7–8 CLIL | Business studies and economics | Teacher’s notes B1
Lesson aim 4 Students find the countries in the text and
• In this lesson, students focus on two online write some information about them. Explain to shopping websites and learn about how they students that in some cases there may be more were founded, what has made them successful than one piece of information. and how they meet the needs of the consumer. Answers 1 Amazon holds 71% of the market share in India. Lead-in 2 Amazon holds its biggest share of the global To introduce the topic, ask students some questions market in Germany (72%). about their shopping and internet habits, e.g. How do you access the internet? (e.g. laptop, tablet, etc.) 3 ASOS has a retail website for Russia. Do you have any favourite websites? Do you visit 4 ASOS is a company based in the UK./ASOS websites to download music, buy things, research holds more than 60% of the market share in school work, etc.? Do you ever shop online? Which the UK. shopping websites do you use? 5 In pairs, students discuss the questions. Elicit 1 Direct the students’ attention to the infographic. answers from the class and talk about students’ In pairs, they discuss the infographic and the shopping preferences, why they think more questions. Elicit answers from around the people shop online nowadays and about class to find out what students know about any online retail websites that may exist in the websites listed and whether they have your country. used them. DID YOU KNOW? Answers Google = search engine; eBay = auction and ❍ Direct the students’ attention to the Did you know? e-commerce site; Facebook = social media box. Read the interesting facts about the global site; Yahoo = web portal (email, news, etc.) websites and about the very first website. and search engine; Twitter = social media site; TripAdvisor = travel website for reviews on hotels, restaurants, etc. PROJECT
6 In groups of four, students choose one of the
2 Students read the text and answer the question. apps or websites from the list that they would like to find out more about, or they choose a Suggested answers popular website from their country. They provide what the consumer wants without having to go to shops to buy the same product; 7 Students then plan a project on their chosen their names are well-known so customers trust website using the internet to gather as much them; they sometimes offer products at cheaper information as possible. Encourage students to prices than in the shops; it is convenient to shop provide photos where possible to support their from home; they target a particular market and findings. supply the demands of the customers in that 8 The group decides how to present their particular market. information to the rest of the class. Allow some class time for preparation and set deadlines for Before reading the text again, write the words in the students to present their project in class. Vocabulary focus box on the board and ask students to find them in the text. Pre-teach some of the more complex words if necessary.
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