EFE IFE and CPM Matrices

TEAM NAME:
MEMBERS:
1. Dizon, Christopher
2. Catapang, Elleine
3. Gatmaitan, Joseph Ryan
4. Magno, Carlo
5. Eusebio, John Albert
STRATEGIC MANAGEMENT
EXTERNAL FACTOR EVALUATION MATRIX (EFE)
Robinsons Retail Holdings Incorporation________________________________
(Name of Company
Opportunities Weight Rating Weighted Score

1. Lower Inflation Rate 0.28 4 1.12
2. Lower Cost of New Release Products 0.07 3 0.21
3. Rapid Economy Expansion 0.03 1 0.03
4. Rapid Growth of Online Services 0.09 3 0.27
5. Newly Discovered Form of Advertisement 0.10 4 0.40
6.
7. TOTAL 0.57 15 2.03
8.
9.
10.
Threats Weight Rating Weighted Score

1. No regular supply of innovative products 0.03 1 0.03
2. Competitors catching up with the product development 0.08 3 0.24
3. Growing technological expertise 0.20 4 0.80
4. Competitive Pressure 0.09 3 0.27
5. Shortage of skilled workforce 0.03 3 0.09
6.
7. TOTAL 0.43 14 1.43
8.
9.
10.
TOTALS 1.00 29 3.46

By: ASP
EVALUATION:
This matrix for evaluating external factors is intended to look at

the business's external environment and spot any potential
opportunities or threats. Lower inflation rate, lower cost of new
release products, rapid economy expansion, rapid growth of
online services, newly discovered form of advertisement are
considered as
factors of opportunity because they will introduce new
customers to Robinsons. Opportunity one (1) and four (4) carry
greater weight as they will generate additional revenue for the
company, but all of these opportunities are tightly weighted
because they will all enable Robinsons to reach new customers,
expand its business, and flourish
in the retail market. The threat Growing technological expertise
holds a higher weight because it may cause a relatively low
normal profit of Robinsons, therefore they are classified as a
threat to the bank, as well as Competitive pressure, competitors
catching up with the product development, no regular supply
of innovative products and shortage of skilled workforce.
However, threat one (1) received the least weighting because
loyal customers will likely patronize Robinsons' products even if
other brands offered the same product design, resulting in a
lower threat weight than the others. All these threats are likely
to be fatal because they can jeopardize profitability and hinder
the company from thriving. The total weighted score for threats
in the EFE matrix is 1.43, which indicates that Robinsons has a
low risk and that the opportunities outweigh the threats. This
shows that Robinsons is doing well and is not likely to see a
decline very soon.
PREPARED BY: SECTION: DATE:

DIZON, C.J, CATAPANG, EUSEBIO, GATMAITAN, MAGNO REM201 11/8/2022
INTERNAL FACTOR EVALUATION MATRIX (IFE)
Robinsons Retail Holdings Incorporation
(Name of Company
Strengths Weight Rating Weighted Score

1. Talent Mangement 0.13 4 0.52
2. First Mover Advantage 0.10 4 0.40
3. Strong Brand Recognition 0.11 4 0.44
4. Wide Geographic Presence 0.09 3 0.27
5. Success of New Product Mix 0.10 3 0.30
6.
7. TOTAL 0.53 18 1.93
8.
9.
10.
Weaknesses Weight Rating Weighted Score

1. High Turnover of Employees 0.09 2 0.18
2. Business Model 0.10 2 0.20
3. Loyaalty Among Suppliers 0.11 1 0.11
4. Niche Markets and Local Monopolies 0.09 2 0.18
5. New Supply Chain and Logistics Network 0.08 2 0.16
6.
7. TOTAL 0.47 9 0.83
8.
9.
10.
An analytical tool for strategic management, the Internal
Factor Evaluation (IFE) matrix examines and assesses
TOTALS
significant strengths and weaknesses in a company's 1.00 27 2.76
EVALUATION: By: ASP
functional domains. Additionally, relationships between
such areas can be found and assessed using the IFE matrix.
When formulating a strategy, the Internal Factor
Evaluation matrix, or short IFE matrix, is used. Talent
management, first mover advantage, strong brand
recognition, wide geographic presence, success of new
product mix are included in factors strengths of Robinsons
which will be their advantage in getting investors. Each
important aspect should be assigned a weight between 0.0
(low importance) and 1.0. (high importance). Based on the
value, the element is crucially significant to a company's
success. Each weight must add up to exactly one. The
ratings in the internal matrix indicate how powerful or
ineffective each component is for Robinsons. The range of
numbers is 4 to 1, with 4 denoting a significant strength, 3
a minor strength, 2 a minor weakness, and 1 a major
weakness. Only strengths and weaknesses can obtain
ratings of 3 and 2, respectively. All the strengths are
weighted, to know the advantage of Robinsons of reaching
new customers and investors. The weaknesses of
Robinsons such as High turnover of employees, Business
model, loyalty among suppliers, niche market qnd local
monopolies, and new supply chain and logistics network,
these weaknesses have high weights because it may affect
the company’s current stand in the market. Lastly, score is
the result of weight multiplied by rating. Each key factor
must have a score. The company can receive the same
total score from 1 to 4 in both matrices. The total score of
2.5 is an average score. In internal evaluation a low score
indicates that the company is weak against its competitors.
Robinsons had a total score of 2.76, which suggests that
the business has an advantage in their present approach.
PREPARED BY: SECTION: DATE:

