MPP Assignment 1 of 3.

Student Name/ID Number
Unit Number and Title Unit 2: Marketing Processes and Planning
Academic Year Semester 2, academic year 2022 - 2023
Unit Tutor Dr Roberto Ercole, Ms Sharon Chee and Ms. Nguyen Thao Duyen
Assignment Number and Title MPP1: The Marking Concept Webinar (1 of 3)

20th February 2023
Issue Date
Submission Date To be announced by office
IV Name Msc. Sharon Chee (IV), Mr Pham Duc Hai (Asst. Lead IV), Dr. Doti Chee
(Lead IV)
IV Date 31st January 2023
Submission Format
The submission is to be in the form of a 15-minute webinar delivered and recorded using supporting
software, for example Zoom, Microsoft Teams. The assignment is to be submitted as a recording in
MP3 (or another suitable format) together with an accompanying transcript submitted as a word
document using 1.5 spacing and appropriately titled and labelled.
Alternatively, the submission can be completed as a face-to-face seminar/presentation that can be

recorded using video.
Unit Learning Outcomes
LO1 Explain the role of marketing and how it interrelates with other business units of an organization.
Transferable skills and competencies developed
 Articulating and effectively explaining information.

 Communication and listening, including the ability to produce clear, structured business
communications in a variety of media.
 Conceptual and critical thinking, analysis, synthesis and evaluation.
Vocational scenario
Organisation:
Big C (www.bigc.vn) is a leading supermarket chain in Vietnam. The company has grown to become the
leading retailer in the country with over 500 stores nationwide. Big C offers a wide range of products,
from fresh foods to electronics and home appliances.
The company is committed to delivering the best products and services to its customers, with a focus
on quality, safety and affordability. Big C also provides convenient online shopping platforms, making it
easy for customers to purchase their items from the comfort of their own homes. In addition, Big C
hosts promotions and discounts throughout the year, as well as a loyalty program to reward its
customers for their continued support. With its high-quality products, competitive prices, and excellent
customer service, Big C is a top choice for shopping in Vietnam.
Role
You are a Junior Marketing Analyst working in the Marketing Department. Your role encompasses new
product development, from initial research through to test trials in selected stores prior to full roll out.
Your duties include:
 gathering information on competitors in order to conduct analysis on their sales, prices and
methods of distribution and marketing to thoroughly learn about the competition
 conducting research on marketing strategies and consumer opinions
 tracking and forecasting trends in sales and marketing, producing reports on the results
 for management to inform their decision making
 collecting and analysing data on customer preferences, demographics, buying habits and needs, to
better identify market potential and the factors that influence product demand.
You report into a Regional Marketing Manager who, in turn, is line managed by the Marketing Director.
Assignment activity and guidance

You have been approached by a national radio station, which has invited you to be part of a webinar
panel aimed at introducing its younger audience to marketing as an exciting career pathway. As part of
the webinar, you have been given a 15-minute slot and have been asked to discuss and analyse the
following areas:
 the concept and role of marketing in the 21st century
 roles and responsibilities in marketing, and the competencies required to succeed
 how the marketing function works and interacts with other departments in the supermarket
and how it supports the wider organisational context in terms of vision, mission and purpose.
Providing critical reflection on, and insight into, the internal and external factors that influence your
role.
The radio station has asked you to pre-record the webinar presentation using a suitable and
appropriate format (for example MP3) and provide a full transcript.
Your task is to record the webinar and submit the accompanying transcript of the webinar.
Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research
– the list is not definitive.
Weblinks:
Chartered Institute of Marketing (2022). Available at: https://www.cim.co.uk
Marketing Donut blogs (2022). Available at: https://www.marketingdonut.co.uk/blog
Marketing Teacher resources and videos (2000–2022). Available at: http://www.
marketingteacher.com
MarketingWeek Report (2022). Available at: https://www.marketingweek.com
WordStream. How to Do a Webinar Your Audience Will Love. Available at: https://www.
wordstream.com/blog/ws/2014/08/26/how-to-do-a-webinar
HN Global
HN Global (2022) Reading Lists. Available at: https://hnglobal.highernationals.com/learning-
zone/reading-lists
HN Global (2022) Student Resource Library. Available at: https://hnglobal.highernationals.
com/subjects/resource-libraries
HN Global (2022) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks
Textbooks:
Groucutt, J. and Hopkins, C. (2015) Marketing (Macmillan Business Briefing). London: Palgrave
Macmillan
Jobber, D. and Ellis-Chadwick, F. (2019) Principles and Practice of Marketing. 9th Ed.
Maidenhead: McGraw-Hill.
Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO1 Explain the role of marketing and how it interrelates with other business
units of an organisation
D1 Critically analyse
P1 Explain the concept of M1 Analyse the role of marketing in the the external and
marketing and marketing context of the marketing environment internal environment
operations including the different
in which the
areas and role of marketing.
marketing function
operates.
P2 Explain how the marketing M2 Analyse the significance of
function relates to the wider interrelationships between marketing and
organisational context. other functional units of an organisation.

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Student Name/ID Number

Unit Number and Title Unit 2: Marketing Processes and Planning

Academic Year Semester 2, academic year 2022 - 2023

Assignment Number and Title MPP1: The Marking Concept Webinar (1 of 3)

Submission Date To be announced by office

Alternatively, the submission can be completed as a face-to-face seminar/presentation that can be

Unit Learning Outcomes

Transferable skills and competencies developed

 Articulating and effectively explaining information.

Assignment activity and guidance

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

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