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ITC Introduction of Outdoor Naked-Eye 3D

The document discusses 3D display technology, specifically naked-eye 3D screens. It begins by providing background on the increasing popularity of 3D displays since 2009. It then explains the basic visual principle behind 3D perception using binocular disparity. Next, it describes how naked-eye 3D screens achieve their effect, typically by stitching screens at different angles to show different views to each eye when viewed from a specific spot. Finally, it outlines the key components of a naked-eye 3D display solution, including customized 3D video content rendered from 3D software and multi-channel media systems to optimize spatial effects.

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185 views7 pages

ITC Introduction of Outdoor Naked-Eye 3D

The document discusses 3D display technology, specifically naked-eye 3D screens. It begins by providing background on the increasing popularity of 3D displays since 2009. It then explains the basic visual principle behind 3D perception using binocular disparity. Next, it describes how naked-eye 3D screens achieve their effect, typically by stitching screens at different angles to show different views to each eye when viewed from a specific spot. Finally, it outlines the key components of a naked-eye 3D display solution, including customized 3D video content rendered from 3D software and multi-channel media systems to optimize spatial effects.

Uploaded by

judy kim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Constantly Innovate ● Pursue Excellence

3D Display Effect Introduction


Since the release of "Avatar" in 2009, 3D display technology has developed
rapidly, and it has rapidly expanded from cinema 3D projection to display
devices such as TVs and LED displays, which once caused a sensation in the LED
display industry. However, the development has been low-key in the past few
years. Until 2020, a number of 3D display cases have quickly become popular.
From the 3D wave screen of the SM building in South Korea last year, the whole
network was discussed, to the LED in Chengdu Taikoo Li, Chongqing Guanyin
Bridge, Guangzhou Beijing Road, etc. Naked-eye 3D screens have become
popular one after another. These realistic display effects have refreshed the
public's understanding of the naked-eye 3D display technology. Naked-eye 3D
screens in various places have been added to the online celebrity check-in
packages of tourists, becoming the new business card of the city and the city’s
commercial complex. It is a classic case of outdoor advertising, attracting
tourists to stop, and top-level drainage to create momentum.
3D Display Technology Principle and Classification
信仰创新的力量

How to achieve realistic naked-eye 3D effect?


It's well known that our human brain is an extremely complex nervous system. Everything our people
see in life is three-dimensional. This is because the two eyeballs of a person pass about 6.5 cm apart
between the human eyes, and what you see is two slightly different pictures. This subtle difference
allows the sophisticated brain to convert the spatial coordinates between objects in the direction
where the line of sight disappears. We can distinguish the distance and size of the objects through
this feeling. The effect that causes this three-dimensional sensation is called " "Visual displacement",
that is, the sense of 3D space.

Generally, the basic principle of 3D display, such as 3D movies, is to


separate the content for the left and right eyes of the viewer
through eyes or other devices, so that the two eyes can obtain the
images of the left and righ eye. Finally, what is presented in the
human brain is the sensation of 3D images.

To achieve the naked-eye 3D effect of the display screen, in fact,


most of the two-dimensional video screen uses the object's distance,
size, shadow effect, perspective relationship, etc. to construct a 3D
effect. Just like the sketches we usually see, the painter can draw a
real 3D image on a plane with a pencil. How to make a flat picture
produce a 3D effect, as long as you make good use of the reference
object. As soon as it appeared, the SM Tower Wave Screen used the
shadow of the background as a static 3D reference line to make the
moving waves have a feeling of breaking through the screen.
3D Display Technology Principle and Classification
信仰创新的力量

This is not enough. The "mystery" of the recently popular commercial complex outdoor large-screen naked-eye 3D effect lies in the curved
corners—that is, the corner stitching of the screens. The way of naked-eye 3D screens in Chengdu Taikoo Li and other famous domestic
landmarks is very similar. Basically, the two screens at different angles are stitched together. The screen is folded by 90°, and the 3D video
made according to the perspective principle and made according to the established size is used. The left screen shows the left view of the image,
and the right screen shows the main image. View, when people stand in front of the corner and watch, they can see the side and the front of
the object at the same time, presenting a realistic three-dimensional effect, which can give the audience a 360° immersive experience.
3D Display Technology Principle and Classification
信仰创新的力量

The left picture is a relatively ideal angle, the right picture is a non-ideal angle
This is why most of the naked-eye 3D screens we see on the Internet are shot from the same angle: because only a certain angle is the best viewing point,
changing the position will not work.
Now we know that the naked-eye 3D large screen is a visual feast of video material + advanced screen + specific observation position.
3D Display Technology Principle and Classification
信仰创新的力量

Naked-eye 3D display solution


Project Overview and System Framework:
It is composed of LED naked-eye 3D screen, control system and video splicing equipment, multi-channel media broadcast and control software and
video server, audio system, synchronous video server platform, and intelligent central control system. Through customized three-dimensional content, it
gives people a completely refreshing stereo feel.
The LED naked-eye 3D spatial vision technology is based on the splicing of large-resolution LED screens. It uses the principle of "deformation" to
reorganize the composition of the video picture, and uses this seemingly distorted projection method to create a true naked-eye 3D Visual art expression.
Therefore, the LED display is no longer limited to the traditional flat screen with a rectangular square structure. It needs more imagination and the 3D
effect will be better. Therefore, before the design, the shape of the LED display can be set at will, for example folding corners, lace, diamond-shaped
hemming, triangle finishing, etc., combined with 3D software and video editing software to render customized playback materials, can achieve naked-eye
3D stereo effects of various shaped screens.

Customized 3D Video Material:


Closely related to this type of naked-eye 3D is the design and processing of video materials. First of all, the resolution of the material should be
customized point-to-point. After the main perspective is selected, the 3D software is used to build the 3D structure according to the perspective
relationship of the display model, and the 3D software is used to build and simulate the 3D Perspective space, and use Maya and Houdini fluid systems in
this space to simulate and calculate particle characteristics. After the 3D file is solved, use Maya or 3DSmax to assign the corresponding material. Use the
VRay renderer to render the 3D effect on the video material. Finally, professional multi-channel media broadcast and control software and video server are
used for decoding and playback to realize the optimal presentation of spatial 3D dynamic effects.

Sound System:
A high-fidelity audio system that evenly covers the scene in a full frequency band. Usually consists of a multi-channel audio processor, power amplifier,
full-range audio, subwoofer, etc.
3D Display Technology Principle and Classification
信仰创新的力量

Naked-eye 3D Display Solution


System Topology Diagram

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