A STUDY TO UNDERSTAND SALES GENERATING

STRATEGIES USING PROMOTIONAL ACTIVITIES AND

INTERNET MARKETING FOR JIYONWALL OPC PVT. LTD.

A project Submitted in partial fulfillment of the

requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

BY

AKANKSHA DUBEY
(MBA/45009/21)

DEPARTMENT OF MANAGEMENT

BIRLA INSTITUTE OF TECHNOLOGY

RANCHI - NOIDA CAMPUS 2022

1
 DECLARATION CERTIFICATE

This is to certify that the work presented in the project entitled “A study to
understand sales generating strategies using promotional activities
and internet marketing for Jiyonwall OPC PVT. LTD.” in partial
fulfillment of the requirement for the award of Degree of Master of Business
Administration of Birla Institute of Technology Mesra, Ranchi is an
authentic work carried out under my supervision and guidance.
To the best of my knowledge, the content of this project does not form a
basis for the award of any previous Degree to anyone else.

Date : (Guide’s Name Signature)

Department of Management

Birla Institute of Technology

Mesra, Ranchi, Noida Campus

Head

Department of Management

Birla Institute of Technology

Mesra, Ranchi, Noida Campus

2
 CERTIFICATE OF APPROVAL

The foregoing project entitled “A study to understand sales generating

strategies using promotional activities and internet marketing for
Jiyonwall OPC PVT. LTD.”, is hereby approved as a creditable study of
research topic and has been presented in satisfactory manner to warrant its
acceptance as prerequisite to the degree for which it has been submitted.

It is understood that by this approval, the undersigned do not necessarily

endorse any conclusion drawn or opinion expressed therein, but approve
the project for the purpose for which it is submitted.

(Internal Examiner) (External Examiner)

(Director)

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4
 ACKNOWLEDGEMENT

The project seems to be an individual effort but in fact is teamwork. The

summer training at Jiyonwall (opc) Private limited was a good opportunity
to shake hands with the practical world of business.

I am indebted to all those individuals who helped me in gaining knowledge

and insight into various aspects of marketing and sales.

I want to express my deepest gratitude to Jiyonwall (opc) Private limited

and Mr. Ajay Kumar (General Manager) for giving me an opportunity to
work with them and make the best out of my internship.

I want to thank my faculty guide Dr. Meenakshi Sharma for constantly

guiding and supporting me throughout the project. In every phase of the
project his supervision and guidance shaped this project to be completed
perfectly.

The guidance and cooperation helped me to get a better understanding of

tasks performed at the organization.

ABSTRACT
5
The purpose of industrial training is to acclimatize the students with
organization and industry in which organization exists. Summer training is
the part of management student and is very important for each and every
student.

Management trainees are trained in such a way that after they come out
they can manage the matters of organizations in planned and systematic
way.

My project is aimed is sales generating strategies for jiyonwall

The training was a valuable experience in terms of understanding and

learning and I believe that I will get fruitful results in future.

TABLE OF CONTENTS

6
S.NO TITLE PAGE NO

1 CHAPTER 1
1.1 Profile of the company 9
1.2 Nature of the company and its 9
service
1.3 Company Vision, Mission 10
1.4 Product range of the company 10-12
1.5 Organizational structure 13-15
1.6 Industry analysis 15-19
2. CHAPTER 2

Literature Review 19-20

3. CHAPTER 3
3.1 Objectives of the study 20
3.2 Scope of the study 20
4. CHAPTER 4
4.1 Research design 21
4.2 Source of data 21

4.3 Limitations of the study 21

5. CHAPTER 5

7
 Analysis and interpretations of the 22-31
study
6. CHAPTER 6
Finding 32
Conclusion 33
33
Recommendations
References 34

CHAPTER – 1
8
1.1 Profile of the company

i. Name : Jiyonwall (Opc) Private Limited 

II. INCORPORATION DATE / AGE: 30 July, 2021 / 1 yrs

iii. corporate Identification Number (CIN) : U92419DL2021OPC384533

iv. Owner: Sudha
v. Address: C-56/12 Sector-62 Noida, Uttar Pradesh 201309
vi. Phone no. : 9205576329
vii. Website: www.jiyon.in
viii. Email id: SUDHAJIYON@GMAIL.COM

