1.

The firm's Objectives are what organizations want to accomplish-

the end results they want to achieve-in a given time frame. True
2. Joint venture is a longer-term form of licensing that is extremely
popular with service firms, such as restaurants/carts like Jollibee,
Potato Corner, Master siomai, etc. False 
3. Marketing Offers People Career Opportunities True
4. In addition to creating an offering, communicating its benefits to
consumers, and delivering the offering, there is the actual
transaction, or exchange, that has to occur. True 
5. Some companies test the complete launch of a product's marketing
plan to ensure that it reaches buyers, gets positive feedback, and
generates sales of the product or service. This is called
____________________. Market test
6. Communicating is an offering that has value is much more than
simply getting the product into the hands of the user; it is also
making sure that the user understands how to get the most out of
the product and is taken care of if he or she requires service later0
False 
7. A value proposition is a thirty-second "elevator speech" stating the
specific benefits a product or service offering provides a buyer. It
shows why the product or service is superior to competing offers.
True 
8. Product Category is one of the two types under Idea Screening
False
9. That entire bundle consisting of the tangible good, the intangible
service, and the price is the company's offering. True 
10. Features, matter differently to different consumers
based on each individual's needs. Further, the value
equation, which is different for every customer. True
11. Basic offerring is one of the four general categories of Consumer
offerings. False 
12. In Marketing Mix: Place is getting the product to a point at which
the customer can purchase it (delivering). True 
13. Communicating is describing those offerings, as well as learning
from customers. True
 14. Angel's burger launches this in major television stations. This is an
example of communicating. True 
15. The strategic planning process includes conducting a situation
analysis and developing the organization's mission statement,
objectives, value proposition, and strategies True 
16. Product line is one of the product levels. True
17. Under Big five personality traits, Neuroticism. How outgoing or
shy you are. False 
18. Hassle is the time and effort the consumer puts into the shopping
process. True 
19. Logistics, or the actual transportation and storage of materials and
products, is the primary component of supply chain management,
but there are other aspects of supply chain management that we will
discuss later. True
20. Firms don't always embrace the marketing concept and a market
orientation. Beginning with the Industrial Revolution in the late
1800s, companies were market oriented. False
21. A business firm is only selling Catsup/Ketchup but with varieties
like tomato, banana, etc. This is an example of
____________________________. Xxx product category xxx
22. Angel's burger makes the chicken burger sandwiches available on
certain dates. This is an example of offering. False 
23. Green Philippines involves marketing environmentally safe

products and services in a way that is good for the environment.

False
24. Exchanging is getting those offerings to the consumer in a way that
optimizes value False