DIZON, C.J, CATAPANG, EUSEBIO, GATMAITAN, MAGNO REM201 11/8/2022
COMPETITIVE PROFILE MATRIX (CPM)
PUREGOLD PRICING METRO RETAIL
CLUB INC. STORES GROUP INC. SM HYPERMAR
Critical Success Factors Weight Rating Score Rating Score Rating
1. MARKET SHARES 0.10 4 0.04 2 0.02 3
2. STORE LOCATION 0.15 4 0.6 3 0.45 4
3. CUSTOMER LOYALTY 0.10 2 0.2 4 0.04 4
4. ADVERTISING 0.07 3 0.21 3 0.21 3
5. RESEARCH DEVELOPMENT 0.08 3 0.24 2 0.16 4
6. TECHNOLOGY 0.10 4 0.4 4 0.04 4
7. PRODUCT LINE 0.10 3 0.3 1 0.01 3
8. PRICE 0.10 2 0.2 3 0.03 2
9. PRICE COMPETITIVENESS 0.10 2 0.2 4 0.04 1
10. MANAGEMENT 0.10 2 0.2 3 0.03 3
11.
12.
TOTAL 1.00 3 1.03

EVALUATION:
The Competitive Profile matrix table compares Robinsons'

statistics to Metro Retail
Stores Group Inc. (MRSGI), Puregold Price Club Inc., and
SM Retail Inc. SM Retail Inc. with
the greatest overall score of 3.13, followed by Puregold with
3 and MRSGI with the lowest
overall score of 1.03. All of this suggests that SM Retail Inc
is RRHI's main competition in their
business. MRSGI is the group's least effective, with the
lowest rating and score.
Prepared By: _Dizon, C.J., CATAPANG, EUSEBIO, GATMAITAN, MAGNO____________________________ Date: 11/8/2022
Section: ____REM201___________________________________________
COMPETITIVE PROFILE MATRIX (CPM)
Critical Success Factors Weight Rating Score Rating Score Rating

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
TOTAL
EVALUATION:
Prepared By: ___________________________________________ Date: _______________

Section: _______________________________________________
GIC MANAGEMENT
ROFILE MATRIX (CPM)
SM HYPERMARKET
Score
0.30
0.60
0.40
0.21
0.32
0.40
0.30
0.20
0.10
0.30
3.13
By: ASP
GIC MANAGEMENT
ROFILE MATRIX (CPM)
Score
By: ASP
_________________

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TEAM NAME:

Opportunities Weight Rating Weighted Score

2. Lower Cost of New Release Products 0.07 3 0.21

3. Rapid Economy Expansion 0.03 1 0.03

4. Rapid Growth of Online Services 0.09 3 0.27

5. Newly Discovered Form of Advertisement 0.10 4 0.40

7. TOTAL 0.57 15 2.03

Threats Weight Rating Weighted Score

2. Competitors catching up with the product development 0.08 3 0.24

3. Growing technological expertise 0.20 4 0.80

4. Competitive Pressure 0.09 3 0.27

5. Shortage of skilled workforce 0.03 3 0.09

7. TOTAL 0.43 14 1.43

TOTALS 1.00 29 3.46

This matrix for evaluating external factors is intended to look at

PREPARED BY: SECTION: DATE:

Strengths Weight Rating Weighted Score

2. First Mover Advantage 0.10 4 0.40

3. Strong Brand Recognition 0.11 4 0.44

4. Wide Geographic Presence 0.09 3 0.27

5. Success of New Product Mix 0.10 3 0.30

7. TOTAL 0.53 18 1.93

Weaknesses Weight Rating Weighted Score

2. Business Model 0.10 2 0.20

3. Loyaalty Among Suppliers 0.11 1 0.11

4. Niche Markets and Local Monopolies 0.09 2 0.18

5. New Supply Chain and Logistics Network 0.08 2 0.16

7. TOTAL 0.47 9 0.83

PREPARED BY: SECTION: DATE:

TOTAL 1.00 3 1.03

The Competitive Profile matrix table compares Robinsons'

Critical Success Factors Weight Rating Score Rating Score Rating

Prepared By: ___________________________________________ Date: _______________

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