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    Amity Business School Dissertation Weekly Progress Report WEEK - 27/02/2023-05/03/2023 WPR 7 of 11

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    ankit varun
    - Ankit Kumar Varun is conducting dissertation research titled "Emerging demand for light electric vehicles: Role of Digital Marketing" as part of an MBA program. - The report covers work from February 27th to March 5th, where Ankit focused on justifying the dissertation title and determining the research design and questionnaire. - Future work will involve researching the "Research Methodology" section and preparing the questionnaire.

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    Amity Business School Dissertation Weekly Progress Report WEEK - 27/02/2023-05/03/2023 WPR 7 of 11

    Uploaded by

    ankit varun
    72 views2 pages
    - Ankit Kumar Varun is conducting dissertation research titled "Emerging demand for light electric vehicles: Role of Digital Marketing" as part of an MBA program. - The report covers work from February 27th to March 5th, where Ankit focused on justifying the dissertation title and determining the research design and questionnaire. - Future work will involve researching the "Research Methodology" section and preparing the questionnaire.

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    - Ankit Kumar Varun is conducting dissertation research titled "Emerging demand for light electric vehicles: Role of Digital Marketing" as part of an MBA program. - The report covers work from February 27th to March 5th, where Ankit focused on justifying the dissertation title and determining the research design and questionnaire. - Future work will involve researching the "Research Methodology" section and preparing the questionnaire.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    72 views2 pages

    Amity Business School Dissertation Weekly Progress Report WEEK - 27/02/2023-05/03/2023 WPR 7 of 11

    Uploaded by

    ankit varun
    - Ankit Kumar Varun is conducting dissertation research titled "Emerging demand for light electric vehicles: Role of Digital Marketing" as part of an MBA program. - The report covers work from February 27th to March 5th, where Ankit focused on justifying the dissertation title and determining the research design and questionnaire. - Future work will involve researching the "Research Methodology" section and preparing the questionnaire.

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    © All Rights Reserved
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    AMITY BUSINESS SCHOOL

    Dissertation

    WEEKLY PROGRESS REPORT

    WEEK - 27/02/2023-05/03/2023

    WPR 7 of 11

    Name: Ankit Kumar Varun

    Programme: MBA General Enrolment No.: A0101921086

    Dissertation Title: Emerging demand for light electric vehicles: Role of Digital Marketing

    Target of Week
    • Beginning with the section on Research Methods, which explains how the title of the
    report is justified.
    • Determining the purpose of the study as well as the research design, in addition to
    developing the questionnaire.

    Achievement of Week

    • Getting well-versed with the title justification and the objectives of the study.
    • Reading more research papers and articles for research designing and forming
    questionnaire.

    Future Work Plan

    • Reading and compiling information for the "Research Methodology."


    • Preparing the questionnaire.
    TITLE JUSTIFICATION
    Since the beginning of the notion of digital markets many years ago, the automobile sector,
    specifically electric vehicles (EVs), has maintained a presence there. However as of recently, the
    digital marketing industry has made certain gains in terms of growth; specifically, it has become
    more extensive, innovative, and appealing to businesses operating in other sectors. Before
    purchasing any electric vehicle (EV) goods or service, it was important to gain an understanding
    of the customer attitude of purchase, which is why this topic was selected. The tactics of digital
    marketing help the automotive sector increase sales by placing adverts on social media, giving
    virtual showrooms to users to give them a live experience so that they are attracted to the brand,
    and creating an image in the minds of potential customers. These ideas inspired the brands, helped
    them to increase their profits, and assisted them in earning millions of dollars in a shorter amount
    of time. In addition, businesses are focusing on providing the highest quality individualized
    experiences for their customers in order to encourage them to participate in the industry with the
    assistance of digital platforms. Because of this, the businesses were able to win the loyalty of their
    customers by delivering the highest possible quality of service. Also, auto firms have been given
    the opportunity to increase client awareness through digital platforms. These platforms have also
    provided the companies with a method to study and understand consumer wants, which helps the
    companies meet the needs of their customers.

    RESEARCH METHODOLOGY

    In this research paper, the purpose is to understand the factors that affect the use of digital platforms
    among millennials and working professionals so that a strategic framework can be implemented
    to improve their usage with the help of mobile device manufacturers and regulatory body.
    Specifically, the research paper will focus on understanding the factors that affect the use of digital
    platforms among millennials and working professionals. The primary purpose of this study is to
    gain an understanding of the elements that influence the purchasing behavior of customers in
    regard to EVs. One of the sub-goals is to gain an awareness of working professionals and gauge
    their interest in participating in the automobile industry through the utilization of a new platform.
    Also, having a grasp of the degree to which working professionals believe that the utilization of
    digital platform services would improve task performance.

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