MP

Group 1
Manufacturing
Business Partnership

Representing…
 HEALTH

Food is
LIVING
Essential
G1 HUB
Diagnosis
Established on May 27, 2019, the ‘Food is Essential’ Hub is currently celebrating its 2nd
year in the making. Our hub failed to satisfy our customers in the first year of operating, as
restaurants are ubiquitous everywhere. The foods we provide before are few and too simple.
However, as the pandemic struck, the team had an idea to level up our menus, giving us the
opportunity to climb behind the top 25 restaurants in the country. These enhanced Pinoy savory
meals have provided the team to establish a well-atmosphere for the customers’ experience until
today. Now, we have also improved our place for dine-in method – wider space to still
accommodate the number of our customer before, despite limitations due to social distancing.
More importantly, most of the customer consider us in their options when it comes to food.

Our Evolution We started to conduct a deliberation

every end of the month. Aftermath,
our team developed products that we
include in our menu.
February – November 2020

01 02 03
June - December 2019 February – Until the present
The limitation on the product We established the taste that the
we offer, listed on our menu, Filipino wanted, and we are
and the simplicity didn’t catch competing to be included in the top
the customers’ attention. 25 restaurant in the Philippines
 TABLE OF CONTENTS

Mr. Mark Gil Lapating Mr. Aldritz Bryan Cabrera

Mr. Christian Lloyd Factor

01
Mission
Statement
08 02
& Diagnosis
Mr. James Kenneth Gonzales Action Plan Product/
(01) Pg. 01 Service Ms. Rhea Margaux Saludes
(02) Pg. 01-07
(03) Pg. 08-14
07 03
(04) Pg. 14-15
Pricing (05) Pg. 16-19 Market
(06) Pg. 20-21
(07) Pg. 22-26
06 04
(08 )Pg. 27-30
Ms. Rhaiza Andrea Parala
Competition Distribution
05
Promotional/
Strategy

Mr. Mark Noel Arevalo

Mr. Marc Angelo Ganduli

Ms. Marivic Catuday Ms. Jeline Carangalan

 1

MARKETING PLAN

I. Mission Statement
A food business manufacture pioneering the unification of the new form of Filipino’s
favorite and patok foods, yet accentuating the Pinoy’s taste. We give an opportunity to daring
people who seek the taste of a leveled-up meal. Hence, we serve quality and safe food as we
have to follow discipline as we implement the health protocol to our every staff.
Our goals are directed consistently to the most successful decision, guided by integrity,
ethics, and careful deliberation.

II. Products/Services

We have five products in Food is Essential Hub. First is the Unli Pares and Mami w/
Various Choices of Toppings. This product is leveled up than traditional Mami and Pares, and
our customers can choose their desire toppings like Chicharon, Lumpia, Lechon kawali,
Dynamite, and many more. The second is the Customized Pizza. This product is the affordable
version of the Pizza delicacy for the Filipinos. Our strategy on this is that the customers have the
right to choose for his/her style, ingredients, toppings, and even the shape of the pizza. Third is
the Special Lumpia Cake with Different Fillings this product is a combination of ideas on lumpia
to create a menu that new taste to our customers like lumpiang halaya, pork lumpia, cheese
lumpia, bacon to burger lumpia, and lastly the possible best seller is lumpia cake surrounded with
veggies. Fourth is the Project Go Cart feat. Meryendas, which came from the idea to help our
street vendors and bring back the traditional cart that is going around the streets. We serve here
a complete set of meryendas. Last is the Fruit Empanada, one of the Pinoy meryenda with the
idea to make a new twist by mixing the fruit and boil into water and sugar, in which we have set
flavors in this product. We have the mango empanada, strawberry empanada, buko empanada,
orange empanada, and lastly, at the top of it is the apple empanada.
Company Analysis
Our competitive advantage is, having them focused on one or two products and, we in
turn, figured out the way to combine with those products. We thought of so that customers had
more choices. Our products are more superior to others because the ingredients we use are well
thought out and our price is affordable, bringing our customers many choices to choose from.
SWOT Analysis

Strengths

• More possible customers

• Excellent Customer Service
• Various food options
• Skilled Staffs
• Affordable Price
Weaknesses
 2

• More cost on service materials (Face mask, Face Shield, Alcohol, Rental
Fee)
• No Investors
• New to the established food business
Opportunity
• Most consumers might consider us due to the twist we bring in their favorite
foods.
• Filipinos are now more becoming experimental when it comes to food.

Threats
• Many businesses, including the food business, will possible to arise due to
the pandemic.
• Strong market competition, especially that most consumers consider
buying online.
 Customized Pizza 3

Unli Pares and Mami Special Lumpia

w/ Various Choices Cake w/ Different
of Toppings Fillings
Competence

Sophistication

Innovative Creative

Creative Sincerity
Food is Essential

Product Personality Framework

Hub

Sincerity Ruggedness

Excitement Sincerity

Project Go Cart
Fruit Empanada feat. Meryendas
 4

The Menu
A. Unli Pares and Mami w/ Various Choices of Toppings

Menu Price (Php)

Mami 29.00
Pares 39.00
Mami&Pares 59.00
Kanin-Baw 10.00
Add-ons
Chicharon 15.00
Lumpiang Shanghai 8.00
Dynamite 10.00
Lechon Kawali 35.00
Chicken Skin 20.00
Monay 5.00
Fried Liver 15.00
Egg 12.00
Isaw 8.00
Chicken Neck 10.00
Fried Rice (1 cup) 10.00
Promo
Unlimited Mami 79.00
Unlimited Pares 109.00
Unlimited Mami&Pares 159.00
Overload 199.00

B. Customized Pizza

Initially, when the customers have ordered, they already have the Regular variant of the
Pizza – a circular dough. What they have to do is to summon their style in making their
own Pizza. They will follow the following steps:

Step 1: What shape of the dough do you prefer?

