of innovations and new opportunities.
c) Introduction to the enabling technologies with special focus on Cloud and IoT and associated
solution architectures
d) To share through case studies typical trends of these emergent technology applications in
specific enterprises, well known for these applications, how the emerging opportunities were
identified and how they provided a strategic advantage, in Indian and international context.
Pedagogy

The pedagogy will be a mix of classroom lectures, concepts building, case discussions, white
paper discussions and group project work.

Evaluation scheme

Evaluation Component Type (Individual/Group) Weightage

Quiz Individual 20

Class Participation Individual/Group 10

End Term Examination Individual 40
Project Group 30

Text Book

An Introduction to Internet of Things by Rahul Dubey, CL India, 1st Edition, 2019. ISBN:-
9789353500931

References

Cloud Computing: A Practical Approach, Anthony T Velte, Toby J Velte, Robert Elsenpeter

Cloud Computing for Dummies by Judith Hurwitz, Robin Bloor, and Marcia Kaufman, John
Wiley & Sons, Inc. 2010

The Internet of Things for Dummies by Brian Underdahl, John Wiley & Sons, Inc. 2014

Other suggestive references

Cloud Services for Dummies by Judith Hurwitz, Marcia Kaufman, and Dr. Fern Halper, John
Wiley & Sons, Inc. 2012
IT Driven Business Models: Global Case Studies in Transformation by Kagermann, Henning;
Osterle, Hubert and Jordan, John M, John Wiley & Sons, Inc. 2011
 Course Outline

S. No. Topics Sub-topics Book Chapters / Additional Case / Exercise /

Readings Assignment

1-2 Introduction: 1. Technology shift and NIST Cloud Computing Computer

Emerging trends of their social and Reference Architecture Applications At
technology and business impact (Reading: R1) Chitra (Case C1:
Cloud Computing 2. Introduction to IS, IIMA)
Basics MIS and Value https://nvlpubs.nist.gov/
Chain. nistpubs/Legacy/SP/ SAP 2014: Reaching
3. Basics of Cloud nistspecialpublication500- for the Cloud (Case
Computing and IoT 292.pdf C2: HBS)
4. Cloud Computing
Over-view: Software Sharon Q. Yang,
as a Service (SaaS), (2012),"Move into the Cloud,
Platform as a Service shall we?", Library Hi Tech
(PaaS), Infrastructure News, Vol. 29 Iss 1 pp. 4 - 7
as a Service (IaaS)
3 Cloud Computing 1. The four pillars of Ara, R., Rahim, M.A., Roy, S. Choosing Cloud For
Strategies Cloud Computing and Prodhan, U.K., 2020. A Growing And
2. Strategic Products Cloud Computing: Dynamic
and Tactical Architecture, Services, Organization: A
Products Deployment Models, Storage, Case Of Fortis
3. Strategic Inflection Benefits and Challenges. Healthcare (Case C3:
Points (Reading: R2) IIMA)

4-5 Cloud Computing 1. Cloud Computing - Saurabh K. Garg, C. Vecchiola The Commonwealth
Technologies and Architecture & R. Buyya. Mandi: a market Bank of Australia -
Business Models 2. Underlying exchange for trading utility Strategizing from
Technologies - and cloud computing services. Outsourcing to the
Virtualization, Hyper The Journal of Cloud Part 1:
Supercomputing, 64,
converged Perennial Challenges
pages1153–1174 (2013).
Infrastructure, SDN (Reading: R3) Amidst Turbulent
3. Economics of Cloud Technology
Computing (Case C4: HBS)
4. Business Models for
Cloud Computing A. Asatiani and E.
5. Discussion on Penttinen. Managing
common cloud the move to the
solution provider cloud – analyzing the
models (Amazon, risks and
Microsoft, Google opportunities of
etc) cloud-based
accounting
information systems,
 Volume 5, Issue 1.
https://doi.org/10.10
57/jittc.2015.5
(Case C5: Emerald)
6-7 Digital 1. What is Digital Discovering digital business Selling groceries
Transformation, Transformation, models in traditional through the cloud
Solutions and Initial understanding industries. (Reading: Remane, in a Tier II city in
Digital Business on Digital Business G., Hanelt, A., Nickerson, India (Case C6:
Models Model R.C. and Kolbe, L.M., 2017) Emerald)
2. Digital Business Journal of Business Strategy.
Platforms (Reading: R4) RedBus: looking up
3. Cloud and IoT: to the clouds (Case
Important C7: Emerald)
Technology Solution
for Digital Business
Platforms
4. Cloud Native
Solutions –
Proposition and
Business Models
5. Case Study on cloud-
native computing

