OPT B1 CLIL Units7-8 TN

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7–8 CLIL |  Business studies and economics  |  Teacher’s notes B1

Lesson aim 4 Students find the countries in the text and


• In this lesson, students focus on two online write some information about them. Explain to
shopping websites and learn about how they students that in some cases there may be more
were founded, what has made them successful than one piece of information.
and how they meet the needs of the consumer.
Answers
1 Amazon holds 71% of the market share in India.
Lead-in
2 Amazon holds its biggest share of the global
To introduce the topic, ask students some questions
market in Germany (72%).
about their shopping and internet habits, e.g. How
do you access the internet? (e.g. laptop, tablet, etc.) 3 ASOS has a retail website for Russia.
Do you have any favourite websites? Do you visit 4 ASOS is a company based in the UK./ASOS
websites to download music, buy things, research holds more than 60% of the market share in
school work, etc.? Do you ever shop online? Which the UK.
shopping websites do you use?
5 In pairs, students discuss the questions. Elicit
1 Direct the students’ attention to the infographic. answers from the class and talk about students’
In pairs, they discuss the infographic and the shopping preferences, why they think more
questions. Elicit answers from around the people shop online nowadays and about
class to find out what students know about any online retail websites that may exist in
the websites listed and whether they have your country.
used them.
DID YOU KNOW?
Answers
Google = search engine; eBay = auction and ❍ Direct the students’ attention to the Did you know?
e-commerce site; Facebook = social media box. Read the interesting facts about the global
site; Yahoo = web portal (email, news, etc.) websites and about the very first website.
and search engine; Twitter = social media site;
TripAdvisor = travel website for reviews on hotels,
restaurants, etc. PROJECT

6 In groups of four, students choose one of the


2 Students read the text and answer the question. apps or websites from the list that they would
like to find out more about, or they choose a
Suggested answers popular website from their country.
They provide what the consumer wants without
having to go to shops to buy the same product;
7 Students then plan a project on their chosen
their names are well-known so customers trust website using the internet to gather as much
them; they sometimes offer products at cheaper information as possible. Encourage students to
prices than in the shops; it is convenient to shop provide photos where possible to support their
from home; they target a particular market and findings.
supply the demands of the customers in that 8 The group decides how to present their
particular market. information to the rest of the class. Allow some
class time for preparation and set deadlines for
Before reading the text again, write the words in the students to present their project in class.
Vocabulary focus box on the board and ask students
to find them in the text. Pre-teach some of the more
complex words if necessary.

3 Students read the text again and write the


correct answers.

Answers
1 accessories 2 online retailer 3 market capital
4 electronic goods 5 e-commerce 6 market share
7 loyalty scheme

Optimise B1 Optimise B1 Teacher’s Resource Centre © Springer Nature Limited 2019.


This sheet may be photocopied and used within the class.
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