Indicate the shape of the Pizza do you want.

Step 2: Your Pizza size in terms of kilo of flour.

• ¼ kilogram
• ½ kilogram
• 1 kilogram

Step 3: Indicate your preference.

• Four different types of meats (Carnivore mode)
• Three different types of meats and a veggie.
• Two different types of meats and two different types of veggies.
 5

• One type of meat and three different types of veggies.

• Four different types of veggies (Vegetarian mode)

Step 4: Decorate with our toppings, as much as you want.

• Pepperoni
• Bacon
• Mushroom
• Ham
• Pineapple
• Beef Mince
• Onion
• Sausage
• Pork Mince
• Spinach
• Squid
• Tomatoes

C. Special Lumpia Cake with Different Fillings

• Kare-kare Lumpia
• Adobo Lumpia
• Ube Halaya Lumpia
• Corned Beef Lumpia
• Peach Lumpia
• Tuna Lumpia
• 4-cheese Lumpia
• Inasal Lumpia
• Shrimp Lumpia

Peanut Php 311.75 1 kilo Shrimp Paste Php 194.75 350 grams
Potatoes Php 109.75 1 kilo Whole Php 299.75 375 ml
Pepper
Corned Beef Php 162.25 380 grams Mozzarella Php 439.75 500 grams
Canned Tuna Php 36.25 180 grams Cheddar Php 350.93 300 grams
Canned Php 109.75 825 grams Parmesan Php 215.75 227 grams
Peaches
Oxtail Php 559.8 800 grams Feta Php 244.75 265 grams

D. Fruit Empanada

Product Prices (php)

MANGO EMPANADA 15.00
 APPLE EMPANADA 13.00

STRAWBERRY EMPANADA 25.00

ORANGE EMPANADA 13.00

BUKO EMPANADA 14.00

PROCESS OF ORDERING FOR EMPANADA

REMINDER: Before going in to the store make sure to wear your facemask and face shield for
your safety.
STEP 1:
Fill up the Tracing Form Information
Check your temperature and put alcohol in your hands, before going in.
STEP 2:
Go to the machine to order 6

And pick an empanada that satisfy your taste.

Types of Fruity Empanada
Mango Empanada
Buko Empanada
Strawberry Empanada
Orange Empanada
Apple Empanada
After you enter your order, wait for your number.

STEP 3:
Last step, go to receiving area
Wait for your number to be called, and proceed to counter to get your fruity empanada order.
 7

E. Meryendas
 8
III. Market

Market: Analysis of the End Consumers

The ‘Food is Essential Hub’ is a service whose inspired by different foods

here in our country. This business gives new taste for every Filipino. We
serve various kind of food that is common in sight but with a peculiar aura
and will surely give you appetite.

~ Who are our customers?

 9
Unli Pares and Mami w/ various choices of toppings

Buyer Persona Profile

Observed Characteristics and Behaviour of ‘Marrhea’ Influences

• Her chikas can be a

01 A thirty-five year old woman is a college graduate and gap-filling factor
currently a housewife. between her
Amidst the pandemic, she doesn’t have work and kapitbahays to reach
stayed at home for a mean time. She cleans and does our product.
02
the laundry every time.

With that, she feels like exhausted all the time. Her
colleagues or what we called ‘kumare’ and ‘kumpadre’
03 may influence by her because the product is essential
and served in a very affordable price.

Rhea Margaux Saludes as “Marrhea”

Interests and Achievements Ideal Shopping Choices Journey for Acquiring the Product

Awareness
Certified College Graduate After a very tiring day, she feels like exhausted all
70%
the time. She wanted to treat herself for her hard
work.
House Cleaning 22%
Consideration
Her friends somehow invite her to eat outside and
Kwentuhan Session treat themselves weekly for them to relieved
8% stress.
with Friends

Decision
Certified Plantita She hangs out with her friends and enjoy the food
with different variant of toppings.
 10
The Customized Pizza

Buyer Persona Profile

Observed Characteristics and Behaviour of ‘Elena’ Influences

• She is part of many

01 Elena is a hardworking and consistent Honor student.
organization both
A teenager like her loves to try new things. She loves academically and
02 non-academically.
to customize and do art all the time.
One of her strength is
Together with her friends, they always look for pizza
03 to inspire and engage
every time they bond. They look for something new that
others with her
will enhance their skills in customizing and try things
agenda.
out.
By them, they can influence other teenagers to try our
04 product because they can showcase their creativity for
Rhaiza Andrea Parala as “Elena” a very reasonable price.

Interests and Achievements Ideal Shopping Choices Journey for Acquiring the Product

Awareness
Excellent Communicator
42% Elena is focused on her studies and doesn't have
time to treat herself.