25. value = benefits received - [price + hassle] True

26. Marketing Enables Profitable Transactions to Occur True
27. Marketing Delivers Value True
28. You can learn how to more effectively create value, communicate
and deliver that value to the receiver, and receive something in
 exchange, then we've achieved our purpose then that is evaluation.
False 
29. Php 100.00 is the amount you paid for the carwash of SUV is an
example of ______________________. Price
30. These are products and services designed to deliver value to
customers- either to fulfill their needs, satisfy their "wants," or both.
Offerings
31. Based on the situation analysis, organizations analyze their
strengths, weaknesses, opportunities, and threats, or conduct what's
called a qualitative analysis. False
32. _________________________ occurs when a firm's new offering
eats into the sales of one of its older offering Cannibalization
33. A_______________________ is a name, picture, design, or
symbol, or combination of those items, used by a seller to identify its
offerings and to differentiate them from competitors' offerings. Brand
34. Delivering is trading value for those offerings. False
35. Panic shoppers, or people who act like customers, might visit
competitors to learn about their customer service and their products.
Imagine going to a competitor's restaurant and studying the menu and
the prices and watching customers to see what items are popular and
then changing your menu to better compete. False
36. Oppurtunity risk is part of the product levels. False 
37. Under Big five personality traits, Agreeableness. How easy you are
to get along with. True
38. ________________________involves running the idea of the
offering by potential consumers Concept testing
39. The marketing concept, a philosophy underlying all that marketers
do, requires that marketers seek to satisfy customer wants and needs.
True
40. Angel's burger sells them in its stores. This is an example of
exchanging. True 
41. When a nonprofit organization engages in marketing activities, this
is called nonprofit marketing. True 
42. Under Big five personality traits, Openness. How diligent you are.
False 
43. In Marketing Mix: Price is the monetary amount charged for the
product (exchange). True 
44. In Marketing Mix: Promotion are Goods and services (creating
offerings) False 
45. Technology Platform is one of the product levels True
46. Part of strategic planning process, a situation analysis must be
conducted before a company can decide on specific actions. A
situation analysis involves analyzing both the external (outside the
organization) and the internal (company) environments. True
47. Marketing Benefits Society True 
48. We use the word offering a lot instead of the term product. That's
because of service-dominant logic, the approach to business that
recognizes that consumers want value no matter how it is delivered.
True
49. Convincing people that global warming is a real threat via
advertisements and commercials is social marketing. True 
50. The strategic plan is the strategy for implementing the components
of marketing: creating, communicating, delivering, and exchanging
value. False 
51. Under Feature Specification, _____________________is a process
whereby a company begins with the customer's desired benefits and
then designs an offering that delivers those benefits. Quality function
deployment (QFD).
52. Customers who are good at generating new product ideas or
applications of products are called ______ Coke is an example of
________________. _____________. Lead users
53. Coke is an example of ________________. Brand extensionxxxxx
54. Communicating also means that customers get a chance to tell the
company what they think, like some companies and even government
agencies are now having twitter to provide quick response to
concerns of the customers. True
55. The firm's mission statement is the means to the ends, or what a
firm's going to do to meet its objectives. False 
56. When you are buying an air conditioner unit where you need to
feel comfortable during summer season, the HP or horsepower is
_____________________________ of the product or characteristic
of the offering. Feature
57. Marketing Costs Money True 
58. Creating is process of collaborating with suppliers and customers
to create offerings that have value. True
59. Delivering is a broad term in marketing that means describing the
offering and its value to your potential and current customers, as well
as learning from customers what it is they want and like. False
60. From the 1920s until after World War II, companies tended to be
selling oriented, meaning they believed it was necessary to push their
products by heavily emphasizing advertising and selling. True 
61. Price is one of the four P's of Marketing. True
62. __________________ is the activity, set of institutions, and
processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients,
partners, and society at large. Marketing
63. Delivering is one of the four activities that centers on
customer value which marketing is composed of. true
64. Product is one of the four P's of Marketing. True
65. Promotion is one of the four P's of Marketing. true
66. ________________________is a process that helps an
organization allocate its resources to capitalize on
opportunities in the marketplace Strategic planning
67. ___________________________ is the approach to
business that recognizes that consumers want value no matter
how it is delivered Select oneService-dominant logic
68. _________________________ is a broad term in
marketing that means describing the offering and its value to
your potential and current customers, as well as learning from
customers what it is they want and like Communicating
69. General Electric Approach is one of the four activities that
centers on customer value which marketing is composed of.
False

QUIZ

Prelim Quiz 2
Started on Tuesday, 18 October 2022, 5:45 PM
State Finished
Completed on Tuesday, 18 October 2022, 5:56 PM
Time taken 10 mins 55 secs
Marks 9.00/10.00
Grade 90.00 out of 100.00
Question 1
Incorrect
Mark 0.00 out of 1.00

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Question text
Surprising stimuli is also called ___________________.

Select one:

a.
All of the choices

b.
Shock advertising

c.
Subliminal advertising

d.
False advertising

Question 2
Correct
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Question text
The _____________________ make the final purchasing decision.

Select one:

a.
Users

b.
Deciders

c.
Gatekeepers

d.
Influencers

Question 3
Correct
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Question text
Searching for information is part of the consumer buying process.

Select one:
True 
False

Question 4
Correct
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Question text
One of the characteristics of an attractive market is having the resources to compete in it.

Select one:
True 
False

Question 5
Correct
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Question text
One of the characteristics of an attractive market is it should be growing.

Select one:
True 
False

Question 6
Correct
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Question text
_______________________ occurs when the demand for one product increases the demand for
another.
Select one:

a.
Joint demand

b.
None of the choices

c.
Derived demand

d.
Fluctuating demand

Question 7
Correct
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Question text
____________________________is a shotgun approach in marketing or undifferentiated
marketing.

Select one:

a.
Multi Media Marketing

b.
Mass marketing

c.
Targeted Marketing

d.
Social Media Marketing

Question 8
Correct
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Question text
The process of breaking down all consumers into groups of potential buyers with similar
characteristics is called _________________________________.

Select one:

a.
Segmentation bases

b.
Market Segmentation

c.
Skinnying down market

d.
One on one marketing

Question 9
Correct
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Question text
____________________ consumer buying behavior that are motivated by ideals. They are
mature, satisfied, comfortable, and reflective people who value order, knowledge, and
responsibility.

Select one:

a.
Believers

b.
Achievers

c.
Thinkers

d.
Experiencers

Question 10
Correct
Mark 1.00 out of 1.00
 Flag question

Question text
______________________ refers to the process by which consumers change their behavior after
they gain information or experience a product.

Select one:

a.
Learning

b.
Perception

c.
Advertising

d.
None of the choices