1.2 Nature of the company and its services

Jiyonwall is an online Yoga Platform Where we provide the best Yoga Experienced Teacher For
our Customers. We provide Online Sessions between a Teacher And Customers. Here
Customers can discover and experience the nuances of Yoga. We teach various stvles of Yoga-
like power yoga, Hatha Yoga, ashtanga yoga, advanced Yoga. We provide Expert teachers to
guide Customers through yoga basics, core strengthening techniques, Right yoga posture,
Vinyasa sequences, restorative asanas, or other focused practices. The challenges are available in
Levels from beginner to advanced Improve your balance, strength and flexibility

1.3 Company’s Vision and Mission.

Mission of jiyonwall
Our mission is to provide genuine and best yoga teacher to create health awareness aim to
become India largest online yoga platform with the help of collaboration between great

Teacher and Customers we have dream vision to see everyone healthy in holistic manner.

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Vision of jiyonwall
The internet is one of the most liberating, exciting features of life in the 21st century. Whatever
you’re into – music, news, views, video, information, chat, contact, research, forbusiness,
pleasure or education – we think you should be able to enjoy uninterrupted access to it, wherever
you are, whenever you want.

1.3Product range of company

 BEGINNERS YOGA ₹ 8997 Yoga Classes
 TRADITIONAL YOGA ₹1399 12Yoga Classes
 ASHTANGA YOGA₹ 189918 Yoga Classes
 INTERMEDIATE HATHA YOGA₹ 299928 Yoga Classes
 ADVANCE YOGA₹ 499935 Yoga Classes

Beginners Yoga

1. Butterfly asana
2. Uttanpadasana
3. Tadasana
4. Uttanasana
5. Samakonasana
6. Trikonasana
7. Paschimuttanasana
8. Mandukasana
9. Simhasana
10. Makarasana
11. Padmasana
12. Gomukhasana
13. Parshvakonasana
14. Shalabhasana
15. Shukhasana
16. Virbhadrasana
17. Navasna
18. Ustrasana
19. Chaturangasana
20. Setubhandhasana
21. Utkatasana
22. .Adhomukhaasana
23. Dandasana
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 24. Bidalasna
25. Janusirsasana

Traditional Yoga

1. Suryanamaskar
2. Chandranamaskar
3. Bhuminamaskar
4. Jalnamaskar
5. Aganinamaskar
6. Pranavayunamaskar
7. pragyayoga

Ashtanga Yoga
1. Ardha chandrasana
2. Balasana
3. Kraunchasana
4. Dhanurasana
5. Ardha Halasana
6. Bhujangasna
7. Pavanmuktasana
8. Matsyendrasana
9. Ananda Balasana
10. Marjariasana (cat pose)
11. Hastauttanasana
12. Ardha chakrasana
13. Vyaghrasana
14. Bhekasana (frog pose)
15. Kumbhakasana (plank)

Intermediate yoga
1. Sarvang asana
2. Halasana
3. Natrajasana
4. Garudhasana
5. Bakasana
6. Chakrasana
7. Janusirsasana
8. Rajakapotasana
9. Utthita pandangusthasana
10. Matsyasana
11. Tulasana
12. Viparita karani

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 13. Marichyasana
14. Prasarita padottanasana
15. Utthita Vasisthasana
16. Uradhva prasarita Ekapadasana
17. Gitandasana
18. Eka pada janu sirshasana

19. Dwi Hasta Padasana

20. Sundaranandarasana
21. Uttanasana
22. Buddha Hasta Utthanasana

Advance Yoga 
1. Viparita Dandasana
2. Garbha pindasana
3. Hanumanasana
4. Kurmasana
5. Tittibhasana
6. Bharadvajasana
7. Mayurasana
8. Vrischikasana
9. Yoganidrasana
10. Astavakrasana
11. Bhujapidasana

1.5 Size of the Company

Jiyonwall has manpower in between of 750 to 1000 and its has paid up capital and authorized
capital of RS 100000.