38% Consideration
Always Aim to be
at the Top She decided to visit a place with her friends to
treat them in a place where they can customize
Perform Various pizzas.
20%
Outstanding Art Styles
Decision
Together with her friends, they enjoyed
Certified Tiktok Influencer customizing pizza and spend the day full of
happiness with them.
 11
Project Go Cart ft. Meryendas 11
Buyer Persona Profile
Observed Characteristics and Behaviour of ‘Marcus’ Influences

• He can influence
Marcus, a twenty five year old company worker and his
other employees to
01 co-workers are heading home every 4:30 pm in the
buy and treat
afternoon.
themselves because
Before they ride the shuttle bus they always look for it’s served in a low-
meryendas near the bus stop. They treat themselves cost price.
02 with various kinds of meryendas that will surely satisfy
them and can bring ‘pasalubong’ to their loved ones.
Project Go Cart is designated outside the companies
03 and/or where myriad people pass by. Also, it has a very
reasonable price. One of the weaknesses of Marcus.
Marc Angelo Ganduli as “Marcus”

Interests and Achievements Ideal Shopping Choices Journey for Acquiring the Product

Awareness
Loves to Discuss and Marcus tends to work overtime for him to sustain
35%
Present Things the needs of his family.

Hang-out with Friends 35% Consideration

and Co-workers
After riding the shuttle bus, he thinks of
something to bring at home that will served as
18% 'pasalubong' to his family.
Gaming when Free –
Terrific Gamer
Decision
12%
He decided to buy from the Project Go Cart with
different variants of meryendas and bring the
'pasalubong' to his family.
 12
Fruit Empanada

Buyer Persona Profile

Observed Characteristics and Behaviour of ‘Angelo’ Influences

• His friendly-manner
A group of senior high school students did a project
makes him well-known
before going to school. Angelo is the leader of the group
01 and he decided to treat his groupmates as an
in many sections in his
school. Usually, he uses
achievement for their project.
it as an advantage
There are many stores around the school but the fruit whenever there are
02 Empanada caught their attention. Empanada is one of projects, like research,
his ‘patok’ meryenda. that requires many
The Fruit empanada accords Angelo’s style, thus he respondents for
often bought it, usually as a treat to his classmates. surveys.
03
Also, it is served at a very reasonable price and is
enough for average student’s allowance.
Mark Gil Lapating as “Angelo”

Interests and Achievements Ideal Shopping Choices Journey for Acquiring the Product

Awareness
Bonding with Classmates As the leader of the group, Angelo works hard to
50%
and Friends assess his group mates and finished their project
in less than a day.

Well-versed in Leading 30%

Group Activities Consideration
When the project is almost done, vthey think about
something to eat and treat themselves as a
Loves Outdoor Dining 10%
reward to their hard work.

Play different 10% Decision

Instruments with his Angelo decided to treat them in the newest store v
Band outside the campus where Fruit Empanada is
served in a very affordable price.
 13

Special Lumpia Cake w/ different fillings

Buyer Persona Profile

Observed Characteristics and Behaviour of ‘Anna’ Influences

• Experience is the main

An office worker named Anna often assigned in different strength of Anna. Due
01 branches of their company. Yet, she is very loyal, to this, she met various
passionate, and dedicated to her work. kind of people and even
friends. Every week,
As she looked for a food to bring at work and eat it
she has a reunion with
02 every break time, Anna noticed this store because of its some of these peers.
unique name and delicious food.
Nevertheless, her
Lumpiang Togue and Lumpiang shanghai are very loyalty to the company
03 common, but then, Anna loves the Lumpia variation she’s in will surely
with different fillings that our business has. portray herself as a
customer.
Jeline Carangalan as “Anna”

Interests and Achievements Ideal Shopping Choices Journey for Acquiring the Product

Awareness
Every Year Receives several v
Before going to work, Anna doesn't have time to
Certification of Work-related 33.33% cook food and bring it at work.
Awards

Consideration
33.33%
Adores Celebration v
Anna decided to look for food where she can eat
it three meals in a day without getting exhausted.

Enjoys the Surrounding of her 33.33%

Work where she is Located Decision
She found a store that sells Lumpia cake with v
Socialize With Other
different fillings and bought different variants that
People, Either She Knew or
will satisfy her cravings.
Not
 14

Customers have different personalities because they have different taste

when it comes to food. They are looking and crave for something in their
minds. Some of them have unique personality as they showcase their
creativity and being artistic by means of customizing and trying different
foods.

