Rajiv Academy for Technology & Management

PROJECT REPORT
On
“Online Hostel Laundry Services”

Submitted for the fulfillment towards the award of the

degree in
Master of Business Administration

Dr. A.P.J Abdul Kalam Technical University,

Lucknow
Submitted By Under the Guidance
Nupur Agrawal Mrs.Varsha Sharma
Roll No:-MB21006
Session:-2021-23
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 Acknowledgement

I sincerely wish to thank Honorable chairman Dr. Ram

Kishore Agarwal and respected Director Dr.Amar
Kumar Saxena, Rajiv Academy for Technology and
Management, Mathura.
It is a matter of great privilege to express our sincere
thanks, to our program-coordination Mr. Vikas Jain for his
valuable guidance and supervision provided by Ms.
Varsha Sharma. Her guidance and impassionate support
all around is really thankful.

The time spent with him for the development of the

project was full of potential as well as knowledge.
His prospects of motivation, discipline, timely discussion
and tips along with the moral support aswell as
confidence extended us certainly to make agreat deal of
learning. We want to express our special thanks to our
entire batch mates for fruitful discussions. We are also
great full to all others whohelped us directly or indirectly
in our work.
We dedicate our project work to our parents who have
influenced us in more ways than theyknow. Finally, we
bow down before the Divine Majesty who make
everything possible.
(PROJECT TEAM)
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TABLE OF CONTENTS

1.0 Introduction to the Innovative Idea for product or service.…………….. 04 - 05

2.0 Importance and Relevance of Innovative Idea ………………………… 06 - 07

3.0 Feasibility of Innovative Idea ……………….……………………………. 08 - 10

4.0 Detail Description of Innovative Idea …………………………………… 11 - 25

References…………………………………………………………………....... 26

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 When I saw student living in a hostel, I identified a need of laundry service in hostel that’s why I am
going to start app based online laundry service with the name of bright and clean hostel laundry in
which I am going to provide a laundry service at cheapest price of washing of one dress with its
iron as well. As I identified the market demand of hostel laundry business is too high as the
students of hostel have not enough time to wash out and press their dresses time to time. They
have to rigid routine of their studies and due to this it’s difficult for them to manage all these
households.

Bright and clean company is basically a service provider company and is providing the service of
washed clothes with ironing and other services to the hostel students to avail an affordable laundry
service.

“The mission of Bright and clean is to provide affordable services of laundry to

students living in university hostel. The main aim is to offer affordable, high-standard
and good quality of service to the customers. This will be achieved with the help of
courteous behavior, friendly customer service and unique ambience”

“The company’s vision is to provide affordable services of laundry to girls living in

university hostel”

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2.0 IMPORTANCE AND RELEVANCE OF INNOVATIVE IDEA

If I checkout the scope and demand of laundry business over the globe, it’s a huge business which
have a high profit earning business. In the whole world if I check out the industry of laundry service,
there is few business are available have such nature.

As I am going to target the market of universities so it’s important to check out the business status
in universities as well, in universities most of the population have its working routine and majority of
people are students and in such busy routine of these studies they need a proper laundry service.

They have no proper availability of washing clothes in there hostels and have no such time
availability as well, so after this research I came to know that there is a need to start a business for
providing the laundry service to the hostels that the students may get their clothes washed,
pressed and available to them on time.
Growth potential of such business is too high as there is a huge demand of such service in hostels
of boys as well as for girls that’s why it will must considered as an ongoing business with high
potential of profit in it. Here are no such direct competitors of our business which can affect the
growth of working of the business.

But here are some indirect competitors of our business-like simple maids or other common
laundries.

Benefits of hiring Laundry services

The primary purpose of Laundry Service is to do cleaning, dyeing, bleaching, patch repairing,
polishing and dry cleaning. Laundry services have various needs and benefits and some of them
are:

 It saves time.

 Protect the quality of clothes and preserve fabric quality.

 Helps you look clean and presentable.

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3.0 FEASIBILITY OF INNOVATIVE IDEA

Energy Requirements:

Energy requirements of the business we needed to start and run the business are as follows :

Supply chain factors:

In our business integration will be used by adopting a way of vertical integration that

we are going to provide a takeoff service of dirty clothes and delivery services of

pressed dresses. For this purpose we will use a forward vertical integration by adopting

a making technique in it that we will hire our own employee which will perform such

services to takeoff and delivery of clothes on the other level of services .