8-9 Migration, Digital 1. Cloud Computing How Cloud Computing Is IBM Transforming,
Transformation and Service Migration Changing Management (HBS) 2012-2016: Ginni
Digital Business Strategies – Business (Reading: R5) Rometty Steers
Models Models and Solution Watson
Propositions (Case C8: HBS)
2. Introduction to
Disruptive Salesforce.com vs.
Innovation – Clayton Siebel (Case C9:
Christensen Model HBS)
understanding
3. Various Business
Models – types and
brief cases around
each of business
model (e.g. Nokia,
Amazon, and few
others) and examples
of new companies
using them to create
alternate business
models

10 Using Platforms Understanding Connecting The Everyday – CA Technologies:

Abstraction and How the Internet of Things is Bringing the Cloud
 virtualization Reshaping Our World, to Earth (Case C10:
Concept Paper by Telia and HBS)
Ericsson.
(Reading: R6)

11-12 Introduction to 1. The next wave, its The Internet of Things (IoT): The Internet of
IOT, Architecture need and drivers Applications, investments, and Things and new
and Business 2. Market potential, challenges for enterprises business
Perspective projections and (HBS) (Reading: R7) opportunities (Case
potential C11: Vlad Krotov,
3. Key application areas Introduction to Internet of Business Horizons
4. High level system Things-based Systems (2017) 60, 831—
architecture and (Chapter 1) Text Book 841)
building blocks
5. Changing Business
Perspectives

13-14 IOT Solution 1. Solution Features, Bringing Blockchain, IoT, and GE and the Industrial
Features and advantages and Analytics to Supply Chains Internet (Case C12 :
Business Models associated risks (HBS: Reading R8) HBS)
2. Brief about
underlying IoT Policy Document,
technologies and Ministry Of Electronics and
their synergistic Information Technology, Govt
orchestration Of India.
3. IOT Business (http://meity.gov.in/sites/uploa
Models – a mindset d_files/dit/files/Draft-IoT-
shift Policy%20(1).pdf)
4. Disruptions to (Reading: R9)
traditional business
thinking

15-16 Data and its 1. The DIKW Pyramid Big Data in Cloud Computing: Mobileye: The
handling 2. IOT/M2M Data features and issues by Pedro Future of Driverless
handling Caldeira Neves et al. Cars (Case C11:
3. Value Creation (Reading: R10) HBS)
Layers https://acme.able.cs.cmu.edu/
pubs/uploads/pdf/
IoTBD_2016_10.pdf

17-18 Domain Specific 1. Smart Grid How to Win in the Smart-Grid Acelerex
IOT Usage Case 2. Smart Habitats Shakeout (HBS) (Case C12: HBS)
Studies 3. Manufacturing (Reading: R11)
4. Industrial IoT as IoT-enabled smart
Managed Service Industrial IoT as Managed appliances under
 Service Chapter 10 (Reading: industry 4.0: A case
R11) study (Case C12:
Shohin Aheleroff
et.al, Advanced
Engineering
Informatics, 43
(2020) 101043
Advantech: evolution
of its IoT ecosystem
strategy (Case C14:
Emerald)
19-20 Project
Presentations
 Table of Contents