IV. Distribution

Our main store is located along main road at Katapatan Homes, Brgy. Banay-banay,
Cabuyao City. It is a great place for two reasons. First, our main customers will be the residents
of Katapatan Homes. Through these, we can sure that consumers are near to us and it will
become more convenient as it is a walking distance from them. Second, Katapatan Homes is also
known as a major road or path to enter many huge villages and subdivisions, like Asla Homes,
Bamboo Orchard, Centennial Homes, St. Joseph villages, Lakeside, and etc, from the National
High-way. Many vehicles, employees, workers, and even other people are passing-by the road.
This is a great advantage to ensure our stability in the market place.
Moreover, we conduct a monthly sale with our products, or what is called the Guerilla
Marketing. We notice that, it doesn’t just make our customer enjoy our product, but as the time
passes by, our brand became well-known, not only just in Katapatan, but even in area of Cabuyao.
When we are conducting our promo sale, a week before that, our team roam the Cabuyao
city, from San Isidro to the bayan, to give our customers and potential customers the fliers
containing a set of exclusive coupons for their style.
Unli Pares and Mami w/ Various Choices of Toppings
The set of coupons we give to them is primarily for the Unli Pares and Mami they are
finding for. We also noticed that our best selling, especially for the families who are choosing are
place, is the Pares and Mami combination. Sometimes, when we are distributing our fliers, some
customers are already waiting and visiting our hub a week before the promo. This is a huge step,
since they are little by little loving our products.
Customized Pizza
We are posting several posters on places that have a eventually crowd of people, like
bayans, palengke, and intersection roads. It includes promoting our customizable pizza that
shows the shape of the crust they can try when they order. Through these, many customers are
encouraged to try, as we can see weekly.
Special Lumpia Cake with Different Fillings
Our Special Lumpia Cake is more patok to those who are celebrating their birthday,
anniversary, or even to those who have a reunion. Hence, we consider promoting it primarily to
them, as it is promoted in the posters and fliers we give to our consumers.
Fruit Empanada
We conduct a free taste of our empanada made out of fruit, concurrent to the week we
distribute the fliers. Teenagers are our usual customers here. More often, they are buying it in
 15
group with their barkadas. But there are times that even trabahadors are choosing it for their
snacks. Eventually, the Fruit Empanada, especiallized by our staff Ms. Jeline Carangalan, is
became naturally spreading to the taste of Cabuyeños.
Project Go Cart feat. Meryendas

Street meals are produced and/or sold ready-to-eat foods and beverages by vendors and
hawkers, primarily in streets and other public locations. Street food vendors can be stationary,
semi-mobile, or mobile, moving from one location to another by pushing pushcarts, riding bicycles.
Hence, our Project Go Cart is through the compilation of these methods. Mainly, it is stationary
carts that are located near company sites, and eventually roaming near the area. When our Go
Carts are roaming, we have a recorded voice in a speaker that will do the sounds to notify that
we are there.

More importantly, brought by the civilization, we also consider the modern way of
advertising. Also, it is easier and affordable way compare to television and radio advertisement.
Through internet platfroms, like Facebook, we are sure that our product dissemination will be as
easy as swiping and tapping for our potential and even loyal customers who are fan of these
platforms.

Physically, when the customers visited our hub, all of our product items are displayed in
our cashier area. Once a customer go there to order, they will immediately know what they want
as complete informations is also provided in it. It is the easiest way and more convenient for the
costumers to get the information they want. And another thing is by giving the list with regards to
all the information of our product or the menu to the customer while ordering, given by the crew.
Also, our customer can visit our websites online at “Food is Essential Hub” in Facebook, so that
they can scroll what products we offer easily.
In connection, we do not need an extra lot for warehousing the resources. The rear part
of our hub is sufficient to store them. The food is essential hub warehouse will operate three
delivery trucks. Deliveries will be made every weekends, and will be strategically routed to
minimize travel time and fuel costs. As the number of deliveries increase,the more we need for
additional delivery trucks will continue to be evaluated. With each additional delivery truck, routes
will be restructured to maintain maximum efficiency. For special deliveries, we will having a
tricycle/motorcycle depending to the amount of delivery to minimize the travel time and fuel costs.
In all, we are mainly a direct-to-consumer business, since our customers are near us and also
pass-by to our store. Also, we are offering food that must be consumed immediately. Hence, we
are also working on expanding our branches nationwide. In fact, the action plan is aligned with
that major breakthrough.
 16
V. Promotional Strategy

The Interview
A reporter once visited the Food is Essential Hub. Our staff warmly welcomed him. Later on, he
had an in-depth interview with the President of the Company, Mr. Aldritz Bryan Cabrera. Here is
what happened.

Reporter: Mr. Cabrera, how you and your team

established this business? Please tell us your
current image in the market place.

Mr. Cabrera: Oh! Just call me Mr. Aldritz. That’s fine. The Food is Essential Hub is relatively 7
years in the making in the market,on the first 3 years our hub failed to succeed the customers
satisfaction,also we want to enhanced Pinoy savory meals and have provided the team to
establish a well-atmosphere and relaxing environment.Our hub may failed to satisfy the
customers for the first 3 years but the team had the idea to level up the menu because the previous
year we had a few and simple food that’s why we’ve noticed that the customers are hesitant but
they want to see the improvement and level up menu and planning to visit our hub.

Reporter: But, what image do you want with your

business?

Mr. Cabrera: Because of our previous image, we hope that our small business can reach and
satisfy the taste of our customers and climb behind the top 10 restaurants in the country.

Reporter: Ohh. So, everything in your

organization consistently represent the image you
want to project?

Mr. Cabrera: We will consistently enhance our business and meet the satisfaction of the
customers and enhanced the reputation of our business by providing respectful and
accommodating employees, excellent customer service and to make sure to have an open
communication between the employees and the customers, also we want to have and contained
a cleaned surroundings and relaxing atmosphere to make sure that the customers will love our
business and continue to return. We also want an open feedback from the customers to know our
 17
shortcomings and how to improve more of our business. We will also provide a menu of our
enhanced pinoy savory meals that will surely enjoy and satisfy the customers.