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1.6 Organizational Structures:

HR practice Administration and Human Resource:

As the name implies, this department has three major divisions. The Administration division is
responsible for Contract, Legal and Protocol & Government affairs. The Purchase& General
Maintenances is responsible for Support and Estate & Properties, Maintenance &general
security. The Human Resource department is responsible for procuring future employees
according. This department is also responsible for maintaining the database of all employees,
leaves, attendance, health care and related fields of employees

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Administration and Human Resource

Although JIYONWALL is a new company with a small group of employees but they are keen to
manage their employees through HR practice. JIYONWALL has the 3 layer distribution of
employees. Currently they have 50+ enthusiastic employees to operate their company. The head
of the company is CEO and under him they have functional managers who are senior managers,
managers, assistant managers. Respectively senior executives and executive’s works under the
functional managers. Though these 3 layer human resource distributions JIYONWALL create
synergy between their employees and make their collective effort much more effective. For
recruitment employees JIYONWALL is using EN ROUTE recruitment agency and other some
recruitment agencies to get efficient employees

Marketing Jiyonwall marketing team is working nicely.

Marketing department has three sub departments .These are….

1. Product Development

2. Branding

3. CSR/PR

Product Development:

This department is responsible for find out the innovative features that can attract the existing
and potential customers. Product development is one of the key departments in the company.
While developing new packages and tariff plans this department has to keep in mind the profit
and cost issue. Under all these 12 constraints the department has been producing exciting and
new features which ultimately attract customers .Product team always tries to come up with
different types of plan by considering peoples need and wants. Plan team introduce
INTERMEDIATE HATHA YOGA, ADVANCE YOGA for the customers. Plan team design
their product according to the customer wants.

Branding:

The brand department of the company deals with image of the brand to the customers. It
basically helps the brand to portray its intentioned image to the potential target group. This
department along with the Marketing Communication department deals with the promotional
activities .As JIYONWALL is new organization and YOGA is a very Old concept that’s why
Jiyonwall have to give too much effort and promotional activities to let the people know about
their product and services. Branding is a another sub-department of marketing. Branding team is

14
trying to promote their Jiyonwall product. They have organized different events to promote their
product. At first they do a campaign in different universities, which worked a lot. At present they
are not branding their product extensively but they have a plan for extensive branding. Jiyonwall
is now giving advertises to different renowned website in India

CSR/PR:

Jiyonwall has another sub department called CSR/PR department. Though they are not doing so
many CSR activities but they are planning to engage in CSR activities. Jiyonwall does different
sorts of public relation activities to promote their product in the market which involves different
University campus campaign. They are offering campus package specially for the students and
they are arranging different campus campaign to sell their product

COMPETITORS OF JIYONWALL –
 SKM YOGA,
 INDIAN FEDERATION OF INDIA,
 WELLINTRA FITNESS,
 SHYFT,
 YOGAMEDICINE,
 AURA YOGA STUDIO.

Literature Review of Research on Yoga Benefits

Chapter 2: Literature Review

Students in the master of Business Administration Programme at BIT Mesra, Ranchi ,Noida
Undertook a literature analysis on the health benefit of yoga At the request of Ms. Sudha,
Founder of Jiyonwall. So jiyonwall can use the reviews material to grow its network of studio
supported yoga outreach programmes for a variety of population locally and regionally
Specifically, the review highlights the dynamic interplay between stress. weight, and other
disease indicators-all of which can be addressed, if not mitigated. through routine participation in