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Waste generation or Recycling:

There is no such wastage of any of material or service will occur in our business as our business is
as services business and according to this there is no any wastage of resources in it so that we
should recycle it.

MARKETING PLAN:

Marketing Strategy:

Following are some strategies adopted by our business to deals with its marketing department:

• The marketing strategy is based on positioning and status of the business

• We will promote our business at mass level in order to gain more sponsors
• Our business will be fulfilling the individual needs collectively. Furthermore, we will use pull
strategy and will communicate our message to the people with the help of our promotions.

Sales Tactics:

We will perform the activity of delivering the completed services to its destination with the help of
using forward vertical integration and for this purpose we will hire an employee which will perform
all the activities of takeoff and delivery of clothes to the customers. We will hire that employee with
setting a specific salary level given to him on the basis of per month and other than a vehicle will
provided to him and an expense of fuel for vehicle used will also provide to him to meet the
expectations of the business.

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4.0 DETAIL DESCRIPTION OF INNOVATIVE IDEA

Bright and clean will offer an affordable, yet high-standard laundry service to its customers We will
provide our customers with the following facilities washing of clothes with best detergent and fabric
conditioner, iron with starch, proper packing and delivery.
We will have our own separate staff for the picking of clothes from the rooms each room will be
assigned with a unique code that will provide the person the ease of sorting the clothes in order.
Furthermore, we will conduct a customer survey in order to ensure that whether or not our clients
are satisfied with our services or not.

Services:

We will provide our customers with the following services

Washing Spinning

Ironing Stiching

Packaging Delivery

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SERVICE DELIVERY SYSTEM:

We will have our own delivery staff who will be responsible for the picking of dirty clothes as well as
delivery of clean clothes each room will be assigned with codes which will make the person easy to
identify this will avoid misplacement as well as ensure proper safety of clothes.

S.W.O.T Analysis:

Strength :

• Cheapest price
• Time laundry service
• Surety of security of clothes
• Availability of iron along with washing
• Tracking and delivery service
• No extra charges
• Proper packing and conditioning of clothes

Weakness :

• Customer satisfaction
• Service quality
• Seasonal bounds
• Delay in delivery
• Mishandlings

Opportunities:

• Growth of business
• Expand of business

Threats:

• Threats
• Competitors

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Strategy and Plans:
Strategy and plans of our service will include all the following steps :

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Ordering:

Firstly we will receive the orders of our potential customers for washing of their cloths.

Picking:

Then we will take the dirty cloths of our customer on the basis of their orders

Sorting:

Assign them separate codes on the basis of their hostel, room number and an individual.

Washing:

All the clothes will be washed out by using a good washing powder and machinery.

Conditioning:

Fabric condition will be used to make the service quality better

Starch:

Then we will apply starch on the cloths by focusing on the nature or demand of customer

Drying:

Then the clothes will be dry out with the help of modern technology

Ironing:

Then the cloths will iron with the help of gas iron

Packing:

All the washed and ironed clothes will be packed in the special envelops.

Delivery:

Delivery of service will be made on the basis of weekly schedule.

Payment:

Payment of the service will be received after delivering cloths.

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Steps of Using App

Downloads (Step 1) the app and reads through the options available and how the

service works and selects pick-up (Step 2).

Step 1: Download app Step 2: Select pickup Step 3: Fill in details

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First enters the ordering menu (Step 3 above) and fills in her order details including

location, number of loads she would like washed and dried, the settings for washing

and drying, and the soap and products used.

Next, customer reaches the washer profiles and sees the individual laundry

washers and washing companies are rated based on consumer reviews that are

provided on the platform. Customer then reads through many customer reviews and

ratings before selecting a laundry washer. When customer finally selects

washer (Step 4), customer feels confident that the washer she chose seems

trustworthy enough to handle her laundry.

Customer completes his/ her order by providing the rest of her information (Step 5),

detergent and product selections (Step 6) and can select the option for

additional insurance (Step 7)., there is an option to select a privacy bag for her personal

items (underwear, bathing suits, etc) that is never removed from the bag, just washed

inside of the specialized bag.

Customer chooses this option (Step 8) as customer would like items separated into

regular and private items because customer is still a little unsure about using the

service.

When customer completes the order. Washer then comes to customer door, picks up

the laundry and updates the tracking system so customer can know

what stage her laundry is in at any moment during the 24 hours when Laundry

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had customer clothing. Customer received a text alert stating when her laundry is done

and in transit. Another alert was sent to customer when the laundry arrives at the door.