Reporter: That’s nice! And your target market?

How about the type of customers?

Mr. Cabrera: Our target market will be everyone. We love children, everyone loves children, don’t
you? Right? But, yes, that’s why our products are also child-friendly. So, from children to adults,
we are for everyone. “Food is essential” Hub is offering different Filipino foods which are surely
be loved by everyone.

Reporter: You’re right. I do too Mr. Aldritz.

However, let’s talk about these, as we prepared
many question for you Mr. Aldritz.

Reporter: How are your leads followed up?

Mr. Cabrera: Well, our team in “Food is essential” hub is always focusing on achieving the goal.
That’s why we can do our leads in sequence.

Reporter: Where/How do you get new business?

Mr. Cabrera: We get the ideas on our partners, we mastered the needs and what we think that
can help to people to satisfy their cravings that is also essential in our body and that’s how we get
“Food I essential” hub.

Reporter: Where/How do you get repeat

business?

Mr. Cabrera: We can manage to repeat or prolonged the business by giving customers some
freebies or by adding some twist on the current product such as the spice, sour, or sweet.
 18

Reporter: What is the source of your most

productive refferals? Are you doing everything you
can to manage your sources, Mr. Aldritz?

Mr. Cabrera: It is from all of our business partners who gave us referrals and help our business
grow. And yes, in order to reach our goals, we all do everything we can to manage those sources,
because aside from our own ideas, it gives us lots of help and more ideas on how we are going
to handle and on how are we going to make people love and patronize our business.

Reporter: But, are you conducting any deliberation

with your staff or team about the feedback from the
customers?

Mr. Cabrera: We do both, “Food is essential” hub are made for everyone, and also to reach the
goal of the business itself. We build the business based on our own plans, strategy and goals,
stabilized by careful deliberation and strategic planning. But, in order to be known and loved by
all, we listen to our customers wants and suggestion so that we could build the communication
between the business and the customers which will lead to success.

Reporter: How about this Mr. Aldritz. Can you tell us

the list of promotional activities you are currently
using?

Mr. Cabrera: Yes, why not.

First, in Advertising;
“Food is essential” Hub are using fliers and personal sales call to advertise our business products.
But, we now that we are now shifted into virtual world. Hence, I told to our VP’s that we must
consider.
Second, in Personal Selling;
We are hiring 2 person per cart in different places who can be the face of our business, they will
be charged in marketing and advertise while selling the business product.
Third, in terms of Sales Promotion, like coupons, freebies, and alikes;
The “Food is essential” Hub are giving some freebies to those existing customers and will give
the same freebies to the upcoming loyal customers.
And lastly, in Publicity and Public relations;
 19
Every vendor of the cart are trained to be friendly and kind. They are humble and always wear
their precious smile so that the customers will feel free to ask questions about the business and
make the customers come back because of the vendor’s friendliness.

Reporter: Woah, that was astute Mr. Aldritz. Well, here we go

for the last three questions. Is there a effective communication
when it comes to those benefits you had mentioned?

Mr. Cabrera: For all of that, yes. Advertising, Yes. Personal Selling, Yes. Sales Promotion, Yes.
Publicity and Public Relations, Yes.

Reporter: Let’s review the advertising side. Does the

audience for the media selected match your target market
profile?

Mr. Cabrera: Yes. Because even the selected audience loved our business. Sometimes there
are unfortune events, but we can handle those. Everyone loves the food because of its
consistency. All people are my target market as I said earlier, kid, adult, boy, or girl, everyone can
be our customers because the product is essential and is suitable for everyone’s health.

Reporter: How about public relations activities. Do you

have any plan Mr. Aldritz? Any special programs? Do you
generate product publicity?

Mr. Cabrera: In terms of public relations, all vendors or every cart are well trained in
communicating inside and outside or work. They can easily attract customers while promoting all
the business products because of their kindness. “Food is essential” Hub are open and can be
served to everyone. If it will add some more products, it will be easy for us to introduce and gain
everyone’s trust because we already did achieve our one goal: to make the customers trust the
business. And in terms of special programs, Food is Essential Hub won’t be late in joining some
bazaar and add some freebies so that the customers won’t miss it.

Reporter: That’s it Mr. Aldritz. I am glad to be here and

had a conversation with you. Thank you very much.

Mr. Cabrera: Anytime. Sure. You’re welcome.