Sl. Reading/ Reading / Case Title Session

No Case No. No.
.
1 R1  NIST Cloud Computing Reference Architecture
https://nvlpubs.nist.gov/nistpubs/Legacy/SP/nistspecialpublication500-
292.pdf 1-2
 Sharon Q. Yang, (2012),"Move into the Cloud, shall we?", Library Hi
Tech News, Vol. 29 Iss 1 pp. 4 - 7

2 R2 Ara, R., Rahim, M.A., Roy, S. and Prodhan, U.K., 2020. Cloud Computing: 3
Architecture, Services, Deployment Models, Storage, Benefits and Challenges.
(Reading: R2)

3 R3 Saurabh K. Garg, C. Vecchiola & R. Buyya. Mandi: a market exchange for 4-5
trading utility and cloud computing services. The Journal of Supercomputing,
64, pages1153–1174 (2013). (Reading: R3)
4 R4 Discovering digital business models in traditional industries. (Reading:
Remane, G., Hanelt, A., Nickerson, R.C. and Kolbe, L.M., 2017) Journal of
Business Strategy. (Reading: R4) 6-7

5 R5 How Cloud Computing Is Changing Management (HBS) (Reading: R5) 8-9

Chapter 4 (Text Book)
6 R6 Connecting The Everyday – How the Internet of Things is Reshaping Our 10
World, Concept Paper by Telia and Ericsson.
(Reading: R6)
Chapter 5 (Text Book)

8 R7 The Internet of Things (IoT): Applications, investments, and challenges for 11-12
enterprises (HBS) (Reading: R7)

Introduction to Internet of Things-based Systems (Chapter 1) Text Book

9 R8 Bringing Blockchain, IoT, and Analytics to Supply Chains (HBS)
10 R9 IoT Policy Document, Ministry Of Electronics and Information Technology, 13-14
Govt Of India. (http://meity.gov.in/sites/upload_files/dit/files/Draft-IoT-Policy
%20(1).pdf) (Reading: R9)

11 R10  Managing for the Next Big Thing: An Interview with EMC's Michael 15-16
Ruettgers (HBS)
 Big Data in Cloud Computing: features and issues by Pedro Caldeira
Neves et al.
12 R11 How to Win in the Smart-Grid Shakeout (HBS) 17-18
(Reading: R11)
13 C1, C2 Computer Applications At Chitra (Case C1: IIMA) 1-2
SAP 2014: Reaching for the Cloud (Case C2: HBS)
14 C3 Choosing Cloud For A Growing And Dynamic Organization: A Case Of Fortis 3
Healthcare (Case C3: IIMA)

15 C4, C5 The Commonwealth Bank of Australia - Strategizing from Outsourcing 4-5

to the Cloud Part 1: Perennial Challenges Amidst Turbulent Technology
 A. Asatiani and E. Penttinen. Managing the move to the cloud – analyzing the
risks and opportunities of cloud-based accounting information systems.
16 C6,C7 Selling groceries through the cloud 6-7
in a Tier II city in India (Case C6: Emerald)

RedBus: looking up to the clouds (Case C7: Emerald)

17 C8,C9 IBM Transforming, 2012-2016: Ginni Rometty Steers Watson 8-9

(Case C8: HBS)

Salesforce.com vs. Siebel (Case C9: HBS)

18 C10 CA Technologies: Bringing the Cloud to Earth (Case C10: HBS) 10

19 C11 The Internet of Things and new business opportunities (Case C11: Vlad 11-12
Krotov, Business Horizons (2017) 60, 831—841)
20 C12 GE and the Industrial Internet (Case 12: HBS) 13-14

21 C13 Mobileye: The Future of Driverless Cars (Case 13: HBS) 15-16

22 C14, C15 Acelerex (Case C14: HBS) 17-18

IoT-enabled smart appliances under industry 4.0: A case study (Case C12:
Shohin Aheleroff et.al, Advanced Engineering
Informatics, 43 (2020) 101043
Advantech: evolution of its IoT ecosystem strategy (Case C15: Emerald

Note: ‘R’ and ‘C’ in the second column stand for ‘Reading’ and ‘Case’ respectively.