1.

THE SENDAI SEVEN CAMPAIGN - 7 Targets, 7 Years (2016-2022)

The United Nations General Assembly has designated 13 October as International Day for Disaster
Reduction to promote a global culture of disaster reduction, including disaster prevention, mitigation
and preparedness. For 25 years, the International Day for Disaster Reduction (IDDR) has been a major
global awareness event to recognize progress and encourage further efforts to build disaster resilient
communities and nations.

International Day for Disaster Reduction is an opportunity to acknowledge the substantial progress
being made toward reduction of disaster risk and losses in lives, livelihoods and health and in the
economic, physical, social, cultural and environmental assets of persons, businesses, communities and
countries. Such an outcome is the aim of the Sendai Framework for Disaster Risk Reduction adopted
at the Third UN World Conference on Disaster Risk Reduction in Japan in March 2015.

The Sendai Framework has strategic

targets to advocate for the critical work that The Seven Global Targets
remains to be done and establish a
roadmap toward full implementation. 2016 – Target (a): Substantially reduce global disaster
mortality by 2030, aiming to lower the average per
100,000 global mortality rate in the decade 2020-
Last year saw the launch by the UN
2030 compared to the period 2005-2015;
Secretary-General of “The Sendai Seven
Campaign” to promote each of the seven 2017 – Target (b): Substantially reduce the number of
targets over seven years. This year’s target people affected globally by 2030, aiming to lower the
is focussed on prevention, protection and average global figure per 100,000 in the decade 2020-
reducing the number of people affected by 2030 compared to the period 2005-2015;
disasters, Target (b). It concerns the safety
of all but particularly those at greater risk of 2018 – Target (c): Reduce direct disaster economic loss in
death, injury, ill-health, loss of livelihood, relation to global gross domestic product (GDP) by 2030;
displacement and lack of access to basic
services from disaster events including 2019 – Target (d): Substantially reduce disaster damage to
women and children, people living with critical infrastructure and disruption of basic services, among
disabilities, and older persons. These them health and educational facilities, including through
groups have varying degrees of exposure to developing their resilience by 2030;
disaster events and also need to be
2020 – Target (e): Substantially increase the number of
included in disaster risk management
countries with national and local disaster risk reduction
planning. The International Day’s rallying
strategies by 2020;
cry implies all this but focusses on the
primal importance of the family home as a 2021 – Target (f): Substantially enhance international
sanctuary and safe refuge in times of cooperation to developing countries through adequate and
disaster with a particular focus on sustainable support to complement their national actions for
preventing displacement. The Campaign implementation of the present Framework by 2030;
will also encompass the other key indicators
for Target (b) which reference protection 2022 – Target (g): Substantially increase the availability of
against injury, ill health and loss of and access to multi-hazard early warning systems and
livelihood. The family home is often a place disaster risk information and assessments to people by 2030.
of work in low-income communities.

“Home Safe Home” is the slogan for

International Day for Disaster Reduction in 2017 following a year in which 24.2 million new
displacements by disasters were recorded by the Internal Displacement Monitoring Centre (IDMC).

The Sendai Seven Campaign is an opportunity for governments, local governments, UN agencies and
all stakeholders including the private sector, science and technology partners, community groups, civil
society organisations, international organisations, to promote and advertise best practice at
international, regional and national level across all sectors, to reduce disaster risk and disaster losses.

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The success of this year’s Campaign depends on engagement and connection with a wide range of
stakeholders in order to promote awareness of disaster prevention and the need to switch emphasis
from managing disasters to managing disaster risk as outlined in the Sendai Framework.

2. INTERNATIONAL DAY FOR DISASTER RISK REDUCTION 2017 – HOME SAFE HOME

REDUCING EXPOSURE, REDUCING DISPLACEMENT

#switch2sendai #IDDR2017

Goal: Use International Day for Disaster Reduction on 13 October 2017 to:

Provide an advocacy platform to all governments, local governments, disaster management

agencies, UN agencies, NGOs, Red Cross and Red Crescent societies, civil society groups,
businesses, academic and scientific institutions, and other interested groups to demonstrate
support for gender-sensitive implementation of the Sendai Framework and to highlight
achievements and challenges in so doing with a particular focus on reducing the numbers of
people affected by disasters.

While not every natural hazard has devastating consequences, a combination of natural, cultural,
social and political factors contributes to disasters. Over the last twenty years, over 1.35 million
have died as a result of their vulnerability and exposure to natural hazards with women and girls
bearing a heavy toll; and over four billion have been displaced and left homeless, injured or in need
of emergency assistance. Deaths due to disasters from weather- and climate-related events (floods,
storms and heatwaves in particular) account for the majority of disaster deaths in most years and
there has been a sustained rise, more than doubling, over the past forty years. More than half of
disaster mortality is caused by extreme geophysical disaster events, primarily earthquakes, including
tsunamis, and volcanic eruptions. Source: CRED – UNISDR (2016). Poverty & Death: Disaster Mortality
1996-2015

The 2017 campaign will seek to raise global awareness about effective actions, policies and practices
taken to reduce exposure to disaster risk at the community level thereby contributing to saving homes
and livelihoods. This is a considerable challenge which can be accomplished only through
coordination, cooperation and collaboration among many stakeholders. Yet it is apparent that taking
action on Target (b) will be amplified by having a positive impact on saving lives Target (a), reducing
economic losses Target (c) and damage to critical infrastructure Target (d). It will also provide
evidence that strategies are in place at national and local level Target (e).