 20
VI. Competition

Part I: Identifying Indirect and Direct Competitors

With the increasing number of food-related businesses, concepts and ideas for strategic
campaign and promotion are getting hard to produce. As seen to boom for 4.6% every year from
2021 to 2027, this is a testament that competition is evident with the increase in sales and market
growth. Trends also come into mind as different industries try to make relevant share on what
would consumers like in the future. These trends make up most of what new businesses has to
offer. Samgyupsal (삼겹살) became a trend in the Philippines and other parts of the globe. It has
been one of the millennials and Gen Z consumers favourite. Milk tea also boomed in the last few
years, whereas milk tea shops are seen around universities, schools, and institutions.
Celebrations like Birthdays, New Year, Christmas, Valentine’s Day, Pride Month, Halloween,
Thanksgiving, and even Graduation Day has also been one of businesses’ front runner when it
comes to promos.
From healthy dishes for senior citizens, to distinct and popping taste for young adults, to
heaping ingredients for binge eaters, to customizable meals for creative customers, these stores
are able to serve everyone with their needs. These are just some of the existing shops that offer
related food choices and menu:
Pares ni Peso
Pares ni Peso has made noise throughout the Western and Northern part of Laguna. They
have branches in Quezon, Cavite, Laguna, and Batangas. They are offering innovative style and
kick with their signature Pares ni Peso. They offer Pares with balut, which is a hit to customers as
the thirst for new and fresh ideas arise. They also offer Pares with Fried Pig Intestines (Chicharong
Bulaklak), which is their best-seller.
Pares Retiro
Pares Retiro, a restaurant that offers a wide variety of dishes from sizzling dishes, to
noodles, to beef peanut stew, to fried pork, to desserts. They offer choices that will salivate your
senses. Their reach has stretched from the northern part of Luzon to South Luzon. One of their
branches in South Luzon is located at a mall, SM City Calamba, and is expected to be one of the
competitors the project will face.
Domino’s Pizza
Domino’s Pizza, one of the world’s renowned pizza brand, has been offering customizable
pizzas. You can order it online. They offer at least seven different crusts, five sauces, and thirty-
seven toppings. They have been around since 1960.
Yellow Cab
Yellow Cab offered a DIY Pizza Kit called YOU DO YOUr Own Pizza Basic Kit. In just 199
Php, you can make your own pizza. They offer two variants, the Pepperoni & Ham and the Garlic
& Cheese. You will need an oven or an oven toaster for this. Pizza sauce, Cheese, and other
toppings are included in the kit.
 21

Part II: Our Marketing Techniques

Our business offers a variety of new and fresh concepts but still at an affordable price.
Beef Pares is the talk of the town today. You can see Pares and Mami stalls everywhere around
the country. Our Beef Pares and Mami will leave you with nothing but satisfying fullness as we
offer you unlimited Pares and Mami. If you still can’t get over and wants another round of heaven
in your mouth, you must try our customizable pizzas! We know what you are thinking, toppings
and sauces can only be customized? You’re wrong. Our pizzas offer you a variety of shapes that
will surely fit any occasions; may it be Birthdays, Graduation Day, Valentine’s Day, Labor Day, or
even just simple brunch! You can request to make a star-shaped pizza for Christmas; a heart-
shaped pizza with heart-shaped toppings for Valentine’s Day. Combinations will never run out, so
do your wild imagination. If you want to bring some pasalubong to your family but you want
something special, you can get them some Lumpia, not the typical lumpia you always see. You
can Ube Halaya Lumpia, Kare-Kare Lumpia, Bistek Lumpia, even Sinigang Lumpia offered with
your budget in mind. If you want dessert, our Empanadas not only serve you with typical beef,
pork, and chicken fillings. Our Empanadas come in a variety of fruit, sweet, and fresh flavors. You
can get your favorite apple, empanada style. Your orange, watermelon, peaches, pomegranate,
and even purple yam can be served as an empanada.
These concepts will not only have an edge, but it will also create a new environment of
creativity for future entrepreneurs alike. Moreover, the store’s exterior will not only be
unconventional, it will also attract prospective customers as art and life cannot be separated. The
food itself is an evident why art is in all forms of living, even for gustatory purposes. Cliché
marketing of exaggerated and unrealistic promotion will be disregarded. The owners thought of a
way on how young clienteles be attracted to it. Familiar yet distinct, is the concept for this
business. Pares, an all-time favorite comes with an upgrade where you can eat to your extent.
Empanadas that will activate your hidden sweet tooth. Lumpia with familiar flavors and creative
pizzas for snacks. Advertisements and video promotion will be done in a chic and attractive
manner.
 22
VII. Pricing

• Our food products are reasonably priced, with costs ranging from 5 pesos to 180 pesos.
We believe that we can provide enough extra value to justify a higher price.

• Our business' lowest price is 5 pesos, and the majority of our pricing are as modest. We
use this method to make our items more affordable while still providing high-quality service
to our customers.

• As we previously stated, our products are inexpensive, and when we raise our prices, it is
because the cost of the ingredients has increased as well. We might raise the price a little,
but it will still be affordable.

• Our prices position us as bargain basement since we make our own products, which is
why they are so cheap. It's also wonderful to be positioned as a bargain basement
because many customers can afford to buy from us.

• Yes, since we produce our own products to keep costs down, and our strategy is to keep
our pricing as reasonable so that more people can buy from us.