15
yoga. The peer-reviewed journals. including. but not limited to, the  Journal of General Internal
Medicine, Journal of Psychiatric Practice, Alternative Therapies in Health and Medicine,
International Journal of Nursing Studies, Journal of Affective Disorders, Rehabilitation
Oncology, and Topics in Clinical Nutrition. The search was by no means exhaustive, but the
group found and summarized different articles demonstrating the effectiveness of yoga in
promoting physiological and mental health, as well as in controlling disease and disease
indicators. While the studies differ in study type, design, purpose, sample size, target population,
yoga method and technique, length of follow-up, and overall findings, they together demonstrate
the widespread applicability of yoga to diverse populations, irrespective of gender, age,
race/ethnicity, weight. or health status. Through the literature review, the students literature
analysis revealed evidence that yoga cant treat musculoskeletal conditions, improving mental
health, reducing stress and anxiety. increasing cortisol levels (associated with self-esteem and
tenacity and lower levels of nervousness and depression). improving pulmonary function among
asthmatic children. increasing exercise self-efficacy. reducing and/or controlling blood pressure,
slowing weight gain. controlling diabetes mellitus,  and improving overall mood. Such benefits
extend to individuals across the life span. While yoga alone is insufficient to reverse disease or
substantially improve health status, the literature. suggests that yoga, when combined with other
intervention measures, can reap significant physiological and mental health benefits for diverse
populations. Yoga is a personal, non-competitive physical activity. When practiced correctly and
routinely, yoga provides individuals of all ages with the motivation and self-efficacy needed to
live and maintain healthier lifestyles.

competitive physical activity.

When practiced correctly and
routinely, yoga provides
individuals
of all ages with the motivation
and self-efficacy needed to live

16
and maintain healthier
lifestyles.
Below is a summary of the
articles regarding the
effectiveness of yoga
interventions in
promoting health. The
summaries are categorized by
the primary health or behavioral
objective
of study
yoga alone is insufficient to
reverse disease or substantially
improve health status, the
literature
17
new fitness and health apps
being launched, which was a
13% increase over 2019.
Moreover,
according to an article
published on the World
Economic Forum website, there
was a 46%
increase in downloads of health
and fitness apps across the
world between Q1 and Q2 of
2020,
with India witnessing the
highest increase in the

18
downloads – of a whopping
156%. This, the
report said, meant that there
were 58 million new active
users in the country. For
instance, Indian
health and fitness app
HealthifyMe alone witnessed an
increase of 5 million users
during the
pandemic, accounting for nearly
a quarter of its user base of 21
million

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Chapter 3: Problem statement& objective of the study

3.1 Managerial usefulness of the study

 To increase sales of the company
 To increase the profitability of the organization
 To make a brand image in the market

3.2 objective of the study

 Sales generating strategies for jiyonwall using corporate promoting activities & online internet
marketing
 Maintaining CRM, by studying consumer buying behavior
 To study the potential of social networking sites in order to increasing the consumer base
 A Study on CRM role of e commerce and related marketing strategies

Chapter 4 Research Methodology

4.1 Research Design

The data needed to prepare this report has been collected from both

4.2 Sources of Data Collection

Primary and secondary sources.

Primary data has been collected through unstructured personal survey and discussions
with officials of marketing & sales department of jiyonwall

Secondary data source:

Secondary data has been collected through jiyonwall official website, banaras yoga
center, Varanasi official website and other website related to report topic.

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4.3 Sampling procedure:

Sample size

Simple size for this project is taken 60 respondents

4.4 Limitations of the study

While doing the internship program, I faced some obstacles. These are given below:-

 Internship report is one kind of research work. Research work requires enormous time
and effort.
 As my working division is Marketing & Sales Department of jiyonwall. it's prohibited to
disclose some information. This afffects the quality of the report.
 Lack of experience of this type project is one of the main constraints of the study

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Chapter 5: Analysis and Interpretations of the Study

INTERPRETATION-The above analysis shows that

65% age of 20-25
15% age of 25-30
8.3% age of 40+

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INTERPRETATION-The above analysis shows that
93.3% are like yoga
6.7% are Don’t like yoga

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INTERPRETATION-The above analysis shows that
70% are Female
30% are Male

24
INTERPRETATION-The above analysis shows that
63.3% are student
11.7% are self employed
18.3% are working profession
6.7% are other