The successful implementation of the Sendai Framework is critical to the achievement of 2030
Agenda for Sustainable Development, notably the Sustainable Development Goals and the Paris
Agreement on Climate Change. To implement the SDGs, we need to match the progress we have
made in reducing loss of life from disasters by making similar advances in reducing the numbers of
people affected. Disasters are gateways to poverty and distress for many vulnerable people living in
low and middle-income countries. Large-scale displacement can increase migration flows.

Reducing the risks which accrue from rapid urbanisation, poverty, environmental deterioration and
climate change is best achieved by avoiding the creation of these risks in the first place. We are all
responsible, and the success of the SDGs depends on it.

All stakeholders are urged to use the opportunity of October 13 to tell the world what you are doing
individually and collectively to implement the Sendai Framework in order to reduce exposure and
displacement, to enhance women empowerment and leadership, and improve health and economic
outcomes for families at risk. This recognition that durable and sustainable change is possible will
reinforce the dedication and commitment to reach the targets set for 2030 with substantially reduced
numbers of people affected globally.

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Some questions to consider….

 Are your actions and partnerships helping to reduce the numbers of people affected by
disasters and how are you doing this?

 Do you provide open and timely access to risk maps, risk profiles, risk data and information
to inform plans and decisions that prevent or mitigate disasters?

 Do you collect data on disaster affected persons by age, gender and disability?

 Are you facilitating coordination between various partners and stakeholders to reduce
exposure and displacement?

 Are you improving how risk-informed people are about where they live and work?

 Have you been able to assist governments, local governments and the private sector to
avoid locating homes and businesses in hazard prone locations?

 Have you been able to support, directly or indirectly, improvements in the standard of
housing and/or support “build back better” initiatives in hazard-prone locations?

3. HOME SAFE HOME – Advocacy Campaign

The IDDR2017 website will be launched to highlight key initiatives and engage global stakeholders by
issuing a global call for partners and sectors to contribute content. Visualizations and stories will be
included to illustrate action and partnerships, with a particular focus on reducing exposure to disaster
impacts in order to avoid displacement, loss or damage to housing stock and work places.

The five indicators

adopted by the UN General Assembly for measuring achievement of
Sendai Framework Target (b)

- Number of directly affected people attributed to disasters, per 100,000 population.

- Number of injured or ill people attributed to disasters, per 100,000 population.
- Number of people whose damaged dwellings were attributed to disasters.
- Number of people whose destroyed dwellings were attributed to disasters.
- Number of people whose livelihoods were disrupted or destroyed, attributed to disasters

UNISDR will develop branding for the page which will be a resource for the entire DRR community to
use for posting details of their planned events for the day including photographs, posters and
commentary. This page will also be a resource including logos, infographics, press releases, news
stories, photographs, public service announcement and other useful materials.

1- Blog roll

A blog roll will be set up on the page to include expert opinion and insights on reducing the numbers
of people affected by disasters.

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 2- Social Media/ THUNDERCLAP

UNISDR will use the Twitter THUNDERCLAP platform to engage and generate support from as many
organisations and individuals as possible for the theme of the day, requesting they share the
following message, accompanied by a suitable image, with their followers:

HOME SAFE HOME…A home saved is a family saved from displacement, poverty, injury and ill
health #switch2sendai on October 13 #IDDR2017

3- PSA/ videos

UNISDR Comms will produce a PSA for the day which will be available for broadcast a month in
advance.

4- IDDR Global, National and Local Day of Awareness and Recognition

Branding and media materials will be created for International Day for Disaster Reduction October
13 to raise awareness and to recognize substantive national and local progress being made. Outreach
activities and materials will aim to inspire further achievement.

UNISDR will work with other partners to focus attention on the state of displacement induced by
disasters, and to highlight examples of areas where displacement has been reduced and effective
practices demonstrated.

5- Outcome

1. Greater global awareness of the Sendai Framework and a key target;

2. Greater focus on risk-informed investment in housing stock and slum upgrading;
3. Greater focus on prevention of displacement in national DRR programmes;
4. Greater focus on protective measures and the importance of reducing injury and ill-health
as consequences of disaster events;
5. Greater focus on protecting livelihoods and places of work in hazard-prone areas;
6. Public discourse to promote attitudinal and behavioral change towards disaster risk
management;
7. Greater global awareness of the role key actors involved in the campaign play in reducing
disaster risk.