The Prices
A. Unli Pares and Mami w/ Various Choices of Toppings

Product Ingredients Price Quanity Total

PARES AND MAMI
Beef 240.00 2 ½ lbs 240.00
Knorr Beef Cube 8.00 1 pc 8.00
Brown Sugar 15.00 ¼ 15.00
Scallions 31.00 1 bunch 31.00
Star Anise 22.00 25 g 22.00
Ginger 64.00 0.25 kg 64.00
Datu Puti Soy Sauce 62.00 1 liter 62.00
Onions 42.00 ¼ kg 42.00
Garlic 85.00 1 kg 85.00
Water 25.00 1 gallon 25.00
Cooking Oil 91.00 1 liter 91.00
Salt 23.00 1 kg 23.00
Black Pepper 30.00 50 g 30.00
Mami Noodles 139.00 1 kg 139.00
Total: 877.00
GARLIC FRIED RICE
 23

Rice 45.00 1kg 45.00

Garlic 85.00 1kg 85.00
Salt 23.00 1kg 23.00
Cooking Oil 91.00 1 liter 91.00
Total: 244.00
TOPPINGS
Chicharon 15.00 1pc 15.00
Lumpiang Shanghai 8.00 1pc 8.00
Dynamite 10.00 1pc 10.00
Lechon Kawali 35.00 per serving 35.00
Chicken Skin 20.00 per serving 20.00
Monay 5.00 1pc 5.00
Fried Liver 15.00 5 pcs 15.00
Egg 12.00 1pc 12.00
Isaw 8.00 1pc 8.00
Chicken Neck 10.00 1pc 10.00
Total: 138.00

B. Customized Pizza

PRICES (Php)
Four different Three Two different One type of Four different
types of different types of meats meat and types of
meats types of and two three different veggies
(Carnivore meats and different types types of (Vegetarian
mode) a veggie of veggies veggies mode)
¼ kilogram 130.00 110.00 90.00 70.00 50.00
½ kilogram 150.00 135.00 120.00 105.00 90.00
1 kilogram 180.00 170.00 150.00 130.00 110.00

A. Special Lumpia Cake with Different Fillings

Other Ingredients Fillings

Lumpia Php 50 24 pieces Eggs Php 195 1 tray
Wrapper
Cheese Php 137 440 grams Pork Php 330 1 kilo
Sugar Php 48.25 1 kilo Shrimp Php 480 1 kilo
Garlic Php 139.75 1 kilo Beef Php 350 1 kilo
Onion Php 129.75 1 kilo Chicken Php 175 1 kilo
Ground Pepper Php 449.75 425 grams Bacon Php 479.75 1 kilo
Salt Php 40.60 1 kilo Ham Php 374.88 500 grams
Total: Php 995.1 Total: Php 2384.63
 24

B. Fruit Empanada

Product Prices (php)

MANGO EMPANADA 15.00
APPLE EMPANADA 13.00

STRAWBERRY EMPANADA 25.00

ORANGE EMPANADA 13.00

BUKO EMPANADA 14.00

Product Ingredients Prices (php)

MANGO EMPANADA
Mango 80.00
Sugar 16.00
Slice Bread 36.00
Oil 26.00
APPLE EMPANADA
Apple 60.00
Sugar 16.00
Slice Bread 36.00
Oil 26.00
STRAWBERRY EMPANADA
Strawberry 200.00
Sugar 16.00
Slice Bread 36.00
Oil 26.00
ORANGE EMPANADA
Orange 60.00
Sugar 16.00
Slice Bread 36.00
Oil 26.00
BUKO EMPANADA
Buko 80.00
Sugar 16.00
Slice Bread 36.00
Oil 26.00
 25

C. Meryendas

via Food Cart

Products (bringing back in package the Pinoy meryendas) Prices (Php)
Turon 10.00
Banana cue 10.00
Camote cue 10.00
Maruya 10.00
Lumpiang Shanghai 10.00
Lumpiang Toge 7.00
Gulaman 5.00 – 10.00
Pineapple Juice 5.00 – 10.00

Price Comparison

PRODUCT SHOP PRICE

Mami Our Shop 29

Pallarca Brothers' Pares • 35

Mami • Unli-Lugaw •
Papaitan
Pares Our Shop 39
Pallarca Brothers' Pares • 45
Mami • Unli-Lugaw •
Papaitan
Pares and Mami Our Shop 59
Pallarca Brothers' Pares • 70
Mami • Unli-Lugaw •
Papaitan
Kanin-baw Our Shop 10
Local Mamihan sa Garahe 15
Add-ons
Chicharon Our Shop 15
N/A 15
Lumpiang Shanghai Our Shop 8
N/A 10
Dynamite Our Shop 10
N/A 10
Egg Our Shop 12
N/A 12
Fried Rice (1 Cup) Our Shop 10
N/A 10
Chicken Neck Our Shop 10
N/A 10
Empanada
 26

Mango Our Shop 15

N/A 15
Apple Our Shop 13
N/A 15
Orange Our Shop 13
N/A 15
Buko Our Shop 14
N/A 15
Meryenda
Turon Our Shop 10
N/A 12
Banana Cue Our Shop 10
N/A 12
Camote Cue Our Shop 10
N/A 12
Maruya Our Shop 10
N/A 10
Lumpiang Shanghai Our Shop 10
N/A 10
Lumpiang Toge Our Shop 7
N/A 7
Gulaman Our Shop 5.00 - 10.00

N/A 5.00 - 10.00

Pineapple Juice Our Shop 5.00 - 10.00
N/A 5.00 - 10.00

Note:
•Some products are missing since we were unable to locate stores that offers similar products.
•Since some stores don't have names, we used N/A.
 27
VIII. Action Plan
Action Plan H – Lapating & Cabrera

Recommendations and Marketing Action Plan

1. Improve the Radical Investments

• It does not pay off in the short term, as it provides key advantages to the market itself for the business’ success.
• Many business fundamentals need to be addressed to attract and secure the position of the business, even
progressing into the top of the line.