Tracking and customer service

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Annual Requirement of Raw Materials
S. No. Description Quantity
1 Detergent Powder (bag) 3,450
2 Detergent Liquid (Litre) 3,705
3 Soap (Dozen) 750
4 Plastic bag (bag) 6,000

Man power requirement

Serial Number Job Title Required No.

1 Manager 1
2 Accountant 1
3 Salesperson 1
4 Cleaner 4
5 Driver 2

Customers:

Our customers are basically hostel students who don’t have the time to manage their laundry
activities due to their busy schedule of studies.

Pricing strategy:

We adopted a pricing strategy to provide the service to our customers and potential customers at
cheapest price, which is just Rs. 45 having multiple services in it. As here is no a direct competitor
of our business that’s why our target market will must avail our services. Some of the indirect
competitors may not provide such facilities at such cheapest prices that’s why our business have a
great potential to be more profitable and successful by providing such services of washing, drying,
starch, iron, takeoff and delivery as well. We selected such price level by keeping all the costs and
expenses of the business under consideration.

Service and Warranty policies:

Following are some of the warranties given to the customers:

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Handling of Problems:

For handling the problems that may arise in the business we may use the following methods to
overcome these issues:

 We will get a time-to-time customer feedback which will guide us about the

impact of our services on customers.

 We will adopt a coding method in order to ensure the safety of clothes, we will

assign a specific code to each hostel, a separate code to each room number

of the hostel and a separate code will be assigned to the customers individually.

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  There will be a proper quality check system which will use by business to have

complete check and balance on the services delivered by the business, for this

purpose an inspection visit will be designed.

 There will be a complete schedule designed for the takeoff and delivery of

clothes from customers to service area and then from service area to the end

user.

Difficulties and risks:

Following can be the difficulties and risk factors of our business:

 Competitors

 Seasonal variations

 Weather climate

 Electricity load shedding

Current Marketing Situation Analysis:

For market size and trends we will focus on its PESTEL analysis:

• Political

• Economic

• Social

• Technological

• Environmental

• Legal

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Political:

As the political conditions of our country is changing day by day, so it’s an external

factor which may affect the performance of our business in a way of changing in

government policies, taxation policies and other laws. Etc. So we will maintain our

business according to those policies.

Economic:

Here are some of the economic factors which influence on the performance and

working of the business like any of the crises raised in the country or any kind of other

issues.

Social:

In a society our business has to settle and survive as a long term business so we have

to focus on the social issues which can impact on the business performance and

success. Here are some of the social issues which can effect, like the social security

issues.

Technological:

Here is a great improvement and advancement in the technological sector in the world

so it’s also as important external factor which influences on the performance of the

business and to keep that performance level of business maintained we have to use

new advance technology in the business.

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Environmental:

Some of the environmental issues which may impact on the performance of the

business, like the location of business and other environmental hazards So for

controlling such issues we may develop the strategies of the business to keep the

quality service by adopting environment friendly strategies.

Legal:

Some of the legal issues may also affect the working of business so we should keep

our company incorporated by the laws and to work according to the legal conditions

and formalities

Special attributes desired by target customers

In general customers would prefer:

1. High Quality of Fabric used while Washing clothes

2. They would prefer an affordable price: some may prefer to have a credit period

3. Some would look forward to promotional offer

4. Timely delivery in good condition

5. Ready availability

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Business Model Canvassing

Key Activities Value Customer

Propositions Relationship
Washing of any
types of items Provide laundry Provide door
(Garments and services to the step services of
carpets), Drying, customers at a reaching
Ironing and reasonable price customers wears
Collection and
delivery of items
at door steps.

Key resource
 Detergent
 Continuous flow of water
 Washing machine
 Machine operators

Cost structure
 Worker’s salary
 Delivering services
 Cost of washing machine

Revenue Streams
Rendering of laundry services to the customers

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REFERENCES

 https://doi.org/10.4236/ajibm.2019.94058
 https://www.idescat.cat/pub/?id=aec&n=753&lang=es&t=2019
 https://www.citizensadvice.org.es/faq/want-to-know-about-the-tarifa-plana-for-
starting-autonomos/
 https://ec.europa.eu/eurostat/statisticsexplained/index.php/Unemployment_statis
tics
 https://www.ijarnd.com/manuscripts/v3i10/V3I10-1169.pdf

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