25
INTERPRETATION-The above analysis shows that
30% are perfect
13.3% are very good
28.3% are good
26.7% are average
1.7% are below average

26
INTERPRETATION-The above analysis shows that
40% like online platforms
16.7% don’t like online platforms
43.3% may be

41.7% like online mode

21.7% don’t like online yoga
36.7% Maybe

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INTERPRETATION-The above analysis shows that
66.7% Yes
30% Just a little
3.3% No

28
INTERPRETATION-The above analysis shows that
60% Yes
20% No
20% Maybe

INTERPRETATION-The above analysis shows that

43.3% Yes, one or twice before
23.3% Yes, I have gone on quite a few
33.3% Not Yet

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INTERPRETATION-The above analysis shows that
41.7% Yes
18.3% No
40% Maybe

30
INTERPRETATION-The above analysis shows that
53.3% Beginner
30% Intermediate
13.3% Advanced
3.4% Professional

INTERPRETATION-The above analysis shows that

58.3% Beginners Yoga
11.7% Traditional Yoga
3.3% Ashtanga Yoga
11.7% Intermediate Hatha Yoga
15% Advance Yoga

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Chapter: 6 Findings, Conclusion and recommendations

Findings

 65% people whose age between 20-25, and 15% People whose age between 25-30
 93.3% people are likes yoga and 6.7% people don’t like yoga.
 70% people are female and 30% are male
 63.3% are student,11.7% are self employed, 6.7% are others
 40% like online platforms,16.7% don’t like online platform
 11.7% people are like Intermediate yoga and 58.3% people are like beginner
yoga and 3.3% people are like ashtanga yoga
 82.9% people want to do yoga because stress relief, relaxation and focus.
 71.4% people prefer to practice Yoga at online because its convient

Exercise, specifically walking

and yoga, have been proven
effective in enhancing
quality of life and decreasing
fatigue in breast cancer
32
populations.Yoga Type:
variableYoga
Frequency/Duration: variable

Conclusion

The internship was aimed to find the awareness about services provided by the company to
public, to know the benefits and how can they get a good healthy life without doing any hard
work. This study investigated the changes in exercise behavior and the respective changes during
the corona virus pandemic lockdown restrictions in early 2020. The results show that the
lockdown restrictions did not lead to decrease in exercise levels. Our prediction mode shows that
to maintain fitness and healthy life mostly people choose yoga as a source. Since after pandemic
yoga online platform are still not preferred by most of people. fascinatingly, early positive effects
on well-being for those who normally avoid exercise are likely to occur only if they try to
exercise almost every day. These results contribute to basic research in psychology and may be
of interest to behavioral researchers.

33
Recommendations

The Yogic and the Meditative practices are the ones which originated in India and they have
proved to be of immense importance for the overall well-being of any individual, hence we as
Indians have been blessed with such a gem of knowledge and should make use of it in the right
way. Thus, it becomes a duty on our part to take this forward with us and make complete use of
the same and not let it go. Numerous educational Institutions are these days becoming aware of
the importance of Yoga and have started including the munder their curriculum. These can be
considered a great initiative and should be appreciated and carried forward

References

 Globalwellnessinstitute.org
 Yogaactivist.org
 www.jiyon.in
 http://www.google.com
 https://www.myayan.com/advantages-and-disadvantages-of-online-yoga-classes
 https://www.ekhartyoga.com/articles/practice/the-pros-and-cons-of-online-yoga
 https://www.emedicinehealth.com/yoga/article_em.htm
 https://www.wellnesscreatives.com/yoga-industry-trends/
 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3721070/

34
References
www.jiyon.in
http://www.google.com

have proved to be of immense

importance for the overall well-
being of any individual,
hence we as Indians have been
blessed with such a gem of
knowledge and should make use
of it in the right way. Thus, it
becomes a duty on our part to
take this forward with us and

35
make complete use of the same
and not let it go. Numerous
educational Institutions are
these days becoming aware of
the importance of Yoga and
have started including them
under their curriculum. These
can be considered a great
initiative and should be
appreciated and carried forward

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37