Objective: Reach regularly the five-star rate of the product quality and sustain the presence in target markets through online
advertisements.
Strategic Category Recommended Initiative Timing Total Budget
One of the strategies is by asking the customers how satisfied they are with the
In random,
meals we have been prepared for them to improve and be more well-served our
daily
service/product.
Service Being on the Google Maps and making a Facebook page nowadays, people
Department Weekly
can rate our service by tapping the stars placed there.
Immediate response on every customer’s call, especially when an unpleasant
N/A
event happens while experiencing and taking our product.
Constant checking and sending proper responses on customer reviews,
Everyday
comments, and even suggestions in our online webpages. 50,000 php –
Promotion and Develop the use of online platforms as our main pathway for the business’ 100,000 php
Advertising information and promotion.
Monthly
Produce a research that supports the reliability of the business, and disseminate
it through internet advertisements.
Provide a detailed source of community information, including the profile of the
Cabuyao, property information, and skills inventory, for the location and staffs.
Monitoring and Create an annual action plan that will serve as the key goals and guards the
Annually
Inventory perceived challenges for the whole year. This will include the objective
assessment of the past year’s hardworks and the target outcomes, that will
identify the necessary action or to be improved on the team’s work.
 28
2. Improve the Menu

Objective: Cultivate the niche; introduce more leveled-up products.

Strategic Category Recommended Initiative Timing Total Budget

Asking customers for their recommendations is one of the best things that our
Twice a
Customer’s POV company can do. We will conduct a meeting regarding to the requests of the
customers if it is possible to apply to our product/service – a careful deliberation. Month
Asking for recommendation of the crew might help the company to grow and 3,000 php –
level-up the products that our company have. Every end 5,000 php
Staff’s POV of the
Meeting for the trial of the level-up products is a must to make sure if it’ll be a Month
flop or not to the customers.

3. Market’s Performance in Cabuyao Sector

Objective: Transform ‘Food is Essential’ Hub Cabuyao into a locally recognized Food Business Provider.

Strategic Category Recommended Initiative Timing Total Budget

Starting from the bottom, we will make an advertisement through facebook, In the
youtube and instagram. beginning
Promotion and We will make an advertisement through magazine, newspaper or even through
Advertising Monthly
radio to attract more customers from different places in the Philippines.
Partnerships with the local organization could be the best way to further Through
promote our business in the market. sponsorship 80,000 php –
120,000 php
Be an active player in performing a significant role, among the markets existing
in Cabuyao, for the local economy.
Community
Within the Cabuyao area, accepting colleges only want to partially take a job as Annually
Contribution
a crew while studying. These students may be from the Pamantasan ng
Cabuyao and college schools/universities within the Cabuyao community.
 29
4. Technical and Professional Services
Objective: Develop a locally recognized ‘Food is Essential’ workforce team by marketing the labor force within Cabuyao and in
the nearby communities.
Strategic Category Recommended Initiative Timing Total Budget
We will make a franchise wherein our workforce will be going to be outstanding
and known locally and possibly, even in the Luzon.
Expansion and Conduct an evaluation regarding the competitive advantage when it comes to Annually
Enhancing the the labor force availability between Cabuyao City and other nearby
Crew municipalities. 250,000 php
– 300,000
Hire experience-equipped staff to minimize the margin of error when it comes to
N/A php
the servicing and food department.
We will ensure that the local companies will be aware of the opportunity to
Business
partner with us by maximizing the local partnerships and leading sharing of local Annually
Collaboration
expertise in the food marketing business.

5. Selling Segmentation – Retail

Objective: Recognize the retail economy, food source, and the customers as the primary capital provider and
income generator, in order to define the significant actions to be conducted by the team.
Strategic Total
Recommended Initiative Timing
Category Budget
Every
Always be updated to the conditions of the retail and commercial chances
market, so that our business will have the time to adapt with the there is a
Retail Market changes. movement
Update in the retail. 100,000
Implement the importance of having a communication plan to attain php –
Everytime
and sustain connection with the retailers. 150,000
Show on the packaging our food source and associate their benefits php
N/A
in our product.
Recognizing the
Food Source Loyalty to our source of product; Our company may have an
advantage by asking for a discount from the owner and lessen the N/A
budget invested for our product's ingredients.
 30
In connection with the action above, some other products we offer
Recognizing the
may lower the price since the tags of the ingredients from the food N/A
Customer
source are reduced.
 31
Organizational Chart
FOOD IS ESSENTIAL HUB

Mr. Aldritz
Bryan
Cabrera
[President]

Mr. Mark Gil Ms. Jeline

Lapating Carangalan
[VP Sales] [VP Sales]

Mr. James Ms. Rhea

Kenneth Margaux
Gonzales Saludes
[VP Marketing] [VP
Production]

Ms. Marivic
Mr. Christian Ms. Rhaiza
Catuday Mr. Mark Noel Mr. Marc
Lloyd Factor Andrea Parala
[Business Arevalo Angelo Ganduli
[Budget [Product
Development [Art Director] [Web Manager]
Analyst] Manager]
Mgr.]
Floor Plan